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Chapter 8

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19 views4 pages

Chapter 8

Uploaded by

evelynhrdz32
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Chapter 8: Production of Goods

Part 1: Content Review


Matching
Choose the letter of the correct term for each definition.
Terms:
A. conversion
B. sourcing
C. mass production
D. supplier
E. inventory
F. repositioning
G. image
H. prototype
I. test marketing
J. product planning
1. The process of deciding which products will be most strategic for the organization to
produce.
Answer: Product planning
2. Marketing an existing product in a new way to create a new opinion or view of the product in
the minds of customers to increase sales.
Answer: Repositioning
3. The assortment or selection of items that a business has on hand at a particular point in time.
Answer: Inventory
4. A working model of a new product for testing purposes.
Answer: Prototype
5. The process of changing and improving resources to create goods or services.
Answer: Conversion
6. Finding suppliers of materials needed for production of a product.
Answer: Sourcing
7. The idea that people have about someone or something.
Answer: Image
8. Manufacturing goods in large quantities using standard techniques.
Answer: Mass production
9. Business that sells materials, supplies, or services to an organization that creates product.
Answer: supplier
10. Introduction of a new product to a small portion of the target market to learn how it will sell.
Answer: Test marketing
Multiple Choice
Choose the letter of the correct answer to each question.
1. _____ utility is important in production because it includes the conversion of raw materials
into finished product.
A. Time
B. Place
C. Possession
D. Form
Answer: D
2. The specialization of individuals who perform specific tasks is _____.
A. mass production
B. division of labor
C. productivity
D. custom manufacturing
Answer: B
3. Which is not a typical activity in an effective production process?
A. Planning
B. Purchasing
C. Repositioning
D. Scheduling
Answer: C
4. A _____ inventory control system keeps a minimal amount of raw materials on hand to meet
production needs.
A. just-in-time
B. right-on-time
C. periodic
D. continuous
Answer: A
5. The activity of checking products as they are produced or received to ensure quality meets
expectations is _____.
A. inventory control
B. quality control
C. just-in-time
D. continuous process improvement
Answer: B
6. _____ is the series of stages a product goes through from its beginning to its end.
A. Repackaging
B. Repositioning
C. Test marketing
D. Product life cycle
Answer: D
7. In the new product development process, a new product is introduced to the market during the
_____ stage.
A. commercialization
B. evaluation
C. idea screening
D. business analysis
Answer: A
8. Testing new services before they are commercially available is accomplished through _____.
A. surveys
B. trade shows
C. trial runs
D. evaluation
Answer: C
9. Introducing a new product to a small portion of the target market to learn how it will sell is
_____.
A. test marketing
B. a prototype
C. idea screening
D. branding
Answer: A
10. Using a new package for an existing product is _____.
A. repositioning
B. repackaging
C. realignment
D. redesigning
Answer: B
Completion
Choose the word(s) that best completes each of the following statements.
1. The area of management responsible for the activities necessary to produce goods and
services is _____.
Answer: Area of management
2. _____ describes the characteristics of a product that satisfy wants and needs.
Answer: Utility
3. The measure of a worker’s production in a specific amount of time is _____.
Answer: Productivity
4. Converting resources to a product that fits the specifications of a particular customer is
_____.
Answer: Custom manufacturing
5. The _____ is all the activities required to create a product.
Answer: Production process
6. _____ inventory consists of products that are partially converted.
Answer: Work in process
7. A(n) _____ inventory-control system is a method of counting inventory that shows the
quantity on hand at all times.
Answer: Perpetual inventory system
8. The difference between the perpetual inventory and the physical inventory is _____.
Answer: Real-time information and updates regularly
9. A working model of a new product for testing purposes is a(n) _____.
Answer: Prototype
10. A large gathering of businesses for the purpose of displaying goods and services for sale is
a(n) _____.
Answer: Trade show

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