1. Start where you live If we were to redesign the entire onboarding process, we’d aim to help users start populating their map before they even reach the home screen.
The best way to do this is by offering a very easy location, like where they currently live, rather than making them recall a holiday. This approach leverages the Availability Heuristic, where people favor readily available information over past memories.
The ‘Use your current location’ button makes this step even easier.
https://growth.design/case-studies Page 1 of 9 2. Confirmation of first place being added Showing a rewarding confirmation screen immediately after the user adds their current location would kick off the user’s initial app experience with strong, positive emotions.
Presenting the percentage of the first continent they've visited subtly provides users with their initial goal to aim for, while emphasizing their progress.
Ultimately, giving users an immediate win and a sense of progress is crucial to avoiding a home screen with a cold start problem (which presents an uninspiring screen that’s so open-ended that it triggers Hick’s Law).
https://growth.design/case-studies Page 2 of 9 3. Pre-populated home screen + dynamic next action And so, as the user arrives on the home screen, they’re presented with a screen that already has the country they live in added to their map - which leverages both the Endowment Effect and Goal-Gradient Effect.
The first prompt then would dynamically focus on the nearest, most visited country to allow the user to further their goal of populating the continent they’ve already made progress on. (It’s also the place we can assume they’ve most likely visited).
I’m a big fan of the concept of this app - so I hope these small improvements can be made so it can become my place for logging all my travels both in the past and in the future!
https://growth.design/case-studies Page 3 of 9 🧠 5 Insights + Redesigns from the case study
https://growth.design/case-studies Page 4 of 9 https://growth.design/case-studies Page 5 of 9 https://growth.design/case-studies Page 6 of 9 https://growth.design/case-studies Page 7 of 9 https://growth.design/case-studies Page 8 of 9 💡 Want to use psychology to build better products? If you're looking for more ways to sharpen your product skills using psychology, check these out:
Product Psychology Course.
If you want to learn how to use psychology to create better experiences for your customers, check out our course: https://growth.design/course
Cognitive Biases Cheatsheet.
100+ cognitive biases and design principles that affect your product experiences. Tons of product examples, tips, and checklists to improve your user experience: https://growth.design/psychology —Dan Benoni & Louis-Xavier Lavallée
https://growth.design/case-studies Page 9 of 9
Q1 Find A Product of Everyday Use That You Find Hard To Use. Discuss What Usability and Interaction Issues It Has and How They Can Be Solved? Everyday Product
Q1 Find A Product of Everyday Use That You Find Hard To Use. Discuss What Usability and Interaction Issues It Has and How They Can Be Solved? Everyday Product
