Dr. Olufemi Akintunde, CPA. PMP.

CISA
BUS 420 International Business

LECTURE NOTE 2
THEORIES OF INTERNATIONAL TRADE AND INVESTMENT

LEARNING OBJECTIVES
1. What theories explain international trade and investment?
2. Why do nations trade?
3. How can nations enhance their competitive advantage?
4. Why and how do firms internationalize?
5. How can internationalizing firms gain and sustain competitive advantage?

WHAT THEORIES EXPLAIN INTERNATIONAL TRADE AND INVESTMENT?

■ Comparative advantage - Superior features of a country that provide it with unique benefits in
global competition, derived from either natural endowments or deliberate national policies.
■ Competitive advantage (firm-specific advantage) - Distinctive assets or competencies of a firm
that are difficult for competitors to imitate - typically derived from specific knowledge,
capabilities, skills, or superior strategies.
■ The authors have adopted the more recent view where competitive advantage refers to the
advantages possessed both by nations and firms.
■ Exhibit 2.1 categorizes leading theories of international trade and investment into:
Nation-level Explanations
Explanations of international trade addressing two questions: (1) Why do nations trade? (2) How
can nations enhance their competitive advantage?
1. Classical Theories
2. Contemporary Theories
Firm-level Explanations
Explanations of international business addressing two additional questions: (3) Why and how do
firms internationalize? (4) How can internationalizing firms gain and sustain competitive
advantage?
1. Firm Internationalization
2. FDI-Based Explanations
3. Non-FDI-Based Explanations
WHY DO NATIONS TRADE?
■ The short answer is that trade allows countries to use their national resources more efficiently
through specialization.
■ Trade:
◘ Facilitates industries and workers to be more productive
◘ Allows countries to achieve higher living standards
◘ Keeps the cost of everyday products low
◘ Without international trade, most nations would be unable to feed, clothe, and house
their citizens at current levels.
◘ Even resource-rich countries like the U.S. would suffer immensely without trade.
◘ Not only do nations, companies, and stakeholders benefit from international trade, but
modern life would be virtually impossible without it.
Classical Theories
There are six classical perspectives explaining the underlying rationale for trade among nations:
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

● Mercantilism
● Absolute Advantage Principle
● Comparative Advantage Principle
● Factor Proportions Theory
● International Product Life Cycle Theory
● New Trade Theory
The Mercantilist View - 1500s
■ Mercantilism: the belief that national prosperity is the result of a positive balance of trade,
achieved by maximizing exports and minimizing imports.
■ The earliest explanations of international business emerged with the rise of the European
nation states in the 1500s, when gold and silver were the most important sources of wealth and
nations sought to amass as much of these treasures as possible.
■ Thus, in the 16th century, mercantilism emerged as a dominant perspective of international
trade.
■ In essence, mercantilism perceives exports as good, imports as bad, thus explaining a nation’s
effort to run a trade surplus, i.e., maximize exports and minimize imports.
■ Neo-mercantilism - the contemporary belief that running a trade surplus is beneficial is
supported by labor unions (that seek to protect home-country jobs), farmers (who want to keep
crop prices high), and certain manufacturers (those that rely heavily on exports).
■ Mercantilism may harm consumers, because restricting imports reduces the choices of
products they can buy. Product shortages that result from import restrictions may lead to higher
prices, i.e., inflation.
■ Free Trade - the relative absence of restrictions on the flow of goods and services is generally
preferred, as this provides the greatest good for the greatest number, i.e., a utilitarian perspective.
■ Free Trade Outcomes:
◘ Consumers and firms can more readily buy the products they want.
◘ Imported products are usually cheaper than domestically made products because access
to lower-cost production forces prices down.
◘ Lower-cost imports reduce the expenses of firms, raising their profits (which may be
passed on to workers in the form of higher wages).
◘ Lower-cost imports help reduce costs to consumers, increasing living standards.
◘ Unrestricted international trade generally increases the overall prosperity of poor
countries.
Absolute Advantage Principle, Adam Smith – 1776
■ A country benefits by producing only those products in which it has absolute advantage, or can
produce using fewer resources than another country.
■ In 1776, Adam Smith published a seminal book, An Inquiry into the Nature and Causes of the
Wealth of Nations, in which he attacked the mercantilist view by suggesting that nations benefit
most from free trade.
■ By trying to minimize imports (Mercantilist view), a country inevitably wastes much of its
national resources in the production of goods that it is not suited to produce efficiently, and these
inefficiencies end up reducing the wealth of the country as a whole while enriching a limited
number of individuals and interest groups.
■ Relative to others, each country is more efficient in the production of some products and
less efficient in the production of other products.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

■ Absolute Advantage Principle: A country benefits by producing primarily those products in

which it has an absolute advantage, or can produce using fewer resources than another country.
Each country gains by specializing in producing certain products, exporting them, and then
importing the products it does not have an absolute advantage in producing.
■ Specialization and trade allow for increased consumption.
■ Factors of Production: resources used in the production of goods and services, including
natural resources, labor, capital, and technology.
■ Exhibit 2.2 illustrates the absolute advantage principle. France should produce cloth and
import wheat; and Germany should produce wheat and import cloth. Thus, each country employs
their resources with maximum efficiency, and living standards rise in both countries.
Explanation -
■ Consider two nations, France and Germany, are engaged in a trading relationship. France has
an absolute advantage in the production of cloth, and Germany has an absolute advantage the
production of wheat.
■ Assume that labor is the only factor of production used in making both goods.
■ Each country benefits by specializing in producing the product in which it has an absolute
advantage and then securing the other product through trade. France should specialize in
producing cloth exclusively and import wheat from Germany, and Germany should specialize in
producing wheat exclusively and import cloth from France.
■ Thus, each country employs its labor and other resources with maximum efficiency and living
standards in each country rise.
■ Examples -
◘ Japan has no natural holdings of oil, but it manufactures some of the best automobiles
in the world. Saudi Arabia produces much oil, but it lacks a substantial car industry. By
trading with each other, Japan and Saudi Arabia each employ their respective resources
efficiently in a mutually beneficial relationship.
◘ Brazil can produce coffee more cheaply than Germany; Australia can produce wool
more cheaply than Switzerland; and Britain can provide financial services more cheaply
than Zimbabwe.
■ While absolute advantage provided the earliest sound rationale for international trade, it failed
to account for more subtle advantages that nations may hold.
■ Later it was revealed that countries benefit from international trade even when they lack an
absolute advantage.
Comparative Advantage Principle, David Ricardo – 1817
■ In 1817 David Ricardo published The Principles of Political Economy and Taxation, in which
he explained why it would be beneficial for two countries to trade, even though one of them may
have absolute advantage in the production of all products.
■ Comparative Advantage Principle: It can be beneficial for two countries to trade without
barriers as long as one is more efficient at producing goods or services needed by the other. What
matters is not the absolute cost of production, but rather the relative efficiency with which a
country can produce goods or services needed by the other.
■ Ricardo demonstrated that what matters is not the absolute cost of production, but rather the
ratio of production costs between two countries.
■ A country benefits from international trade even if its production advantages are only
comparatively superior to those of other countries; having an absolute advantage is not
necessary.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

■ The principle of comparative advantage remains the foundation and overriding justification
for international trade.
■Exhibit 2.3 illustrates the comparative advantage principle - Here Germany should produce
cloth and import wheat; France should produce wheat and import cloth.
Explanation -
■ Suppose now that Germany has an absolute advantage in the production of both cloth and
wheat.
■ Even though Germany could produce both items more cheaply than France, it is still beneficial
for Germany to trade with France.
■ It is not the absolute cost of production, but rather the comparative cost of production between
the two countries that matters.
■ Germany is comparatively more efficient at producing cloth than wheat: it can produce three
times as much cloth as France (30/10), but only two times as much wheat (40/20).
■ Germany should devote all its resources to producing cloth and import all the wheat it needs
from France.
■ France should specialize in producing wheat and import all its cloth from Germany.
■ Both countries benefit by producing the product for which it has a comparative or relative
advantage and then securing the other product through trade.
■ Comparative Advantage - Opportunity Cost - the value of a foregone alternative activity
◘ In Exhibit 2.3, if Germany produces 1 ton of wheat, it forgoes 2 tons of cloth.
However, if France produces 1 ton of wheat, it forgoes only 1.33 tons of cloth. Thus,
France should specialize in wheat. Similarly, if France produces 1 ton of cloth, it forgoes
3/4 ton of wheat. But if Germany produces 1 ton of cloth, it forgoes only 1/2 ton of
wheat. Thus, Germany should specialize in cloth. The opportunity cost of producing
wheat is lower in France and the opportunity cost of producing cloth is lower in
Germany.
■ Optimistic view - The comparative advantage view is optimistic because it implies that a
nation need not be the 1st, 2nd, or 3rd best producer of a product to benefit from international trade.
Trade depends on differences in comparative cost, and any nation can profitably trade with
another even if its real costs are higher for every product that it produces. It is generally
advantageous for all countries to participate in international trade.
■ At the firm level, the benefits of specialization and division of labor are almost universally
accepted. Comparative advantage simply applies the same principle to international trade.
■ Natural advantages – Natural (inherited) resources, e.g., fertile land, abundant minerals, and
favorable climate were the initial areas of focus for comparative advantage.
■ Examples -
◘ South Africa has extensive natural deposits of minerals; it produces and exports
diamonds.
◘ Argentina has much agricultural land and a suitable climate; it grows and exports
wheat.
◘ Russia has vast forests; it makes and exports wood products.
■ Acquired Advantages - Over time, countries can also create or acquire new, comparative
advantages - or such advantages emerge over time.
■ Each nation’s bundle of advantages evolves over time.
■ Nations overcome their relative inefficiencies through modernization, reduction of excess
capacity, training, upgrading human resource skills and global sourcing.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

■ Examples -
◘ Germany had to relocate much of its mass manufacturing to Eastern Europe, to secure
lower production costs.
◘ Japan built an automotive industry originally at home, but had to seek lower cost
production factors in Southeast Asian nations, Mexico, and Brazil.
◘ Hitachi, Panasonic, and Sony – Following WWII, these companies and others
systematically invested massive resources to acquire the knowledge and skills needed to
become world leaders in consumer electronics. Today Japan accounts for approximately
half the industry’s total world production, including digital cameras, flat-screen TVs, and
personal computers.
◘ South Korea made similar investments in knowledge capital, giving rise to leading-
edge firms like LG and Samsung.
Limitations of Early Trade Theories
■ While the concepts of absolute advantage and comparative advantage provided the rationale
for international trade, they did not fully capture other realities of complex trade phenomena.
■ Myriad of factors impact the existence and the extent of international trade including:
Transportation
 International transportation is costly yet fundamental for cross-border trade.
Government Intervention
 Cross-border trade may be hampered by tariffs (taxes on imports), import restrictions,
regulations, and other forms of government intervention.
Economies of Scale
 Large-scale production in certain industries may bring about scale economies, and therefore
lower prices, which can help offset national comparative disadvantages.
Public Sector Investment
 Governments may target and invest in certain industries, build infrastructure, or provide
subsidies, all of which will serve to boost competitive advantage of firms.
International Services
 Contemporary cross-border business includes many services (such as banking and retailing)
that cannot be “traded” in the usual sense and must be internationalized via foreign direct
investment (FDI).
Technology
 Modern telecommunications and the Internet facilitate global trade in many services at very
low cost.
Diversity
 The primary participants in cross-border trade tend to be more entrepreneurial, innovative,
and have access to exceptional human talent that they employ to advance superior business
strategies.
■ More recent scholars have incorporated such additional considerations into their theories.
Factor Proportions Theory, Eli Heckscher and Bertil Ohlin – 1920s
■ Eli Heckscher and his student Bertil Ohlin in the 1920s proposed the Factor Proportions
Theory (sometimes called the factor endowments theory).
■ This view rests on two premises:
(1) Products differ in the types and quantities of factors (that is, labor, natural resources,
and capital) that are required for their production; and
(2) Countries differ in the type and quantity of production factors that they possess.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

■ Each country should export products that concentrate on its relatively abundant factors of
production, and import goods that concentrate on its relatively scarce factors of production.
■ Examples -
◘ The U.S. possesses much capital; it specializes in the production and export of capital-
intensive products, such as pharmaceuticals and commercial aircraft.
◘ China possesses an ample labor supply; it specializes in the production and export of
labor-intensive products such as textiles, kitchen utensils, and electronic components.
◘ Australia and Canada possess a great deal of land; they specialize in the production
and export of land-intensive products such as meat, wheat, and wool.
◘ Argentina possesses much land; it produces and exports land-intensive products, such
as wine and sunflower seeds.
◘ Sony leverages China’s abundant labor by manufacturing circuit boards, mobile phone
handsets, and other components there. Sony conducts much of its R&D in Taiwan, to
profit from the many skilled electronics engineers there.
■ Factor proportions theory differs from earlier trade theories by emphasizing the quantitative
importance of each nation’s factors of production.
■ The theory states that, in addition to differences in the efficiency of production, differences in
the quantity of factors of production held by countries also determine international trade
patterns.
■ As labor is considered a critical factor of production, then that explains why China and India
are targets for foreign direct investment (FDI), i.e., manufacturing centers which leverage
inexpensive, abundant labor.
Leontief Paradox, Wassily Leontief – 1950s
■ In the 1950s, the Leontief Paradox suggested that, because the U.S. has abundant capital, it
should be an exporter of capital-intensive products.
■ However, Leontief’s analysis revealed that, despite the U.S. having abundant capital, its
exports were labor-intensive and imports capital-intensive, which contradicts the Factor
Proportions Theory.
■ Perhaps in Leontief’s time, U.S. labor was relatively more productive than labor elsewhere in
the world.
■ The main contribution of the Leontief Paradox is its suggestion that international trade is
complex and cannot be fully explained by a single theory. While the Factor Proportions Theory
explains international trade patterns, it cannot account for all trade phenomena.
■ Subsequent refinements note that country-level resources—knowledge, technology, capital—
are instrumental in explaining international trade processes.
■ Examples -
◘ Taiwan is home to a significant number of information technology workers, resulting
in Taiwan’s leadership in the global computer industry.
◘ Brazil has an abundance of workers in various industries, which give rise to national
advantages.
International Product Life Cycle Theory [IPLC], Raymond Vernon – 1966
■ In a 1966 article published in the Quarterly Journal of Economics, "International Investment
and International Trade in the Product Cycle," Harvard Professor Raymond Vernon described
the evolutionary process that occurs in the development and diffusion of products to global
markets.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

■ Vernon built upon Ricardo’s comparative advantage, a static framework, which argues that the
highest added value dictates labor specialization, and integrated this with the product life cycle
[introduction, growth, maturity, and decline] to explain dynamic trade patterns.
■ The International Product Life Cycle theory [IPLC] consists of three stages of evolution:
introduction, maturity, and standardization.
■ In the Introduction stage, a new product originates in an advanced economy with abundant
capital, specialized labor, and R&D capabilities. It enjoys a temporary monopoly.
■ In the Maturity phase, innovating country firms will engage in mass production and seek
export markets to other advanced economies.
■ As its production becomes more standard and the innovator’s monopoly power dissipates,
foreign firms are prompted to produce the standardized product which by now enjoys narrower
margins.
■ In the Standardization phase, knowledge capital has disseminated and mass production is the
dominant activity. Production shifts to low-income countries where the imitators enjoy a
competitive advantage by using cheaper inputs and low-cost labor to serve export markets
worldwide.
■ By now, the original innovating country may be a net importer of the product. It and other
advanced economies become saturated with imports of the good from developing economies.
■ In effect, exporting the product has caused its underlying technology to become widely known
(knowledge transfer) and standardized around the world.
■ Early in the evolution of a product, manufacturing requires highly skilled knowledge workers
in R&D.
■ When the product becomes standardized, mass production is employed, requiring access to
less expensive raw materials and low-cost labor.
■ As a product evolves through its international product life cycle, comparative advantage
in its production shifts from country to country.
■ Examples -
◘ Televisions - The United States invented the television in the 1940s. U.S. sales grew
rapidly for many years. Once TVs became a standardized product, television production
shifted to China, Mexico, and other countries that offer lower-cost production.
◘ Sony – Inventor, innovator, and patent holder of the aperture grille technology, in
1968, initiated production of the Trinitron aperture grille cathode ray tube televisions
(very bright TV images) and dominated the market for Trinitron TVs until the 1990s. As
the technology became standardized and Sony’s patents expired, manufacturing shifted to
lower-cost countries such as China, Mexico, and Pakistan. In later years, Trinitron TVs
were imported into Japan. Commensurate with the product cycle theory, the sequence of
introduction, growth, and maturity came full circle for Sony.
■ Learning Point: The IPLC illustrates that national advantages are dynamic; they do not last
forever. Firms worldwide are continuously creating new products and others are constantly
imitating them. The product cycle is continually beginning and ending.
■ Model Assumption: Vernon assumed the product diffusion process occurs slowly enough to
generate temporary differences between countries in their access and use of new technologies.
Not true.
■ Globalization and technology have shortened the IPLC from innovation to maturity, and
standardization, which explains the rapid spread of new consumer electronics such as digital
assistants and cell phones around the world.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

■ Technological leapfrogging remains prevalent. Emerging market consumers are eager to adopt
new technologies as soon as they become available.
This trade theory is in Exhibit 2.1, but not in the text.
New Trade Theory, Paul Krugman – 1970s
■ New Trade Theory argues that increasing returns to scale, especially economies of scale, is a
key factor for superior international performance, and would explain why trade grew fastest
between industrial countries that held similar factors of production - something that previous
theories failed to explain.
■ A nation imports the products that it does not produce itself, resulting in:
◘ Increased variety of products available to consumers, and
◘ Lower cost of these goods, due both to international trade and economies of scale
achieved in domestic industries.
◘ Example - Sony developed large-scale factories, creating economies of scale
(productivity increased and per unit costs decreased), thereby ensuring maximum
productivity and profitability.
■ New Trade Theory provides additional incentives for international trade:
◘ Small domestic markets may not be conducive to generating economies of scale.
However, exporting provides access to the larger global marketplace, where increasing
returns to scale would allow for specialization in a small number of industries, without
requiring a factor or comparative advantage.
■ Critics of the New Trade Theory argue that the desire to develop industries that prosper
based on economies of scale might encourage inappropriate government intervention.
HOW CAN NATIONS ENHANCE THEIR COMPETITIVE ADVANTAGE?
Contemporary Theories
■ Globalization of markets has fostered a new type of competition – a race among nations to
reposition themselves as attractive places to invest and do business.
■ The most advantaged nations today possess national competitive advantage, which is
maximized when several industries collectively possess firm-level competitive advantages and
when the nation itself has comparative advantages that benefit those particular industries; see
Exhibit 2.4.
■ Governments often embark upon proactive policies designed to create competitive advantage,
often by developing world-class economic sectors and prosperous geographic regions, i.e.,
policies aimed at developing acquired advantages. Three key modern perspectives help explain
the development of national competitive advantage: Competitive Advantage of Nations, Michael
Porter’s Diamond model, and National Industrial policy.
The Competitive Advantage of Nations, Michael Porter – 1990
■ According to Michael Porter, in his 1990 book, The Competitive Advantage of Nations, the
competitive advantage of a nation is dependent upon the collective competitive advantages of its
firms.
■ Over time, this relationship is reciprocal: the competitive advantages held by the nation tend to
drive the development of new firms and industries with these same competitive advantages.
■ Examples -
◘ Britain has achieved substantial national competitive advantage in the prescription
drug industry due to its first-rate pharmaceutical firms, including GlaxoSmithKline and
AstraZeneca.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

◘ The U.S. is considered to possess national competitive advantage in service industries

because of many leading firms such as Goldman Sachs (investment banking), Marsh &
McLennan (insurance), Dreamworks (movies), and Booz & Company (consulting). U.S.
prowess in the service sector has engendered overall national competence in the global
services sector.
◘ Germany has achieved substantial national competitive advantage in engineering-
intensive fields due to its first-rate engineering firms, including Bosch, Siemens, and
Daimler-Benz.
◘ Sony developed the Blu-ray high definition video disc format. After Blu-ray won the
backing of virtually all major movie studios, Sony solidified its position as the dominant
format. Sony introduced numerous other product standards, including the Compact Disc
in 1982, Digital Betacam in 1990, and the Memory Stick in 1998. In 2008, Sony
introduced “Green TV,” a flat-panel television that consumes little energy while
providing a high-quality image.
◘ As national competitive advantage theory would predict, the contributions and
distinctive competences of Sony, Hitachi, Toshiba, and other indigenous firms have
been pivotal to the success of Japan in high-technology industries.
■ Competitive advantage - An individual firm has a competitive advantage when it
possesses one or more sources of distinctive competence relative to others, enabling it to perform
better than its competitors.
■ Examples -
◘ Walmart’s/Tesco’s low-cost operations have allowed them to surpass other mass
retailers.
◘ Nokia’s superior technology and design leadership have allowed it to stay abreast and
often surpass key rivals in the cell phone industry.
Innovation
■ At both the firm and national levels, competitive advantage and technological advances grow
out of innovation.
■ Research and development (R&D) sustain innovation (and by extension, competitive
advantage).
■ Firms innovate by continually searching for better products, processes, services, marketing
approaches and new ways of organizing/training - thus sustaining innovation and competitive
advantage.
◘ Example- Australia’s Vix ERG (fare collection equipment and software systems for
the transit industry) has won numerous awards for its innovative products that enabled
the firm to internationalize quickly.
■ Innovation is driven by R&D. Vix ERG invests 23% of revenue in R&D.
■ Globally, more researchers are engaged in R&D than ever before.
■ Industries highly dependent on technological innovation: Biotechnology, information
technology, pharmaceuticals, robotics, medical equipment, fiber optics, and various electronics-
based industries.
■ Most top European, Japanese, and U.S. firms spend more than half of their total R&D
expenditures abroad, as documented by the Global Innovation 1000.
■ Rationales:
◘ Access to talent - gifted engineers and scientists located around the world, e.g., China
and India.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

◘ Cost cutting by replacing higher-paid, home-country engineers and scientists with

lower-paid replacements
◘ Proximity to key markets is central to incorporating target market insights during
product development. This also explains why Europe and the U.S. are popular sites for
R&D by foreign companies - creating/launching new products for the world’s most
lucrative markets.
■ The more innovative firms a nation has, the stronger its competitive advantage.
■ Innovation also promotes productivity, which translates to efficiency.
■ At the national level, productivity is a key determinant of the nation's long-run standard of
living and a basic source of national per-capita income growth.
■ South Korea and the U.S. have been among the world’s most productive nations.
■ Innovation and process improvements are particularly critical in impacting productivity, which
received a huge boost with the widespread introduction of information and communications
technologies in the 1990s.
Michael Porter's Diamond Model
■ Porter’s Diamond Model depicted in Exhibit 2.5 explains competitive advantage at both the
firm and national levels and originates from the presence and quality in the country of the
following four major elements:
1. Firm Strategy, Structure, and Rivalry refer to the nature of domestic rivalry, and conditions
in a nation that determine how firms are created, organized, and managed. The presence of
strong competitors in a nation helps create and maintain national competitive advantage.
2. Factor Conditions describe the nation’s position in factors of production, such as labor,
natural resources, capital, technology, entrepreneurship, and know-how. Consistent with the
Factor Proportions Theory, every nation has more of certain factor endowments and less of
others -- a situation that determines the nature of national competitive advantage.
3. Demand Conditions refers to the nature of home-market demand for specific products and
services. The strength and sophistication of buyer demand facilitates the development of
competitive advantages in particular industries.
4. Related and Supporting Industries refers to the presence of clusters of suppliers, competitors,
and complementary firms that excel in particular industries. Operating within a mass of related
and supporting industries provides advantages through information and knowledge synergies,
economies of scale and scope, and access to appropriate or superior inputs.
■ Industrial Cluster: A concentration of businesses, suppliers, and supporting firms in the
same industry at a particular geographic location, characterized by a critical mass of human
talent, capital, or other factor endowments.
■ Examples -
◘ Silicon Valley, California
◘ Wireless Valley, in Stockholm, Sweden
◘ IT industry in Bangalore, India
◘ Fashion industry in northern Italy
◘ Pharmaceutical industry in Switzerland
◘ Footwear industry in Vietnam
◘ Medical technology industry in Singapore
◘ Consumer electronics industry in Japan
■ The most important sources of national advantage are the knowledge and skills possessed by
individual firms, industries, and countries.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

■ Knowledge and skills determine where MNEs locate economic activity.

■ Some argue that knowledge is the only source of sustainable, long-run competitive advantage.
National Industrial Policy
■ Perhaps the greatest contribution of Michael Porter’s work has been to underscore the notion
that national competitive advantage does not derive entirely from the store of natural resources
that each country holds. Moreover, inherited national factor endowments are relatively less
important than in the past.
■ Porter’s Diamond Model implies that any country can create economic prosperity by
systematically cultivating new/superior factor endowments (infrastructure, education, capital
generation).
■ Nations can develop these endowments through proactive national industrial policy.
■ This economic development plan, initiated by the government and often in collaboration with
the private sector, aims to develop or support particular industries within the nation by
developing high-value adding industries that generate substantial wealth through corporate
profits, higher worker wages, and tax revenues.
■ National industrial policy building blocks:
(1) Tax incentives to encourage citizens to save and invest, which provide capital for
public and private investment in R&D, plant, equipment, and worker skills
(2) Monetary and fiscal policies, such as low-interest loans, which provide a stable
supply of capital for company investment needs
(3) Rigorous higher-educational systems that ensure a steady stream of competent
workers in the sciences, engineering, and business administration
(4) Development/maintenance of strong national infrastructure in areas such as IT,
communication systems, and transportation
(5) Institutionalization of strong legal and regulatory systems to ensure citizens are
confident about the soundness and stability of the national economy
■ National Industrial Policy in Practice - Examples: Dubai, Ireland, and Japan
◘ Dubai pursuing a national industrial policy to become an international commercial
center in the information and communications technology (ICT) sector by focusing (as
progressive nations do) on high value-adding, knowledge-intensive industries such as IT,
biotechnology, medical technology, and financial services - which lead to the
development of supplier and support companies that further enhance national prosperity.
◘ Ireland - The Irish Miracle: From one of Europe’s stagnant economies to one of its
most dynamic - proactive country repositioning implemented through a collaborative
effort via public and private sectors.
The “Irish miracle” resulted from a combination of efforts:
 Fiscal, monetary, and tax consolidation – The Irish government lowered the basic corporate
tax rate to zero, helping to foster entrepreneurship and increasing the nation’s attractiveness for
inward investment from foreign MNEs. Personal taxes were sharply reduced, boosting consumer
spending power. Government cut spending and borrowing, leading to lower interest rates and
economic stimulus.
 Social partnership – The Irish government initiated earnest dialogue with labor unions, getting
them to accept wage cuts. Improving labor relations and increased coordination between
government and industry improved the quality of the work force and strengthened the Irish labor
pool.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

 Emphasis on high value-adding industries – Ireland created a national infrastructure and

investment climate that fosters the development of industries in high value-adding fields --
pharmaceuticals, biochemistry, and IT.
 Membership in the European Union – The emergence of the European single market provided
Ireland with a huge market for its exports. Falling trade barriers opened a giant market of 400
million consumers to Irish firms.
 Subsidies – Ireland received subsidies from the European Union that allowed it to offset debt,
invest in key infrastructure projects, and develop a range of key industries, particularly in the IT
sector.
 Education – The country invested heavily in education, providing a steady supply of skilled
workers, including scientists, engineers, and business school graduates.
■ Annual GDP growth in Ireland averaged nearly 7 percent throughout the 1990s.
■ The Irish Industrial Development Authority emphasized attracting desirable firms in software,
semiconductors, personal computers, pharmaceuticals, medical devices, and other knowledge-
intensive industries.
■ Lured by the positive developments in Ireland, many foreign manufacturers began investing in
the country.
■ Ireland has become a major player in world trade and is now host to more than 1,000 MNEs.
■ International trade, inward FDI, and economic development dramatically raised living
standards.
■ Property prices had risen more rapidly than in any other advanced world economy for the
decade leading up to 2006.
■ With arrival of the global financial crisis (2008-2010), economic activity dropped sharply and
Ireland experienced a recession for the first time in many years, with the main problem being
collapsing real estate markets.
■ Ireland’s economy remains strong, with one of the world’s highest per capita income levels.
■ Despite the collapse of the property bubble, the country's growth model based on international
trade and investment remains sound.
◘ Japan – Sony - emerged as the global leader in consumer electronics in large part due
to the Japanese miracle - creation of superior national infrastructure, first-rate education
systems, low taxes and interest rates, trade liberalization, and close cooperation with
manufacturers and banks to create high-value adding industries. Japan developed various
acquired advantages – skilled labor, cheap capital, and strong R&D capabilities.
WHY AND HOW DO FIRMS INTERNATIONALIZE?
■ Earlier theories focused on why and how international trade occurs. Beginning in the 1960s,
scholars became more interested in the managerial and organizational processes of firm
internationalization.
Internationalization Process of the Firm, 1970s
■ The Internationalization Process Model explains the process of internationalization as a
gradual process that takes place in incremental stages over a relatively long period of time, which
is attributed to uncertainty and inadequate information about foreign markets and lack of
experience with cross-border transactions.
■ Firms start without much analysis or planning and begin to export, the simplest form of
international activity, and as they acquire experience and information about foreign markets, they
progress to the most complex form, FDI.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

■ Stages: domestic focus phase, pre-export stage, experimental involvement (exporting), active
involvement (increased commitment), and progress to committed involvement (value-chain
activities/FDI).
◘ Example - Sony’s increasing international commitment levels serve to illustrate the
internationalization process:
◘ In the 1950s, Sony exported transistor radios and other products to Australia, Europe,
and North America.
◘ In the 1960s, Sony entered joint ventures with CBS, Texas Instruments, and various
other international partners.
◘ Also in the 1960s, Sony used FDI to establish sales offices in Hong Kong, Switzerland,
and the United States.
◘ Sony later set up factories in several countries, to manufacture the consumer electronics
that made Sony famous.
◘ In 1972, Sony set up its first television factory in the U.S. - in San Diego.
◘ Currently, Sony has joint ventures and wholly-owned operations in hundreds of
locations worldwide. In Europe, Sony operates five R&D centers, as well as nine plants
that produce computers, game consoles, personal navigation devices, and portable audio
players.
◘ In this example, Sony has evolved from the experimental involvement (exporting) stage
to the most complex form of international activity, i.e. committed involvement (value-
chain activities/FDI).
Born Globals and International Entrepreneurship
■ International entrepreneurship - Scholarly inquiry in light of the born global phenomenon -
recently scholars have questioned the slow and gradual process proposed by the
internationalization process model.
■ Initially, theory and practice of international business was the domain of resource-rich, large
MNEs.
■ The Internationalization Process Model was developed prior to:
◘ Growing intensity of international players
◘ Integration of world economies, a function of globalization
◘ Advances in communication and transportation technologies enabling faster
internationalization at reduced costs
◘ Emergence of a new global business landscape with a different set of rules
■ Born Globals are global at their founding, or shortly thereafter.
■ Over the past two decades, many smaller/entrepreneurial firms have sought
internationalization early in their evolution.
■ Their inexperience, small size, and scarce resources (financial, human, and tangible) is offset
by strong international entrepreneurship, reliance on the Internet, and the ease with which
international business can be conducted in an increasingly integrated global economy.
■ Growing interconnectedness of national economies suggests that even more firms will
internationalize their value-chain activities early in their evolution.
HOW CAN INTERNATIONALIZING FIRMS GAIN AND SUSTAIN COMPETITIVE
ADVANTAGE?
■ The rise of the MNE is commensurately ranked with the development of electric power or the
invention of the aircraft as one of the major events of modern history.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

■ Since the 1950s, MNEs such as Nestlé, Unilever, Sony, Coca-Cola, Caterpillar, and IBM have
been investing abroad on a massive scale, shaping the landscape for global trade, investment, and
technology flows.
■ Definition - MNE is a large, resource-rich company whose business activities are performed
by a network of subsidiaries in numerous countries, and whose value chains span multiple
countries.
■They are the foremost agents in disseminating new products, new technologies, and business
practices worldwide, contributing to ongoing globalization of markets.
■ Example -
◘ Sony is based in Tokyo, has annual sales of roughly $100 billion, and has more than
170,000 employees worldwide.
◘ Sony’s PlayStation dominates the game console market with about 50 percent of global
sales. They also make Vaio computers, digital cameras, Walkman stereos, and
semiconductors.
◘ Japan only accounts for a quarter of Sony’s worldwide sales.
◘ Sony’s global value chain is extensive, with over 20 R&D centers outside Japan, in
Europe, Mexico, and the United States.
◘ Sony conducts business in emerging markets such as Argentina, Brazil, China, Turkey,
Indonesia, Vietnam, and the Philippines.
◘ Sony is a borderless MNE that locates its activities wherever it can maximize
competitive advantages.
FDI-Based Explanations
■ FDI stock refers to the total value of assets that MNEs own abroad via their investment
activities.
■ Exhibit 2.6 shows total stock of inward FDI (Leading FDI Destinations).
■ Exhibit 2.7 shows total stock of outward FDI (Leading Sources of Outward FDI).
■ Total inward FDI stock now constitutes some 30 percent of global GDP, which is a
significant amount.
■ Historically - most of the world’s FDI was invested both by and in Western Europe, North
America, and Japan. In recent years, MNEs have begun to invest heavily in emerging markets
such as China, Mexico, Brazil, and Eastern Europe.
■ Three Theories in Exhibit 2.8: FDI is such an important entry strategy that three alternative
theories are provided for explaining why firms choose it to gain and sustain competitive
advantage: the Monopolistic Advantage Theory, Internalization Theory, and Dunning’s Eclectic
Paradigm.
Monopolistic Advantage Theory
■ Monopolistic advantage refers to resources or capabilities a company possesses that few other
firms have and that it can leverage to generate profits and other returns.
■ This theory suggests that firms use FDI as an internationalization strategy, and own/control
certain resources and capabilities (e.g. proprietary technology; brand name) that give them a
degree of monopoly power relative to foreign competitors.
■ Conditions:
◘ Returns obtainable in the foreign market should be superior to those available in the
home market.
◘ Returns obtainable in the foreign market should be superior to those earned by its
domestic competitors in its industry in the foreign market.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

■ Assumptions:
◘ Local firms do not possess these advantages.
◘ MNCs maintain ownership of these advantages by internalizing them.
◘ Advantages should be firm-specific rather than location-specific.
■ The most important monopolistic advantage is superior knowledge, which includes intangible
skills possessed by the MNE that provide a competitive advantage over local rivals.
■ Examples -
◘ Sony - Illustrates the superior knowledge example - Through its focus on leading edge
innovation, Sony accumulated a large body of superior, proprietary knowledge, which it
monopolistically leveraged to develop products such as the Walkman, PlayStation, and
Blu-ray disc format. Monopolistic advantages enabled Sony’s market dominances.
◘ South African SAB plc became the second largest beer brewer in the world by
acquiring the Miller Brewing Company of the United States. SAB attained this status by
leveraging a near monopoly in its home country, relying on extensive international
business expertise, and offering a relatively unique line of beers to customers around the
world.
Internalization Theory
■ What are the specific benefits MNEs derive from FDI-based entry?
■ When Procter & Gamble entered Japan, management initially considered two entry modes:
exporting and FDI.
■ Due to trade barriers imposed by the Japanese government, the strong market power of local
Japanese firms, and the risk of losing control of proprietary knowledge, P&G chose instead to
enter Japan via FDI.
■ P&G established its own marketing subsidiary and, eventually, national headquarters in
Tokyo. The benefits from this arrangement would not have accrued to P&G via exporting.
■ The Internalization Theory explains the process by which firms acquire and retain one or
more value-chain activities inside the firm, thus minimizing the disadvantages of dealing with
external partners, reducing the risk of partners becoming competitors and allowing for greater
control over foreign operations and their proprietary knowledge.
■ FDI should be compared in terms of a cost/benefit analysis (including risk/control issues) to
other entry modes - exporting, licensing, etc.
■ By internalizing foreign-based value-chain activities, it is the firm, rather than its
products, that crosses international borders. The firm replaces business activities performed
by independent suppliers in external markets with business activities it performs itself.
■ Examples -
Intel
Internalizes production of its leading-edge computer chips, to prevent potential competitors from
gaining access to its latest technology
Sony
◘ 1950s - Sony followed a policy of exporting its products to Europe and North America.
◘ 1960s - To improve international performance, Sony internalized much of its global
production and distribution channels by establishing company-owned subsidiaries in
Europe, the United States, and other key markets.
◘ To ensure product quality, Sony internalized semiconductor and circuit boards
production for use in making PlayStations, cell phones, etc.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

◘ To improve supply chain management, Sony recently transferred production of

camcorders from a joint venture plant run by a partner in China to a wholly-owned Sony
plant in Japan.
◘ Sony has long been a major player in the movie industry, through its subsidiary Sony
Pictures Entertainment (SPE). In 1989, SPE acquired the Loews chain of movie theaters,
enabling Sony to internalize a substantial portion of the distribution channel for its film
business.
◘ Since founding in 1946, Sony consistently internalized key units in order to maintain
control over the most important links in its global value chains.
Dunning's Eclectic Paradigm
John Dunning –
■ Framework for determining the extent and pattern of global value-chain operations
■ According to this paradigm, MNE activity leverages both the competitive advantages of firms
and the comparative advantages of countries (using the pre-Porter terminology).
■ Dunning builds on previous works, including comparative advantage, factor proportions,
monopolistic advantage, and internalization advantage theories.
■ The Eclectic Paradigm specifies three conditions that determine whether or not a company
will internationalize via FDI: ownership-specific advantages, location-specific advantages,
and internalization advantages.
Ownership-specific advantages
■ Refer to firm-specific competitive advantages, e.g. knowledge, skills, capabilities, key
relationships, proprietary technology, unique managerial talent, trademarks/brand names,
economies of scale, access to substantial financial resources, and other assets.
■ The more valuable the firm’s ownership-specific advantages, the more likely it is to
internationalize via FDI.
■ Example -
◘ The Aluminum Corporation of America (Alcoa) has over 70,000 employees in
roughly 35 countries.
◘ The firm’s integrated operations include bauxite mining and aluminum refining. Its
products include primary aluminum (which it refines from bauxite), automotive
components, and sheet aluminum for beverage cans and Reynolds Wrap®.
■ Over time, Alcoa has acquired several ownership-specific advantages: Proprietary
technology from R&D activities; special managerial and marketing skills from the
production/marketing of refined aluminum; economies of scale from its size and the ability to
finance expensive projects - all of which serve to maximize profits from international operations.
Location-specific advantages
■ Refer to host country comparative advantages, e.g., natural resources, skilled labor, low-cost
labor, and inexpensive capital.
■ Two conditions must be met for FDI to succeed:
◘ The advantage must actually exist in the given country (that is, the country must
possess low-cost labor, inexpensive capital, or some other advantage).
◘ The advantage must lead to facilitating profitable operations for the MNE.
■ In terms of location-specific advantages,
◘ Alcoa located refineries in Brazil because of that country’s huge deposits of bauxite, a
mineral that is found in relatively few other locations worldwide.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

◘ Amazon and other major rivers in Brazil generate huge amounts of hydroelectric
power, a critical ingredient in electricity-intensive aluminum refining.
◘ Alcoa also benefits from Brazil’s low-cost, relatively well-educated laborers, who work
in the firm’s refineries.
Internalization advantages
■ Refer to the competitive advantages that the firm derives from internalizing foreign-based
manufacturing, distribution, or other stages in its value chain.
■ When profitable, the firm will transfer its ownership-specific advantages across national
borders within its own organization rather than dissipating them to independent, foreign entities.
■ FDI Decision: Which is best - internalization via FDI versus externalization using external
partners (licensees, distributors, or suppliers)?
■ Internalization advantages:
◘ control how the firm’s products are produced or marketed;
◘ control dissemination of the firm’s proprietary knowledge; and
◘ reduce buyer uncertainty about product value.
■ Alcoa has internalized many of its operations because:
◘ (1) Alcoa wants to minimize knowledge dissemination regarding its aluminum refining
operations ─knowledge the firm acquired at great expense.
◘ (2) Internalization provides the best net return to Alcoa, allowing it to minimize the
costs of operations.
◘ (3) Alcoa needs to control sales of its aluminum products to avoid depressing world
aluminum prices through oversupply.
◘ (4) Alcoa wants to be able to apply a differential pricing strategy – charge different
prices to different customers, thus distribution control is key.
◘ (5) Aluminum refining is a complex business and Alcoa wants to control it for quality
purposes.
Non-FDI Based Explanations
■ FDI became a popular entry mode with the rise of the MNE in the 1960s and the 1970s.
■ Since the 1980s, firms began to recognize the importance of collaborative ventures and other
flexible non-FDI entry strategies.
International Collaborative Ventures
■ A collaborative venture is a form of cooperation between two or more firms.
■ Interfirm collaborations may be horizontal - that is, between partners at the same level of the
value chain or vertical - between partners at different levels of the value chain.
■ Two types:
◘ Equity-based joint ventures that result in the formation of a new legal entity; and
◘ Non-equity-based strategic alliances in which firms partner temporarily to work on
projects related to R&D, design, manufacturing, or any other value-adding activity.
■ In both cases, collaborating firms pool resources and capabilities, generate synergy,
and share risks to carry out activities that each might be unable to perform on its own.
■ Through collaborative ventures, firms gain access to resources and capabilities, foreign
partners’ know-how, capital, distribution channels, marketing assets, and transcend government-
imposed barriers.
■ Examples illustrating international success through collaborative ventures:
◘ Starbucks boasts of over 700 coffee shops in Japan thanks to its joint venture with its
local partner, Sazaby League, Ltd.
Dr. Olufemi Akintunde, CPA. PMP. CISA
BUS 420 International Business

◘ Sony’s collaborative ventures include: joint venture with Sweden’s Ericsson, through
which it sells mobile phones; a partnership with pop star Michael Jackson, since
deceased, which led to the formation of Sony/ATV Music Publishing; a joint venture
with automaker Toyota, to produce liquid crystal displays; and a 50 percent stake in the
German media giant Bertelsmann AG, called Sony BMG Music Entertainment.
Networks and Relational Assets
■ Networks and relational assets represent the stock of the firm’s economically beneficial long-
term relationships with other business entities, such as manufacturers, distributors, suppliers,
retailers, consultants, banks, transportation suppliers, governments, and any other organization
that can provide needed capabilities.
■ Japanese keiretsu are the predecessors of the networks and alliances now emerging in the
Western world. Keiretsu are complex groupings of firms with interlinked ownership and trading
relationships that foster inter-firm organizational learning.
■ Like the keiretsu, networks are neither formal organizations with clearly defined hierarchical
structures nor impersonal, decentralized markets.