TYPES OF SAMPLING PROBABILITY

AND NON-PROBABILITY
 NAMES OF
PARTICIPANTS
01 RAMEESHA KHAN

02 AYESHA NAVEED

03 Uswah Minahil
 INTRODUCTION
When you conduct research about a group of people, it’s difficult to collect data from
every person in that group. Instead, you select a sample.
“The sample is the group of individuals who will actually participate in the research.”

Sample method
To draw valid conclusions from your results, you have to carefully decide how you will
select a sample that is representative of the group as a whole. This is called a
sampling method.
 POPULATION VS SAMPLE
First, you need to understand the difference between a population and a
sample, and identify the target population of your research.
• The population is the entire group that you want to draw conclusions
about.
• The sample is the specific group of individuals that you will collect data
from.
The population can be defined in terms of geographical location, age,
income, or many other characteristics.
POPULATION VS SAMPLE
 SAMPLE FRAME

The sampling frame is the

actual list of individuals
that the sample will be
drawn from.
 SAMPLE SIZE
The number of individuals you should include in your sample
depends on various factors, including the size and variability of the
population and your research design. There are different sample
size calculators and formulas depending on what you want to
achieve with statistical analysis.
 PROBABILITY SAMPLING

Probability sampling is a sampling

method that involves randomly selecting
a sample, or a part of the population
that you want to research. It is also
sometimes called random sampling.
TYPES OF PROBABILITY SAMPLING

There are four commonly used types

of probability sampling designs:

SIMPLE RANDOM SAMPLING

STRATIFIED SAMPLING
SYSTEMATIC SAMPLING
CLUSTER SAMPLING
1.SIMPLE RANDOM SAMPLING 2.STRATIFIED SAMPLING

Simple random sampling gathers Stratifie sampling collects a random

selection of a sample from within certain
a random selection from the
subgroups within the population. Each
entire population, where each subgroup is separated from the others on
unit has an equal chance of the basis of a common characteristic, such
selection. This is the most as gender, race, or religion. This way, you
common way to select a can ensure that all subgroups of a given
random sample. population are adequately represented
within your sample population.
 3.SYSTEMIC SAMPLING 4.CLUSTER SAMPLING
Systematic sampling draws a random sample from Cluster sampling is the process of dividing the target
the target population by selecting units at population into groups, called clusters. A randomly
regular intervals starting from a random point. selected subsection of these groups then forms your
This method is useful in situations where records sample. Cluster sampling is an efficient approach when
of your target population already exist, such as you want to study large, geographically dispersed
populations. It usually involves existing groups that are
records of an agency’s clients, enrollment lists of
similar to each other in some way (e.g., classes in a
university students, or a company’s employment
school).
records. Any of these can be used as a sampling
frame.
There are two types of cluster sampling:
To start your systematic sample, you first need Single (or one-stage) cluster sampling, when you
to divide your sampling frame into a number of divide the entire population into clusters
segments, called intervals. You calculate these by Multistage cluster sampling, when you divide the
dividing your population size by the desired cluster further into more clusters, in order to
sample size. narrow down the sample size
 NON PROBABILITY SAMPLING
Non-probability sampling is defined as a sampling
technique in which the researcher selects samples
based on the subjective judgment of the researcher
rather than random selection. It is a less stringent
method. This sampling method depends heavily on
the expertise of the researchers. It is carried out
by observation, and researchers use it widely for
qualitative research
 1.CONVENIENCE SAMPLING 2.CONSECUTIVE SAMPLING
Convenience sampling is a non-probability sampling This non-probability sampling method is very
technique where samples are selected from the
population only because they are conveniently available
similar to convenience sampling , with a slight
to the researcher. Researchers choose these samples variation. Here, the researcher picks a single
just because they are easy to recruit, and the person or a group of a sample, conducts
researcher did not consider selecting a sample that research over a period, analyzes the results,
represents the entire population.
and then moves on to another subject or
Ideally, in research, it is good to test a sample that
represents the population. But, in some research, the group if needed. Consecutive sampling
population is too large to examine and consider the technique gives the researcher a chance to
entire population. It is one of the reasons why work with many topics and fine-tune his/her
researchers rely on convenience sampling, which is the
research by collecting results that have vital
most common non-probability sampling method, because
of its speed, cost-effectiveness, and ease of availability insights
of the sample
 3.QUOTA SAMPLING 4.JUDGEMENTAL SAMPLING
Quota sampling is a non-probability
Judgmental sampling, also called
sampling method that relies on the non-
purposive sampling or authoritative
random selection of a predetermined
sampling, is a non-probability sampling
number or proportion of units. This is
technique in which the sample members
called a quota. You first divide the
are chosen only on the basis of the
population into mutually exclusive
researcher's knowledge and judgment.
subgroups (called strata) and then recruit
sample units until you reach your quota.
 5.SNOWBALL SAMPLING
Snowball sampling helps researchers find a
sample when they are difficult to locate.
Researchers use this technique when the
sample size is small and not easily available.
This sampling system works like the referral
program. Once the researchers find suitable
subjects, he asks them for assistance to seek
similar subjects to form a considerably good
size sample
Thank you!