Ebl Study Guide 2024 Final Digital Marketing

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DIGITAL SKILLS

FOR
DIGITAL JOBS &
BUSINESSES TRAINING

Programme 2024

STUDY
GUIDE 2024
TABLE OF
CONTENTS

Introduction to the EBL Institute of


Business and Technology

Our Impact
Our Impact
Programme Structure
Programme Structure
Programme Calendar
Programme Calendar
Message from the CEO
Message from the CEO
Message from the 2023
Top Academic
Message Student
from the 2022
Top Academic Student
Communication
Channels
Communication
Channels
About Us
The EBL Institute of Business & Technology is a
training institute that equips entrepreneurs
and individuals with university-accredited
business and technology skills and
internationally accredited business coaching
services nationwide.

The institute carries its mandate through Four


main programmes which are the EBL Small,
Macro & Medium Enterprises (SMME) or
Accelerated Business Development
Programme, Digital Skills for Digital Jobs and
Business Programme, Teenage
Entrepreneurship Programme, and the MTN
Women In Digital Business Challenge

We offer: “Credible Education with Support and Measurable Results”

Our Programmes

SETA Accredited
Accredited Training
Accredited Digital Skills Training and

Development

Internationally Accredited Business Coaching

Business and Entrepreneurship Development

Personal Development

Leadership and management programmes for

corporate, government, communities, and

individuals.
OUR IMPACT
Number of Graduates:
- Full Course (12 months):
Over 1500 across the country

- Short Course Programmes:


Over 6 000 graduates across the
country

Over 8 500 Jobs Created

Over R 40 Million of funding


and training provided
annually since 2014

Number of Accredited
Academic Level 5 University
Certificates:

- Over 6 500 Country wide


PROGRAMME STRUCTURE

Programme Induction

Programme Induction
Online Training:
Programme Welcoming Learning Management Platform
Duration: 6 Months

Personal Development Training


Digital Skills Training
Entrepreneurship and Job readiness

Graduation and connection to partners:


Further development and linkage to
employment or entrepreneurship

Provincial Graduation
Certificate of Competence
Official Graduation

Excellence Awards

Excellence Awards Ceremony


Linkage to partners for further
development and support
Linkages to employers
DIGITAL SKILLS TRAINING
MICTSETA DIGITAL MARKETING
TRAINING CURRICULUM
DIGITAL SKILLS TRAINING

Life Skills & Personal Development

1. Portfolio of Evidence
2. Statement of Results
3. Certificates
DS4DJB PROGRAMME SCHEDULE

1 PERSONAL DEVELOPMENT TRAINING

Learning How to Learn


Physical sessions in each
Goal Setting and Self Mastery
province
Time Management

2 DIGITAL SKILLS TRAINING - THEORY & PRACTICAL

Information Literacy
MICTSETA Digital Marketing
MICTSETA Training Practicals
Communication strategy

On Average there will be 3- 5 Classes per month for each course.


Other modules will be pre-recorded or live sessions. Classes will
be communicated in advance.

3 ENTREPRENEURSHIP & JOB READINESS

Career Development
CV Compilation
Writing a cover letter
LinkedIn Profiles
Interview Preparation
Remote working skills
Branding Workshop
Entrepreneurship Fundamentals

4 GRADUATION - NOVEMBER

Further details will be communicated closer to the graduation


season
Digital Marketing Year Plan
Digital Marketing Year Plan
Learning Management
Platforms
WEEKLY STRUCTURE
:

Monday Motivation
Pre-recorded motivational videos from industry experts
such as Dr. Pitse and other industry experts

Assignment Submission
Monday Motivation
Classes
Pre-recorded class or live session
Feedback Friday
Whatsapp Polls (Weekly Topics)

: LEARNING MANAGEMENT
PLATFORMS
EBL Learning Management Platform
Course:
MICTSETA Digital Marketing
Branding Workshop
Entrepreneurship Fundamentals

Google Classroom Learning Management Platform


Course:
Personal Development
Career Development and Business Skills
Soft Skills
A MESSAGE FROM OUR 2023
TOP ACADEMIC STUDENT
Success is not final, failure is not fatal, it is the courage to continue that
counts." Winston Churchill

Let me begin by expressing my heartfelt gratitude to Dr. Thabo Pitse and


the EBL Institute of Business and Technology team for granting me this
incredible opportunity. Over the years, I have witnessed firsthand the
transformative impact that the institute has had on countless lives. Each
year brings forth a wave of positive change, empowerment, and personal
growth that is truly inspiring to behold.

Congratulations to you all for taking the first step towards a journey of growth, learning and success in the Digital Skills
for Digital Jobs program! Your decision to embark on this path reflects your courage, determination, and commitment
to personal and professional growth.
Reflecting on my journey in the program, I vividly recall the mix of excitement and uncertainty that accompanied those
early days. However, amidst all the anticipation, one thing remained clear: my determination to excel and emerge at the
pinnacle of success. I embarked on this journey with only a basic understanding of the Digital landscape, but each
learning module, challenge and masterclass became an avenue for me to conduct research, delve deeper and relate
these insights to my personal growth journey.
Last year marked one of the most challenging periods of my life. Amidst the learning and growth, I faced personal
tragedies that shook me to the core. There were moments of doubt and questioning, wondering how I would navigate
through such adversity and whether completing the program was feasible. Looking back, I often find myself reflecting
and marveling at how I managed to overcome those hurdles, especially in the face of profound loss. Despite these
challenges and doubts, I was driven by a relentless desire to achieve my goals and make the most of the opportunities
presented. I persevered! I pushed forward!
My message to you, class of 2024 is this: The journey ahead is not easy, but it's really about what you make of it.
Embrace the challenges, for they are the stepping stones to greatness. When doubt creeps in, remember your inner
strength and the reasons why you embarked on this journey in the first place. Surround yourself with support, seek
guidance when needed, and never underestimate the power of perseverance and resilience. Apply yourself to the
fullest, be open minded, stay focused and learn in such a way that you get to apply the knowledge in your everyday life.
I am excited to witness your growth, achievements, and contributions as you navigate through this program. Your life is
about to change! Here's to another year of resilience, perseverance, and success

Remember: YOU CAN AND YOU WILL!


Best of Luck!

Boipelo Malope
COMMUNICATION
CHANNELS

THE FOLLOWING MEANS OF COMMUNICATION WILL BE USED TO REACH OUT TO YOU:

1. EMAIL:
- YOU WILL RECEIVE ALL OFFICIAL EBL COMMUNICATION VIA EMAIL (E.G. LETTERS, UPDATES, ETC.)

2. WHATSAPP:
- YOU WILL BE ADDED TO A GROUP ON WHATSAPP WITH ALL OTHER SELECTED CANDIDATES.
- ALL NOTIFICATIONS WILL BE SENT TO THIS GROUP.
*ONLY ADMINS WILL BE ABLE TO SEND MESSAGES AND SHARE CONTENT HERE.
*ALL STUDENTS WILL BE IN THIS GROUP.

3. TELEPHONE
– THE EBL TEAM WILL CALL YOU ON YOUR CELL PHONE SHOULD THE NEED ARISE.

BELOW WE HAVE LISTED THE PRIMARY CONTACTS OF THE EBL PERSONNEL TO REACH FOR ANY
QUERIES YOU MAY HAVE:

BONOLO MOROBANE
COMMUNICATIONS & STUDENT COORDINATOR
- [email protected] | +27 61 512 4485

LESALA KHETHENG
BUSINESS MANAGER
- [email protected] | +27 64 505 6374
OUR PARTNERS

CONTACT US:
[email protected]
+27 61 512 4485

WWW.EBLINSTITUTE.COM

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