Business-Driven UX

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Busi

ness-
dri
venUX
Connect
ingbusi
nessst
rat
egywi
thuserneeds

 USER-
CENTEREDDESI
GN 

Busi
ness Busines
s
Res
ear
ch Def
ine  Des
ign Ev
aluat
e 
str
ategy out
comes

 

• Busi
nessgoal
s* • Per
sonas • UXSt
rat
egy* • Wi
ref
rames • A/
BTest
ing

• Mi
ssi
onSt
atement* • TaskAnal
ysi
s •I
nfor
mat
ionAr
chi
tect
ure • Cont
entWr
it
ing • Met
ri
csAnal
ysi
s

• Tar
getMar
ket* • Compet
it
iveAnal
ysi
s • UserSt
ori
es • Cl
i
ckabl
ePr
otot
ype • Usabi
l
ityTest
ing

• For
ecast
ing* • Jour
neyMappi
ng • Desi
gnSpeci
fi
cat
ions • Vi
sual
Desi
gn • Guer
il
laTest
ing

• Val
uePr
oposi
ti
on • Ser
viceBl
uepr
int • UserFl
ow •I
conogr
aphy • UserSur
vey

• SWOTAnal
ysi
s • UserI
nter
view • Tax
onomy • UI
Desi
gnSy
stem • Heat
map

• Et
c. • Et
c. • Et
c. • Et
c. • Et
c.

(
*)Mandat
oryi
nfor
mat
ion

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