LESSON #1 Our aim

- to empower citizens by providing them with the

Literacy competencies (knowledge and skills)
- competence or knowledge in a specified area necessary to engage with traditional media
- ability to identify, understand, interpret, create, and new technologies
communicate and compute using printed and
written materials Technology Literacy
- ability of an individual, either working
Things you develop independently or with others, to responsibly,
- goals appropriately, and effectively use technological
- knowledge tools
- potential - access
- participate socially - manage
- wider society - integrate
- evaluate
Information - create and communicate information
- facts provided or learned about something or
someone Media and Information Literacy
- broad term that covers processed data, - engage with media and other information
knowledge derived from study, experience, providers effectively
instruction, signals or symbols - develop critical thinking and life-long learning
skills to socialize and become active citizens
Information Literacy
- ability to recognize when information is needed LESSON #2
- locate
- evaluate The Evolution of Traditional Media
- effectively communicate information in its
various formats, instruction, signals or symbols 1. Pre-Industrial Age (Before 1700s)
Media
- main means of mass communication Cave Paintings - 35, 000 B.C
(broadcasting, publishing, and the internet) - paintings on ceilings and walls in caves
regarded collectively Petroglyphs
- physical objects used to communicate with, or - carving, incising or removing parts of the rocks
the mass communication through physical
objects such as radio, television, computers, Clay Tablets 2400 B.C
film - writing system during bronze age (3300 BC)

Media Literacy Papyrus 2500 B.C

- ability to - made from cyperus papyrus plant in egypt
access - early writing system of egyptians
analyze
evaluate
- create media in a variety of forms
LESSON #3
Acta Diurna 130 B.C Types of Media
- a.k.a daily public record or daily gazette
- roman’s official notoces or news Print Media
- this type of media paper and ink is reproduced
Industrial Age (1700s-1930s) in a printing process

Printing Press (19th Century) 1. Text Media

- invented by johanne gutenberg 2. Visual Media
- a.k.a movable type (china)
- renaissance europe Text Media
- type of print media which is a simple and
Newspaper flexible format for conveying ideas, whether
- printed publication handwritten or printed.
- containing information - not all text media are printed media
Typewriter Typography
- keys/letter are pressed in order to print letters, - is the art and techniques of arranging the
numbers or other characters onto paper visual component of the written word

Motion Picture Visual Media

- a series of picture in rapid succession - type of print media that refers to pictures,
photos, images, and graphics used to channel
Telegraph communication using the sense of sight
- a communication system that sends
information Graphic Design
- process of visual communication that
Electronic Age (1930s-1980s) organizes and presents information developed
- Transistor Radio through a creative process for a particular
- Large Electronic Computer purpose
- Personal Computer
Examples of Visual Media
Information Age (1900s-2000s)
1. Informational Graphics
- visual representation of information to
understand the high-volume and complex data
easily

2. Cartoons
- a sketch or drawing intended as satire,
caricature, or humor

3. Photography
- is an image created by light captured on a
light-sensitive surface, which is usually
photographic film

Broadcast Media
- type of media that reaches target audiences
using airwaves as the transmission medium

Examples of Broadcast Media

1. Audio Media
- type of broadcast media that uses audio or
voice recording as a medium in the delivery of
information

2. Multimedia
- type of broadcast media concerned with the
computer-controlled integration of text,
graphics, drawings, still and moving images
(video)
- handled digitally

3. New Media
- term used to integrate the different
technologies emerging on one digital platform
to organize and distribute content

New Media
- refers to the merging of different equipment
and tools for producing and distributing news
through digitization and computer networking
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