Zeynab Agro
Zeynab Agro
Zeynab Agro
Submitted to:-Eyasu.K
2 .Business description……………………………………………………….2
2.1.owner description……………………………………………………..2
2.2.mission………………………………………………………………..2
2.3.vision…………………………………………………………………2
3.Service description…………………………………………………………….3
3.2.SWOT Analysis………………………………………………………….3
3.2.1.Strength of competitor………………………………………………4
3.2.2.Weakness…………………………………………………………….4
3.2.3.opportunity…………………………………………………………4
3.2.4.Threat………………………………………………………………4
4.Marketing plan……………………………………………………………………4
4.1.Pricing……………………………………………………………………5
4.2.Promotion strategy………………………………………………………5
4.3.Place……………………………………………………………………5
4.4.Product description………………………………………………………5
5.Production plan…………………………………………………………………6
6.The Business Budget………………………………………………………..6
7.Management plan……………………………………………………………10
8.Financial plan……………………………………………………………….11
8.1.Start-up financing………………………………………………………11
8.2.Financial documentation………………………………………………11
10.Assessment of Risk…………………………………………………………..15
11.Exit Strategy…………………………………………………………………..16
12.Appendix………………………………………………………………………16
1 EXECUTIVE SUMMARY
Yirga chafe coffee processing enterprise is forecasted to be one of the fantastic coffee
processing enterprise in Dilla town with a local interest of the society around the town. The
location of the enterprise is at Dilla . The partners followed a minimum of one year marketing
research and they looked the demand of processed coffee is highest.
The Yirga chafe coffee processing enterprise offers high quality and quantity of processed
coffee for users and customers. The product of the business will be available for sale at home and
also sold to wholesalers and retailers who sells in the other market. From the beginning
business enterprise the market for processed coffee is not limited in local market. This enterprise
is aiming at serving the society. It is forecast-ed to fulfill the needs of society who have a great
desire on using processed coffee. Our beginning capital is about 2,000,00.birr for purchasing
fixed asset and for the operation of different work of our business need 522,000 birr with total
birr of 2,522,000 From this amount we get 522,000 birr from commercial bank of Ethiopia
through loan and its loan repayable over one year.As owners our commitment is to take personal
accountability for all financial debt.
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2 .Business description
The name of this business is Yirga chafe coffee processing enterprise which will start as a
business in Dilla town, kebele 10/11. As we observed in this area there are few competitor
which supply both qualitative and quantitative processed coffee products.Also in this area we
observed that most of the communities population of this kebele are students and the other
includes those who are busy on working day and night.So such types of individuals highly need
the product of our processed coffee.
2.2 Mission.
Our business enterprise mission is utilizing available resources and providing with due
service adopting to the dynamic environment throughout the operation, providing afford able
living standard to its workers and supplying high quality of processed coffee suitable for
the society.
2.3.Vision
Our vision is not only having a profit but also satisfiying our customers equally as much as
possible.
Considering employees welfare,giving them training , treat them equally and rewarding
employee that works hardly as the part of our success.
2.4.Objective of the enterprise
Our business has two main objectives for the first two years this are:
2.4.1 short term objective.
Solving the time wastage problem in processing coffee.
Providing a quality processed coffee for the market.
Getting the average estimated sales per year.
Maximize coffee supply .
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Expanding our products to nighbor countries.
3 .Service description
We conducted market research and built a thought around our customer,by our survey Dilla
comprises a huge number of people live around and some of them are (self employed and
investors) run their business and government employees those who does not run their business
such as bankers,students,lectures,doctors… therefore there are a great competition between them
especially the investors and self employed workers ,those competitors have their own strength
and weakness.
3.2.SWOT Analysis
Our competitors have a greater access of information about the market activities.The other
strength is they have worked for long period of time than us.Also they have a greater financial
capital.
3.2.2.Weakness
Their main weakness is they do not use a most preferable machines that process a coffee in high
quality also they do not add any value when they process it.their other weakness is they
purchase the raw materials with high price and this lead to set a high price to their product but
our enterprise aims to sell its product with secure price .
3.2.3.Opportunity
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High demand for processed coffee in the area.
3.2.4.Threats
4.Marketing plan
In general we provide domestic consumption service for our customer with effective price better
ethics and comfortable place and we add some future for the quality of the product.
4.1 Pricing
The basis of our coffee price is the market price and cost benefit analysis. Therefore due to
presence of small competition the business can’t set high price. Even if extension of the business
operates at lower cost, It would not price below the market price just because of the purpose
result coffee processing providing business enterprise. As a result processed coffee providing
business enterprise set the price of processed coffee as the market that is it fluctuates over the
time with market price.
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The promotion activity will be done once in a couple of month through notices to be posted at
public center and also through
Dilla comprise a huge numbers of peoples lives around. Consequently our out put will be
consumed more in this area. We hope to be located to this area because of the potential of the
market.
Our main products that we wish to supply are fresh coffee, washed coffee, unwashed coffee
roasted coffee and grinned coffee.
5.Production plan
5
TOTAL 1,580,000 18,960,000
No Investment cost
1 Place of production
Expense of operating
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No Kind of Identification Quantity Unit price Total price
investment
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12. Executive Tool 2 5000 10,000
table
13. Executive Tool 2 2500 5000
chairs
14. Tables and Tool 12 2800 33600
chairs
15. Guest chairs Tool 20 500 10000
Total 2,000,000
water 6,000
Light 10,000
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3000
Total 522,000
Source of capital
The amount we get from CBE will be paid in one year with no interest rate.
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Tax rate:- 5% of Gross profit.
7.Management plan
Abyssinia coffee manufacturing and processing enterprise is a partnership
organization.partnership are founders of Abyssinia coffee manufacturing and processing
enterprise.It is owned and operated by 6 persons,it require simple organizational structure b/c it
is not that much bigger.This organizational structure includes all owners to make major
management decision and to monitor the business activity easily. So,
…….Manager
……Vice manager
…Supervisor
……Accountant
…….Sells man
The role of the managers will be managing the overall activity of the business that is
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8.1 Start -up funding
This business plan is prepared on financial amount of birr 2,5,2200 in order to obtain birr
3,000,000of retained earning in the first year.The following sections lay out the detail of our
financial plan for the next two years.
8.2 Financial documentation
8.2.1.Profit and Loss Statement
The most important assumption in the projected profit and loss statement is the gross margin.the
business will develop its customer base and reputation and the growth will pick up more rapidly
towards the second years of business .
Sales of product…………………………18,960,000
Cost ……..………………………………1,000,000
Gross profit…………………………….17,960,000
Operating expense……………………4,000,000
Income before tax……………………3,500,000
Tax payment………….1,000,000
Income after tax ……….2,500,0000
Dividends………500,000
Retained earnings……..2,000,000
8.2.2.First year Balance sheet statement of business
The following is the beginning balance sheet of Yirga chafe , statement of balance sheet for the
beginning year 2009.
Asset
Current asset
Cash…………522,000
Account receivable………0.
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Total current asset ……..522,000
Fixed asset
Housing………………..1,000,000
Equipment………………1,000,000
Total fixed asset…………2,000,000
Total asset……………2,522,000
Asset 1st
Cash 522,000
Account Receivable 0
Housing 1,000,000
Equipment 1,000,000
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Cash flow statement at the end of 1st
Asset 1st
Depreciation 0
Sale equipment 0
Note payable 0
10.Assessment of risk
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The expected risk to the business may be loss of income from burnt coffee during roasting may
happen in the future; hence no one is certain about the future. The other loss is attributed to
fluctuation of market prices (inflation, deflation and devaluation) and also reduction of market
share due to the entrance of new competitors.
12. Appendix
CV of the owners
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Economics
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