ACKNOWLEDGEMENT

All praise to Allah, Almighty who gave us the strength and abilities to complete this project. We would also like to extend our gratitude to all other persons, who, either directly or indirectly contributed to the completion of this project. We are also grateful to all my instructors who taught us and made us what we are now. Last but not the least to my parents who encouraged me and whose prayers enable us to achieve this milestone. This project is the result of full commitment and greatest effort to do the best and show The true picture of a newly formed soap and detergent manufacturing company in Gujranwala. We are satisfied with my work and committed to start the saver + Insha- Allah. .

DEDICATION
To Hazrat Muhammad (PBUH) And Honorable teacher and loving parents Whose, Love affection, motivation, patient, and support And Spiritual inspirational Give us encouragement To all those people who have quenched for knowledge To all those who have dedicated their lives to other, To all of those who have served and sacrifice for Sake of freedom To all of those people, who may be gone now? But they will never be Forgotten

VISION STATEMENT

To be a market leader providing quality soap and its allied product. To strive for excellent and global recognition by continuous improvement, innovation, dedication and growth.

MISSION STATEMENT

To be a result oriented and profitable company by consistently improving market share, quality, diversity, availability, presentation, reliability and customer acceptance. To emerge as a growth oriented concerned ensuring optimum return and Value addition to its shareholder. To ensure cost consciousness in decision-making and operation without compromising commitment to quality. To keep abreast with modern technology and design to optimize production and enhance brand image to obtain international recognition to company product.

EXECUTIVE SUMMARY
Saver + will be a partnership business with six partners; it will be focused on the manufacturing industry of soap. The business will be registered as Saver + SOAP INDUSTRIES which will be a soap manufacturing unit. The profit generated is going to be from sale of Saver + soap. The overall objectives and goals are to provide the consumers with high quality products at competitive prices. There is a competitive environment in the soap industry. One could exist in the market and make a room for its products by charging comparatively low price for superior quality. No one could satisfy the customers, only, by offering the high quality but there is competition among all the attributes of the product i.e. competition in smell, color, size, shape, design, packing, ability to dissolve, foam and creaminess of the soap. Although there are a huge number of local soap manufacturers, but they are providing very low quality products to the customers, therefore, Saver + has the chance to jump into the industry and provide high quality products at comparatively low price and by providing high margin to the retailers. Approximately 15 employees will be required to perform the various functions like marketing, operations, and accounts. The partners as a general manager and Managing Director will supervise the business.

INTRODUCTION OF REPORT

This report includes the current industry situation of the product, nature of the business and location of the business. It also includes the organizational hierarchy. It includes the all steps of new product development process like Idea Generation, Idea Screening, Concept Development and Testing, Business Analysis (Demand Estimation, Cost Estimation, Capital Estimation), Market Plan (Customer Analysis, Market Segmentation, Product Positioning, Marketing Mix), Product Development, Market Test, Commercialization.

CURRENT INDUSTRY SITUATION

Many companies are manufacturing the flue-controlling product in Pakistan. These companies are fulfilling the consumer needs in regard of quality. Many companies provide higher quality product with a cheaper rate.

NATURE OF BUSINESS
The nature of the business is the partnership. We are six partners and will contribute money, property, time, skills and care to the business and will equally share the profit and losses of the business.

LOCATION OF BUSINESS
Our manufacturing unit is located in Ali purr bypass near The Punjab University Gujranwala Campus.

ORGANIZATIONAL HIERARCHY

NEW PRODUCT DEVELOPMENT PROCESS Idea Generation

Idea screening
We finalize the idea of Antiseptic Soap because this idea matches with: Company objective Company resources Customer acceptability Economically

CONCEPT DEVELOPMENT AND TESTING We estimate that there are 250,000 populations in Gujranwala district. Every third person faces the flue and other dangerous external diseases. We test our product (Saver +) by preparing and solve the following questionnaires from Gujranwala people. 1) Are you suffering from flue deceases? Yes No 2) Which product you use from flue recovery? Antiseptic tables Nasal spray Others 3) How much you pay for these products? 30 50 40 Above 4) If we introduce antiseptic plus soap are you purchase it? Yes

 No 5) How much you pay it? 20 30 40 Above

After collecting the views of those persons, we determine the following results: 60% people are suffering flue deceases Mostly use nasal spray They pay for this product 50 rupees Peoples are agree to purchase our product People want to pay 40 rupees for our product

Business analysis
We analysis Demand estimation Cost estimation Capital estimation

Demand Estimation
We survey different areas in Gujranwala and search that Total Population 250,000 Effected People 150,000 No. Of antiseptic product use in winter. 80,000 No. Of antiseptic product use in summer No. Of antiseptic product use in other season No. Of antiseptic product use in a year 50,000 20,000 150,000

COST ESTIMATION
Ingredients Abrasives Acid Alkalis Bleaches Glassine Colorants Fragrances Phemiramine Ephedrine Fright charges Factory over head Cost of per soap Family size Soap 8 5 2 3 2 3 2 2 3 3 2 35 Small size soap 5 3 1 2 1 2 1 1 2 2 1 21

CAPITAL ESTIMATION
Total capital 54, 10,000 Distribution of capital Machinery Building Land Salaries Manufacturing cost (50,000*21) (100,000*35) Promotional expenses Advertisement Free sample

80,000 120,000 500,000 50,000 1050,000 3500,000 100,000 10,000

MARKETING PLAN
Market plan include: Customer analysis Segmentation Position Market mix

CUSTOMER ANALYSIS
We met different customer who suffer from flue deceases and conclude that they use the Nasal spray from the recovery of flue and pay fifty rupees for this product. Most of the customer is following demand: Better quality product Easy to purchase Less price of the product Easy to carry Nice Fragrance

MARKETING SEGMENTATION
The process of dividing market into groups having distinct needs and wants. We have divided the market by using the Health Segmentation, in which we divide the market into groups according to the different Health that consumers seek from the product.

Market Positioning
The process of occupying distinct places in the customer mind better than competitors product. We promised that we provide a better quality product at a cheaper rate and make the product available in the market at any time.

Marketing Mix
Product Price Place Promotion

Product
Product Name Product Type Brand Name Brand Image Slogan Saver+ Shopping product

Features Saver+ can be use for flue recovery and also use for skin beauty and also use for removing the black dots on your face. Our product also has a better quality and available in the market throughout the season. Packaging One soap can be packed in one packet and four packets can be packed in one box.

Price
Family Size Soap Small Size Soap Rs40 Rs25

Pricing Method Value based pricing (Based on customer perceived value)

Place
Firstly we lunch the product in the popular areas of the Gujranwala. We use the first level channel of distribution.

Two Retailers in Model town Three retailers in Satlitown Four retailers in other areas of the city.

Promotion

Print Media Electronic Media Free Sample

Print Media We advertise our product through newspapers, magazines etc. Electronic Media We advertise our product through different TV channels. Free Sample We advertise our product by giving 200 family size soap and 80smallsize soap as a sample.

Product Development
We develop a sample of the product to check its demand. Developing Process

The batch kettle boiling method until shortly after World War II, when continuous processes were developed made soap. Continuous processes are preferred today because of their flexibility, speed and economics. Both continuous and batch processes produce soap in liquid form, called neat soap, and a valuable by-product, glycerin (1). The glycerin is recovered by chemical treatment, followed by evaporation and refining. Refined glycerin is an important industrial material used in foods, cosmetics, drugs and many other products. The next processing step after saponification or neutralization is drying. Vacuum spray drying is used to convert the neat soap into dry soap

pellets (2). The moisture content of the pellets will vary depending on the desired properties of the soap bar. In the final processing step, the dry soap pellets pass through a bar soap finishing line. The first unit in the line is a mixer, called an amalgamator, in which the soap pellets are blended together with fragrance, colorants and all other ingredients (3). The mixture is then homogenized and refined through rolling mills and refining plodders to achieve thorough blending and a uniform texture (4). Finally, the mixture is continuously extruded from the plodder, cut into bar-size units and stamped into its final shape in a soap press (5).

Market Testing
To check the market demand of the soap we give the product to the customer as a free sample and give the product as lower price.

Commercialization
After the successful market test the product is launched in all target market of Gujranwala. We select the most famous public places and some towns like Wapda Town, Settlite Town, and Model Town etc.

BIBIOGRAPHY
During the projects, besides our theoretical work we also have consulted some books about our practical work for completion of project in effective manner. A list of all references which has been consulted and the data has been derived from, are given as under: Class notes prepared by our respectable teacher Prof. Ehsan Ahmed Special instructions and guideline by Prof. Naveed Iqbal ch. Consult from main library of the university of the Punjab, Gujranwala Campus. Booklets or Pamphlets provided by the Lux Soap. Help through Internet.

http://www.lux.com http://www.google.com www.shoukat.com.pk