SEO THAT WORKS

LAUNCH SWIPE FILE

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SEO That Works Launch Swipe File

Here’s the full funnel we used for the launch on one of our most successful SEO That Works launches
to date:

Contents

Email #1 – Day 8, Monday – The Announcement

Email #2 – Day 9, Tuesday – The FAQ
Email #3 – Day 10, Wednesday – The Social Proof
Email #4 – Day 11, Thursday – The Closes Tonight Email
Email #5 – Day 11, Thursday (Later) – The Last Call

Email #1: The Announcement

SUBJECT: Announcing SEO That Works

Hey,

I’m excited to announce that enrollment for my flagship course, SEO That Works, is now OPEN.

You can learn all about the program right here.

The best part?

I recently updated the entire program for 2019 (including lots of new strategies that are working
GREAT right now).

What Is SEO That Works 3.0?

SEO That Works is my program that shows you exactly how to rank on the first page of Google,
step-by-step.

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SEO That Works is the only course trusted by over 3,000 students in 51 countries from 43 different
industries.

There is no other course like this, anywhere.

Most other courses just tell you to "write great content" or to "promote your content".

In SEO That Works I show you exactly HOW to create great content...and exactly HOW to promote
it so that it generates backlinks, traffic, and first page rankings.

In fact, when you enroll in SEO That Works you can WATCH me find keywords, create content and
build backlinks.

Instead of just talking about SEO, I recorded the whole process, step by step, so you can follow along.

Specifically, here’s what you get:

-The updated and upgraded SEO That Works 3.0 training program: Here’s where you get access to my
proven, step-by-step system that shows you exactly how to rank on the first page of Google — updated
for 2019.

-New bonus training material: Here's where I share even more in-depth strategies, specific SEO
techniques, and other helpful resources designed to help you succeed. This training material comes
in the form of additional HD videos, detailed step-by-step worksheets, checklists, and specific
examples of "what's working right now."

-New exclusive field reports: Incredibly detailed videos of successful students that used the SEO
That Works system to get higher rankings and targeted traffic. These include a ton of examples from
students in competitive and “boring” industries — like office furniture, insurance, spreadsheets, voice
acting, construction, and dozens more.

-Unlimited consulting: Right now there's no way to hire me as a consultant (someone recently offered
me 3k/hour for SEO consulting. I said NO). But as an STW Complete student, you get direct access
to me (via email) for 60 days.

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-Private mastermind group: Here's where you get access to a network of helpful STW students and
graduates. Many of our students say this is their favorite marketing community online. And I’d have to
agree. If you have any question (big or small), the friendly SEO That Works community is always there
to lend a hand and offer support.

And there's a whole lot more.

Enrollment for SEO That Works 3.0 just opened. But it closes this Thursday (May 9th).

Learn more about SEO That Works.

Talk Soon,
Brian

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Email #2: The FAQ

SUBJECT: Organic CTR

Hey,

Today I’m going to show you an EASY way to get more traffic.

In fact, I recently used this tactic to boost organic traffic to one of my pages by 34.89%.

And the entire process took about 60 seconds.

With that, here’s how this tactic works…

So, a while ago, I stumbled on a very interesting industry study.

In this study HubSpot and Outbrain teamed up to analyze 3.3 million headlines. Their goal? To figure
out WHY people click on certain titles.

And one of their insights blew my mind.

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They discovered that titles with [brackets] and (parentheses) got 38% more clicks than titles without
brackets and parentheses.

38%!

Here’s an example from the study:

A Look Inside Mashable’s Evolution [Interview]

Why does this work so well?

According to the authors of the study, brackets give potential readers a “clear picture of what lies be-
hind the headline”.

So when you let people know that your content is a video, infographic, blog post, or interview, they’re
MUCH more likely to click.

As soon as I read that finding, a thought popped into my head:

“Would this also work for title tags?”

After all, your organic click-through-rate is a super important Google ranking signal.

This shouldn't come as a surprise...

If lots of people click on the same result, it sends a strong message to Google:

"Searchers want to see this page!"

And Google will push that page to the top.

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(And even if CTR wasn’t a ranking factor, improving your CTR is one of the easiest ways to get more
traffic. Think about it: if you double your clicks, you double your organic traffic to that page… without
needing higher rankings)

Anyway, I wanted to see if brackets and parentheses could improve my organic CTR.

So I changed my title tag from this:

E-commerce SEO: The Definitive Guide

To this:

E-commerce SEO (Advanced Guide + Step-By-Step Case Study)

And it worked!

After a few days (it took a while for Google to crawl and index the new title tag) my organic CTR shot
up… along with a 34.8% boost in organic traffic.

Nice!

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The best part?

This doesn’t just work for blog posts.

For example, let’s say that you run an ecommerce site.

Well, most product page title tags look exactly the same:

White Tennis Shoes For Men

Yawn.

Look how much more enticing this title tag is:

White Tennis Shoes For Men [Free Shipping]

How about another example?

Let’s say you run a marketing agency.

And you have a landing page optimized around the keyword: “digital marketing agency Boston”.

Put yourselves in the shoes of someone that just searched for that keyword.

Which result would you rather click on?

Option A:

Digital Marketing Agency Boston (Over 580 Clients Served)

Option B:

Digital Marketing Agency Boston

Obviously, option A.

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With that, here are a bunch of brackets you can add to the end of your title tags:

• [X% Off]
• (Updated)
• [Infographic]
• (And Why It Matters)
• [New Research]
• (Case Study)
• [Interview]
• (New Guide)
• [+Checklist]
• (With Examples)
• [Video]
• (Trusted by X Clients)
• [Flowchart]
• [Visual Guide]
• (No Fees)
• [Template]

So try this tactic out and let me know how it goes.

Talk Soon,
Brian

PS: If you really want to get better at SEO, I recommend joining SEO That Works 3.0.

SEO That Works 3.0 contains lots of cool little tactics like the one I shared with you today. But more
important than that, SEO That Works is a complete system for ranking in Google.

And I recently updated the entire program.

So if you want to get access to a step-by-step SEO blueprint, learn more about the program and enroll.

Learn more about SEO That Works.

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Email #3: The Social Proof

SUBJECT: 3 Case Studies

Hey,

As you know, this week I'm launching my newly-updated flagship course, SEO That Works 3.0.

And today I'd like to share three examples from our list of 3,000+ SEO That Works graduates:
A home builder. A California startup. A frustrated waiter.

You’ll hear where they were before the course, the techniques they used, and how the course helped
them.

Don: First Page Rankings in a “Boring” Niche

Don runs a contracting firm in Phoenix, Arizona. Don knew that thousands of people were searching
for his company’s services in Google. But he had no idea how to rank his website to the top of Google
for those keywords.

(Especially considering that Don was in the “boring” home services industry)

After SEO That Works, Don reported that his site now ranks #1 for his site’s most important keyword.

Check Out How Don Ranked #1 in Google

Erick: From Applebee's to Agency Owner

Not so long ago, Erick Racedo was struggling. In fact, Erick struggled so much that he started waiting
tables just to make ends meet.

Obviously, Erick didn’t WANT to wait tables. But with a baby on the way, he needed to support his
family.

What really stung was the fact that Erick really enjoyed SEO. And he knew that SEO could give him
more freedom and flexibility.

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Then, one day, Erick got an email about SEO That Works. And he decided to give it a shot. With the
course, Erick was able to land SEO clients, and more importantly, deliver results for them. He now
runs a growing agency in Nashville, Tennessee.

Check Out How Erick Turned Things Around

Emil: “Our organic traffic just continues to climb”

Emil is head of growth at a snack delivery startup in LA. His site was already getting a decent amount
of traffic from SEO. But Emil wanted a step-by-step system that he could use to scale his success. With
the course, Emil was able to take his company's growth to the next level.

Check Out How Emil Scaled His Success

Want to hear from more SEO That Works students? You can see case studies from 20 of our recent
graduates right here.

Talk Soon,
Brian

PS: Tomorrow is the last day to join SEO That Works. If you want higher rankings and more traffic
using a step-by-step system, I recommend joining the program.

Join SEO That Works

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Email #4: The Closes Tonight Email

SUBJECT: Quick Story

Hey,

Quick story (and a business lesson I had to learn the hard way):

So, as you might have read, my first site was in the weight loss space.

And it was an epic failure.

If there was one word that I could use to describe how I felt about SEO back then, it'd be...

...actually, I can't say that word here. This is a family-friendly newsletter :-)

So let's go with: "frustrating".

Here's what happened next:

After I gave up on my failing weight loss blog, I picked myself up off the canvas and launched another
site.

And another.

And another.

After four years of struggling, I FINALLY put the pieces together.

In 2012 I launched a site in a "boring" niche.

And I took that site from a blank WordPress installation to 10k/month in revenue… in just four months.

Next stop: Backlinko

That's when I thought to myself:

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"I'm getting awesome results with white hat SEO. Why aren't there any blogs or courses teaching this
stuff?"

So I decided to create the blog I wanted to read.

And after a few months of procrastination, Backlinko was born.

When I first launched Backlinko, I used the same system that I used for my 10k/month site.

And, like clockwork, my traffic quickly shot up.

In fact, Backlinko went from zero to more than 21k visits/month in its first six months.

But I wanted MORE.

So I continued to test new SEO techniques....

...and incorporated those that worked into my system.

The rest, as they say, is history.

Today, Backlinko brings in over 300k unique visitors every month in the brutally competitive digital
marketing space.

And a few months ago Success Magazine called me: “the world’s foremost expert on
search engine optimization”.

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The moral of the story?

Without a system, you have to put the pieces together from random blog posts and YouTube videos.

And if your approach to learning SEO is "reading blog posts", let me wish you good luck (because
you're going to need it).

But when you have a system, just follow the steps... and you're SET.

Following a step-by-step SEO system was one of the best things I ever did for my business.

Today is your last day to join.

SEO That Works 3.0, my course that shows you exactly how to rank on the first page of Google,
step-by-step, closes tonight at 11:59pm. Full details here.

SEO That Works is the proven system trusted by over 3,000 students, in 51 countries, spanning 43+
different industries.

And I just updated the entire program.

As always, everyone who joins is protected by my 100% money-back guarantee. Take the course, test
out the strategies, and then decide if the course is right for you.

If you're ready to rank your site at the top of Google, this program is for you. I hope to see you in
the course.

Join SEO That Works

Talk Soon,
Brian

PS: If you have questions, there's an FAQ page right here. You can also send your questions to our
Student Support Team by sending a message to support@backlinko.com.

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Email #5: The Last Call

SUBJECT: SEO That Works Closes In a Few Hours

Hey,

Friendly reminder: enrollment for SEO That Works 3.0 closes tonight at 11:59pm Pacific.

The choice is yours, of course. But considering that we’re closing enrollment in a few hours, it's
definitely time to decide.

Join SEO That Works 3.0

And if you’re still on the fence, here are two things to think about:

1. SEO That Works comes with a 30-day guarantee. That means you can try the program for a full
month. Test out the strategies in the course. If they work for you like they have for thousands of our
students, great. If not, no worries. Just send a message to support and my team will return 100% of
your investment. No questions asked.

2. Thousands of people have used my SEO techniques to get higher rankings and more traffic.
And you don’t have to take my word for it. Here are 20 case studies from recent STW graduates.

I don’t know when I’m opening the course again, but it closes tonight at 11:59pm.

Join SEO That Works 3.0

Hope to see you inside.

Talk Soon,
Brian

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