Sultan and Kedir
Sultan and Kedir
2023
October, 2023
Kerate
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Project Proposal for commercial center
2023
3 Nationality Ethiopian
5 Project composition Diversified type of 12m2 wide 56 classes for different business, 40m2 wide
12 classes cafe and restaurant 120m2 wide 4 meeting hall and 40m 2 wide 1
classes in each floor for Muslim gusts.
8 Total initial capital The total investment capital of the project is estimated at birr 140,000,000
of which birr 139,219,009 (99.44%) is for fixed investment items while the
remaining balance of birr 780,991 (0.56%) will be initial working capital.
Out of the total investment cost of the project 30% equivalent to br.
42,000,000 financed by the owners’ equity and the rest 70% equivalent to
birr 98,000,000 financed through bank loan.
9 Employment creation The total manpower required for the plant will be 5 permanent employees at
full capacity and 115 individuals temporary during construction.
10 Capacity of plant This profile envisages the establishment of plant for the construction of G+4
commercial Center Building at full capacity. This consists 12m2 wide 56
classes for different business, 40m2 wide 12 classes cafe and restaurant
120m2 wide 4 meeting hall and 40m2 wide 1 classes in each floor for seat
equal amount in three phases at equal amount per annum. The envisaged
plant is assumed to start production at about 73 classes are constructed.
After and till next 5 years except construction other operations would
continue.
11 Project Action plane Land acquisition and civil construction… 1st 6 month, Mobilization…
second 6 month & 2nd year, production at full capacity…3rd year
12 Benefits of the project for Afford G+4 commercial center building, revenue, employment opportunity,
the region/country benefit for local community, and stimulate the local economy and
technology transfer.
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Project Proposal for commercial center
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1. INTRODUCTION
The goal of owner of the project is to create the detailed business plan that will develop the basis for
a new start up development of G+4 commercial Center Building investment project proposals
which I seek to launch upon graduation. The project proposal will be modest, yet detailed. It is my
objective to create a small business to hold a portfolio of commercial building assets that I look to
acquire and manage in order to create a secondary source of income. This is to be accomplished
over the next 10-15 years, while I maintain my current full time employment. The goal is to
purchase undervalued commercial properties and hold them as a long term investment asset. The
objective of acquiring commercial properties is to generate positive monthly cash flow income, as
well as to fully capitalize on the market value appreciation over the long term. This project proposal
plan the instrument that I will use to communicate my plans, strategies’ and tactics to investors and
lenders. It will clearly identify my goal of being able to launch and manage the this company, while
maintaining my current employment. The goal is to slowly build a real estate portfolio over the next
10-15 years that would generate additional income to supplement, or become an integral component
of larger retirement portfolio. Additionally as the portfolio of assets grows to sufficient size, there
will be the opportunity for me to retire from my current position and focus my time on managing
these and other retirement assets. The business plan will identify the business model, proposed
financing, marketing studies, operation and implementation plans and risk assessment. It will
project initial start-up costs and include three year financial projections as well as preform of a
sample investment property. I have completed research and interviewed business professionals in
various disciplines to provide insight and counsel necessary to create and implement a solid
business plan and strategies necessary to execute this project proposals goal.
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Project Proposal for commercial center
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This development of G+4 commercial Center Building planned to sale its products with reasonable
and affordable prices. The products of our project will be sold to the local community. The project
also rented its product on the basis of customers demand throughout the town. This development of
G+4 commercial Center Building planned to create5 permanent employees at full capacity and 115
individuals temporary during construction.
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Total 10,000
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equivalent to br. 42,000,000 financed by the owners’ equity and the rest 70% equivalent to birr
98,000,000 financed through bank loan.
The zone has 10 woredas & 3 Town Administrator. Based on the 2008 census conducted by the
Central Statistics Agency of Ethiopia (CSA) this Zone has a total population of 840,598 of whom
407,690(48.5%) are mal 432,908(51.5%) women, 47,097(6.28%) are urban inhabitants. The
largest ethnic group reported in Siltie was the Siltie people (97.35%), all other ethnic group made
up 2.65% of the population. Siltie is spoken as a fires language by 96.95% of the population and
1.48% spoken Amharic, the remaining 1.57% spoken all other primary languages reported. It is
worth mentioning that 12 km lst grade asphalt road which is between Addis Ababa and hosaena is
the basic fact for the economic development so for reached among others 39.13 km dry season road
17.23 km winter season road 4.06 km coble stone road 80% coverage of clean water supply 26.5
km main waterline installation 13.5 km door water line installation and last but not least 24 hours
day in day out electric supply are the major economic development.
Even though the infrastructure development is fast it is not accordance with the growth of the
population and land holding that in turn calls for the due concern of the Zone Administration and
regional government for the invitation and intervention of private investors.
Hulbarag Woreda is location is 140 km North West of the town Hawassa and 164 km south west of
Addis Ababa at the extreme edge of east African rift valley and south east dalocha woreda on the
east and alicho woreda on the west. According to the sample study conducted 0 2008 E.C the total
population is 70,060 settled in 2,631 Hector of land regarding is environment, it is between 2,080
and 2,100 meter above sea level 2,100 mm annual rain fall with 22.2 and 15.3 degree Celsius higher
and lower respectively that Makes attractive for the potential investors. Effective 1993 E.C Where
in the town is assigned as the capital of the zone by the coordinated effort of the government native
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native nationals and development ally’s fruitful development is registered in the areas of education
Health and various infrastructure.
The main justifications behind the selection of this location are fluffiness of infrastructure. Also
there is availability of enough labor force, Conductive investment policy and governance.
The proposal presented for this project requires the consideration not only of technical commercial
and finance factors only but also of social & environmental following factors must be considered
infrastructure service existing industrial infrastructure economic and social infrastructure&
intuitional frame work urbanization Ecological and environmental impact of the project.
Such a rapid expansion and growth of the investment especially manufacturing real estate
construction and hotel and restaurants show the need of the market to enter in the business
Socio economic indicators: - Ethiopia is a country which a high population number with a high
growth rate and will result the following with respect to our business.
The additional demand created though urbanization process mainly creates high demand for
commercial centers.
Resultant entrances to the commercial center building business in turn call for the competition of
investors to deliver high Quality and well differentiated building services the company is
committed to enter in to business by differentiating building services the company is committed to
enter in to the business by differencing the building standard through quality packages.
Political environment;- the political stability an improvement of the discounted image of the
country has contributed its own share for the growth of the economy in addition the celebration of
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Ethiopian millennium is directly counting its share for the growth of the country through prompting
the commercial centers sectored.
In this project proposal 72 classes are considered in each floor to provide local and outside
Hulbarage Woreda, at Shama Town customers. These are 12m 2 wide 56 classes for different
business, 40m2 wide 12 classes cafe and restaurant 120m 2 wide 4 meeting hall and 40m2 wide 1
classes in each floor for sales equal amount in three phases at equal amount per annum.
This Development of G+4 commercial Center Building is affixed asset investment operating
company and will provide property acquisition, financing, asset management, and disposition
service. The company will manage all acquisitions. It will seek commercial investment
opportunities that will produce a long term return between 8%-15%. The principal will meet with
commercial real estate community to secure opportunities that will meet the return requirements.
Pro form as will be prepared for each property acquisition seriously being considered. Meeting with
contractors and third party companies will be performed as necessary to complete each due
diligence.
This project will seek to diversify the risk to the portfolio by acquiring properties in areas of
Frederick that may attract tenants from different employers and establish different timing of cash
flows.
During the early years of being in business, the owner will perform the necessary property
management. This activity will continue until which point the tasks becomes overwhelming in
managing multiple properties or if at some point it make more financial sense to outsource such
services. The principals will inspect properties regularly and meet with tenants periodically to
ensure that overall satisfaction is being met; the promoter will coordinate all repairs or
improvements to the properties with third parties and tenants as necessary.
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3. MARKET STUDY
Ethiopian is investing the modernization and expansion of major infrastructures. As a result, the
stock of houses in Ethiopia has increased sharply over the last few years. While urbanization is
available as the major attraction, improvement as well as new construction is taking place.
Overall growth of population and the continued progress of urbanization are focused to construct
commercial real estate. Increasing the supply of quality, commercial real estate accommodation
through house construction is necessary for improved competitiveness and the economic success of
the sector.
This shows that the demand and supply gap for house need is high and forecasted to be continued
since based on the assumption that the sector growth is continued as of the past experience of the
sector.
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providing our customers with what they want, when and how they want it, is the key to repeat
business and positive word-of-mouth advertising. Because we want to develop close working
relationships with our customers, we want to establish accounts in as personable a way as possible.
It is for this reason that we will overwhelmingly emphasize in-person sales calls to build accounts.
To support our marketing initiatives and product knowledge, we will attend as many area
conventions and trade shows as possible to ensure we are offering the most up-to-date market trend
information.
It is for this reason that we will overwhelmingly emphasize in-Person sales calls to build accounts.
To support our marketing initiatives and product knowledge, we will attend as many area
conventions and trade shows as possible to ensure we are offering the most up-to date market trend
information.
As indicated in the supply and demand analysis, the service rendering companies in the town are
small comparing to the population and the ever rising demand for the service. Besides these, the
envisage project has its market strategy to differentiate its service from the competitors. The
strategies categorized the customer as follows.
Prospects (those who call or email to express interest), will, when appropriate, be offered smaller
rooms at the lower end of the price spectrum so that they feel lesser commitment when they come
to stay. Customers (those who have visited the hotel once) will be offered package deals for
multiple night stays, such as one night free after a three night stay.
Premium customers (those who have stayed at the hotel more than once) will be offered access to
the penthouse suite, an option that cannot be purchased by those who have only stayed at the hotel
once.
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Champions (those who have stayed at the hotel more than twice) well be invited for a free
weekend if they take part in a focus group session to discuss the hotel.
Beyond the room offerings, a wide range of additional services and amenities will be offered, some
with extra charge and some free with room rental. These include:
In room dining
Complementary gourmet continental breakfast and coffee
Valet parking
Wireless internet (free throughout the hotel)
Restaurant and lounge
All of these services and amenities are available to all visitors at the hotel.
2. PROMOTION
The center will send news releases to local media and press, as well as trade magazines to try gate
product and company feature coverage in front of the eyes of our customers as well as the end
consumer. We will also produce a few generic press releases about the products we offer for our
customers to use toward publicity coverage for their businesses in local publications.
The marketing and sales officer works with an outside advertising (marketing and promotion)
companies and other service providers as needed to implement all marketing activities. The sales
man will spend at least one hour a day on the marketing “theme” of the month to ensure that these
major systems are reviewed every year.
The marketing and sales persons will also track marketing results on a weekly basis to judge key
metrics against actual outcomes.
The rental service pricing of classes also depends considerably on the quality of house available
for rental service varies accordingly on its quality and its location.
The management team will be responsible for providing full service and delivery of the services to
customers, but also make sales contact for potential new business. Sales or Reservation orders for
the services can be placed in a number of ways to help facilitate the process:
Phoned Orders: Customers can easily phone orders into our office.
Faxed Orders: Customers can fax in a completed service
Tel-Sell: Customers may choose to have a representative from the office call them the day
prior to their scheduled delivery to check the services availability and assist them in placing
their order.
The selling price for each class room and rental service are increased by 10% in each year
of the forecasted period
The capacity utilization of the G+4 mixed use building at full capacity, which is consisting
of 12m2 wide 56 classes for different business, 40m 2 wide 12 classes cafe and restaurant
120m2 wide 4 meeting hall and 40m 2 wide 1 classes in each floor for sales equal amount
per annum.
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The average monthly sales is taken in to account for the forecast of the total sales of each
classes and rental services based on the beginning year monthly average sales assumptions
to the total forecasted years.
Cost of house sold were 5% of the revenue,
Costs of rented class service were forecasted as 4% of the service sales.
Plant will start operation at 33.33% of its installed capacity during the first year, and will increase
production to 66.66% in the second year, and then it will increase to 100% in the third year. The
proposed production programmed is given in table 4.6
Utilities:- a number of utilities would be put in place in order to ensure smooth functioning of the
project. These utilities include
Water supply
Electricity power
Telephone service
NO description Unit measurement Quantity Unit cost in birr Total cost in birr
1 Water supply M3 11,000 9 99,000
2 Electricity KW 15,000 6.335 95,025
3 telephone Month 12 2500 30,000
Total 224,025
phases at equal amount per annum. After and till next 5 year except construction other operations
would continue. Construction cost of first year is estimated at birr 138,533,500
Table 6.1 list of building and civil works and their costs
A. Organizational structure
The organizational structure of the business was designed based on the functions of the overall
business towards the achievements of the setting objectives and selecting the best way of managing
the organizations resources (human resource, capital, information and technology) effectively and
efficiently. In addition to the above mentioned bases of the organization structure design, the
intentions of the business and the external economic situations of the area taken in to account. By
considering all of the above, the skeleton of the organizational structure is shown in Fig 8 below.
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General Manager
Secretory
No. of Monthly
S.N Job title qualification Yearly Salary
Post Salary
1 General Manager 1 8,000 96,000
2 Project manager 1 7,500 90,000
Administration &
3 1 5,500 66,000
Finance
4 Personnel 1 3,000 000,63
5 Sales man 1 2,500 000,03
6 Secretary 1 2,000 24,000
Total 6 342,000
10 FINANCIAL STUDY
The main components of the project activities consist of building and civil works, machinery and
equipment, Vehicles, office furniture and other equipment, land lease &installation of equipment
etc. all these activities constitute fixed investment. Other components including purchase of Row
material inputs, utilities and other costs of recurrent activities constitute production cost of the
project.
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Cost of
Type of Equipment Quantity Unit Price Equipment
Executive Tables 1 25,000 25,000
Executive Chairs 1 7,500 7,500
File Cupboards 1 8,000 8,000
Office Tables 2 8,500 17,000
Visitors Chairs 4 2,500 10,000
Computers 1 22,000 22,000
Printers 1 15,000 15,000
Telephone line 1 15,000 15,000
Total 119,500
Building &
constructions
2 Office furniture and 119,500
other equipment
Total 905,062,931
10.2Production Costs
Production cost of the project includes direct production costs and administrative costs. The major
cost items under this include cost of goods/ service sold, salary of employee, utilities, fuel and oil
and lubricants, repair and maintenance, office supplies and others miscellaneous expenses are
estimated birr 874,671.
2) Salary Expense:
The annual salary expense for 42 permanent employees including benefits are calculated to be birr
342,000 per year.
3) Utilities:
A number of utilities would be put in place in order to ensure smooth functioning of the project.
These utilities including water supply electricity power and telephone service. Annual cost of
utilities at full capacity is birr 224,025 shown in table: 5.1
5) Insurance:
It is assumed to be 0.75% of fixed investment cost (117,178,000) = is birr 878,835/year
6) Miscellaneous Expense:
It includes cost of postage, audit, legal and license fees, and other miscellaneous expenses. The total
annual cost of these cost components is estimated at birr 5,500 birr/year
7) Summary of production costs of five year
Table 8.2.8: Summary of production costs of five year estimate
Direct cost of
A 1 2 3 4 5
production
0 0 0 0
1 Raw material 0
0 0 0 0
2 Annual wage 0
Subtotal of direct cost
Overhead cost
1 Salary 318,000 333,900 350,595 368,125 386,531
224,025
2 Utilities 235,226 246,988 259,337 272,304
3 Travel and perduim 31,800 33,390 35,060 36,812 38,653
0 0 0 0
4 Repair and maintenance 0
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1 Raw material 0 0 0
2 Annual wage 0 0 0
The total investment capital of the project is estimated at birr 140,000,000 of which birr
139,219,009 (99.44%) is for fixed investment items while the remaining balance of birr 780,991
(0.56%) will be initial working capital. Out of the total investment cost of the project 30%
equivalent to br. 42,000,000 financed by the owners’ equity and the rest 70% equivalent to birr
98,000,000 financed through bank loan.
Depre.Expense
s/n Description Total cost Depr.rate
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Assumptions:
The price for each services and items are increased by 10% in each year of the forecasted
period
The capacity utilization of the will be 60% 80% and 100% for the first to third years of the
forecasted period.
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Projection year
S.N Service Unit
Year-1 Year-2 Year-3 Year-4 Year-5
O Description measure
Capacity 100 100
1 In % 36 85 100
utilization
12m2 wide’s
class rooms
for different
no 56 112 168 224 224
business
available for
rental service
2
Unit price per
birr 15,000 15,750 16,537.5 17,364.375 18232.59
house
Revenue from
sale of rental
Birr 10,080,000 21,168,000 33,339,600 46,675,440 49,009,212
service of villa
house
40m2 wide’s 12 24 36 48 48
class room for
café
Birr
restaurant
available for
3 rental service
Unit price per 22,000 23,100 24,255 25,467.75 26741.1375
Liter
house
Revenue from
sale of middle Birr 3,168,000 6,652,800 10,478,160 14,669,424 5,402,895.2
class house
120m2 wide’s
classes rooms
for meeting
Birr 4 8 12 16 16
hall available
for rental
4 service
Unit price per
Birr 146,000 153,300 160,965 169,013.25 177,463.91
house
Revenue from
sale of lower Birr 7,008,000 14,716,800 23,178,960 32,450,544 34,073,071.2
class house
Revenue from
5 Birr 20,256,000 42,537,600 66,996,720 93,795,408 98,485,178.4
total sales
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11 FINANCIAL EVALUATION
A. PROFITABILITY
According to the projected income statement /see table 8.3/, the project will generate profit
beginning from the first year of 0peration. Important ratios such as the percentage of net profit
to total sales, net profit to equity are optimistic in the first and gradual rise with period of
operation/return on equity/ and net profit and interest on total investment(return on total
investment) are positive and gradually at rising. The income statement and other profitability
indicators show that the project is viable.
B. Break-even point: - the breakeven point of the project is estimated by using income
statement projection. The project will breakeven at 44.59 % of capital utilization.
C. PAY BACK PERIOD
The pay –back period also called pay off period is defined as the period required for recovering the
original investment outlay through the accumulated bet cash flows earned by the project
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accordingly based on the projected cash flaw if estimated that project initial investment will be
fully recovered with in 4consecutive years.
Based on the cash flow statement the calculated IRR of the project is 44.98% and the bet present
Therefore, considering that the basic assumption will be realized, the pre operation activities to be
undertaken with their corresponding time table set for the implementation of the project are
presented here under.
1 2 3 4 8 10 12 14 16 20 22 24
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7 Final preparation
Therefore this project feasibility study is compiled and submitted based on the facts and figures by
summarizing the need and the call by the existing potential market to create opportunity for a better
supply of the envisaged product moreover depending on the acceptability and achievement of the
product in it first phase additional marketable related product may be introduced in the future.
RECOMMENDATIONS
The profitability of this business is out of question as clearly demonstrated by the financial
projection, which projections are actually very conservative with regard to the assumptions on
operating cost of sales and selling price this was done deliberately so that the bank can see the
profitability of the operation even under the mosey conservations. The project is found to be
profitable throughout its life with sufficing capacity to repay the requested bank loan (principal
plus interest) and operational costs the financial analysis shown that this project is financial viable
bankable and worth investing and therefore implementation of the project entails no financial risk
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