Week 2 Notes
Week 2 Notes
Learning: ........................................................................................................................... 2
Types of learning: ...................................................................................................................... 2
Opponent process theory (Richard Solomon’s (1980) ................................................................. 2
Associative Learning .......................................................................................................... 3
Classical Conditioning (CC) ......................................................................................................... 3
Behaviourism ..................................................................................................................... 8
John B. Watson (1878-1958) ...................................................................................................... 8
John B. Watson “Twelve Infants” quotation ................................................................................................ 8
Operant Conditioning ................................................................................................................ 8
B.F. Skinner & Operant Conditioning.......................................................................................... 9
Schedules of reinforcement ......................................................................................................11
Types of reinforcers ..................................................................................................................12
Shaping of behaviours: successive approximations ...................................................................13
Real-world applications of conditioning ........................................................................... 13
Aversion therapy ......................................................................................................................13
Exposure therapies ...................................................................................................................13
Token Economies ......................................................................................................................14
Week 2:
Types of learning:
Non-associative learning
Associative learning
• Learning about relations between stimuli
- for example, what happens as someone continues to use heroin. The ‘high’, that
follows a particular dose of the drug, begins to decrease, or habituate, with repeated
doses. Habituation occurs, Solomon says, because the initial, pleasurable reaction to
the drug is followed by an unpleasant, increasingly rapid opposing reaction that
counteracts the drug’s primary effects. As drug users become habituated, they must
take progressively larger doses to get the same high.
Associative Learning
Classical Conditioning (CC) Ivan Pavlov (1849-1936)
• Discovery of the conditioned reflex
3) Spontaneous Recovery
Stimulus Generalisation – responding to stimuli that are sufficiently similar to the original CS
5) Discrimination
• Importance of discrimination
•Laboratory Evidence:
Higher-Order Conditioning
Once we learn that a conditioned stimulus (CS) signals the arrival of an unconditioned
stimulus (UCS), the CS may operate as if it actually were that UCS.
For instance, suppose that a child endures a painful medical procedure (UCS) at the
doctor’s office, pain becomes associated with doctor’s white coat. The white coat then
becomes a (CS) that can trigger a conditioned fear response (CR) . Once the white coat is
able to set off a conditioned fear response, the coat may take on some properties of an
unconditioned stimulus.
If the child later sees a white-coated pharmacist at a chemist, that once-neutral store can
become a conditioned stimulus (CS) for fear because it signals the appearance of a white
coat, which in turn signals pain. When a conditioned stimulus (the white coat) acts as an
unconditioned stimulus, creating conditioned stimuli (the chemist) out of events associated
with it, the process is called higher-order conditioning.
Behaviourism
John B. Watson (1878-1958)
• cannot observe the mind directly
• subject of psychology is behaviour
• goal is to identify stimuli that lead to certain behaviours
• no fundamental difference between animal and human behaviour
Operant Conditioning
Another form of associative learning
Form of learning where one learns to change behaviour in order to achieve favourable
outcomes
• The “operant” is a behaviour that operates on our environment to achieve these
outcomes
• While classical conditioning can explain simple responses to the environment, operant
conditioning can explain much more complex behaviour
Cats in a puzzle box Hungry cats in the box – must learn to press lever to open the door and
escape!
• First and final trials behaviours are completely different – has some reason or
understanding had taken place?
• Assess via learning curves (time to escape with each trial)
The Law of Effect:
• To strengthen or weaken a response based on the outcome (gradual)
Positive reinforcement:
Sheldon giving Penny
chocolate to be quiet
Negative reinforcement:
rat finding hidden
platform, jumping onto it.
unpleasant stimulus of
water is removed
Positive punishment:
Sheldon spraying Lennon
with water
The speed and strength of learning
Schedules of reinforcement
• Continuous vs. Partial
Ratio Schedule
• Fixed Ratio (FR) – Produce ‘x’ number of responses before a reward. FR2 , FR3 and
so on…
e.g. FR2, hit the lever twice, then receive pallet every time
• Variable Ratio (VR) – Produce ‘x’ number of responses but response number varies
before reinforcement. Usually varies around an average.
e.g. On average if you hit the lever 3 times, you will receive pallet,
(reinforcement)
Interval Schedule
• Fixed Interval (FI) – Reinforcers occur after a fixed amount of time.
e.g., hitting lever receiving pallet after set amount of time, or certain amount
of time before reinforcers
• Variable Interval (VI) – Reinforcers occur after a variable amount of time, usually
around some average.
eg On average after 30 seconds , you will receive pallet, (reinforcement)
Types of reinforcers
Primary reinforcers
Secondary reinforcers
previously neutral stimulus that takes on reinforcing properties when paired with a stimulus
that is already reinforcing/ through repeated associations with a primary reinforcer
E.g., money, money itself doesn’t do much but you can get things with the money
For example, if you say ‘Good boy!’ a moment before you give Bluey each food reward,
these words will become associated with the food and can then be used alone to reinforce
Bluey’s behaviour
Shaping of behaviours: successive approximations
Aversion therapy
Aversion therapy – attempts to condition an aversion towards a stimulus that elicits an
unwanted response, by pairing it with an unpleasant UCS
• E.g. The drug ‘antabuse’ ® given to alcoholics which induces extreme nausea when
they ingest alcohol
Exposure therapies
Systematic desensitisation – imagining or experiencing versions of a feared stimulus along a
‘stimulus hierarchy of anxiety’ while practicing deep relaxation
• Joseph Wolpe, 1958
Exposure therapy – exposure to the feared conditioned stimulus without the UCS (i.e., in a
safe environment)
Flooding – total immersion in the fear evoking stimulus (e.g., flying in a plane)
Token Economies
Behaviour modification in difficult populations (e.g., psychiatric hospitals, juvenile detention
units)
• Good behaviour reinforced with tokens/points that can be traded for desirable
items or activities
• Bad behaviour punished by taking away of tokens/points.
Classical conditioning:
The loyalty rewards and buy 1 get one product half price is a form of positive reinforcement
operant conditioning used in marketing which encourages people to buy the product even if
they might not need it
Assignment 1:
Oral presentation of essay Plan (PowerPoint slides an YouTube video) – week 6 Friday 16th
April 4:00pm