THE EFFECTIVE COMMUNICATION

Written By : 4th Group

Name : Anselmus Jernih Lahagu

Firman Setia Zalukhu
Lynes Andika Harefa
Kristina Gulo
Riatta Yanti Lase
Septrida Gea

Class/Semester : B/VIII

Course : Media Communication For Business

Lecturer : Riswan Zega, S.Pd., M.Hum.

UNIVERSITY OF NIAS
FACULTY OF TEACHER TRAINING AND EDUCATION
ENGLISH EDUCATION STUDY PROGRAM

ACADEMIC YEAR
2024
 PREFACE

Praise and gratitude to God Almighty for His blessings, grace and guidance that
have been bestowed so that we group 4, can complete the paper without any obstacles in
accordance with the specified time.
The writing of this paper is one of the requirements to fulfill the Media
Communication For Business assignment at University of Nias.
We realize that this paper would not have been written without the help and support
of various parties. Therefore, we would like to thank those who have helped and
supported the completion of this paper, especially Mr. Riswan Zega, S.Pd., M.Hum. as
the lecturer of the Media Communication For Business course.
Hopefully the paper that we have compiled can be useful for all of us.

Gunungsitoli, 2024-04-22

Writer

04th Group

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 TABLE OF CONTENT

PREFACE.....................................................................................................................i
TABLE OF CONTENT.............................................................................................ii
CHAPTER I INTRODUCTION...............................................................................1
a. Background.................................................................................................1
b. Formulation Of The Problem......................................................................2
c. Purpose........................................................................................................2
CHAPTER II DISCUSSION.....................................................................................3
a. Definition of The Effective Communication.............................................3
b. Limitation of The Effective Communication.............................................5
c. Advantages of The Effective Communication...........................................8
d. Porpose of The Effective Communication.................................................9
e. Characteristics of The Effective Communication....................................10
f. Types of The Effective Communication..................................................11
g. Examples of The Effective Communication............................................12
CHAPTER III CONCLUSION...............................................................................13
a. Conclusion................................................................................................13
b. Suggestion ................................................................................................13

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 CHAPTER I
INTRODUCTION

a. Background
Effective business communication is the lifeblood of any successful
organization. In today's fast-paced and interconnected world, the ability to
convey ideas, information, and strategies with clarity and precision is
essential for driving growth, building strong relationships, and achieving
strategic objectives.

Business communication encompasses a wide range of activities,

including verbal and written communication, interpersonal skills, digital
communication tools, and non-verbal cues. It involves not only transmitting
messages but also ensuring that they are understood, interpreted correctly,
and lead to the desired outcomes.

This introduction aims to explore the fundamental principles of

business communication, the importance of effective communication in
various business contexts, and strategies to enhance communication skills.
We will delve into the significance of clear and concise messaging, active
listening, empathy, cultural awareness, and the use of technology in
facilitating efficient communication channels.

Moreover, we will discuss how effective communication fosters

collaboration, innovation, problem-solving, and decision-making within
teams and across organizational hierarchies. By mastering the art of business
communication, individuals can cultivate stronger professional relationships,
mitigate conflicts, and drive productivity and success in today's competitive
business landscape.

Throughout this exploration, we will provide insights, examples, and

practical tips to help you navigate the complexities of business
communication and unlock its full potential to propel your career and
organizational goals forward.

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b. Formulation Of The Problem
 Definition of The Effective Communication
 Limitation of The Effective Communication
 Advantages of The Effective Communication
 Porpose of The Effective Communication
 Characteristics of The Effective Communication
 Types of The Effective Communication
 Examples of The Effective Communication
c. Purpose
 To knowing what Definition of The Effective Communication
 To knowing what Limitation of The Effective Communication
 To knowing what Advantages of The Effective Communication
 To knowing what Porpose of The Effective Communication
 To knowing what Characteristics of The Effective Communication
 To knowing what Types of The Effective Communication
 To knowing what Examples of The Effective Communication

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 CHAPTER II
DISCUSSION
A. Definition of Communication
Anendya Niervana (2021), Effective communication is the process of
transmitting ideas, thoughts, or information from the sender of the message
(communicator) to the recipient of the message (communicant) which results
in a positive relationship or reciprocity for both parties. Effective
communication is characterized by achieving goals through the
communication process carried out.

According to Modeska Ina Beke, Nurhaliza, Sarah Safina Irawati

(2021), effective communication is communication that is able to produce
(attitude change) in people involved in communication. Effective
communication allows a person to exchange information, ideas, beliefs,
feelings and attitudes between two people or groups whose results are in
accordance with expectations.

The Effective Communication covers various aspects, including

speaking, listening, and understanding. It is a dynamic process involving both
verbal and nonverbal cues such as tone of voice, facial expressions, gestures,
and body language.

B. Limitation of The Effective Communication

Regardless of the type of communication: verbal, nonverbal, written,
listening or visual, if we don't communicate effectively, we put ourselves and
others at risk.
There are six barriers to effective communication every employee and
manager should strive to eradicate.
 Dissatisfaction or Lack of Interest in One's Work
If you are unhappy or have lost interest in your job, you are far less likely
to communicate effectively – both on the giving and receiving ends. In
other words, your heart isn’t in it. This barrier, is perhaps the most
difficult to overcome because it involves changing a mindset, and thus it
typically doesn’t change until the person leaves.

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 Inability to Listen to Others
Active listening is an important aspect of effective communication. You
cannot engage with someone if you are not listening to them because you
will tend to make assumptions about their needs based on your
perceptions versus reality.
 Lack of Transparency & Trust
It is extremely difficult to communicate anything when there is a lack of
transparency and trust. For example, if your staff believes you are
holding something back, they will be anxious, some will speculate, and
as a result, it will be more difficult for them to process any attempt you
make to communicate with them.
 Communication Styles (when they differ)
Everyone has their own communication style. Some people are very
direct while others prefer a more indirect approach. Some use detailed
data, while others rely on generalities, and so forth. Occasionally, one
person is so entrenched in their way of communicating, they find it
difficult to communicate with others who rely on a different style. You
might hear comments such as, “Mary never explains what she wants me
to do, she’s never specific” or “Bill gets so caught up in the weeds, that I
lose focus on the bigger picture.”
 Conflicts in the Workplace
Conflict can happen for a variety of reasons and when it does, it becomes
a barrier to effective communication. The nature of the conflict is not
necessarily important, what is important is working to resolve the
conflict. When conflict is not eradicated, it grows and then people begin
to take sides, which further impedes effective communication.
 Cultural Differences & Language
It is important to understand the cultural differences in communication.
But don’t just think international as in remembering that in Japan one’s
surname precedes their given name. There can also be regional
differences – for example, a northerner might not like the term "y’all" or
even understand the more comprehensive version, "all y’all." While these

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 examples may seem trivial, the point is that cultural differences can occur
within the boundaries of the US, and when one does not recognize
cultural differences, they risk offending the other person. It is in the
offense that communication breaks down.
C. Advantages of effective Communication
a. Building strong relationships
One of the most important aspects of having good Communication Skills
are to build meaningful professional and personal relationships. You can
understand more about them by going through these components:
 Foundation of trust: Effective communication fosters
transparency and honesty. It is an essential element for building
trust in any relationship.
 Deepened understanding: Regular and open dialogue allows
individuals to understand each other's perspectives, emotions,
and motivations, leading to deeper connections.
 Conflict resolution: Good Communication Skills are crucial for
addressing and resolving misunderstandings or disagreements,
preventing them from escalating into larger issues.
 Shared experiences: Communicating allows individuals to share
personal experiences, creating shared memories and
strengthening bonds.
 Validation of feelings: By expressing and acknowledging
emotions, individuals validate each other's feelings, promoting
mutual respect and empathy.
 Collaborative decision-making: Effective communication
encourages participative decision-making where all parties feel
heard and valued.
 Setting and respecting boundaries: Clearly communicating one's
boundaries and understanding those of others ensures mutual
respect and harmony in relationships.

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  Empathetic listening: Active and empathetic listening not only
facilitates understanding but also makes individuals feel valued
and heard, strengthening relational bonds.
 Shared goals and aspirations: Discussing future plans and
aspirations aligns individuals towards common objectives,
reinforcing their connection.
 Cultural sensitivity: Good Communicators are often sensitive to
cultural nuances and differences, promoting inclusivity and
respect in diverse relationships.
 Adaptability: Effective Communicators can adapt their style and
tone based on the situation and the individual they're interacting
with, ensuring that the relationship remains harmonious.
b. Enchancing Professional Growth
Having good Communication Skills can immensely help you in your
professional growth. This is how:
 Career advancement: Employees with exemplary Communication
Skills often stand out, making them prime candidates for
promotions and leadership roles.
 Networking opportunities: Effective Communicators can build
and maintain extensive professional networks, opening doors to
new opportunities and collaborations.
 Efficient team collaboration: Clear communication ensures team
members understand roles, responsibilities, and project goals,
leading to enhanced productivity and fewer mistakes.
 Building credibility: Clear and concise communication can
establish an individual's reputation as reliable and knowledgeable,
fostering trust among colleagues and superiors.
 Effective problem-solving: Good Communicators can articulate
challenges and facilitate discussions, leading to quicker
resolutions and innovative solutions.

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  Influential presentations: The ability to present ideas persuasively
can drive change, secure funding, or initiate new projects within
an organisation.
 Client relationships: Clear and empathetic communication is key
to understanding client needs, ensuring customer satisfaction, and
fostering long-term business relationships.
 Feedback reception: Those skilled in communication are typically
more receptive to feedback, viewing it as an avenue for growth
rather than criticism.
 Negotiation skills: Effective Communicators have an edge in
negotiations. They are able to articulate their standpoints clearly
and understand the positions of others.
 Professional development: Regularly participating in discussions,
meetings, and conferences not only enhances visibility but also
contributes to continuous learning.
c. Facilitating Problem Solving
Effective Communication Skills help you to solve problems both in your
personal and professional life. This is how you can use your skills for
problem-solving:
 Identification of issues: Clear communication allows team
members to articulate challenges, ensuring that everyone
understands the problem's root cause.
 Collaborative solutions: Open dialogues foster brainstorming
sessions where diverse perspectives converge, leading to
innovative solutions.
 Mitigation of conflicts: Effective communication helps address
misunderstandings, preventing them from escalating into major
disputes.
 Decision-making process: Engaging in constructive discussions
aids in weighing pros and cons, ensuring well-informed decisions.

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  Feedback loop: A continuous communication channel ensures
feedback is received, processed, and acted upon, refining
solutions further.
 Stakeholder alignment: Clear communication ensures that all
stakeholders, from team members to management, are aligned
with the proposed solutions.
 Documentation: Properly documenting discussions and decisions
aids in creating a reference point, ensuring consistency in
approach and understanding.
D. Porpose of The Effective Communication
The purpose of effective communication is multifaceted and crucial in
various aspects of life. Here are some key purposes:
 Exchange of Information: Effective communication facilitates the sharing
of ideas, thoughts, and information between individuals or groups. This
ensures that everyone involved understands the message being conveyed.
 Building Relationships: Good communication fosters healthy
relationships, whether personal or professional. It helps in establishing
trust, mutual respect, and understanding among individuals, which are
essential for strong interpersonal connections.
 Conflict Resolution: Clear and effective communication is vital in
resolving conflicts and misunderstandings. It enables parties to express
their concerns, listen to each other, and find mutually acceptable
solutions.
 Decision Making: Effective communication plays a critical role in the
decision-making process. It ensures that all relevant information is
conveyed accurately, enabling informed decisions to be made.
 Achieving Goals: Whether in personal endeavors or within organizations,
effective communication is essential for aligning efforts toward common
goals. It ensures that everyone understands their roles, responsibilities,
and objectives.
 Influence and Persuasion: Communication skills are instrumental in
influencing and persuading others. Whether it's convincing someone of

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 an idea, selling a product, or gaining support for a cause, effective
communication enhances one's ability to persuade and influence others
positively.
 Enhancing Productivity: Clear communication within teams and
organizations boosts productivity by reducing misunderstandings,
streamlining processes, and fostering a collaborative work environment.
 Personal Development: Effective communication is integral to personal
growth and development. It involves active listening, self-expression, and
understanding others' perspectives, which are essential skills for self-
improvement and building empathy.
In summary, the purpose of effective communication is to facilitate
understanding, foster relationships, resolve conflicts, support decision-
making, achieve goals, influence others positively, enhance productivity, and
promote personal development.

E. Characteristics of The Effective Communication

There are several key characteristics of The Effective Communication that
shape how it is used and understood. Understanding these characteristics is
essential for developing effective The Effective Communication skills and
successfully navigating interpersonal interactions in various settings. These
characteristics include:

1/ Dynamic and interactive: The Effective Communication involves a two-

way exchange of information between a speaker and a listener. It is an
interactive process that allows instant feedback and clarification.

2/ Verbal and nonverbal cues: The Effective Communication includes the use
of spoken words as well as nonverbal cues like facial expressions, tone of
voice, and body language.

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 3/ Less formal: The Effective Communication is often less formal than written
communication and may involve informal language. However, the level of
formality can vary depending on the context of the communication.

4/ Spoken Words: The Effective Communication relies on spoken words as

the primary medium of conveying messages. It involves the use of language,
including vocabulary, grammar, and pronunciation, to express thoughts and
ideas.

5/ Contextual and Situational: The Effective Communication is highly

dependent on the context and situation in which it takes place. Factors such as
the audience, purpose, and cultural background influence the language, tone,
and style used by the speaker.

E. Types of The Effective Communication

The Effective Communication can be categorized into several types

based on different contexts and purposes. Each type has its own specific
characteristics and purposes, and being proficient in each type of The
Effective Communication is crucial for effective interpersonal
interactions. Here are some common types of The Effective
Communication:

1/ Group Discussions: Group discussions involve multiple participants engaging

in an exchange of ideas, opinions, and perspectives on a specific topic. This type
of The Effective Communication enhances collaboration, problem-solving, and
decision-making within a team.
2/ Public Speaking: This type of communication involves one individual
speaking to a large group of people. Public speaking is often used for informative
or persuasive purposes, such as delivering a keynote speech or presenting a
proposal.

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3/ Interviewing: This type of communication involves one individual asking
questions of another individual. Interviews are often used in job interviews, media
interviews, and research interviews.
4/ Video Conferencing: This form of communication is similar to face-to-face
communication but takes place over video conferencing software. Video
conferencing proves beneficial for remote teams and individuals unable to meet in
private.
5/ Telephonic Communication: This type of communication involves two or
more individuals communicating over the phone. Telephonic communication is
useful for situations where face-to-face communication is not possible or
practical, such as in long-distance relationships or business negotiations.
6/ Informal Conversations: Informal conversations occur when individuals
engage in casual and Unplanned discussions with each other. Informal
conversations occur in everyday settings such as social gatherings, family
interactions, and friendly conversations.

F. Examples of The Effective Communication

Examples of The Effective Communication channels:
 Oral Reports
 Interpersonal Conversations
 Podcasts
 Speeches and Lectures
 Customer Service Calls
 Team Huddles
 Radio Broadcasting
The Effective Communication tools examples:
 Voice Assistants: Virtual assistants activated by voice commands, such as
Amazon Alexa and Google Assistant, offer convenient and hands-free
interaction.
 Voice Recorders: Portable voice recorders or smartphone voice recording
apps.

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 Video Conferencing Tools: Video conferencing platforms like Zoom or
Google Meet.
 VoIP (Voice over Internet Protocol): VoIP services, such as Skype, or
Nextiva.
 Telephones: Traditional landline phones and mobile phones.

Elements of The Effective Communication:

 Speaker: The speaker is the individual or source who initiates and delivers
the oral message. They are responsible for formulating their thoughts,
organizing the message, and selecting appropriate language and delivery
style to effectively communicate their ideas to the listener(s).
 Message: The message refers to the content and information intended by
the speaker for communication. It combines both verbal and nonverbal
components, such as words, tone of voice, facial expressions, gestures, and
body language.
 Listener: The listener is the recipient of the The Effective Communication.
They receive process, and interpret the speaker’s message.
 Feedback: Feedback is the response given by the listener(s) to the message
conveyed by the speaker. It can be verbal or nonverbal and helps the
speaker understand the effectiveness of their communication.
 Channel: The channel refers to the medium or mode of communication
used to transmit the oral message. It can include face-to-face
conversations, telephone calls, video conferences, presentations, and more.
 Context: The context includes the environment in which The Effective
Communication occurs. It includes factors like physical location, cultural
norms, social dynamics, and the topic of communication.
 Noise: Noise encompasses any form of interference or barriers that affects
the smooth flow of effective communication. It can be external noise like
distractions or internal noise like language barriers.
 Purpose: The purpose of The Effective Communication is the objective or
intention behind the communication.

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 CHAPTER III
CLOSING
A. Conclusion
Communication is the foundation for the midwife profession in
providing midwifery care because the midwife's job is to provide services to
the community. The communication process is a delivery of messages, ideas,
or symbols to other people in order to achieve the same perception as desired
by the communicator. The purpose of communication is to facilitate and
facilitate the achievement of goals. The basic elements of communication
consist of the communicator, message, communication channel,
communication method, communicant, environment, and feedback. Basically,
communication is very important for everyone, especially students. Because
apart from being required to be able to speak and communicate, a teacher
must also be able to communicate continuously. Many processes for effective
communication also use other media. The process of exchanging information
and ideas will produce feedback, so that attitudes and behavior that were
previously deviant can be changed.
B. Suggestion
We hope that the paper that our group has written can be useful and
can be applied to society later. It can also be used as reference material for
subsequent assignments related to communication as well as for other
students who need information regarding effective communication material.

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 REFERENCES

The Effective Communication: Examples, Importance, Types & Features

(clearinfo.in)
Wood, J. T. (2012). Interpersonal communication: Everyday encounters.
Cengage Learning.
DeVito, J. A. (2008). The Interpersonal Communication Book (12th ed.). Pearson.

Littlejohn, S. W., & Foss, K. A. (2008). Theories of Human Communication (9th

ed.). Thomson Wadsworth.

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