INTERNATIONAL CASE STUDY

Location advantage
in commercial
real estate

Location is crucial to real estate decisions.

JLL, a global leader in commercial real estate,
analyses and interprets how location affects their
Australian business lines and clients.

Project Overview
For JLL Australia, location intelligence is used by collating their extensive catalogue of data
together with business and spatial analysis using Esri technology to deliver new insights
specific to a commercial site. This is then applied to crucial communications and decisions
for their clients and property professionals.
Client in focus Recently I was
JLL Australia is a leading professional services firm that specialises in real involved in a
estate and investment management. They are Australia’s only real estate competitive situation,
services provider that is wholly owned globally, sharing the same mission,
goals and values of the Jones Lang LaSalle group. we had services that
JLL Australia helps real estate owners, occupiers and investors meet their were very similar to
business objectives and understand different impacts based on location
and data. a competitor but we
In a competitive industry, JLL Australia presents evidence-based solutions had GIS to support
using Esri technology to deliver real-time, forward-thinking, and accurate
location-based data and analytics in support of real estate location and
the decision of
investment decisions. where that person
would go next in
the market − where
they were going to
move their industrial
business − we won
and they said a key
point of difference
was our GIS
decision support.
An example of JLL Australia’s commercial development opportunities Stephen Clark
pipeline. Image courtesy of JLL Australia. Location Intelligence Specialist,
JLL Australia.

Esri Indonesia | INTERNATIONAL CASE STUDY

3D GIS is an excellent The challenge
application for To undertake a variety of tasks in the valuation, management, leasing
office leasing. It’s and sale of a property requires smart data analysis to identify and assess
unique opportunities that exist in the market. JLL Australia wanted to have a
inadequate to look stronger competitive advantage to provide its customers.
at a 2D map — there’s More specifically, JLL Australia wanted to:

too much information • Display data using a simple visual communication tool to better sell,
lease, manage and value assets.
that isn’t shown. • Display available property and asset locations by size and illustrate
specific qualities — for example connectivity or public transport access.
Stephen Clark
• Research properties and markets using a back catalogue of statistics,
Location Intelligence Specialist,
JLL Australia. including historic levels of unit completion, transactions in the
market and movement of occupiers, to provide clients and property
professionals with well-informed market information.
• Display leasing data of commercial buildings using individual floor
representations by sector, for example mining or professional services.
• Use thematic mapping to look at office accessibility, the age of
buildings and individual land use.
• Provide a comprehensive decision support tool using GIS.
• Guide their own rental management investments based on the most
diverse market appeal.

By enabling ArcGIS Online in conjunction with 3D city models, JLL Australia

could maximise their offering with map based capabilities not leveraged
by competitors.

The solution
ArcGIS Online was used along with internal and external datasets,
performed using a suite of desktop GIS analytics extensions. A range of
web mapping applications were created ranging from template-based
presentations like story maps, through to 3D scenes featuring photo-
realistic city scenes fused with business data. The solution enabled
collaboration amongst the organisation as well as with JLL Australia’s
clients, some of whom are adopting the platform themselves.

Different commuting options can be compared against a workforce to

evaluate how much a potential office move could impact staff. Image
courtesy of JLL Australia.
The innovation
JLL Australia’s ability to visualise and share a web-based view of a city in 3D meant 2017 was a
game changer. Esri’s ArcGIS Online platform advanced to allow an integrated mesh city scene of a
major Australian city to be hosted easily on JLL Australia’s organisational account. This development
coincided with the city model data being delivered at an attractive price, as well as high quality 3D
models of the same city being made available as open data.
JLL Australia’s researchers were able to apply their own commentary around this web-based platform
and deliver stunning presentations to their clients without any local GIS resourcing. ArcGIS Pro was
also used to render high-end flythroughs of the same content for playback as a video.

The outcomes
• Centralised content to sell, lease, manage and value assets. Interactive story maps take a data-
driven approach to identify potential locations for new sites and evaluate them against specific
client considerations, such as demographics, acquisition history, land use, public transport and
competitor movement.
• Focused insights into commercial leasing and the likely future competition around a forthcoming
commercial development. Themes of interest in a commercial building such as sector, lease
expiry, and rate per square metre, were displayed in 3D using individual floor representations.
• Location based property investment and occupier advice. JLL Australia are using
ArcGIS to find smart locations for occupiers, investors, and themselves, with data visualised in one
map that narrows the search for potential sites instantly. The map can display current and future
available sites against a map view of the important metrics for the decision.

An example of JLL Australia’s commercial development opportunities

pipeline. Image courtesy of JLL Australia.

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