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PM Tutorial 4.2 Presentation Group 6 - Case 2 Chapter 6

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25 views14 pages

PM Tutorial 4.2 Presentation Group 6 - Case 2 Chapter 6

Uploaded by

Phuong Anh Nguyen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CASE CHAP ER

HE IPHONE
A ECHNOLOG DISR P OR
GRO P
O R EAM

Di Long Di Anh
Hai L ng Di Nhi
Yen L ng Rem Phuong Anh
Ma h
(L a ) Leade Leade Ce Of Ing de
C m an
CON EN
BACKG O ND OF APPLE INC

MMA OF HE CA E D

DI C ION E ION
ABOUT APPLE INC
An American manufacturer of personal
comp ers smar phones able s
comp er peripherals and comp er
sof are and one of the most
recogni able brands in the orld
01 0 0

APRIL 1 JULY 1 JUNE 00

Apple Computer The first product The st iPhone


Inc as founded Apple I personal iPhone G as
b Steve Jobs and computer ent released into the
Steve Wo niak on sale market
A eI
iPh e G
SUMMARY
THREATS OPPORTUNITIES SOLUTION
The invention of The creation of the iPhone also Other ell established
the iPhone puts at sparked the gro th of other businesses should
risk not onl other sectors such as the market for react b incorporating
smartphones but tablets and mobile applications better features and
also the laptop innovations in their
market More than apps have been products to keep up
created ith this
The first iPhone was
6 17 released in 2007, when
technology was less
Are you surprised by the advanced.

impact that the iPhone The first phone to have a

has had on the touchscreen and internet


connection
technology marketplace
It was unpredictable that
Why or why not the iPhone would turn
out to be a game-changer
6 18 Why is the iPhone considered a disruptive innovation
Di p i e inno a ion refers to the dramatic breakthroughs in the form of products,
services, or processes that radically change the rules of the game in the marketplace.

01 The first smartphone


that has touchscreen 03 The innovation of
access the iPhone has led to
the emergence of
02 The first portable new applications
device that has an market
internet connection
A le i k a a i a i ec m a Wh d hi k
A le ha bee able im la e i ai cce f ll

Apple is led by Steve Jobs


Apple prioritizes creating
and Tim Cook both of whom
products that provide a
have a clear vision for the
seamless and intuitive
company s future and are not
user experience.
afraid to take risks

ISIONAR LEADERSHIP SER E PERIENCE FOC S


MOREOVER
IN ESTMENT R D Investigating new technologies and
ideas enables Apple to remain at the
forefront of innovation and develop
game changing products

C LT RE SECREC S RPRISE
The yearly launches make
people eagerly anticipate in
order to see the new features
and items being revealed
THANK YOU
FOR LISTENING
DEBATING TIME

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