_Name: Bassam sharab
_Major: Hospitality Diploma
_University: MUC
_Subject: Food and Beverage Management
_Doctor: Mohammad Fahes
_Case study 2
1) An organizer can leverage social media by collaborating with influencers to promote their
events. This involves identifying influencers whose audience aligns with the event's
target demographic, engaging them to create content related to the event, and amplifying
that content across social platforms to increase visibility and engagement. Additionally,
organizers can utilize social media platforms to run targeted ads, engage with followers,
and create buzz around the event through contests, giveaways, and behind-the-scenes
content.
2) Specific security measures:
_ collaboration with local law enforcement and private security firm .
_ uniformed and plain clothes security personnel are strategically positioned through out
the festival ground.
_ Bag check and metal ditecters are discreetly implemented at entry points.
_ Emergency exits and evacuation plans are clearly communicated, and medical aid
stations are readily available.
3) To ensure a festival remains inclusive and representative of the community, several steps
can be taken:
* Include a range of activities that reflect the cultural, ethnic, and sociel and economic
diversity of the community.
* Gather Feed back from people throughout the planning process to ensure their voices
are heard and their needs are Taken into account.
Offer ticket options at various price points to ensure that the festival remains
accessible to people of all income levels.
Ensure the safety and security of all attendees, particularly those from marginalized or
vulnerable populations.
Collaborate with local community organizations and leaders to co-create and co-host
the festival, fostering a sense of ownership and inclusivity.
Evaluation and Feedback: Continuously evaluate the festival's impact on the
community and solicit feedback from attendees to identify areas for improvement and
ensure ongoing inclusivity.
4)Technology can be incorporated in various ways to enhance the overall experience
and security of an event:
Ticketing Control: Implement digital ticketing systems and RFID wristbands or
mobile tickets for seamless entry, reducing the risk of ticket fraud and long queues.
Mobile Apps:Develop event-specific mobile apps that provide attendees with
schedules, maps, real-time updates, and interactive features such as polls or photo
sharing. Apps can also facilitate cashless payments and food/beverage pre-ordering
for faster transactions.
Emergency Communication: Use mass notification systems and mobile alerts to
communicate important information, such as weather alerts, safety instructions, or
emergency evacuations, to attendees in real-time.
Drones:Utilize drones equipped with cameras for aerial surveillance and monitoring
of large outdoor events, providing organizers with additional situational awareness
and security coverage.
Social Media Monitoring: Monitor social media platforms for real-time feedback,
sentiment analysis, and early detection of potential security concerns or issues raised
by attendees.
By leveraging technology in these ways, event organizers can not only enhance the
overall experience for attendees but also improve security measures to ensure a safe
and enjoyable event environment.
