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37 views3 pages

Assignment Format

Uploaded by

Mint Bay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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SCHOOL OF CREATIVE INDUSTRY MANAGEMENT & PERFORMING ARTS

COLLEGE OF ARTS AND SCIENCES


UNIVERSITI UTARA MALAYSIA

JA241 FOUNDATION OF CREATIVE ARTS


ASSIGNMENT 1 Creative Brief: UUM 40th Anniversary Logo Design

INSTRUCTIONS:

In conjunction with Universiti Utara Malaysia (UUM)'s 40th-anniversary celebration, you are required to
produce a logo design of the event. Hence, you need to write a Creative Brief for a logo design project.

Objectives:
• Define the primary purpose of the logo
• Clarify the intended audience/target demographic
• Specify any specific visual elements or messages the logo should convey.
• Indicate how the logo will be used (online, print, merchandise, etc.).

Creative Brief Content


• About the Company
Briefly describe the company roadmap and its goals. Write down the notable topics that surface when
discussing the project with the client.

• Overview
Describe the wider perspective of the project, including why it exists and what the client hopes to
accomplish.

• Scope
Outline the scope of the project, including the creative work performed and the deliverables or end-
product the client will receive once you complete the project.

• Objectives
Define and clarify the client’s objectives, both to demonstrate your understanding to the client and to
establish a direction for the design once work begins.

• Target Audience
Describe the client’s perfect customer as defined by them. Depending on the creative project, this
section can also include a vignette of the business’s existing customers and demographics.

• Timeline
Clearly define the client’s timetable, including any details that are relevant, such as potential launch
dates or setbacks.
Submission Guidelines:

• Include a cover page with the company name (UUM), and project title.
• Organize the creative brief in a professional and readable format.
• Provide detailed and concise information under each section.

What to submit:
1. A creative brief in PDF format
• Not more than 5 pages
• Language format (English)

Links you can refer:


https://logosbynick.com/sample-creative-brief-for-logo-design/
https://contentsnare.com/logo-design-brief/
https://arounda.agency/blog/design-brief-example-how-it-should-look-like-and-what-it-should-contain

How to submit : via Online Learning

Deadline: Lecturer Name:

Full Marks
Criteria
Marks Obtained
1. Follow Instruction 12
2. Use of Tools/Techniques/Technology 12
3. Task Completion 12
4. Format 12
5. Contribution Towards Task Objectives 12

No. Group Members Name Matric Number


RUBRIC OF ASSIGNMENT 1

Poor Fair Good Excellent Marks


No Criteria (0 – 3) (4 – 6) (7 – 9) (10 – 12)

1. Follow Follow limited Follow limited Follow limited Follow limited


Instruction task instructions. task instructions. task instructions. task instructions.

2. Use Apply wrong Apply basic Apply Apply the best


tools/techniques/ tools/techniques/ tools/techniques/ appropriate tools/techniques/
technology technology in technology in tools/techniques/ technology in
performing task. performing task. technology in performing task
performing task

3. Task Completion Task completed Task completed Task completed Task completed
but did not meet and fulfilled the and fully fulfilled and exceeded
the minimum basic the requirement the requirement.
requirement. requirement.

4. Format Task completed Task completed Task completed Task completed


with minimum with adequate with good with excellent
consistency. consistency. consistency. consistency.

5. Contribution No or minimal Basic Fair contribution Major


towards Task contribution contribution towards task contribution
Objectives towards task towards task objectives. towards task
objectives objectives objectives.

TOTAL (60)

TOTAL (10%)

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