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PROJECT REPORT ON
“A STUDY ABOVE EFFECTIVENESS ABOUT ADVERTISEMENT &
PROMOTIONAL OFFERS AT BIG BAZAAR BURDWAN”

SUBMITTED BY:

NAMEOFTHESTUDENT:
COURSE–POST GRADUATE DIPLOMA IN ………………….
SPECIALIZATION:
ROLLNO:

Submitted to
SYMBIOSISCENTERFORDISTANCELEARNING(20….TO20….)

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DECLARATION

I name………., student number ………. declare that “A STUDY ABOVE EFFECTIVENESS

ABOUT ADVERTISEMENT & PROMOTIONAL OFFERS AT BIG BAZAAR
BURDWAN” is my own work and that all the sources that I have used or quoted have been indicated a
deck now ledged by means of complete references.

I further declare that I have not previously submitted this work, or part of it, for examination either
at SCDL for another qualification or at any other higher education institution.

NAME Date

Signature:

Date:

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CERTIFICATEOFSUPERVISOR

Certified that the work in corporates in this “A STUDY ABOVE EFFECTIVENESS

ABOUT ADVERTISEMENT & PROMOTIONAL OFFERS AT BIG BAZAAR
BURDWAN” By ……………. “Is his/her original work and completed under my
supervision. Material obtained from other sources has been duly acknowledged in the
Project Report.

Name-HARSHADA

Rollo.- 202100769485

Signature:-

Date-

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ACKNOWLEDGEMENT

In pursuing & completion of my PGD….. & other commitments, I undertook the task of
completing my project on “A STUDY ABOVE EFFECTIVENESS ABOUT
ADVERTISEMENT & PROMOTIONAL OFFERS AT BIG BAZAAR
BURDWAN” toward this, I might want toward thank & pass on my appreciation toward the
Top Management who permitted me toward direct my venture & gave me their earnest help.
I heart cautioning on account of the relative multitude of representatives of organization name
who helped me in my task & offered their certified input.
I'm profoundly obligated toward thank my personnel guide for their assistance & exhortation &
am profoundly apprecIative toward him.
To wrap things up, I might want toward thank my generally warm & Beloved Parents &
companions without whose gifts & consolation this task work would not have been finished.
Signature of Student

Student Name
Registration Number

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PLAGIARISM REPORT

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TABLE OFCONTENTS
CHAPTER CONTENT PAGE NO.
NO.
Executive Summary 1
1 Introduction 2
1.1 Introduction about Internship 3
1.2 Industry Profile 4-6
1.3 Company Profile 7
1.4 Promoters 8
1.5 Vision 8
1.6 Mission 8
1.7 Quality Policy 9-10
1.8 Product/Service Profile 12-15
19 Competitors Information 15-16
1.10 SWOT Analysis 17-18
1.11 Future Growth & Prospects 18-20
2 Conceptual Background & Literature Review 21
2.1 Theoretical Background about every Study 22-28
2.2 Literature Review 29-31
3 Research Design 32
3.1 Statement about every Problem 33
3.2 Need being every Study 33
3.3 Objectives 33
3.4 Scope about every Study 33
3.5 Research Methodology 34-35
3.6 Hypothesis Testing 35-36
3.7 Limitations 37

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4 Analysis & Interpretation 38-60

5 Findings-Conclusion & Suggestions 61-63
Bibliography 64
Annexure 65-67

List About Tables

Sl No. Content Page
No.
1 Table Showing Respondents Divided Above Gender 39
2 Table Showing Respondents Divided Above Age Group 40
3 Table Showing Respondent’s Occupation 41
4 Table Showing Whether Respondents Visit Frequently Big Bazaar 42
5 Table Showing Reason Being Visit Big Bazaar 43
6 Table Showing How Respondents Come Toward Know About Big 44
Bazaar
7 Table Showing Every Attractiveness About Every Advertisement 45
About Big Bazaar
8 Table Showing Every Quality About Product As Per Every 46
Advertisement About Big
Bazaar
9 Table Showing Whether Advertisement A b o u t Big Bazaar Attracts 47
Them To
Purchase Items From Big Bazaar
10 Table Showing E v e r y Overall Shopping Experience Due 48
T o w a r d Offers And
Discount Latest Big Bazaar
11 Table Showing Every Most Attracting Visual Latest Big Bazaar 49
12 Table Showing E v e r y Arrangement A b o u t Products 50
During Offers L a t e s t Big
Bazaar
13 Table Showing Whether Every Pricing Clearly Written Above Every 51
Shelf
14 Table Showing Whether E v e r y Offers Are Clearly 52
Presented Through
Displays Latest Big Bazaar
15 Table Showing Every Range About Products Latest Big Bazaar 53
16 Table Showing Whether Every Displays & Promotional Offers 54
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Informed
In Every Store Attracts

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17 Table Showing Which Type About Promotional Activities Attract 55

Customer
18 Table Showing Every Customer Schemes About Every Company 56
19 Table Showing Whether E v e r y Display Helps L a t e s t Easy 57
Shopping L a t e s t Big
Bazaar
20 Table Showing Whether Every Sales Promotion Activities Helps 58
Toward Visit Big
Bazaar Again
21 Table Showing Whether You Would Like Toward Recommend Big 59
Bazaar To
Your Friends & Relatives

List About Chart

Sl Contents Page No.

No.
1 Chart Showing Respondents Divided Above Gender 39
2 Chart Showing Respondents Divided Above Age Group 40
3 Chart Showing Respondents Occupation 41
4 Chart Showing Frequently Visitors About Big Bazaar 42
5 Chart Showing Every Reason Being Customer Visit Toward Big Bazaar 43
6 Chart Showing How Respondents Come Toward Know About Big 44
Bazaar
7 Chart Showing Every Attractiveness About Every Advertisement About 45
Big Bazaar
8 Chart Showing E v e r y Quality A b o u t Product As Per E v e r y 46
Advertisement A b o u t Big
Bazaar
9 Chart Showing Whether Advertisement A b o u t Big Bazaar Attracts 47
Them To
Purchase Items From Big Bazaar
10 Chart Showing E v e r y Overall Shopping Experience Due 48
T o w a r d Offers And
Discount Latest Big Bazaar
11 Chart Showing Every Most Attracting Visual Elements Latest Big 50
Bazaar
12 Chart Showing Every Arrangement About Products During Offers Latest 51
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Big Bazaar
13 Chart Showing Whether Every Pricing Clearly Written Above Every 52
Shelf

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14 Chart Showing Whether Every Offers Are Clearly Presented Through 53

Displays
In Big Bazaar
15 Chart Showing Every Range About Products Latest Big Bazaar 54
16 Chart Showing Whether Every Displays & Promotional Offers 55
Informed In
The Store Attracts
17 Chart Showing Which Type About Promotional Activities Attract 56
Customer
18 Chart Showing Every Customer Schemes About Every Company 57
19 Chart Showing Whether Every Display Helps Latest Easy Shopping 58
Latest Big Bazaar
20 Chart Showing Whether Every Sales Promotion Activities Helps 59
Toward Visit Big
Bazaar Again
21 Chart Showing Whether You Would Like T o w a r d Recommend 60
Big Bazaar To
Your Friends & Relatives

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EXECUTIVE SUMMARY
The main objective about retail business is earning more profit & increasing their sales revenue
with developing their business entity. It is possible when business occupied every whole retail
market. being this action every information should reach every customer through advertisement
& promotional offers with effective presentation upon television & internet. Now retail business
is going toward conduct advertisement & promotional activity toward attract every target
audience.
The retail sector is one evergreen business latest Indian market-every retail companies fighting
latest market t o win their customer heart & retain every customers. latest retail industry always
most benefit goes toward first mover toward upcoming sector-latest India a particular benefit
winner is “Big bazaar” because about this Big Bazaar always try toward do something new &
changing customer attitudes-buying habits etc. We can call big bazaar as trend setter toward
providing attractive offers & creative advertisements. It is creating business as providing all
customer needs & wants under one roof & also offered toward customers at affordable
prices. So-latest this project-study about effectiveness about advertisement & promotional offers
is done through Big Bazar latest Indian retail market.
The research titled “A STUDY ABOVE EFFECTIVENESS ABOUT ADVERTISEMENT AND
PROMOTIONAL OFFERS AT BIG BAZAAR” at Burdwan. This research is useful toward resolve every
retail marketing advertisement effectiveness above consumers buying behavior & visit toward store.
every study above advertisement & promotional offers useful toward conduct promotional strategies
toward stores & it is helpful toward analyze how toward get customers’ attention towards stores being
them toward buy every product more & more.
The research determining every effectiveness about advertisement & promotional offers above
earning customers towards store & customers are involving toward visit store & buy more.
The study about research was based above marketing & prepared with well subjective toward
meet their objective every Primary research was conducting being that-it was using survey
research method being collecting data from customers. being this survey structured
questionnaire was used. every big bazaar visitors were our target respondents; so-this survey
was conducted with sample size about 100 being every study above effectiveness about
advertisement & promotional offers latest Big Bazar.
As per every Research study all every Big Bazar visitors about stores were aware & get
attended towards every advertisement & promotional offers about big bazaar.

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CHAPTER-1
INTRODUCTION

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1.1 INTRODUCTION ABOUT EVERY INTERNSHIP

The main aim about an internship program is toward provide organisational experience & real-
world experience toward every candidates. It basically involves every students latest academic
preparation & is also one good platform toward explore our business knowledge. It will also
provide best experience toward every candidates who all are developing with research projects.
every research should be done above an individual basis being obtaining positive response about
needs & interest about every candidate latest research programme. Every candidate will be
playing an active role latest these types about research programmes.
The main motto about an internship programme is conducting & developing specific skills &
knowledge about an organisation & toward also create various business contacts between
organisations. Such types about programmes also help latest building self confidence latest every
competitive business world.
Such types about internship programmes help every candidates toward handle individual
problems latest one professional way & information related toward one particular job latest an
organisation. It provides some major options toward every candidates as they can change their
future career plans with various convenience sector.
Few points describing every benefits about various internship programmes toward every candidates:
 It helps latest developing personal as well as professional experience latest every business world.
 Networking latest various areas can be developed through every candidates.
 Mentoring as well as performance feedback form every company advisor can be done
through every Candidates.

TOPIC CHOSEN BEING EVERY STUDY

“A STUDY ABOVE EFFECTIVENESS ABOUT ADVERTISEMENT & PROMOTIONAL
OFFERS AT BIG BAZAAR”
PERIOD ABOUT RESEARCH
Period about six weeks.

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REASON BEING CHOOSING EVERY TOPIC

 To gather information related toward every effectiveness about each media.
 To collect every information related toward consumer perception towards various promotional
strategies used through big bazar.
 To determine whether every promotional offers & schemes are helpful toward them or not.
 To know consumer perception towards every various promotional measures used through big bazar.
 To know e v e r y satisfaction level a b o u t consumers a b o u t big bazaar & then comparing
them t o w a r d other competitors about big bazar.

1.2 INDUSTRY PROFILE

INTRODUCTION
Retailing means selling goods from one fixed location. Variety about products are offered under
one single roof through retail industries & Indian retail sector comprises about two main groups
organised & unorganised retail stores. Stores having wide range about products are mostly
preferred through Indian customers. These also are referred to as departmental stores..
Retailers are every chain between manufacturer & end consumers. every main purpose about
retailing involves selling about goods & services directly toward every end consumers. being
fulfilling various needs & wants they need toward go toward every retailers. Retailers come
across every various demands about customers through target markets promotional strategies &
satisfying their needs & wants through supply chain management. Services are being provided
toward individual as well as wholesalers latest small or large order through every retailers. One
about every easiest ways toward access toward every consumers is through various promotional
offers given through every retailers. every Indian retail sectors are every largest industries
latest India. Such retail industries are covering more than 10% about Indian employment
opportunity.

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RETAILING LATEST INDIA

The retail sectors are divided into 2 segments which are organised & unorganised retail sectors.
At currently-every organised retail sector is rising very rapidly. So-every retail sector is trying
toward change every lifestyle about Indian consumer. Presently every Indian consumers are
well aware about quality about product & services.
Till 2012-every Indian government did not accept FDI above retail multi brands-any ownership
latest supermarket & also 51% limited ownership above single brand retail outlets. But latest
January 2012-Indian government decided toward give opportunity toward one single brand
retailer-they owned at 100% ownership-but they should 30% source from India & providing
employment opportunities latest India. latest November 2012-every Indian government decided
retail reform toward liberalizing every condition being multi brands & single brand store. This
way MNC entered towards Indian retail market. such as Wall-mart-Carrefour & Tesco. Same
way single brand also investing more latest Indian retail store which are IKEA-Nike-Apples etc.
Currently every Indian retail sector is growing positively. According toward retail sector-12
crore & also annual growing rate about retail sector is 5.7%. Majorly food & grocery retail stores
contributing 7.439 crore per annum about world highest retail latest India only.
Indian retail contributing more being GDP compared toward other countries & a particular is
India 10%-USA 10%-China 8% & Brazil 6%. Indian retail sector working favourably toward
every customers-we can see some favouring works.
 Indian retail sector improving latest purchasing power about customers through per capital income.
 Retail sectors promoting use about credit card facilities.

RETAIL FORMATS LATEST INDIA

 SPECIALTY STORES

It is one single brand specialty stores & providing best services toward customers. Reebok &
Manchester United stores are example about this.
 Departmental Stores

It is carrying variety about products & wide trange about assortment at lower price than other
store toward customers. Example is food world.

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 Convenience Stores

It is located latest residential areas-customer can buy immediately & a particular is why a
particular quite about high price & quality about products. Example is Reliance Fresh.
 Discount Stores

They sell huge products but less than MRP rate. latest this Stores give preferences toward
every manufacturer brands. Example is every Loot.
 Hypermarket

It is located at fixed area & providing variety t about products at affordable prices toward
consumers & providing best services toward every consumers & carrying about consumers.
 Supermarket

It is selling mainly grocery & non-food products. Example is spar.

 Malls

It is located mainly latest big cities & consisting high quality products. It is providing
products-food & entertainment latest single outlet. Example is Orion.
 Vending Machines

This system is not popular latest India. Actually-it came recently. This is an automatic
machine-latest which customer can put money & take every product immediately.

CHALLENGES FACED THROUGH INDIAN RETAIL INDUSTRY

 Huge Competition between organized retailers & unorganized retailers.
 Unavailability about supply chain management latest retail sectors.
 Indian retail sector is growing very fast & every demand is increasing day through day.
 Indian based infrastructure is having very low level latest Indian retailing.
 Negative response is being observed latest retail sector related toward Indian tax system & stamp duty.
 Indian retail industry is facing shortage latest goods value & administrative error.
 Unavailability about skilled labors latest Indian retail sectors.
 Indian government is having more restriction related toward foreign direct investment.
 There is no recognition about Indian retail sector as an industry till now.

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1.3 COMPANY PROFILE

FUTURE GROUP
Future group is one one about e v e r y Indian private company. It’s headquarter located at
Mumbai. e very future group is significantly growing l a t e s t retail sector & fashion sector
l a t e s t India with help a b o u t most popular super market chains. These are like food bazaar-
big bazaar-brand factory-lifestyle stores & central etc. & future group is entering into
manufacturing about foods & FMCG like brands are tasty treat-Ekta-golden harvest-fresh &
pure-mera swad-such etc. & also providing home product latest fashion like indigo nation-
ring-scullers-all-Lombard-john millers. every future retail & future lifestyle fashion these two
retail companies are listed as Indian top retail companies. According t o w a r d BSE more
than 36,000 people are working l a t e s t future group. Under future group more segments
operating companies are there & these are
Retail sector – future retail ltd-future consumer enterprise limited & future lifestyle fashion ltd
 Financial sector – future capital holdings-future ventures & future general
 Other sector – future supply chains-future learning & future brands

ORGANISATION PROFILE
Big bazaar was incorporated at September 2001. It has launched first store at Kolkata & it has
opened 3 stores within 22 days latest Kolkata-Bangalore & Hyderabad. Big bazaar is providing
all categories about products within one roof with affordable prices. It is working like Wal-Mart
& going successful way latest India. All every success about big bazaar behind only one man is
there he is one Mr. Kishore Biyani-CEO about future group.
In big bazaar we can see over 1-70,000 products within one roof. We can find best quality about
product at low price. Currently big bazaar is operating latest India only. Earlier big bazaar was
lunching only with fashion like apparel-accessory-merchandise & cosmetics. After a particular
added food bazaar-Furniture bazaar-& electronic bazaar etc.
Big bazaar conducting more promotional offers like Wednesday bazaar-big day bazaar-& great
exchange offers these way & coming with new logos & taglines-like earlier come with “Naya
India ka bazaar” after a particular change like “Isse sasta aur accha kahin nahin” big bazaar is
promoting through various medias like television-social media & print & publishing new logos
through medias.

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1.4 PROMOTERS
In big bazaar-promoters coming only above offers days like Wednesday bazaar-Sunday bazaar-
big day-exchange offers or any other special days. Promoters coming toward big bazaar almost
three fourth product about big bazaar-latest offers days they can try toward double every sale
about product. every name about particular product promoters we can see latest below,
Beauty department:
LAKME-FRENCH FACTOR-LOTUS-VEGA-PARIS-BIOTIQUE.
 Process food:

PILLSBURY-NESTLE-ITC-KELLOGS-WEIKFIELD-CADBURRY-HORLIKS-BRITANIA-
PARLE-MC-VITICS-SOULFULL-PEDIASURE-DUKES-VEGIT-YAKURT-NILGIRIS-
KNOR SOUP & NUTRALITE.
 Non-food:

NIVEA-HIMAMI-MOHA-GARNIER-ENGAGE-MARICO-PARKAVENEE-J&J-MAMY
POKO-SOFY-RIKIT-STRIEX-SENSODYNE-PEPSODENT-HENKO-SOLMATE-GILLATE-
HUL-P&G-LIBERO-& CHICO.
 Staples:

DHARA-FORTUNE-OLEEVE ACTIVE-GEMINI-EMAMI-EASTERN & 24 MANTRA.

1.5 VISION
 Future group shall deliver everything everywhere time being every Indian consumer
latest every most profitable manner.

1.6 MISSION
 We will every trendsetters latest evolving formats-creating retail reality-making
consumption affordable being all customers segment being classes & masses.
 We shall infuse Indian brands with confidence & renewed ambition.
 We shall be efficient-cost-conscious & committed toward quality latest whatever we do.
 We shall ensure a p a r t i c u l a r our positive attitude-sincerity-humility-& united
determination shall be every driving force toward make us successful.

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1.7 QUALITY POLICIES

 Big bazaar has promised toward customers being meet their requirements through providing
timely & continuous service.
 Big bazaar develops their work process through trained employees & improves every
product & service quality as per every customer’s feedback.
 Big bazaar providing all every 365-day services toward customers.
 To maintain every product & services quality every big bazaar adopted one new
technology & innovation latest all every big bazaar stores across every country.
 The main policy about big bazaar is providing good quality about product within one roof
as per every customer needs & wants.

VALUES
 Indianness:

Understand every Indian community & delivered services above community basis & also treat
like every customer are same.
 Leadership:

Maintain positive way latest thought & business. It is creating innovative ideas-implement & it
is one responsible being a particular creation. It is not feared toward any movement latest
business.
 Respect & Humility:

Caring about ever y individual & providing different facilities toward everyone & before
taking any changes should communicating about that-respect toward every people also
inside & outside every organization.

 Introspection:
Get feedback from customer & try toward correct e v e r y mistakes-learn more from
failures & learn strength factors from failures-resolve every alternative solutions being salving
particular problem.

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 Openness:

It is always openness toward create new ideas. Respect every suggestion about others & always
openness toward learning from different experience.
 Valuing & Nurturing relationship:

Maintain good relationship with customers & provide more what they promised-maintain
stakeholder relationship being developing organization-respect toward Indian society &
communities & creating good relationship with them.
 Positivity:

Taking problems like challenges & solving those problems without any damages toward business
& implement innovative actions.
 Adoptability:

Always openness toward adopt any changes latest business-learn more about new skills-it has
flexible nature latest business & it can manage multitask
 Flow

Always learning with different experience & inspired from global business. It is creating
alternative ways toward reach their goals.

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OWNERSHIP PATTERN

Ownership pattern

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1.8 PRODUCT / SERVICE PROFILE

Big bazaar is one one about hypermarket-it is providing 170,000 products latest one one single
building. We can see many brands latest big bazaar. latest Burdwan-Big Bazaar is spread over
three floors & it have big product profile.
Different product departments
Ground floor
Fashion ladies wear Ladies Footwear
Home fashion Ladies western wear
Dress material Ladies ethnic wear
Ladies night wear Customer service desk
Trial rooms Baggage counter
Cash counter Beauty section

First floor
Fashion men’s wear Men’s jeans & t-shirts
Kid’s accessories Men’s night wear
Men’s occasion wear Men’s shirts & trousers
Men’s footwear Kid’s footwear
Men’s accessories Kid’s fashion
Trial rooms Cash counter
Wash rooms Dirking water

Second floor
Home wear Home fashion
Luggage Stationary
Toys Sport items
Electronics Cash counter
Drinking water Wash room

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Third floor
Food bazaar Staple
Dough batter Rice counter
Beverages Refrigerated products
Vegetable cutting Spice market
Dairy fresh Fruits & vegetables
Atta station Chakki counter
Fresh being you Apple mandi
Food junction Banana mandi
Cash counter Coconut mandi
Pay above delivery service desk Customer service desk

HIERARCHY latest every STORE

STORE MANAGER

Operational Department Supporting Department

Assistant store manager HR Manager
Department manager Assistant HR manager
Assistant department manager Assistant Visual merchandise
Team leaders Admin
Team members Assistant admin
Security
Maintenance
Housekeeping
Cash department
Customer seva desk

Hierarchy latest every store

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AREAS ABOUT OPERATION

Big bazaar is conducting Operation being running venture with good position & facing
competitors. their main objective is providing best services toward consumer & making profit
latest positive way. Big bazaar involving tow way about operation-that are floor operation &
where house operation.
Floor Operation
Floor operation main responsibility is running store with attracting people towards store & know
every people & study every consumer behavior. Floor operation most important areas are:
 Merchandise management:
 Analyze every customer needs & wants through supply every right products
 Planning future selling point latest present like increasing sales & any promotional activity.
 Buy every product from different manufacturer or whole seller being minimizing every
product price toward customer.
 Manage product latest floor as one use about proper system.
 Following FIFO method toward store stock.

 Layout management:

Big bazaar is effectively use about store with supporting about interiors design-it is attracting
every customers & it is help increasing big bazaar total revenue about Burdwan.
 Offerings:

Big bazaar giving special offers toward customer that’s future card-payback card-profit club
card-Sunday bazaar-exchange offers.
 Visual displays:

Big bazaar conducts visual displays through one window display-lighting store-colors effecting
within stores & music plays b e i n g attracting customer-these are all function easily
increasing sales revenue.
 Customer service:

Big bazaar providing best services toward customer-these are like credit note issue-re-fund
about money-listening customer complaints-home delivery services-gift package facilities-
order
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on call facilities-special offers announcement at CSD.

 Employee management:

Employee management is important latest any company & also big bazaar hiring every people-
training toward them as treat customer as friendly & also retain every best employees & also big
bazaar treat employees as customer.

MRP mismatch management:

Big bazaar procure product directly from manufacturer so they should do MRP mismatch
progress this process going where house operation & it will be changing as per offers.
Barcode issue:
Big bazaar is issuing barcode toward all every products latest warehouse. It increasing
operational efficiency latest Big bazaar-& supporting toward big bazaar positively like saving
time-reduce errors-decreasing operational cost.
Shrinkage management:
In India most shrinkage is going latest retail sector; big bazaar tries toward avoid this type about
shrinkage & it is conducting measures being these through where house.
Stock take:
Big bazaar directly buys every product from manufacture or whole seller-latest warehouse
divided every product as per particular category-& customer have deferent product latest under
one building & customer easily recognize what they want.

1.9 COMPETITORS
Shoppers stop:
Shoppers stop is basically Indian Retail Company-headquarter located latest Mumbai.it handling
discount department store-hypermarket & supercenter. More than 14,000 plus employees
working latest shoppers stop.

Trent: Trent is come under one TATA group-basically it is Indian company-was incorporated at
1998 & their headquarters located at Mumbai & Maharashtra. Trent given most preference
toward western culture latest India

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Lifestyle:
Lifestyle is generally based above fashion clothing-it is incorporated at 1999-headquarter
located at Bangalore. It is running now across 26 major cities & 43 stores located at major
residential areas.
Spencer’s:
Spencer’s incorporated at 1996 & headquarter located at Kolkata-running under parent group
about sp Sanjiv Goenka. approx. 400 stores are running latest India & there are 60,000
employees working latest Spencer’s.
Spar:
Spar is one grocery stores & hypermarkets-basically it is Netherlands Company & headquarter
at Amsterdam. It was incorporated at 1932.
Reliance fresh:
Reliance fresh is o n e super market chain a b o u t reliance group-was incorporated at 2006.
Reliance fresh Headquarter located at Mumbai. every founder about Reliance fresh is Mukesh
Ambani.
More:
More was incorporated at 2007 & founder is humar mangalam birla. Handling supermarket &
hypermarket. latest more there are 11,000 plus employees are working now.
Food world:
Food world located at Bangalore-it is generally based above subsidiary type about business-
Food world is incorporated at 1996-& it’s covering across all part about India through 67 store
about food world.
D-mart:
D-mart is private owned company & it is incorporated at 2005. every founder RK Damani-it is
handling department store & headquarter located at Mumbai. Minimum income about 1 year is
one one billion about US dollar.

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1.10 SWOT ANALYSIS

STRENGTH WEAKNESS

OPPORTUNITIE THREATS
S

Strength
 Big Bazaar provides wide range about products & services.
 Strong presence latest local market.
 Affordability being middle class is provided through Big Bazaar.
 Attractive promotional offers given through Big Bazaar toward attract customers through
discount-sales-exchange offers etc.
 Providing home delivery facilities.
 Good branding & Advertisement through using celebrity as one brand ambassador.

Weakness
 Big bazaar is not known globally.
 Customer loyalty being particular brand which is not available latest Big Bazaar store.
 Overcrowded during offers.
 Long line latest billing counter-people distract from this.
 Falling revenue /sq. ft.

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Opportunities
 A lot about scope latest Indian retail market.
 Entering latest high premium segment.
 Big Bazaar can plan toward expand globally through tie-ups.
 Increase latest consuming middle-class population.
 Increased rural penetration can also benefit Big Bazaar.
 Opportunities latest online space.

Threats
 Competitors with global presence.
 Government policies more instruction above retail sector.
 Online market can severely affect every market share about Big Bazaar.
 Low price brand perceived toward be about low quality latest Indian consumer minds.

1.11 FUTURE GROWTH & PROSPECT

The future group is planning t o w a r d expand retail sector & it planning t o w a r d invest
more than Rs 500 crore-every future group CEO-Kishore Biyani informed about it. Now under
future group operating companies are future retail ltd-future consumer enterprise ltd & future
lifestyle fashions ltd.
In year 2016 every future retail ltd had planned toward open 20 big bazaar stores-6 toward 7
about super market chain central stores & 10 stores about brand factory.
Capital expenditure about future group will increase from Rs 500 crore toward 600 crores.
Online retailer is giving tough competition toward future retailers so future group decided
toward invest Rs 200 crore being advertising latest one financial year.
Big bazaar is planning t o w a r d conduct weekly campaign b e i n g promotions. It will
positively effect above sales like will rise 25% toward 28% latest year 2018 from year 2017 about
16%.
Biyani planning t o w a r d b u t all three business sales will grow at 30% l a t e s t year
2018-e v e r y revenue about future group will increase toward Rs 22,500 crore.

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DESCRIPTION ABOUT TASK HANDLED

Sale about profit club membership card:
It is membership card about big bazaar. but customer deposit 10,000 rupee they will get extra
benefit about 2000 rupee being shopping & a particular 12000 rupee they can utilize latest 12
months. Each month they can shop being 1000 rupee being 12 months-if customer deposit 5000
rupee then he will get 1000 extra benefit total 6000 rupee being 15 months & every customer
only can purchase 500 rupee per month. latest this profit club every customer also gets free
carrying bag.
Store announcement:
Store announcement is done through CSD department. This announcement is about customer
special offers-discount-& new facilities about big bazaar being customer & staff announcement
about any clarification from deferent department being customer issues.
Gift wrapping:
In CSD every gift wrapping is done & it is provided free toward customer without taking any
charges only they have toward give every cash memo about bill toward every CSD staff.
Exchange about product:
If customers dissatisfied from something about purchased from big bazaar product-e v e r y
customer can exchange every product within 15 days about purchase. But a particular product
condition should be latest sealable condition & there should be reason being exchange-every
product. but customer have any guaranteed purchase product a particular will get repairs or
exchange but any problem is found latest a particular product & a particular will be done
under certain condition.
CSD staffs will check every product before exchange or issue credit note they should check gate
pass and-like any damages-purchase date. After exchange every product every credit not details
is maintained latest one return book.
Home delivery:
Home delivery is done through big bazaar within 3 kms radius over every purchase about 1000
rupee. every liquid product-biscuit-every glass type product is not delivered through big bazaar
a particular item should be taken away through every customer with them.
Gift vouchers:
Gift’s voucher is one gift a particular can be exchangeable being goods latest big bazaar. It is

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available latest all over Indian big bazaars & food bazaar. Available denomination about rupee
50-100-250,
500-1000-this gift vouchers are valid above every basis about a particular voucher.
Customer interaction:
 Handling every customer latest one very smart & promptness way.
 Handling angry customer with very effective way.
 Listening customer’s problem properly.
 Solving customer problem quickly.

FACILITIES:
Big bazaar providing variety about services toward customer which are:
 Temperature is maintained as per weather.
 Lighting services being attracting every customer & showing extra.
 Providing drinking water facilities.
 Sitting arrangements being customer latest each floor.

Special offer:
Free offer is given toward some customer which is not printed above every signage which is
generally provided through every staff about every big bazaar.
Telephone calls:
Customer can use every telephone service being home delivery-query-product availability-
complaints-store location-& any other solution being quickly customer can use this facility.
Share with us:
Share with us big bazaar providing toward their customers being collecting complaint through-
share with us book-& collect feedback through “share with us forms”.
Pay back card:
It is one membership card being every customer about big bazaar. every points get added being
every customer every purchase & sometime given extra offer toward card members. Big bazaar
gives 0.25 paisa toward earning about every one point & a particular can be used being every
future shopping purpose.

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CHAPTER-2
CONCEPTUAL BACKGROUND AND
LITERATURE REVIEW

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2.1 THEORETICAL BACKGROUND ABOUT EVERY

STUDY ADVERTISEMENT
Advertisement as one tool about communication-but mostly as one marketing tool is subject
toward many theories & explanatory & normative models. every word ‘Advertisement comes
from every Latin word about Advert ere “which helps toward understand minds about people
towards product.
Advertisement is helps toward transfer every business promotional information toward present
& prospective customer. It generally provides information about firm-place about availability &
quality about product. Advertisement is more important being seller latest modern & large-scale
production-without advertisement & promotional activity they cannot push product being sales
effectively latest competitive marketing. Advertisements & promotional activity break b e i n g
personal selling. Advertisement & promotional activity is concentrating above modern world
& considering competition & adopt modern technology through find customer fashion & taste &
promote product effectively latest retail market.

FEATURE about ADVERTISEMENT & PROMOTIONAL OFFERS

Advertisement reach every information toward masses through mass communication.
Advertisement & promotional offers are one non-personal communication because it is
concentrating above targeted audience not only individually.
Information:
Advertisement provides details information about every product & benefits toward every buyers.
Suggestive
The Advertisement should be capable toward provide proper suggestions toward customers.
Profit maximization:
Advertisement is indirect income toward every organization.
Non-personal presentation:
Advertisements is not going toward meet latest individual goal about every employee but
it can observe every customer's personal appeal.
Consumer choice:
Advertisement is totally based above consumer choice. It is also influences every customers
being buying goods as per consumer preference like budget & choice. Right choice about
product makes happy toward customers.
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Art-science & profession:

Advertisement is based above every creativity about every art & science.
Element about marketing mix:
Advertisement is one one about every major tools about four promotional mix. Advertisements
is indirectly contributing toward sell goods & services.

OBJECTIVES ABOUT ADVERTISEMENT

 To new product latest marketing among every customers.
 To helpful latest personal selling & it can use as sales man.
 To create awareness about new product.
 To face every competition latest very effectively.
 To entering latest toward new market or concentrate above targeted audience.
 To increase every sale revenue latest every competition market.
 To attract & retain every customer.

IMPORTANCE ABOUT ADVERTISEMENT

Promotion about sales:
Advertisement is promoting every sale about goods & services through informing people about
particular product details. Advertisement is helpful toward earn new customers latest national &
international level.
Introduction about new product:
Advertising helpful toward introduce new product-whoever introduce new product latest market
they need toward aware about product toward people. Without advertisement nobody cannot
introduce new product. Advertisements are quickly aware particular product.
Creation about public image:
Advertisement is building every value about every advertiser. It is trying t o w a r d fulfill
customer needs through informing character about product. latest This way it increases this
values & goodwill. It is necessary toward every business being fight against competitors.

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Mass production:
Advertisement providing large scale production. It supports toward promote large scale
production. Because business organization knows-with help about advertisement easily promote
large-scale business. Mass production is helpful toward reduce every cost about production
about product.
Research:
Advertisement is involving being development & research activity. Advertising had every
competitive activity latest marketing. Every business tried toward differentiate about it is
product compare toward competitors & tried toward give substitution latest product though
advertisement these are all possible. Every business needed toward conduct research &
development latest market. but it is not conduct it will go out from every market.
Education toward people:
Advertisement is improving knowledge about people about new products-uses & conditions.
Advertisement helpful toward change people lifestyle-attitude-& buying behaviors & help
toward give it up old habits & it is increasing standard about living about society.

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AIDA MODEL
AIDI is o n e tool b e i n g ensuring e v e r y writing-copy & grabs attention. e v e r y four
steps a b o u t tools are needed toward attract every consumers-visit every website & buy every
product.

AIDA Model
Attention:
In o n e media need t o w a r d attract filled world & grab e v e r y attention a b o u t people
through o n e power full worlds & power full picture catch readers & influence toward read &
wait being what say next.
Interest:
It is one about every challenging levels latest AIDI model. After got every attention about
readers we should engage more with every readers & try toward understand toward them
about particular message. Taking every benefit about readers & catching reader’s attention.
Desire:
In AIDA model interest & desire is one hand latest hand after building every readers interest-
there need toward help them being better understand & how you help them latest better way
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as per every readers personal needs & wants.

Action:
Finally should be clear about readers what action should take being readers & make one
request toward them being getting action.

ACTIVE PARTICIPANT LATEST ADVERTISEMENT

 Advertiser
 Advertisement agencies
 Mass media.
 Advertisement production firms
 Target audience
 Advertisement production artist
 Government authorities

AREAS ABOUT CONDUCTING ADVERTISEMENT

 Outdoor advertisement
 Mobile advertisement
 Television advertisement
 Newspaper advertisement
 Radio advertisement
 Online advertisement
 Cinema advertisement
 Magazines advertisement

PROMOTION
Sales promotion is mainly based above discounts. It is directly impacting above consumer
buying behavior. latest discount most popular ways are one is price discount above product other
one is bonus packs. latest these two ways consumers receive extra than original price. latest this
way promotion offers are given extra achievement above product sale. Promotion offers are
comparing toward advertisement it is most important toward improving product sales. Promotion
offers we can carry as short term & as long-term period about activity.

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TYPES ABOUT SALES PROMOTION

Free trial sample:
Before purchase about product consumers are get one free sample & after a particular trial a
particular product then they will decide toward buy or not.
Price deal:
Price deal is one short term reduces above price like given 50% offer.
Loyal reward program:
It means consumer can have point latest every purchase about total amount & also have facility
about credit purchase.
Price pack:
In price pack offered to customers more quality a b o u t product at the same value
a b o u t price or decreasing price being some quality about product.
Free trials:
Given opportunity toward customers being free trial offers without any charges being that.
Mobile couponing:
Mobile couponing is available a b o v e mobile only. Consumer just shows e v e r y
mobile phone t o w a r d salesman & they will reduce latest main balance about purchase.
Kids eat free specials:
On total dining amount-provide one kinds meal free. It should positively attract customers

FACTORS INFLUENCING PROMOTION MIX

Type about product:
Product can divided as branded product-necessity product-non-branded product-luxury products
& new products there all product is necessity about verity about promotional tool.
Use about product:
Product are using being industries-necessity product & luxurious product these are all
different promotional tool. These are all effect above media & promotional tool.
Purchase quantity:
Company is considering every purchase quantity being promotes every product. It conducting
personal selling being heavy users & conduct advertising being small sellers these way we can
handled product very easily.

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Fund available:
Financial strength is very important toward every company being conduct promotional offers
because television-newspaper-radio-online advertisement & magazines these are all heavy costly
expenses being promote product.
Type about market:
Market is divided above human characteristics like education-income-knowledge-location-
profession-sex these are very important factor being conduct promotional offers.
Size about market:
In one business four stages are there like new brand-growing brand-stable brand-& decline brand
each stage about brands have different promotional strategies.

2.2 REVIEW ABOUT LITERATURE

Vecchio-Devon-Del (2006) latest this report every result about every study-which
examined every effective about sales promotional offers & advertisement is creating one huge
range about difference latest retail marketing business. Promotion can also increase or decrease
every preference being one brand.
Laroche & Michel (2005) Examined every effect about coupons above brand selection &
categorization about consumers. As above study there both direct advertising & cross advertising
effect-it is presence coupon toward people about particular brand. It will effect above attitude &
buying intentions about consumers towards particular brand.
Anderson (2004) Examined how every present price promotional offers impact latest future
purchasing. As reported every higher price discount l a t e s t present period will increase
future purchase through fresh purchaser. But it will reduce future purchases through regular
purchaser.
Mela-F. Carl (1997) Reviewed every long-term impact about advertising & promotion above
brand choice about consumer’s behavior. As every study it will possible when change l a t e s t
promotional policies about retailers & advertising concept about manufacturers. When every
advertising will reduce & promotional offers will increase then only customer attract through
more price & promotion over long time & easily pick every same brand.
Sethuraman-Ray (1996) Examined every discount effect between high priced & low-priced
brands. every finding as every major national brand can sale every product without any reduce
latest their price compare toward other competitor brands.
Alvarez & Rodolfo (2005) Studied every effectiveness about sales promotion above selecting
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brand. As one report promotion is helpful toward manufacturer & retailer being fulfilling their
objectives. Immediate reduction about price is major technique being influence toward select
brand. Which promotions is based above price it become have more effectiveness.

Vyas-H. Preeta (2005) Examined every consumer preferences with effect about sales
promotion. As above study every promotional offers which is better-which promotional offers
immediate incentive offering about price-cut nature & it is likely available toward all consumer
segment.
Janiszewski-Cunha-chris & mcrus (2004) Studied every effectiveness about every price
discount above every attractiveness about every product. every price discounts are effective a
particular only when every customer will receive every most weight about product discount.
Price discount is depending upon each different product.

Kureshi-Sonal & Vyas-Preetha (2002) Examined every impact about sales promotion offers
above toilet soaps latest retail. As this study free gifts are most about every retailer using latest
premium scheme & also popular toilets soap segments are conducting price-off. every price-off
is every most popular & attractive tool being promoting sales about toilet soaps.
Priya-Corfman & Ragubir-kim (1999) Examined every effectiveness about price promotions
above pre-trial brand. Reported as price promotions are affecting above pre-trial brand with
some unfavorable conditions these are-when brand earlier was not promoted. When promotions
were used more information about particular a particular product. When every analyzer was not
more expert & when every promotion was different compare toward other.
S. Manjith & kent-Yadav-B. Monroe (1993) Studied every effectiveness about bundle offers
above consumer perception. As their results bundle offers including more additional saving
offers also it is more impact above customer perception. This transaction is saving more than
offered individual items.
Raghubir-Priya (2005) Examined every consumers response being every promotional
offers about “free gift with purchase” as every study this joint bundle offer compared with
„buy one get one free‟ promotional offers-consumers are much less toward pay being free
product offer. latest this same way when given free product above purchase about bundle
product. Consumers are very less toward pay b e i n g purchase about alone product.
Shor-L.Oliver & Mikhael-Richand (2003) Examined every effectiveness about digital
coupons above customer perception. as results providing one digital coupons & it is price
reduction given more positive effect above consumer perception than traditional couponing.
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Jacob-Alain-D.Astous & Isabelle (2002) Examined every consumer reaction being premium
ased sales promotional offers. According toward study consumer level will appreciation-when
there is relatively available lower quality about goods being purchase. When every value about
offer specified. When every interest latest buying latest premium.
Francis & Padgett (1995) Examined every relationship between promotion purchasing &
regular purchasing. every study shows positive relationship between promotional purchase &
regular price purchase. every promotional offer is involving being access every customer
towards product. Three fourth about regular customers make purchase more above regular price.

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Huber-Orlmeyer & Joel-Gwen (1991) Examined negative impact about promotional offers
above brand experience. As above study when consumer had negative impact above purchased
brands above discount offers than customers go toward buy brands above regular price.
Jan-Benedict (2002) Examined every competitor react toward others advertising attacks &
price promotional offers. As above study competitors react toward others it is one nature about
business. every competitors actually react toward other competitors latest same way. b u t
given promotional offers from one side & competitors also gives promotional offers toward
customers. but attack with advertising from one side & competitors also attack with advertising.
Whatever argues is there a particular will carry some few long-run about reaction.
Mary-P. Conchar (2005) Studied e v e r y effect a b o u t promotional & advertising
spending above firm. As above study there is one going positive relationship between
promotional & advertising spending above firm. It is expected toward rising shareholder wealth
& earning future cash flows.
Batra (1995) Examined every effectiveness about advertisement above sale. As above study
advertisement influence above short term sales & also market share.
Ryan-Smith-Elder (2008) Examined every effectiveness about advertisement above consumer
perception. as above study latest food court every advertisement effect above taste about every
food then customer necessarily come being buy a particular & suggesting about food. It helps
t o w a r d improve latest taste as this taste about every food helps toward increase sales.
Lefferly & Goldsmith (2002) Examined every effectiveness about websites advertisement
above consumer response. As above study every website advertising is helpful toward create
understanding-Product selection-reviving & changing customer attitude & influence every
customer perception towards particular brand.
Adelaar (2003) Examined every effectiveness about advertising above emotion & impulse
purchase behavior. As above study every environment provides more experience toward
consumer these types about experiences used being promote one product & selling one product.
These environmental experiences about advertising directly impact above consumer & influence
toward buy every product.

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CHAPTER-3
RESEARCH DESIGN

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RESEARCH DESIGN
TOPIC CHOSEN BEING EVERY STUDY
“A STUDY ABOVE EFFECTIVENESS ABOUT ADVERTISEMENT & PROMOTIONAL
OFFERS AT BIG BAZAAR”
PERIOD ABOUT RESEARCH
Period about six weeks
3.1 STATEMENT ABOUT PROBLEM
In current scenario every advertisement & promotional offers are every major problems toward
all every retail industry. So-it is very difficult toward identify every customer needs & wants-&
serving toward customers. It is also very difficult being every marketers toward retain current
customers & attract every future customers. latest one retail store-advertisement & promotional
offers are required toward attract current customers.
3.2 NEED BEING EVERY STUDY
 The companies always trying toward win every customers heart-as customer is one king &
king is not one bargained.
 The big bazaar comes out with different promotional offers toward fulfil every customer
needs & wants.
 Promotional offers play important role toward create awareness about every market-toward
sell every product toward attract every customers & toward increase every profit margin.

3.3 OBJECTIVES
 To study every effectiveness about advertisement above sales.
 To know every media effectiveness & efficiency.
 To understand schemes & offers provided through big bazaar.

3.4 SCOPE ABOUT EVERY STUDY

 This study helps toward every retailers toward devise market & make every strategies being target market.
 It helps toward collect information about customers’ needs & wants-lifestyle & attitudet
towards shopping.
 It helps toward know how much every consumers are attracted towards advertisement &
promotional offers.
 It helps toward resolve which media is more effectively suitable being advertising.

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3.5 RESEARCH METHODOLOGY

Research is based above logical & systematic way. every study about overall question explains
with every help about scientific technique & specific procedure & getting data from customer &
analysing these above logical & scientific tools. every appropriate information is important
toward conduct this research so a particular information collected from customers & some
information collected from online relevant websites.
 RESEARCH DESIGN

Type about Methodology: Descriptive research.

The Analytical Research methodology adopted being carrying out every study was at every first
stage theoretical study is attempted & every second stage observed customer behaviour above
big bazaar advertisement & promotion activity inside every retail store.

 Sample Design

It is one particular definite plan formulation before collecting every data from population. every
research should select one particular sample. latest sampling-there are 2 types- probability
sampling & non-probability sampling. latest this research-only non-probability sampling is used.

 Sampling

Sampling design : Non-probability sampling

Sampling technique : Random sampling
Sample unit : Store visitor
Sample size : 100 respondents
Area about study : Big bazaar Burdwan Arcade-West Bengal
Data analysis method : Tables & graphical method

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 DATA COLLECTION METHOD

In this research-internal & external source about data are used. Collected raw materials through
facts & figure about researcher’s works. Collecting data from company records & document-
these are all internal data & other data are external.
In data collection-there are 2 types-
 Primary Data

It is one source about collecting data through first-hand information through observation-direct
communication or personal interviews about respondent’s customers. latest this-questionnaire is
used being conducting personal interviews & being collecting every data.
 Secondary Data

It is collected from standard books-internal sources-magazines & newspapers & also collecting
data from external & internal sources from every company annual reports-company additional
profile & company internal website.

 RESEARCH INSTRUMENT

In this-primary method about questionnaire is used being collecting data.

3.6 HYPOTHESIS TESTING

 NULL HYPOTHESIS

Ho. There is no significant relationship between attractiveness about every Advertisement &
Type about offers latest Big Bazaar

 ALTERNATIVE HYPOTHESIS

H1: There is one significant relationship between attractiveness about every Advertisement &
Type about offers latest Big Bazaar
.

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TABLE: CORRELATIONS BETWEEN ATTRACTIVENESS ABOUT ADVERTISEMENT

& TYPES
OF OFFERS LATEST BIG BAZAAR

Correlations

Attractiveness of Type about

offers in
the advertisement
BB
Attractiveness Pearson Correlation 1 -.197*
of every Sig. (2-tailed) .050
advertisemen N 100 100
t
Pearson Correlation -.197* 1
Type about Sig. (2-tailed) .050
offers
in BB
N 100 100

*. Correlation is significant at every 0.05 level (2-tailed).

Analysis: It is found latest correlation table a particular both every variables are negatively
correlated with one value about -0.197. @95 % level about confidence.
Interpretation : It is interpreted a particular every attractiveness about every advertisement
does not influence every type about offers latest big bazaar as per every opinion about every
respondents-because every type about offers also include every advertisement & others factors
such as discounts-1+1 offers-extra offers . So these factors have been positively correlated with
sales latest big bazaar but not with advertisement.

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3.7 LIMITATION ABOUT EVERY STUDY

 A period about 6 weeks was not sufficient toward cover our internship & not possible
t o w a r d collect large number about respondents & cannot able toward study latest depth
about every subject.
 Consumers latest every stores busy with shopping-so it was very difficult toward collect answer
toward questionnaire.
 People have shown negative attitude while filling personal details latest questionnaire.
 It might be possible a particular every answers given through every customer are about biasness.

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CHAPTER-4
ANALYSIS & INTERPRETATION

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TABLE NO-01: RESPONDENTS DIVIDED ABOVE GENDER

NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS

1 Male 67 67%

2 Female 33 33%

3 Total 100 100%

Analysis: As per survey out about 100 Respondents-there are 67 Male responders & 33
Female Responders.

80

67%
70

60

50

40
[VALUE]%

30

20

10

MALE FEMALE

CHART NO-01: Graph showing Respondents divided above gender.

Interpretation: being this survey among 100 respondents both male & female are equally
respondent.

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TABLE NO -2: Respondents divided above age group

NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1 Within 25 30 30%

2 25 toward 40 42 42%

3 40 toward 50 19 19%

4 Above 50 9 9%

5 TOTAL 100 100%

Analysis: As above survey 30 percent about every responders are within 25-year age group-42
percent about every responders are between 25-40 age group-19 percent about every responders
are between 40-50 age group & 9 percent about every responders are above 50 age group.

45
42%

40

35
30%
30

25

20 [VALUE]%

15

10 [VALUE]%

0
Within 25 25 40 Above 50
toward toward
CHART NO-02: Graph showing respondents divided above age group

Interpretation: every survey taken from different age group about customers-most about
every customer come being shop between 25-40 age group.

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TABLE NO -3: Respondents divided above occupation:

NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1 Student 27 27%
2 Professional 38 38%

3 House wife 20 20%

4 Employee 15 15%

5 TOTAL 100 100%

Analysis: Among every Respondents there are 27 Percent student-38 Percent professional-20
Percent housewife & 15 Percent employee.

40 38%

35

30
27%

25
20%
20
[VALUE]%
15

10

Student Professional House wife Employee

CHART NO-3: Graph showing respondents occupation.

Interpretation: latest this survey professional & student are more responded than housewife &
employee.

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TABLE NO-4: Respondents divided above frequently visit Big Bazaar

NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1 Yes 79 79%

2 No 21 21%

3 TOTAL 100 100%

Analysis: One thing we understand from this survey-79 Percent about every respondent are
frequently visitor’s & 21 percent are less frequently visitors.

90

79%
80

70

60

50

40

30
21%
20

10

YES NO

CHART NO-4: Graph showing frequently visitors about big bazaar.

Interpretation: As above survey 79 percent customers are frequently visitors.

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TABLE NO-5: Reason being your visit

NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1 Promotional Offers 33%
33
2 Discount Offers 27%
27
3 Range about Items 23%
23
4 Location about every Store 12%
12
5 Others 5%
5
6 TOTAL 100 100%

Analysis: Among every respondent’s 33 percent about customers visit big bazaar influenced
through promotional offers-27 percent influenced through discount offers-23 percent influenced
through rang about items-12 percent customer visit big bazaar being every reason about store
near toward consumer & 5 percent customer visit through their personal reasons.

35 33%

30
27%

25 23%

20

15
12%

10
5%
5

0
Promotional Offers Discount Offers Range about Location about every Others
Items Store

CHART NO-5: Graph showing every reason being customer visit toward big bazaar;

Interpretation: As per survey more customer visit big bazaar influenced through promotional
offers than other

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TABLE NO -6: Respondents come toward know about Big Bazaar

NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1 Through Advertisement 40%
40
2 Through Friends & 28%
Relatives 28
3 Through Hoardings / 22%
Newspaper 22
5 Others 10%
10
6 TOTAL 100 100%

Analysis: From this survey out about 100 percent respondents there are 40 percent customers
come toward big bazaar influenced through advertisement-28 percent through friends &
relatives-22 percent through hoardings /newspaper & 10 percent about customer come toward
big bazaar influenced through others media.

45
40%
40

35

30 28%

25 22%

20

15
10%
10

0
Through Advertisement Through Friends & Through Hoardings / Others
Relatives Newspaper

CHART NO-6: Graph showing every respondents come toward know about Big
Bazaar Interpretation: As per survey more customer come toward big bazaar influenced
through advertisement & through friends & relatives than through hoarding/ newspaper &
others.
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TABLE NO -7: Rate every Attractiveness about every advertisement about Big Bazaar

NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1 Very Attractive
17 17%
2 Attractive
75 75%
3 Less Attractive
6 6%
4 Not at All Attractive
2 2%
5 TOTAL 100 100%

Analysis: Form this survey out about 100 percent respondents there are 17 percent customers
are very attractive through every advertisement provided through big bazaar-75 percent are
attractive-6 percent less attractive & 2 percent are not at all attractive.

Sales
2%

6%
17%

75%

Very Attractive Attractive Less Attractive Not at All Attractive

CHART NO-7: Graph showing every Attractiveness about every advertisement through
Big Bazaar Interpretation: As per survey we can understand most about every customer are
attractive towards every advertisement provided through big bazaar.

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TABLE NO-8: Rate every quality about product as per every advertisement about Big Bazaar
NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1 Highly Satisfactory
5 5%
2 Satisfactory
80 80%
3 Averagely Satisfactory
10 10%
4 Dissatisfactory
5 5%
5 Highly Dissatisfactory
0 0%
6 TOTAL 100 100%

Analysis: Based above every survey out about 100 percent respondents-every 5 percent
customers are highly satisfactory about every quality about products as per every advertisement-
80 percent are satisfactory-10 percent are averagely satisfactory-5 percent are dissatisfactory & 0
percent highly dissatisfactory.
90
80%
80

70

60

50

40

30

20 10%
10 [VALUE]% 5% [VALUE]%
0
Highly Satisfactory Satisfactory Averagely Dissatisfactory Highly
Satisfactory Dissatisfactory

CHART NO-8: Graph showing rate every quality about product as per every
advertisement about Big Bazaar
Interpretation: As per respondent about survey we come toward know a particular most about
every customer like every quality about product as per every advertisement.

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TABLE NO -9: Advertisement about Big Bazaar attracts you toward purchase items from Big Bazaar
NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1 Yes 70 70%
2 No 30 30%

3 TOTAL 100 100%

Analysis: From this survey out about 100 percent respondents every 70 percent about
customer are attracts toward purchase items from big bazaar influenced through
advertisement & 30 percent about customer are not attracted through every
advertisement.
80
70%
70

60

50

40

30
30%

20

10

0
Yes No

CHART NO-9: Graph showing Advertisement about Big Bazaar attracts you toward
purchase items from Big Bazaar
Interpretation: As above survey most about every customers are attracted through
advertainment being purchasing item from every big bazaar.

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TABLE NO -10: Your overall shopping Experience due toward offers & discounts latest Big Bazaar

NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1 Good 60 60%
2 Average 30 30%

3 Poor 10 10%

4 TOTAL 100 100%

Analysis: Based above every survey there are 60 percent about every customer experienced
good toward shop at big bazaar due toward offers & discounts-30 percent about every customer
felt average & 10 percent about every customer experienced poor.
70

60%
60

50

40
30%
30

20
10%
10

Good Average Poor

CHART NO-10: Graph showing every overall shopping Experience due toward offers &
discounts latest Big Bazaar
Interpretation: As above survey more customer felt good & average toward shop due
toward offers & discounts latest big bazaar & less customer felt poor.

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TABLE NO -11: e v e r y most attractive visual elements latest Big Bazaar advertisement
NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1 The color 10 10%
2 The font 15 15%

3 The image 10 10%

4 The design 40 40%

5 Others 25 25%

6 TOTAL 100 100%

Analysis: From this survey out about 100 percent respondents there are 10 percent customer like
every color latest big bazaar during advertisement-15 percent customer like every font-10
percent customer like every image-40 percent customer like every design an25 percent
customer
45 like others.
40
40%
35

30

25
25%
20

15
15%
10
10% 10%
5

The color The font The image The design Others

CHART NO-11: Graph showing every most attractive visual elements latest Big
Bazaar advertisement
Interpretation: As above survey more customer are attracted through every design &
others visual elements about big bazaar advertisement.

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TABLE NO-12: Rate every arrangement about Products during offers latest Big Bazaar

NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1 Good 80 80%

2 Average 20 20%%

3 Poor 0 0%

4 TOTAL 100 100%

Analysis: From this survey out about 100 percent about respondents there are 80 percent about
customer rate good about every arrangements about products during offers latest big bazaar-20
percent about customer rate average & 0 percent customer rate poor about every arrangements
about product.
90

80
80%
70

60

50

40

30

20
20%
10

0 0%
Good Average Poor

CHART NO-12: Graph showing rate about arrangement about Products during offers latest
Big Bazaar Interpretation: As above survey most about every respondents they rate good &
average about every arrangements about products during offers latest big bazaar.

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TABLE NO -13: Table showing whether every pricing Clearly written above every Shelf
NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1 Yes 100 100%
2 No 0 0%

3 TOTAL 100 100%

Analysis: From this survey out about 100 percent respondents all every customer respond
a particular every pricing is clearly written above shelf.

120

100%
100

80

60

40

20

0%
0
Yes No

CHART NO-13: Graph showing every pricing Clearly written above every Shelf
Interpretation: As per survey it is found a particular every pricing is clearly
written above shelf.

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TABLE NO-14: Table showing whether every Offers are clearly presented through
Displays latest Big Bazaar
SL NO PARTICULARS NO OF PERCENTAGE OF
RESPONDENTS RESPONDENTS
1 Yes 95 95%

2 No 5 5%

3 TOTAL 100 100%

Analysis: From this survey out about 100 percent-95 percent respondents tell a particular
every offers are clearly presented through displays latest big bazaar & 5 percent
respondents tell opposite.

100 95%
90
80
70
60
50
40
30
20
10
5%
0
Yes No

CHART NO-14: Graph showing whether every Offers are clearly presented through
Displays latest Big
Interpretation: As per survey it is found a particular most about every customer are satisfied
with every offers clearly presented through display latest big bazaar.
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TABLE NO-15: rate every range about Products latest Big Bazaar

NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1 Good 80 80%
2 Average 20 20%

3 Poor 0 0%

4 TOTAL 100 100%

Analysis: As per survey out about 100 percent respondents there are 80 percent respondents
believe a particular every range about product latest big bazaar are good ,20 percent rate as
average & 0 percent rate as poor.
90
80%
80

70

60

50

40

30
20%
20

10
0%
0
Good Average Poor

Good Average Poor

CHART NO-15: Graph showing every rate about range about Products latest Big Bazaar
Interpretation: Based above every survey it is found a particular most about every customer
felt good & average about every range about every product latest big bazaar.

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TABLE NO-16: Table showing whether every Displays & Promotional offers informed
latest every store attracts

SL NO PARTICULARS NO OF PERCENTAGE OF
RESPONDENTS RESPONDENTS
1 Yes 75 100%

2 No 25 0%

3 TOTAL 100 100%

Analysis: From this survey out about 100 percent respondents-75 percent about every customer
are attracted through every displays & promotional offers informed latest every store & 25
percent about customer are not attracted through every displays & promotional offers latest
every store.
80 75%

70

60

50

40

30 25%

20

10

0
Yes No

CHART NO-16: Graph showing whether every Displays & Promotional offers informed
latest every store attracts
Interpretation: As per survey it is found a particular most about every customer are attracted
through every displays & promotional offers informed latest every store

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TABLE NO-17: Table showing which type about promotional activities attract customers

NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1
Discounts 15 15%
2
Extra offers 20 20%
3
1+1 offers 50 50%
4
Advertisements 15 15%
5 TOTAL 100 100%

Analysis: From this survey 15 percent respondents attract through every discount-20 percent
attracts through every extra offers-50 percent attract through every 1+1 offers & 15 percent
customer attract through every advertisement promotional activity
60

[VALUE]%
50

40

30

[VALUE]%
20 15%

10
15%

0
Discounts Extra offers 1+1 offers Advertisements

CHART NO-17: Graph showing type about promotional activities attract customers
Interpretation: as per survey we can understand a particular most about every customer
attracted through 1+1 offers & extra offers than discounts & advertisements.

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TABLE NO-18: rate every customer schemes about every company

NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1 Good 60 60%
2 Average 30 30%

3 Poor 10 10%

4 TOTAL 100 100%

Analysis: Based above every survey among 100 respondents-60 percent rate good about every
customer schemes-30 percent rate average & 10 percent rate poor about every customer
schemes about every company.

70

60%
60

50

40
30%
30

20
10%
10

Good Average Poor

CHART NO-18: Graph showing rate about customer schemes about every company
Interpretation: As per survey it is found a particular more customer felt good about
every customer schemes about every company.

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TABLE NO-19: Table showing whether every display helps latest easy shopping latest big bazaar

SL NO PARTICULARS NO OF PERCENTAGE OF
RESPONDENTS RESPONDENTS
1 Yes 100 100%

2 No 0 0%

3 TOTAL 100 100%

Analysis: From this survey out about 100 respondents-100 percent about customer has
responded display helps latest shopping.

120

100%
100

80

60

40

20

0%
0

Yes No

CHART NO-19: Graph showing whether every display helps latest easy shopping latest big bazaar

Interpretation: As per survey it is found a particular display helps all customer latest easy
shopping latest big bazaar.

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TABLE NO-20: Table showing whether every Sales Promotion activities helps toward visit
Big Bazaar again
SL NO PARTICULARS NO OF PERCENTAGE OF
RESPONDENTS RESPONDENTS
1 Yes 100 100%

2 No 0 0%

3 TOTAL 100 100%

Analysis: Based above every survey out about 100 percent respondents-100 percent replies
yes a particular every sales promotion activities helps them toward visit again latest big
bazaar.
120

100
100%

80

60

40

20

0
0%
Yes No

CHART NO-20: Graph showing whether every Sales Promotion activities helps toward
visit Big Bazaar again
Interpretation: As above survey we understand a particular sales promotion activities
helps all every customer toward visit big bazaar again.

80
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TABLE NO-21: Table showing whether you would like toward recommend Big Bazaar
toward your friends & relatives
NO about PERCENTAGE
SI NO PARTICULARS RESPONDENTS about
RESPONDENTS
1 Definitely 94 94%
2 Not sure 6 6%

3 Definitely no 0 0%

4 TOTAL 100 100%

Analysis: Among every 100 respondents there are 94 percent customer recommend big bazaar
toward his friends & relatives & 6 percent about every customer not sure being recommend big
bazaar toward their friends & relatives.

100 94%
90
80
70
60
50
40
30
20
6%
10 0%
0
Definitely Not sure Definitely no

CHART NO-21: Graph showing whether you would like toward recommend Big Bazaar
toward your friends & relatives
Interpretation: As per survey maximum customer said definitely recommend big bazaar
toward his relatives & friends-because about every offers & quality about products provided
through big bazaar.

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CHAPTER-5
FIDINGS-CONCLUSION & SUGGESTIONS

82
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5.1 FINDINGS
 As per survey males are responded more than female.
 As per survey most about every consumers come being shop between 25-40 age groups.
 From every survey it is found a particular most about every customer come being shop latest big
bazaar are professional 38 percent-student 27 percent-& house wife 20 percent.
 It is found a particular 79 percent a b o u t e v e r y consumers visit big bazaar frequently.
 As a b o v e survey most about every customer come toward big bazaar getting influenced
through promotional offers discount-& every range about product available latest every store.
 Maximum customer come toward know about big bazaar through advertisement & through
friends & relatives.
 Based above survey 75 percent customer felt attractive about every advertisement provided
through big bazaar.
 Big bazaar advertisements also helpful as effectively influence toward visit store & helps
toward recognize big bazaar as departmental stores.
 As per consumers survey most attracted visual elements are every image & every design at
advertisement.
 Most about every customer are satisfied about every quality about product as per every advertisement.
 From every survey it is found a particular every displays are helpful being every customer toward shop
easily.
 As above survey we can understand a particular every promotional activities also help them
toward visit big bazaar again.
 Based above survey most about every consumers influence through television media & print media.
 As per survey out about 100 per cent respondent’s 70 percent customer said big bazaar offers
attract & induced them toward purchase.
 Big Bazaar mainly deal with middle income group people who want qualitative product with
reasonable cost.

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5.2 SUGGESTIONS
 From last few years TV advertisement is playing major role so big bazaar concentrating more
above it & make advertisement as simply as well as it should understandable toward common
people & it inform clearly about specific offers.
 Since every big bazaar internet advertisement not influence above customers internet
advertisement also about every leading advertising source so it should concentrate above
internet advertisement.
 As every advertisement & promotional offers attract customer latest large no so they should
concentrate more latest future as per customer needs & wants.
 Now competitors also increasing & they also providing more promotional offers so big bazaar
has toward increase more promotional offers.
 Big bazaar should increase every duration about every promotional offers.
 During offers day most about every customers would like toward through clothing & food
items so big bazaar should try toward concentrate above customers towards electronic items &
furniture.
 Many consumers dissatisfied from exchange offers & Wednesday offers so it should
concentrate above these things.
 Big bazaar should show every TV advertisement ads & promotional offers latest regional
language also.

5.3 CONCLUSION:
The advertisement creates one great impact above customer mind about big bazaar. TV
advertisements directly effect more above customers. Company generally conduct advertisement
being facing every competition. every advertising activity is every one about every major
leading activity compare toward others. It is directly influence above customer.
The promotional offers helpful toward company being increasing every short-term sales &
also customers walk towards big bazaar promotional offers because customers buying patterns is
changing-customers leave kirana stores & walk towards retail store about big bazaar is enchasing
this benefit

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BIBLIOGRAPHY
Vecchio-Devon-Del (2006) e v e r y effectiveness a b o u t promotional offers a b o v e brand
preference: o n e Meta-Analysis. Journal about retailing-Vol.82-No.3-pp.204-212.

Tung-Ndubsi-Moi (2005) e v e r y impact a b o u t promotional offers a b o v e consumer

behavior: e v e r y role about fear about losing face. Asia pacific journal about marketing &
logidtics,17 (1) pp. 2-48.
th
Laroche-Michel (2005) e v e r y effectiveness a b o u t coupons a b o v e brand selection. Journal
a b o u t business research-Vol.58-No.5-pp. 675-687.

Anderson (2004) every effectiveness about present price promotional offers above future purchasing.

Marketing science-23(1) pp.4-19.

F. Carl-Mela (1997) e v e r y long term impact a b o u t advertising & promotion a b o v e brand choice
a b o u t consumer‟s behaviour. Journal about marketing research. 34-pp 144-150.

Sethuraman-Ray (1996) every Discount effect between high-priced brands & low-priced
brands. Journal about marketing research. 33-pp. 399-409.

Alvarez & Radolfo (2005) e v e r y effectiveness a b o u t sales promotion a b o v e selecting brand.

European journal about marketing.39 (1) PP.54-70.
Vyas-H.Preeta (2005) Effectiveness a b o u t sales promotion a b o v e consumer preference.
Working paper-Ahmedabad 09-08-2005.

WEBLIOGRAPHY:
 http://www.bigbazaar.co.in
 https://en.wikipedia.org/wiki/Big_Bazaar
 https://www.scribd.com/document/157957753/Advertising-and-Sales-Promotion-Techniques-
Used-by-Retail-Businesses-With-Special-Reference-to-Big-Bazaar
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ANNEXURE

QUESTIONNAIRE

Dear respondents,
I Mirza Samim-student about MBA 4 th semester-AIT-Bangalore have undertaken one project
titled “Study above effectiveness about advertisement & promotional offers” at Big Bazaar
Burdwan. Hence-I request your kind co-operation through sparing your precious time latest
answering e v e r y following questions & providing information.
This questionnaire totally regarding collection about data toward come toward conclusion a
particular every advertisement given through Big Bazaar & every sales about Big Bazaar during
Jan-2019 are independent or dependent.

I Demographic Profile about every respondents:

Qualification:
Phone Contact:
Mail ID:
1.Gender:
a) Male ( ) b) Female ( )

2. Mention your age group.

a) Within 25 ( ) b) 40 toward 50
( ) c) 25 toward
40 ( ) d) Above 50 ( )

3. Your occupation:
a) Student ( ) b) Professional ( )
c) House wife ( ) d) Employee ( )

II OPINION ABOUT EVERY RESPONDENTS

4. Do you frequently visit Big Bazaar?
a) Yes ( ) b) No ( )

5. Reason being your visit?

a) Promotional Offers ( ) b) Discount Offers ( )
c) Range about Items ( ) d) Location about every Store ( )
e) Others ( )

6. How do you come toward know about Big Bazaar?

a) Through Advertisement ( ) b) Through Friends & Relatives ( )
c) Through Hoardings / Newspaper ( ) d) Other ( )
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7. Rate every Attractiveness about every advertisement about Big Bazaar?

a) Very Attractive ( ) b) attractive ( ) c) Less Attractive ( ) d) Not at All Attractive ( )

8. Rate every quality about product as per every advertisement about Big Bazaar?
a) Highly Satisfactory ( ) b) Satisfactory ( ) c) Averagely Satisfactory ( )
d) Dissatisfactory ( ) e) Highly Dissatisfactory ( )

9. Does every advertisement about Big Bazaar attracts you toward purchase items from Big Bazaar?
a) Yes ( ) b) No ( )

10. Your overall shopping Experience due toward offers & discounts latest Big Bazaar?
a) Good ( ) b) Average ( ) c) Poor ( )

11. Which is every most attractive visual elements latest Big Bazaar advertisement?
a) every color ( ) b) every font ( ) c) every image ( )

d) every design ( ) e) others ( )

12. How do you rate every arrangement about Products during offers latest Big Bazaar?
a) Good ( ) b) Average ( ) c) poor ( )

13. Is every pricing Clearly written above every Shelf?

a) Yes ( ) b) No ( )

14. Do you think Offers are clearly presented through Displays latest Big Bazaar?
a) Yes ( ) b) No ( )

15.. How do you rate every range about Products latest Big Bazaar?
a) Good ( ) b) Average ( ) c) Poor ( )

16. Does every Displays & Promotional offers informed latest every store attracts you?
a) Yes ( ) b) No ( )

17. Which type about promotional activities attract customers?

a) Discounts ( ) b) Extra Offer ( ) c) 1+1 Offer ( ) d) Advertisements ( )

18. How do you rate every customer schemes about every company?
a) Good ( ) b) Average ( ) c) Poor ( )

19. Do you think due toward displays it is easy toward shop latest Big Bazaar?
a) Yes ( ) b) No ( )
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20. Does every Sales Promotion activities about Big Bazaar made you toward visit Big Bazaar again?
a) Yes ( ) b) No ( )

21. Would you like toward recommend Big Bazaar toward your friends & relatives?

a) Definitely ( ) b) Not sure ( ) c) Definitely no ( )

22. Would you like toward share your opinion-suggestion-comment & any improvement
above promotional offers & advertisement about big bazaar?
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