HOLY ANGEL UNIVERSITY

School of Engineering and Architecture

Department of Architecture

Urban Design
A.Y. 2024-2025
Ar. Archival D. Elauria / Ar. Charmaine Janelle S. Quiambao / Ar/EnP. Rachelle S. Santos

Prelim Major Plate: Designing Attractive and Inviting CBDs: Nepo Center Cultural, Commercial and Dining Hub
Mode: Group of 5
Intended Learning Outcomes:
1. Understand and apply the concepts and principles of Urban Design
2. Comprehend and demonstrate applicable processes, techniques and documentation methods related to the project
3. Identify laws, codes, charters and standards of architecture relevant to the project
4. Analyze the situation and formulate design ideas to address the design problem
5. Analyze various considerations to the design of urban spaces
6. Compare and contrast the pros and cons of design/ planning schemes before finalizing
7. Develop the final design solutions addressing the design problem
8. Evaluate different design strategies in addressing the same design problem
9. Critique each others’ works professionally

Sustainable Development Goals:

Goal 3: Good Health and Well-Being

By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental
health and well-being; halve the number of global deaths and injuries from road traffic accidents; substantially reduce the number of deaths
and illnesses from hazardous chemicals and air, water and soil pollution and contamination.

Goal 8: Decent Work and Economic Growth

Protect labour rights and promote safe and secure working environments for all workers, including migrant workers, in particular women
migrants, and those in precarious employment

Goal 11: Sustainable Cities and Communities

By 2030, enhance inclusive and sustainable urbanization and capacity for participatory, integrated and sustainable human settlement
planning and management in all countries; reduce the adverse per capita environmental impact of cities, including by paying special
attention to air quality and municipal and other waste management; provide universal access to safe, inclusive and accessible, green and
public spaces, in particular for women and children, older persons and persons with disabilities

Goal 13: Climate Action

Strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in all countries;

Sources: www.un.org and www.campaignforeducation.org

Introduction:
Cities attract talent, innovation and creativity. As people are pulled into increasingly dense and dynamic urban centers around
the world, a secure high-quality life and sustainable environment is becoming imperative in the planning discourse. The COVID-19
pandemic has also reminded us of the urgency to make our cities adaptive. (Raghunath, 2020)

Successful CBDs have harnessed the power of community and leveraged existing assets to create sustainable economic
transformation. An effective transformational strategy serves a particular customer segment, responds to an underserved market demand,
or creates a differentiated destination. What that looks in practice is as different as the communities themselves. Some transformed CBDs
have distinguished themselves as entrepreneurial centers, while others are focused on creating family-friendly destinations. Some
meanwhile are known as destinations for foodies. Every community has a distinct set of assets–physical, cultural, historical, natural, etc.–
that makes them unique. (Einsiedel, 2017)

Prepared by: Ar./EnP. Rachelle S. Santos

June 2024
 Design gives a community a sense of identity and place. The physical characteristics of the CBD and its streets—the buildings
and structures that make up the built environment, the infrastructure that facilitates the movement of people, the streetscape improvements
that bring life to the streets—all contribute to what draws people to a place, inviting them to visit, set up shop, or call it home. (Einsiedel,
2017)

Places that enhance local economy, environment and community show the following attributes:
1. It respects the needs and aspirations of the community that lives and works there.
2. It creates opportunities for people to prosper and local businesses to thrive.
3. It sustains and enhances the natural environment.
4. It enhances the built environment visually, physically and functionally.
5. It celebrates unique characteristics-heritage, culture and community that create a sense of place and identity.
(Creating Places for People, 2017)

(Read further here: https://blogs.worldbank.org/en/eastasiapacific/building-safer-and-more-resilient-cities-philippines

https://business.inquirer.net/417793/designing-an-inviting-central-business-district https://www.urbandesign.org.au/protocol-
framework/principles/enhancing/)

Background:
Angeles City has continuously shown progress over the years and has positioned itself in the economic map. It has been an
attractive city for businesses big and small. The Nepo Center—the city’s main core, has also continuously evolved from catering small
shops/enterprises to establishing the first malls in Pampanga to providing spaces for service sectors (BPOs, government services).
Currently underway is the development of a mixed-use estate from the collaboration of Rockwell Land and the Juan D. Nepomuceno
Realty Group. It will consist of residential towers and the first Powerplant Mall outside Metro Manila, envisioned to elevate the CBD further
promoting upscale living.

With the on-going developments (that have gone vertical), a considerable area of the Nepo Center is still left “old” and unimproved.
While this reflects the area’s history and culture, it is also important to ensure that the smaller businesses will still be able to thrive and
continue to cater to the residents of the city. A transformation of the place is necessary to maintain economic vitality and people-gathering
– characteristics that make a city alive and livable.

The task is to design and transform the north-northwestern portion of the Nepo Center to make it an attractive, inviting, safe and
resilient CBD contributing to the Angelenos’ increased quality of life and making it a “hot spot” for visitors who wants to experience
Capampangan culture and inclusive economy.

The objectives of the project are as follows:

1. To advance a people-centered CBD development for the city where people can live, work and play
2. To re-organize the northwestern portion of the Nepo Center ensuring that commercial spaces, dining establishments, park areas
are maintained and/or provided
3. To further elevate the place and create a hub reflecting progress, resilience, and preservation of culture

Note: Think: Market! Market!, Eastwood, Uptown BGC, Iloilo Business Park

Design Considerations:
1. Dynamic Economy
2. Inclusiveness
3. Resilience and Safety
4. People Togetherness
5. Health & Well-being (Work-Life Balance / Better Quality of Life)

Presentation References:
https://www.kgpds.com/portfolio/mandaluyong-cbd-master-plan
https://www.gapp.net/project/wellington-cbd-urban-design-framework/
PDF files to be uploaded in Canvas

Prepared by: Ar./EnP. Rachelle S. Santos

June 2024
Case Area:

Design parameters:

1. Roads/streets on the boundary of the selected area should be retained. Improvements are allowed.
2. A new layout for internal roads/streets may be proposed. The area should still be accessible by vehicles but circulation networks for
pedestrians should be prioritized. Provide designated stops for public utility vehicles.
3. Nepo Mart may be retained as is or improved. It may also be removed and replaced.
Prepared by: Ar./EnP. Rachelle S. Santos
June 2024
4. The rest of the existing buildings may be demolished but the proposed strategy should ensure that all stores/shops/establishments will
have spaces provided for them to continue business.
5. Parks and green open spaces shall be provided.

REQUIREMENTS: Open presentation (full, detailed rendering) on ring bound A3 size papers

1. Concept (sketches, inspirations, write-ups: analysis and design development)

2. Site Analysis
3. Master Plan showing zoning of spaces
4. Proposed massing schemes (2 options)
5. Site Development Plan/s
6. Street Plans and Sections
7. Conceptual Sketches
a. Sample Building Design
b. Store Front Designs (for at least 3 types of stores)
8. Detail drawings and/or Mood boards (e.g. materials, site fixtures, plant species)
9. Perspectives/Vignettes
a. 1 Aerial Perspective
b. As many normal perspectives as needed to show your design intent
10. Design Guidelines (use the provided PDF files as guide)

*Other drawings (e.g. elevations, sections, diagrams, axonometric drawings) may be prepared to fully show and support the
concept/design intent.

SCHEDULE:

Week/Day Target Accomplishment/s Score (pts.)

1/2 (June 27&28, 2024) Orientation and Discussion of Module 1

Assignment of Research Work

Class Research Contents: 100

a. Tabulation/List of Establishments/Stores/Shops in the Study Area

b. Tabulation of Available Parking Slots (ask parking attendants if slots
are enough, peak times when slots are mostly occupied)
c. Photo Documentation (to be prepared after the Awareness Walk)
d. Needs Assessment based on interviews/surveys
1. POV of business owners (minimum 4)
2. POV of employees (BPOs, malls, small shops/stores)
3. POV of customers/clients who frequent the area
4. POV of other stakeholders

Group Research Contents:

100
e. Urban Design concepts/principles/theories that you intend to apply to
the project
f. Benchmark Projects
g. Analysis of Architecture of Major Buildings around the study area
h. Conceptual Studies (graphical)
1. Design Concept / Inspiration: write-up and sketches
2. Contextualism Architecture vision for your buildings

Prepared by: Ar./EnP. Rachelle S. Santos

June 2024
 3. Urban Design Elements and Principles to be incorporated

*Submit a concise, synthesized output with your analysis or inputs as to

how the information you have gathered can be helpful/ will be utilized for
your proposal.

2/1 (July 1&2, 2024) Awareness Walk / Photo Documentation / Group

Discussion/Brainstorming

*Conduct a photo documentation of the areas to be designed so that you can

incorporate them in your final output (before and after photos/illustrations) 100

2/2 (July 4&5, 2024) Finalization & Submission of Research Work

*Submit a copy of your initial sketches/plans/application of concepts/theories

as discussed in your group brainstorming. Sample expected output: photos of
the areas with your notations and/or sketches

***concept studies: inspiration, urban design elements and principles to be

incorporated

3/1 (July 8&9, 2024) Progress Work 1 Checking (Batch 1) 50

3/2 (July 11&12, 2024) Progress Work 1 Checking (Batch 2)

PW1: Site Analyses, Master Plan, Massing Schemes

4/1 (July 15&16, 2024) Progress Work 2 Checking (Batch 1) 50

4/2 (July 18&19, 2024) Progress Work 2 Checking (Batch 2)

PW2: Site Development Plan, Street Plans & Sections, Conceptual

Sketches

5/1 (July 22&23, 2024) Progress Work 3 Checking (Batch 1 & 2) 50

PW3: Detail Drawings & Mood Board/s, Perspectives/Vignettes, Other

Drawings

5/2 (July 25&26, 2024) Submission of Prelim Plate, Oral Presentation & Defense 200

*Schedule for OPD to be determined

6 Oral Presentation & Defense 100

Written Exam TBD

Peer Evaluations 100

*Appropriate rubrics for grading are available in Canvas.

Prepared by: Ar./EnP. Rachelle S. Santos

June 2024