paper 1

ST. XAVIER’S COLLEGE

KOLKATA
(AUTONOMOUS)

4th SEMESTER EXAMINATION

APRIL – JUNE 2022
B. Com.
Wednesday, May 18, 2022
BCHSE450 8:00 AM to 11:00 AM
3 hours
ENTREPRENEURSHIP
Full Marks : 80

PLEASE READ THESE INSTRUCTIONS BEFORE YOU START WRITING:

 Of the questions attempted, the answers to only the first required number of questions (as stipulated
in the question paper) will be evaluated. So please do not attempt extra questions.

 Only HAND WRITTEN answer scripts (using black or blue ink) on A4 size sheets will be
considered.
 Answer in your own words as far as practicable.
 On top of each page the following information should be entered by the student:
Student Name, Roll No., Room No., Subject, Paper Code, Date and Page Number
 Students will be writing legibly their answers, scanning them and sending the entire answer script
as one PDF file using MS FORMS, ONLY. The scanned answer scripts should have enough
clarity to enable evaluation.
 Name the PDF file accurately as indicated.
RollNo._Student Name_PaperCode.PDF (e.g., RollNo.147_AkilJain_BCHCR610.PDF)
 Kindly check the contents of the saved answer script file with all the details, before uploading
it (since no multiple submissions would be allowed).
 Answer scripts must be submitted and received within 30 minutes of the scheduled completion time
of an examination. Answer scripts received after 30 minutes of the designated END time of an
examination completion will NOT be considered.

The marks are given in brackets [ ] at the end of each question or part question.

The question paper consists of 4 pages.

2022 1
 Of the questions attempted, the answers to only the first required number of
questions (as stipulated in the question paper) will be evaluated.
So, PLEASE DO NOT ATTEMPT EXTRA QUESTIONS.

GROUP A
Answer ANY SIX questions. [6×5=30]
1. ‘Creativity is a prerequisite to innovation.’ From the given statement, what difference do
you perceive between creativity and innovation?
2. ‘Successful entrepreneurs may not be driven only by money, but also by their passion and
belief in the product or service offered.’ How far this statement holds truth? Justify the
statement by emphasizing on the characteristics/ skills of an entrepreneur.
3. Foreign companies and Chinese technology firms like Lenovo, Huawei and Haier are
pressuring the Chinese government for stronger protection of innovation. Is there any
need for legal protection of such innovation? Give reasons to your answer.
4. Mention the different sources that an entrepreneur might have access to arrange funds
for the following:
(a) An agriculture-retailing startup
(b) A salon which is in its matured stage of expansion [2×2.5]
5. (a) What is a feasibility study?
(b) ‘All kinds of business are required to conduct feasibility study in detail’. Do you agree
with the statement? Opine. [2+3]
6. How do you differentiate with a business plan and a project proposal?
7. According to Pinchot intrapreneurs are much like corporate commandos. In this context
explain the characteristics of such individuals in a corporate organization.
8. Can tea growers from Darjeeling provide licence to farmers in Kashmir to grow tea and
sell it as “Darjeeling” tea? Provide a reasoned answer and also identify the type of
intellectual property mentioned. [3+2]
9. What do you mean by eco-entrepreneurship? Why it is seen as an offshoot of social
entrepreneurship? [2+3]

GROUP B
Answer ANY FIVE questions. [5×10=50]
10. (a) Briefly explain the role played by business incubators in the context of
entrepreneurship.
(b) Bring out the differences between angel funds, venture capital and private equity with
respect to their business stage of investee; size of investment and risk associated. [4+6]

11. (a) Although the founders are clearly aware of the need to prepare for succession
planning, but they often postpone this task. In this context highlight the various issues
that emerge during the entry of a next generation successor into the family business.
(b) As a next generation successor, what are the measures to be taken by him/her to
minimize any kind of opposition? [4+6]

2022 2
12. Anupam Mittal started his entrepreneurial career with the People Group, which manages
businesses such as Shaadi.com, Makaan.com and Mauj Mobile. Over the years, he has
invested in more than 50 startups including Ola, Druva and What fix. Mittal, who was also
one of the sharks in Shark Tank India has invested in 11 Indian startups last year. He also
participated in Express Stores’ seed round of investment along with Venture Highway,
Kunal Bahl, and Rohit Bansal among others.
(a) What kind of investor would you identify Mr. Anupam Mittal or entrepreneurs like
him with?
(b) Discuss in detail the functions and roles played by such investor towards
entrepreneurship. [2+8]

13. (a) Diagrammatically represent the ‘Creativity Process’ and explain the first two stages
with examples.
(b) In what way entrepreneurship and creativity are interlinked with each other? [3+4+3]

14. Desi Meals is a food and beverage start up based in West Bengal aims to deliver high-
quality healthy, home cooked food meals at affordable prices to customers who wants
delivery without compromise on taste or health. As a startup consultant, help Desi Meals
to prepare the business plan, considering the following components:
(i) Business description
(ii) Competition analysis
(iii) Marketing Plan
(iv) Financial Plan [4×2.5]

15. (a) An online startup venture was launched in the year 2021, to enable believers to
pursue their faith in several Hindu gods and goddesses in India. The beliefs of around
1.2 billion population of India in the divine, serve as a lucrative market for religious
and spiritual services. Further, India is an ideal market for spiritual and religious
services because Indians generally spend on religious and spiritual activities on a
daily basis. Online puja has been initiated in the e-commerce space to cater this large
market in the religious and spiritual sector. Considering this startup (a) Mention some
of the advantages of online start up as an alternative form of business model in the
recent years.
(b) Identify also some of the challenges that might be faced by the founders of this startup
in scaling up the operations in a large market where consumer behavior is
unpredictable. [4+6]

16. (a) How does IPR benefit the small medium scale enterprises?
(b) Briefly discuss the protection offered by ‘TRIPS’ with regard to the following
intellectual properties:
(I) Patents
(II) Copyrights
(III) Trademarks [4+6]

2022 3
17. Read the following case and answer the questions.
Henry Ford was born in Spring wells Township, Michigan in July of 1863. He was the first
of six children born to Irish-born William Ford and his wife Mary. Being born to an
immigrant parent who had to work his way up in his attempt to achieve the American
Dream, Ford learned the value of hard work from a young age.
This manifested through his love for mechanics. By age 12, he spent most of his time in a
machine shop that he had made and stocked himself. By 15, he constructed the first
steam engine. From his knowledge, he was able to become a machinist’s apprentice in
Detroit. Working under the machinists at James F. Flower and Brothers, as well as the
Detroit Dry Dock Company, Ford finished his apprenticeship in 1882. He never went to
school at all but learned his trade through apprenticeships. With new found knowledge
and skills, Ford set out to make his mark on the world. He was employed by Edison
Illuminating Company of Detroit, becoming chief engineer in 1893. Because of his
employment there, he and Thomas Edison became lifelong friends. However, in 1899,
Ford resigned from Edison’s company. He formed the Detroit Automobile Company
alongside others who shared his love for mechanics. Unfortunately, within 18 months, the
company had gone bankrupt. This left him open to form the Henry Ford Company two
years later, in 1901. He eventually left this company as well. All the while, Ford was
creating some of the fastest race cars of the time. In 1903, Henry, along with 12 other
investors finally created the Ford Motor Company. By 1906, he became the company’s
president and controlling owner. Finally, he became the sole owner in 1919. He remained
president on and off until he died.
On one side of the coin there are people like Henry Ford and many others who are
examples of successful entrepreneurs who did not necessarily go to educational
institutions rendering entrepreneurial related knowledge. While the other side of the
coin shows students who from their early age are engaged in brainstorming projects,
taking part in seminars and conferences, knowledge sharing through classroom teaching
learning process, and many more other initiatives, all these so they can acquire
entrepreneurial knowledge. India alone has many colleges, universities and B-schools to
offer education on entrepreneurship development. The common ground here is that
students are required to develop their own ideas, plan ventures, develop their products
and services for commercialization, and then go to market.
However, the critics say that students may benefit learning the mechanics of business but
the psychological redirection of effort toward money making is inappropriate. This
further leads to the question whether entrepreneurship can be taught in the sense that
most students do not have entrepreneurial personalities.
(Excerpts from the greyjournal.net and David Holt)

(a) What aspects of entrepreneurship can you see in the case study?
(b) Can entrepreneurship be a career option? Comment.
(c) Take a position with respect to the controversy “whether students can be taught to be
entrepreneurs.” [3+3+4]

**************************

2022 4