This document focuses specifically on the guidelines
for using the Acal BFi logo. It covers practical details like how to choose the correct logo for different applications, including guidance on our corporate colour palette and recommended type styles for creating content.
We have kept the guidelines as simple and brief as
possible, however if you require further guidance please contact us using the details below.
more information If you have any questions relating to this document, or the implimentation of the guidelines please contact:
Sue Milne Head of Customer Experience Acal BFi UK Ltd 3 The Business Centre, Molly Millars Lane, Wokingham, Berks. RG41 2EY
Our logo has been developed in line with the Acal Plc brand and visual identity. We must apply the identity consistently on marketing material, websites, stationery, advertising and on any other forms of communication. These guidelines have been developed to help ensure the consistent application of our identity and to assist brand integrity.
logotype The logotype is designed, in most cases, to appear as shown on a white background but in instances where this is not possible, the following guidelines should be used.
Primary logo
Secondary logo The secondary logo should only be used for tall thin adverts or banners, in order to ensure legibility of the strapline.
Tertiary logo
The tertiary logo should only be
used when the strapline cannot be accommodated due to size contraints of the design media.
brand guidelines march 2013 03 | 10
use of colour
If possible the logo should be printed in our dark
and light blue and appear on a white background. Certain design and printing specifications may require the logo to appear in a single colour or on a coloured background. If this is the case then the appropriate variation shown below must be used.
Preferred option – Black on white or white out of black when used
dark blue and light blue on a white background in single colour applications
use only white on the dark blue, black or other use only black when printed on light coloured dark coloured background backgrounds
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do nots...
The artwork must not be altered in any way demonstrated below.
The logotype must always stand alone and never be used in text.
European leader in photonic solutions
do not produce additional versions do not change the colour or weight of the vertical line
the logotype must only produced in the colour on a coloured background the logotype must appear variations specified either all white or all black
do not change the proportions of any part of do not stretch or condense the logotype the logotype
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position and size
exclusion zone This is the clear area around the logo in which nothing else should appear. It helps to ensure clarity and improve the impact of the logo. This clear space (X) is proportional and is defined as the height of the ‘L’ in the logo.
X X
position Wherever possible the logo should be positioned in the top left corner of the page, the distance from the top and side edges of the page should be the same and at least the size of the exclusion zone.
minimum size To ensure clarity and impact the logo should not appear any smaller than it is shown here.
12mm
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position and size
recommended size on A4 To ensure consistency throughout all printed material the recommended size when printed on A4 sized material in 15mm.
15mm
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colours
Our logotype consists of three colours: dark blue
and light blue, and a tint of grey.
These colours may be used on other graphic devices such as
headings, bullet points and in graphs.
dark blue Pantone 541 C C 100, M 75, Y 33, K 22 R 0, G 62, B 116 Web 00 3e 74
light blue Pantone Process Cyan C C 99, M 14, Y 3, K 0 R 0, G 157, B 219 Web 00 9d db
Grey Pantone Process Black C (90% tint) C 0, M 0, Y 0, K 90 R 63, G 63, B 64 Web 3F 3F 40
brand guidelines march 2013 08 | 10
typefaces
As with all other elements of our visual identity the fonts
we use are important in ensuring that we present a unified and consistent image. For printed items such as stationery, advertising and marketing communication we recommend the use of the Myriad font family. For letters, powerpoint presentations and the web Arial may be used as an alternative.
