1 REVIEW

1.1 Terms in market research Functional language

1 Choose a word from each box to complete 1.3 Using leading and open questions
the sentences. to e ect

focus gauge in-depth launch online 3 Complete the questions. Use only one word in each
gap. Then decide if they are leading (L) or neutral (N).
product secondary target
1 What do you about including team-building
activities in the programme?
audience group interviews impact
2 Have you the type of event you’d like?
product research surveys testers
3 Would your sta be in an event overseas?

1 A company needs to know its 4 How asking your colleagues to make some
so it can direct its marketing more suggestions?
accurately. 5 What are your on the evening meal?
2 Information that can be found in printed form or on 6 How would the team about using a much
the internet is known as desk or bigger venue?
.
3 will try out any new line 1.4 Responding to questions during
before it is launched.
a presentation
4 Most of the people in the
reacted well to the design changes. 4 Match the sentence halves.
5 We are going to the new 1 Can we discuss this a ‘expensive’ exactly?
early next year. 2 To be perfectly frank, b which we need to respond
6 We held individual with I’m not entirely to sensitively.
some potential customers.
3 Let me put you in touch c sure of the answer to that
7 It’s di cult to the of this with question.
failure on the business at the moment.
4 Can you clarify what you d could you dial in again?
8 Five hundred customers responded to the mean by e a colleague in Finance to
we asked them to complete.
5 This is a very delicate topic answer that.
6 Sorry, as we can’t hear f one-to-one in my o ce later?
you very well,
1.2 Question tags
2 Complete the conversation using question tags.
A: Hi. Now you both know why you’re here, 1 ?
1.5 Reports – Summary ndings
B: Yes, we do. We’re going to talk about the results of the 5 Complete the ndings using the phrases in the box.
focus group, 2 ?
A: That’s right. admitted been damaged demonstrated

B: They were hardly unexpected, 3 ? I mean in agreement just over majority none of
we knew that there were issues with the design, of the positive recent customer
4
?
A: Yes, but we didn’t think there we so many problems, According to a(n) 1 survey, the
5
? 2
of respondents were 3
C: Well, someone didn’t check the design carefully enough that the design changes we made were 4 .
before going into production, 6 ? 5 a quarter of those asked believed that
A: That’s true, unfortunately. Anyway let’s focus on the we o er good value for money. However, 10 percent
positive points for now, 7 ? 6
respondents 7 that they
C: Of course. There were several positive comments about were a little worried about the reliability of our products
how light the product is, which makes it much more since a faulty batch of machines had to be recalled.
attractive to potential customers, 8 ? We cannot deny that our image has 8 but
A: Exactly. And that’s our USP.
9 the respondents felt that this was a
signi cant problem.

The survey 10 that our products are still very

popular although the ndings indicate that we need to
rebuild trust in product reliability.

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 2 REVIEW

2.1 Giving back Functional language

1 Complete the text using the words in the box. Some 2.3 Renegotiation of an agreement
words are not used. 3 Complete the sentences using the words in the box.
Some words are not used.
bene cial candid compassionate cooperative
inclusion interests isolated leadership careful drawing frank further having
mentoring mistrust peers shots street honesty keeping prefer putting rather truth

Gemma’s boss, Goran, believes he calls the 1 . 1 you rst, we need to look at alternatives
However, Gemma knows she is really the one with the and not just accept what’s being o ered.
company’s best 2 at heart. While Goran’s 2 In all , this shouldn’t be too di cult for us
idea of feedback is to criticise the sta , Gemma realises to resolve.
that feedback is a two-way 3 where each 3 on my personal experience, this is the best
side can be 4
with the other. Goran only package available.
recruits people who will not question him and fails to 4 To be perfectly , this is going to be very
realise that a company should have a 5 expensive.
atmosphere where people can work together rather 5 On thought, we realised that closing the
than competing with each other all the time. Good plant down was not the best option.
6
today means caring about sta and
6 We would discuss these options face to face.
providing 7
opportunities. Sta need to feel
con dence in the boss because 8 leads to
poor results and low morale. Feeling involved in a 2.4 Promoting collaboration
company is important so people don’t feel 9
and far away from the decision-making process.
4 Choose the correct option in italics.
1 We need to get things moving in a positive line /
direction / way.
2.2 Cleft sentences 2 James, what might be the bene ts of Gerhardt’s line /
process / side of thinking?
2 Rewrite the sentences using cleft sentence
3 So, let me just make sure we’re all on the same boat /
structures. page / plan now.
1 The leader is responsible for the nal outcome. 4 Yusef, you haven’t commented / said / dismissed so far.
It .
5 Any thoughts on how best to take / deal / tackle this?
2 We need to make some changes before starting
6 Sarah, I’ll come back / forward / in to you in a second.
production.
7 Let’s not dismiss / comment / stop this idea too quickly.
What .
8 I think we’re all in the same place / page / boat here and
3 He contacted the sta last. want to nd a workable solution.
The last thing .
4 The new equipment has been the biggest problem.
2.5 Emails – Stating requirements
It .
5 The mentoring programme has improved morale. 5 Complete the text. Use only one word in each gap.
What the mentoring programme . Further to our discussion this morning, I con rm that
you should investigate the current problems.
6 My manager only wants to be a successful
businessperson. 1 ,I2 like you to contact all
All that my manager . customers who have complained to customer service in
the last six months 3 that you can nd out
7 My assistant worked the hardest.
why they complained.
The person .
4
,5 is important that you see
8 They hired a consultant.
how satis ed they were with our response and, if they
Something they .
were not satis ed, con rm why not.
Next you 6 to prepare a report 7
the directors’ meeting next week.
8 ,I9 you to write to all
dissatis ed customers in 10 to assure them
that we are investigating each complaint carefully.

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