Sampling Methods
Sampling Methods
BUSINESS DECISIONS
SNEHAMOL SABU
MIANZ INTERNATIONAL COLLEGE
TOPIC 3
Sampling Methods
Learning Objectives:-
Sample
➢ It is a unit that is selected from population.
➢ Represents the whole population.
➢ Purpose to draw the inference.
REASONS TO SAMPLE
1.To contact the whole population would be time
consuming.
2.The cost of studying all the items in a population
may be prohibitive.
3.The physical impossibility of checking all items in
the population.
4.The destructive nature of some tests.
5.The sample results are adequate.
To contact the whole population would be time consuming.
Example:
A marketing research firm wants to gather feedback on a new product from consumers.
Instead of reaching out to every single consumer who might potentially buy the
product, they select a sample of representative consumers to survey, saving time and
resources.
Example:
A government agency wants to assess the air quality in a city. It would be financially
impractical to monitor every single location in the city simultaneously. Instead, they
select specific sampling sites strategically distributed across the city to obtain a
representative sample of air quality data.
The physical impossibility of checking all items in the population.
Example:
A quality control manager in a manufacturing plant wants to ensure that every product
meets certain standards. However, due to the high production volume, it's physically
impossible to inspect each individual item. Instead, they take random samples from
each batch for inspection and testing.
Example:
Researchers are studying the effects of a new medication on liver function. Conducting
invasive biopsies on every patient in the study population would be unethical and
impractical. Instead, they take blood samples from a representative sample of
participants to monitor liver enzyme levels as a non-invasive alternative.
The sample results are adequate.
Example:
So, the dealers included in the sample are Bob Schmidt Chevrolet, Great Lakes Ford
Nissan, Grogan Towne Chrysler, Southside Lincoln Mercury, Rouen Chrysler Jeep
Eagle, Brown Honda, Saturn of Toledo, and Autofair Toyota-Suzuki.
c) Starting from ID number 04 and selecting every seventh dealer: