Project Detail File
Project Detail File
Project Detail File
1 Title Page -
2 Company Certificate II
3 College Certificate III
4 Declaration IV
5 Acknowledgment V
6 Executive Summary VI
7 Chapter 1: Industry Profile 2
8 Chapter 2: Company Profile 12
9 Chapter 3: marketing Department 18
10 Chapter 4: HR Department 22
11 Chapter 5: Service Department 26
12 Chapter 6: finance Department 30
15 Chapter 7: description of work responsibilities taken 40
17 Suggestion
18 Bibliography
Page1
CHAPTER - 1
AIM & ESTABLISHMENT OF THE COMPANY
In the year 1956, the foundation of brand HERO was laid by Late Mr. Dayanand Munjal with
a vision of providing mobility to millions in India. In the following years, the brand expanded
itself enormously in varied fields like Bicycles, Motorcycles, Healthcare, among others and
became the most renowned & trusted name in India and others parts of the world.
After the family businesses were realigned, Kross Bikes, Hero Exports, and Mediva came
under the umbrella of Hero EcoTech, the business congregates headed by Mr. Vijay Munjal.
Hero Electric is India’s first and largest manufacturer of electric 2-wheelers with hundreds of
thousands happy customers and growing.
Hero Electric’s endeavour to make the country greener with ‘Zero Pollution’ transportation
through its wide range of Electric Vehicles, is supported by our Mission of “No Emission”.
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Vision:-
To make the country greener with 'Zero Pollution'
Mission:-
Mission of “No Emission”
Hero Electric offers a range of services to support customers throughout their ownership experience
of electric vehicles. These services are designed to ensure convenience, reliability, and satisfaction.
Here are the types of services typically provided:
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o Digital Platforms: Hero Electric may offer online services through their website or
mobile app, including booking service appointments, accessing vehicle information,
and purchasing accessories.
o E-commerce: Some accessories or parts may be available for purchase online,
enhancing convenience for customers.
5. Emergency Roadside Assistance:
o Breakdown Support: Hero Electric may provide roadside assistance services in case of
vehicle breakdowns or emergencies, ensuring prompt support and recovery.
o Towing Services: Assistance for towing the vehicle to the nearest authorized service
center may be included in emergency services.
6. Training and Education:
o Owner Workshops: Hero Electric conducts workshops or training sessions for vehicle
owners to educate them on basic maintenance tasks, safe riding practices, and
maximizing vehicle performance.
o User Manuals and Guides: Comprehensive user manuals and guides are provided to
help customers understand vehicle operations, maintenance schedules, and
troubleshooting procedures.
7. Customer Engagement Programs:
o Events and Activities: Hero Electric organizes events, rides, and community activities
to engage with customers, promote electric mobility awareness, and foster a sense of
community among owners.
o Feedback Mechanisms: Platforms for providing feedback and suggestions are available
to customers, allowing them to contribute to improving products and services.
The popularity and sales figures of electric vehicles can vary over time and are influenced by several
factors, including market demand, pricing, marketing efforts, and consumer preferences.
To determine which electric vehicles from the above-described list have been bought the highest, let’s
summarize the overall speculations of these models.
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[Hero Electric]
3. Hero Eddy :
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4. Hero Electric NYX HS500 ER :
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8. Optima CX 2.0 :
9. Optima CX 5.0 :
Hero Electric holds a notable position in the electric two-wheeler industry in India, leveraging its
strengths in several key areas:
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o Market Share: Hero Electric is one of the leaders in the electric two-wheeler segment
in India, with a significant share of the market. It has established itself as a prominent
player through consistent product offerings and brand presence.
o Brand Recognition: The Hero brand, well-known for its legacy in conventional
motorcycles, lends credibility and trust to Hero Electric's electric vehicles, bolstering
its market position.
2. Product Portfolio and Innovation:
o Diverse Product Range: Hero Electric offers a diverse portfolio of electric scooters and
motorcycles tailored to various customer segments, including commuters, delivery
services, and leisure riders.
o Innovative Features: The company continually innovates by integrating advanced
technologies such as lithium-ion batteries, regenerative braking systems, and smart
connectivity features into its vehicles.
3. Distribution and Service Network:
o Extensive Reach: Hero Electric has a robust nationwide distribution network
comprising dealerships, showrooms, and service centers. This extensive reach ensures
accessibility to its products and reliable after-sales support.
o Customer Service: The company emphasizes customer satisfaction through prompt
service and support, enhancing the ownership experience and fostering loyalty among
its customer base.
4. Focus on Sustainability and Environment:
o Promotion of Green Mobility: Hero Electric plays a crucial role in promoting
sustainable transportation solutions in India. Its electric vehicles contribute to reducing
carbon emissions and dependence on fossil fuels.
o Government Initiatives: The company aligns its strategies with government initiatives
and incentives promoting electric mobility, enhancing its market position in a
regulatory environment favoring clean energy adoption.
5. Research and Development (R&D):
o Investment in Technology: Hero Electric invests in R&D to improve battery
technology, increase vehicle range, and enhance overall performance and safety
features.
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o Collaborations and Partnerships: Collaborations with technology partners and
academic institutions help Hero Electric stay at the forefront of innovation, ensuring its
products remain competitive in the evolving market.
6. Challenges and Growth Opportunities:
o Competition: Hero Electric faces competition from both domestic manufacturers and
new entrants in the electric vehicle space. Competitors include established brands
expanding into electric mobility and startups focusing on disruptive technologies.
o Expansion Plans: The company continues to expand its product lineup and market
reach, targeting growth in urban and rural markets and exploring opportunities in
adjacent sectors such as electric bicycles and last-mile connectivity solutions.
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CHAPTER 2
POLICY OF THE COMPANY
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2.1 Company policy:-
Hero Electric, like many companies, has various types of policies that guide its operations and
strategies. These policies can be categorized into several types:
Customer Service Policy: Hero Electric's customer service policy focuses on ensuring
customer satisfaction by providing timely and effective support, handling inquiries and
complaints efficiently, and maintaining open communication channels with customers.
2. Environmental Policy:
Hero Electric is likely to have policies related to employee welfare, covering aspects
such as workplace safety, fair employment practices, training and development opportunities,
and employee benefits.
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This policy focuses on maintaining integrity and ethical standards in all aspects of the
company's operations. It includes guidelines for dealing with suppliers, partners, and
stakeholders, as well as compliance with legal and regulatory requirements.
Hero Electric may have policies related to community engagement and corporate
social responsibility. This could include initiatives to support local communities, promote
education and healthcare, and contribute to social welfare programs.
The service policies of Hero Electric Company are designed to ensure customer satisfaction and
support throughout the ownership lifecycle of their electric vehicles. While specific details may vary,
typical aspects of Hero Electric's service policies include:
1. Customer Support:
2. Warranty Coverage:
The company offers warranty coverage for its electric vehicles, outlining the terms and
duration of coverage for different components. This ensures customers have recourse if there
are issues with their vehicles within the warranty period.
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3. Maintenance and Service Schedule:
Hero Electric likely provides guidelines for regular maintenance and service intervals
to ensure optimal performance and longevity of their vehicles. This may include
recommendations for service checks, inspections, and component replacements.
Hero Electric has a network of authorized service centers where customers can bring
their vehicles for maintenance and repairs. These centers are equipped with trained technicians
and genuine parts to ensure quality service.
5. Technical Support:
7. Customer Education:
The company may offer resources and guidance to educate customers on vehicle
operation, maintenance best practices, and safety tips.
8. Feedback Mechanism:
Hero Electric values customer feedback and may have mechanisms in place to collect
and analyze feedback regarding their products and services. This helps in continuously
improving service quality and customer satisfaction.
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2.3 CUSTOMER POLICY:-
In the customer service department, Hero Electric focuses on several policies and practices to ensure
customer satisfaction and support. Here are some key policies typically implemented:
The company ensures that customers have easy access to customer service channels,
such as helplines, email support, and online portals. Clear communication is maintained
regarding response times and service availability.
Hero Electric establishes clear procedures for resolving customer issues effectively
and promptly. This may include tiered support levels and escalation paths for handling
complex or unresolved cases.
5. Quality Assurance:
The company monitors service quality through feedback mechanisms, service metrics,
and customer satisfaction surveys. This helps identify areas for improvement and ensures
consistency in service delivery.
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6. Complaint Handling:
Hero Electric has policies in place for handling customer complaints fairly and
transparently. This includes documenting complaints, investigating root causes, and
implementing corrective actions as necessary.
8. Proactive Communication:
Hero Electric keeps customers informed about product updates, service advisories, and
other relevant information through proactive communication channels.
Customer feedback is actively solicited and used to improve products and services.
This feedback loop helps in identifying trends, addressing recurring issues, and enhancing
overall customer experience.
Customer service policies at Hero Electric uphold ethical standards in all interactions.
This includes honesty, integrity, and fairness in dealing with customers and their concerns.
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CHAPTER 3
MARKETING DEPARTMENT:
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Detailed Explanation of Marketing Department Functions in a Small Business:
1. Market Research:
o Customer Analysis: Identifies target audience demographics, behaviors, and
preferences through surveys, interviews, and data analysis.
o Competitor Analysis: Evaluates competitors' strategies, products, and market
positioning to identify competitive advantages and potential gaps.
4. Digital Marketing:
o Website Management: Maintains and updates the business website to ensure it is
user-friendly, informative, and optimized for search engines (SEO).
o Social Media Marketing: Engages with customers on social platforms (e.g.,
Facebook, Instagram, LinkedIn) to build relationships, promote content, and drive
traffic.
o Email Marketing: Executes email campaigns to nurture leads, promote
products/services, and maintain customer communication.
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5. Customer Relationship Management (CRM):
o Customer Engagement: Implements strategies to build and maintain relationships
with existing customers through personalized communication and loyalty programs.
o Feedback Management: Collects and analyzes customer feedback to improve
products/services and customer experience.
o Customer Support: Coordinates with customer service to address inquiries, concerns,
and issues promptly.
MAEKETING DEPARTMENT
Marketing Department: Centralizes all marketing activities aimed at promoting the business,
attracting customers, and driving growth.
Market Research: Provides insights into customer needs, preferences, and market dynamics
to inform strategic decisions and campaign development.
Marketing Strategy: Develops overarching marketing plans and tactics aligned with business
objectives to effectively reach and engage the target audience.
Product & Service Promotion: Executes promotional activities across various channels to
raise awareness, generate leads, and increase sales.
Digital Marketing: Utilizes digital channels like websites, social media, and email to enhance
visibility, engage with customers, and drive online traffic and conversions.
CRM: Manages customer relationships through personalized communication, feedback
management, and customer support to enhance satisfaction and loyalty.
Measurement & Analytics: Tracks and analyzes marketing performance metrics to evaluate
effectiveness, optimize strategies, and allocate resources efficiently
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CHAPTER 4
HR DEPARTMENT
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HR DEPARTMENT:-
2. Employee Onboarding:
o Orientation: Introduces new hires to the company’s policies, culture, and facilities
Training: Arranges initial training sessions to help new employees understand their
roles and responsibilities.
3. Employee Relations:
o Conflict Resolution: Mediates disputes and maintains a positive work environment.
o Employee Engagement: Implements programs to boost morale and foster a sense of
belonging.
4. Performance Management:
o Goal Setting: Collaborates with managers and employees to set clear performance
objectives.
o Performance Appraisals: Conducts regular reviews to evaluate employee
performance and provide feedback.
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6. Compliance:
o Legal Compliance: Ensures the business adheres to labor laws and regulations.
o Policy Development: Develops HR policies and procedures to guide employee
conduct and company operations.
7. HR Information Systems:
o Record Keeping: Maintains employee records including personal details, job history,
performance evaluations, etc.
o Data Analysis: Analyzes HR metrics to identify trends and make data-driven
decisions.
HR DEPARTMENT
Requirement &
selection
This diagram illustrates the interconnected functions within the HR department, demonstrating how
each area contributes to managing and supporting the organization’s workforce effectively in a small
business context.
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CHAPTER 5
SERVICE DEPARTMENT
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SERVICE DEPARTMENT
1. Customer Support:
o Handling Inquiries: Receives and responds to customer inquiries, issues, and
complaints.
o Providing Information: Offers product or service information, troubleshooting
guidance, and technical support.
2. Service Delivery:
o Installation: Installs products or services at customer locations, if applicable.
o Maintenance: Performs routine maintenance or repairs to ensure product/service
functionality and longevity.
3. Warranty Management:
o Claims Processing: Manages warranty claims, ensuring customers receive repairs or
replacements covered under warranty terms.
o Documentation: Maintains records of warranty agreements and service history for
each customer.
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5. Quality Assurance:
o Inspections: Conducts inspections to ensure service quality and adherence to
standards.
o Feedback Collection: Gathers feedback from customers to improve service delivery
processes.
6. Inventory Management:
o Stock Control: Manages inventory of spare parts and service equipment to support
repair and maintenance activities.
o Replenishment: Orders and replenishes inventory as needed to maintain service
readiness.
Service Department
Customer Support
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5.1 Diagram of Service Department Structure
This diagram illustrates how different functions within the service department interact to provide
efficient and effective service to customers in a small business context. Each area plays a crucial role
in maintaining customer satisfaction and operational excellence.
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o Financial Statements: Preparation of balance sheets, income statements, and cash
flow statements to assess the company’s financial position.
3. Bookkeeping and Accounting:
o Accounts Payable: Managing payments to suppliers, vendors, and creditors.
o Accounts Receivable: Tracking and collecting payments from customers and clients.
CHAPTER 6
FINANCE DEPARTMENT
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FINANCE DEPARTMENT
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o Managing financial risks through strategies such as hedging, insurance, or investment
diversification.
7. Payroll Administration:
o Processing payroll for employees, including calculating wages, deductions, and taxes.
o Ensuring compliance with payroll tax laws and regulations.
8. Financial Strategy and Advisory:
o Providing financial guidance and support to senior management for strategic planning
and decision-making.
o Assessing financial implications of business decisions and proposing solutions to
enhance profitability or efficiency.
9. Audit and Internal Controls:
o Implementing internal controls to safeguard company assets and ensure accuracy in
financial reporting.
o Coordinating external audits and addressing audit findings as necessary.
10.Financial Technology and Systems:
o Utilizing accounting software and financial management tools to streamline processes
and improve accuracy.
o Implementing financial systems upgrades or integrations as needed to support business
operations.
In a small business, these functions may be handled by a small team or even a single individual, often
the CFO (Chief Financial Officer) or a dedicated finance manager/controller. The role of the finance
department is critical in providing timely and accurate financial information that supports operational
decisions and ensures the financial stability and growth of the business
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Balance sheets are below:-
1. ProfitandLossAccount
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Interpretation:here commonsized statement of profit and loss hows that
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percentage of expenditure to net sales is almost same in both years while
expenditures are decreasingin2021comparedto2020andnetprofitcomparedto net
sales in percentage is increasing in 2021.
2. BalanceSheet
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CurrentLiabilities 1732274 14.575 2169147 15.323
CreditorsForGoods
Provisions 175433 1.474 188160 1.331
TotalCurrent Liability 1907708 16.049 2357308 16.643
3. Ratio&TheirInterpretation
A. LiquidityRatio
Interpretation : The liquidity position of the company is also satisfactory than its
previous year. The liquid ratio in the year 2019-20 was 0.6362:1, which was 0.6385:1 in the
year 2020. Company should take immediate steps to increase quick assets
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B. SolvencyRatio
C. ProfitabilityRatio
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D. ActivityRatio
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CHAPTER 7:
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Description service & inventory department that I work in :
I work in service department and inventory department.
in the service department we try to provide best and satisfy service to customer, in this department our goal is
provide best service and make customer happy.
In the inventory department control all kind of inventory which is related with e-bike/scooter,
Note down the all stock details in excel file and which item is necessary that item will ordered.
Job description :
In the service department my job is management of all bike which is come to service and which bike will taken
to repair that I know to the mechanic and guide the mechanic how to service the bike and which way
In the inventory department my job is note down all the inventory which is order in short time and necessary,
note down all the stock details in excel file and company software system,that reason work is easy and easy to
calculate the stock.
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CHAPTER 8:
EXPIRENCED GAINED
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ABOUT MY JOB:-
I work in service department and inventory department and I gain many kind of experience
Like,how to handle customer with polide behavior,how convance customer, how to solver the customer problem
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