Index: -

1. Introduction
2. Marketing Management
3. 4P’s
4. Why I Choose Biscuits
5. Competitors
6. My Product
7. Labelling
8. Product Range
9. Price Comparison
10. Manufacturing Process
11. Packaging
12. Channels of Distribution
13. Promotion
14. SWOT Analysis
15. Permission and Licensing
16. Warehousing
17. Social Message
18. Conclusion
19. Bibliography
 Introduction

Biscuit is the one of the oldest bakery snack items,

consumed by all age groups. It is a product with better
shelf life and one of the most liked bakery products by
the urban as well as rural consumers. In India biscuit
industries are pegged at 3,000 crores of which the
unorganized sector accounts as much as 35 %. India is
the one of the largest biscuit producer countries in the
world and last few years have witnessed substantial
increase in the consumption of ready-to-eat snacks
including biscuits. The growth of bakery industry is
about 10 % per annum and the products are increasingly
becoming popular in all sections of people. The market
for biscuits is very promising in India. Biscuits market
is one of the fastest growing of all sectors in the fast-
moving consumer goods (FMCG) category. A biscuit is
a type of flour-based baked food product. Biscuits are
typically flat, hard, and unleavened. They come in both
sweet and Savory varieties, with a wide range of
Flavors, shapes, and ingredients. Sweet biscuits may
include sugar, chocolate, icing, jam, ginger, or
cinnamon, while Savory biscuits can resemble crackers
and have flavours like cheese.

Marketing Management

Marketing management is the directing of an

organization resources to develop and implementing
the best possible strategy in order to reach its
desired consumer segment with the goal of
maximizing sales of a particular product or service.

5 MARKETING MANAGEMENT
CONCEPTS

1. PRODUCTION CONCEPT-
Some companies believe that it is easy to sell products when
products are inexpensive and are easily available. So the firms
following production concept focuses on lowering the cost of
production by means of mass production and distribution.
This concept focuses on affordability of product, large scale
production, and having an assumption that consumers prefer
products available at low price.
 2. PRODUCT CONCEPT
Which follow the product concept propose that the way to
realise business goal is by making products of high quality
these firms manufacture the product of superior quality. This
concept focuses on quality of product, adding more features,
and it works with the assumption that there is better market
and demand for high quality products.

3. SELLING CONCEPT
The firm believe that in order to make a customer bio product,
he or she need to be convinced and customers can be
convinced by Undertaker some aggressive selling and
promotional efforts. With selling concept, the firm tries to
make the customer by something even if the customer has no
intention of buying it. Firms relying on selling concept make
use of advertising power and other techniques to influence the
customers.

4. MARKETING CONCEPT
The Marketing concept works on the philosophy that
consumers buy products that fulfil their needs or manager that
takes the marketing approach will conduct extensive market
research to determine the needs of consumer and how to fulfil
them better than its competitors.
 5. SOCIETAL CONCEPT
Marketing managers with this approach are also concerned
about the well-being of society and feel a responsibility to tend
to the world around them the societal concept creates a balance
of social and environmental welfare customer relationship and
sales.

4P’s
PRODUCT
A product is a bundle of utility a product is not Limited
only for physical growth it also includes services and
anything that offers value to customer. For example,
tourist places ideas for visit to adventure are all
considered products. A product mix includes decision
related to products such as branding, packaging and
labelling and variety or range of products.
PRICE

Price is the amount of money customers have to pay

to obtain the product. In case of most of the products
the level of price affects the level of their demand,
marketers keep in mind various factors before fixing
the price of the product they also keep in mind the
discounts and credit terms the most important, the
price must match the value of the product.

PLACE

Place or physical destination includes activities that

make forms product available to customer. Place
includes decisions related to intermediaries for
reaching to customers. It also makes sure that product
reach to the right customer at the right time in the
right quantity, warehouse order processing and
inventory.

PROMOTION

Promotion includes activities that persuade the

customers to buy the product and enhanced sale.
Most of the firms spend a out of money on the
promotion of their good through various tools, it also
includes advertisement, sales promotion, personal
selling and Public Relations. Promotion element also
includes activities such as selecting the media for
adjustment, selecting, technique of sales promotion,
etc.
The success of marketing depend upon how well these
four elements are simultaneously used for achieving
the sales and profit objectives

WHY I CHOOSE BISCUITS?

Biscuits are consumed throughout the world for the
nutritional values and can also be stored for longer
durations. Biscuit manufacturing is a major processed
food sector. Biscuits available in a wide range of
shapes, fillings, and topics and their hands accepted
by consumers of all age groups. Major and minor
ingredients used during manufacturing of biscuits play
and important role and the chemistry behind them
must be well understood by biscuit manufacturers to
maintain quality and to avoid batch variation this
method of manufacturing used nowadays is either of
fully automatic or semi-automatic plant in the
organised sector but it is fully dependent on humans
in unorganised sector. A part from the method of
manufacturing packaging also plays a multiple role
that is safeguard the product from contamination and
attract the consumer.
 COMPETITORS

OREO BISCUITS- Oreo is a brand

of sandwich consisting of two cocoa biscuits or
cookie pieces with a sweet fondant filling. It was
introduced by Nabisco on March 6, 1912, and
through a series of corporate acquisitions,
mergers, and splits, both Nabisco and the Oreo
brand have been owned by Mondelez International
since 2012. Oreo cookies are available in over one
hundred countries.

USP- Unique taste and texture.

Tagline- Twist, lick, and drunk.

Parle-G- Parle Products was established as a

confectionery maker in the Vile Parle suburb
of Mumbai, in 1929. Parle Products began
manufacturing biscuits in 1939. In 1947, when
India became independent, the company launched
an ad campaign showcasing its Gluco brand of
biscuits as an Indian alternative to British-branded
biscuits. In 2013, Parle-G became India's first fast-
moving consumer goods brand to cross
the ₹50 billion mark in retail sales

USP- India’s most trusted top of the mind brand

Tagline- ‘G’ means genius, tasty itna ki dil aa jaye

BOURBOUN-The is a sandwich biscuit consisting

of two thin rectangular dark chocolate-flavoured
biscuits with a chocolate buttercream filling.
The biscuit was introduced in 1910 by the biscuit
company Peek Freans, of Bermondsey, London,
originator of the Garibaldi biscuit. The Bourbon
name, dating from the 1930s, comes from the
former French and Spanish royal House of
Bourbon. A 2009 survey found that the Bourbon
biscuit was the fifth most popular biscuit in the
United Kingdom for dunking into tea.

USP- Thick rich and delicious chocolate

packed between two crunchy chocolates.

Tagline- ‘Thoda aur Chocolaty’ and ‘Thoda

aur Crunchy.’
Hide & Seek-First-of-its-kind Chocolate Chip
Cookies in India, Hide & Seek was launched in 1996 –
best known today for its rich chocolaty experience.
The Hide & Seek biscuit is a small, flat-baked sweet
biscuit manufactured and marketed by Parle Foods. It
is a version of the ever-popular chocolate chip cookie;
wherein little chips of chocolate 'hide' in the biscuit.
They have a strong chocolaty flavour that goes down
well with kids and adults alike.

USP- The premium rich chocolate filling.

Tagline- Tasty itna ki dil aa jaye

GOOD DAY- Launched in 1987, Britannia Good

Day created the 'Cookie' category in India- and made
dry fruits and nuts accessible to Indian households for
the first time. The brand that has always propagated
happiness, today said the rich and varied smiles of
India has inspired its makeover. These crunchy,
buttery cookies are abundantly loaded with delectable
ingredients - from cashews, almonds and pistachios to
chocolatey delights.

USP-Healthy biscuits with cashew and butter

Tagline-Iska toh ho gaye re good day.

MY PRODUCT

NAME- HEATHY BITE

TAGLINE- DELICIOUS BITIES
OF HAPPINESS
USP- "Indulge in delicious,
nutritious snacking with wholesome
ingredients and zero guilt."

Heathy Bite offers delicious and wholesome healthy

biscuits – the perfect blend of taste and nutrition.
Crafted with love and the finest natural ingredients,
Healthy Bite biscuits are designed to be a guilt-free
indulgence for every snack lover. Each bite offers a
delightful crunch and a burst of flavour, without
compromising on your health goals. Whether you're
Please provide the entire text you would like me to
correct for grammar and spelling. Looking for a quick
breakfast option, a midday energy boost, or a satisfying
treat, our healthy biscuits are the ideal choice. Packed
with essential nutrients, free from artificial additives,
and loaded with goodness, they are a testament to our
commitment to quality and well-being.
Made with premium oats, these biscuits are a
powerhouse of nutrition and taste. Oats are celebrated
for their numerous health benefits, including being rich
in dietary fibre, which aids in digestion and helps
maintain a healthy weight. We also use Jaggery, which
is a traditional unrefined sweetener, is packed with
essential minerals such as iron, magnesium, and
potassium. It aids in digestion, boosts immunity, and
provides a slow, sustained release of energy, making it
a healthier alternative to refined sugar last but not the
least is that all of our biscuits are made with made with
100% whole wheat flour, these biscuits are a nutritious
powerhouse, offering a rich source of dietary fibre,
essential vitamins, and minerals. Whole wheat flour is
known for its benefits in promoting heart health, aiding
digestion, and maintaining steady energy levels
throughout the day.

LABELLING
 Labelling means putting identification marks on the
package. Label is the career of information. It provides
information like- name of the product, and contents of
the product, expiry and manufacturing date, general
instruction of use, weight price, etc.

Labels are attached to the product to provide some

information to the customers. Product labels can be:

(a) In simple tag from as in case of local products like

rice, pulses etc.

(b) Elaborate labels: As used by reputed companies

these are very attractive and gives complete
information to the customer about the product.

PRODUCT RANGE
Healthy Bite Biscuits are the answer to all your
needs, taste and choices. Made with whole grains,
natural sweeteners, and nutrient-dense
ingredients, these biscuits provide a wholesome
snack option for any time of the day. Whether you
need a quick breakfast on-the-go, a mid-afternoon
energy boost, or a guilt-free dessert. We have a
variety of flavourful options available to indulge in:

 Almond
 Nuts & Walnut
 Vanilla
 Coconut
 Coffee
 Cinnamon

Nutty Oat Crunch: Our Oat Nut Biscuits are

meticulously crafted using a blend of hearty whole
oats and an array of nutrient-dense nuts. Each
biscuit is packed with essential vitamins, minerals,
fibre, and healthy fats, offering a satisfying crunch
that fuels your day with goodness.

Caffeine Crunchies: We believe that healthy

snacking should never mean sacrificing flavour.
That's why our Coffee Biscuits are expertly crafted
to deliver a rich, robust coffee taste with a hint of
sweetness, ensuring a satisfying snack that leaves
your taste buds wanting more.
 Cinnamon Whirls: Healthy Bite's cinnamon
biscuits emit a warm, inviting aroma of sweet and
spicy cinnamon, evoking cozy winter memories.
Their fragrance enhances the comforting feeling of
making them an ideal winter indulgence.

Price Comparison
HEATHY BITE Oreo
100 gm – ₹49 100 gm - ₹30
200 gm - ₹75 200 gm – ₹60

Parle-G Good Day

100 gm – ₹10 100 gm – ₹19
200 gm - ₹28 200 gm – ₹35
Hide & Seek
100 gm – ₹30
200 gm – ₹60

Manufacturing
Process
 Heathy Bite biscuits are manufactured with wire cut
technology Therefore the processes fully automated.
The series of steps involved in the process are as
follows: -

(i) Mixing of ingredients: Mixing of ingredients is an

important aspect in making biscuits. The ingredients
are taken in proper measurement whereas mixing of
ingredients and making dough takes place in
automatically.

(ii) Baking of cookies: The dough which takes the

shape of biscuits enters into the oven for baking. There
are two lane ovens source from Italy. These machines
are completely automated without any human
intervention.

(iii) Cooling and testing of the biscuits: It is to cool

the biscuits so that they can undergo or testing
process. The cooking process of the biscuits is
completed in the conveyor itself
(iv) Packaging: After the completion of the process,
the biscuits are move on to a packaging machine
where the packing process is carried before being
finally disposed of into the market.

From storage to mixing and baking to packaging are

facilities are of highest hygiene and assure the
customers the finniest and healthiest biscuits.

PACKAGING
Healthy Bite biscuits are packaged with a focus on
sustainability and freshness. Each biscuit batch is
carefully sealed in eco-friendly, recyclable materials to
preserve their crispness and flavour. The packaging
features a resealable zipper, ensuring prolonged
freshness after opening. Clear labelling provides
nutritional information and highlights key ingredients,
such as whole grains and natural sweeteners. The
design is both attractive and functional, incorporating
a window to showcase the biscuits' texture and colour.
Moreover, the packaging design is both visually
appealing and functional, featuring a transparent
window that offers a tantalizing glimpse of the biscuits
inside. This not only enhances the product's shelf
appeal but also allows customers to assess the texture
and quality of the biscuits before purchase.

Additionally, Healthy Bite prioritizes minimalistic,

biodegradable packaging to reduce environmental
impact, reflecting their commitment to health and
eco-conscious values.

CHANNELS OF
DISTRIBUTION
Healthy Bite biscuits are transported in India with
meticulous care to prevent breakage and moisture
damage. Firstly, the biscuits are packed securely in
sturdy, shock-absorbent packaging at the manufacturing
facility. This packaging is designed to withstand the
rigors of transportation and protect the biscuits from
impact.
Special attention is paid to loading procedures, ensuring
that the biscuits are stacked and arranged in a way that
minimizes movement and prevents breakage during
transit. Additionally, moisture-resistant packaging
materials or moisture-absorbing agents may be used to
safeguard against humidity and moisture damage.
Temperature-controlled vehicles or insulated containers
are employed to maintain optimal conditions and
prevent moisture buildup, especially during hot and
humid weather. Drivers and logistics personnel are
trained to handle the goods with care, avoiding rough
handling and ensuring smooth transportation to
minimize the risk of breakage and moisture infiltration.
By implementing these measures, Healthy Bite ensures
that their biscuits reach customers in India in perfect
condition, free from breakage and moisture damage.

PROMOTION
Here are some ways mentioned which we use to
promote our brand: -
1. Digital Marketing: We are using social media
platforms such as Instagram, Facebook, and
Twitter to share engaging content, including health
tips, recipes, and customer testimonials. Run
targeted ads to reach health-conscious consumers.
Collaborate with health and wellness influencers to
broaden your reach.
2. In-Store Promotions: We set up eye-catching
displays in grocery stores and health food shops,
offering free samples to attract new customers.
Introduce promotional offers like discounts, bundle
deals, and loyalty programs to encourage repeat
purchases.
 3. Community Engagement: We participate in local
health and fitness events such as marathons, yoga
sessions, and health fairs, where you can provide
free samples and informational brochures. Host
workshops and cooking demos that incorporate our
biscuits to engage directly with the community.
4. Strategic Partnerships: Partner with dietitians,
nutritionists, and fitness centres to endorsing and
distribute our product. We use email marketing to
send newsletters featuring promotions, new product
launches, and health tips to build a loyal customer
base.
5. Highlight Certifications: We promote any health
certifications (organic, non-GMO, gluten-free) on
all marketing materials to build trust and credibility
among health-conscious consumers.

SWOT ANALYSIS
STRENGHT WEAKNESS
 Health-Conscious  Higher Price Point
Ingredients.  Limited Market Reach
 Dependency on Health
 Diverse Product Range Trends
 Sustainable Packaging

 Strong Brand Reputation

 OPPORTUNITIES THREATS
 Expanding  Competition from
Distribution Established Brands
 Innovation and New  Regulatory changes
Product Development
 International
Expansion

PREMISSION AND
LICENSING
To produce biscuits in India, compliance with
FSSAI (Food Safety and Standards Authority
of India) is essential:
1. FSSAI Registration: Obtain an FSSAI
license, either basic, state, or central,
depending on your production scale.
2. Business Registration: Register your
business and secure a trade license from
local authorities.
3. Health and Safety Compliance:
Adhere to food safety standards like
HACCP. Ensure regular health checks and
hygiene training for employees.
 4. Sanitation Permits: Obtain sanitation
permits and ensure your facility meets
hygiene standards.
5. Environmental Permits: Secure
environmental permits and implement a
waste management plan.
6. Zoning and Building Compliance:
Ensure your facility complies with local
zoning laws and building codes.
7. Labelling and Packaging: Follow
FSSAI guidelines for labelling, including
ingredients, nutritional information, and
allergens.
8. Quality Control: Conduct regular
product testing and maintain detailed
records.
9. Fire Safety and Equipment
Maintenance: Ensure compliance with
fire safety regulations and maintain
equipment regularly.
10. Employee Training: Provide training
on food safety practices and equipment
handling.
To lessen the regulatory burden, Heathy Bite
hire’s food safety experts, automate processes,
stay updated on regulations, and explore
exemptions for small-scale producers.

WAREHOUSING
To ensure the quality and freshness of Healthy
Bite Biscuits during warehousing, follow these
guidelines:
1. Climate Control: Store biscuits in a
cool, dry place with consistent
temperatures, ideally between 10-20°C
(50-68°F), to prevent spoilage and
maintain texture. Humidity levels should
be kept below 50% to avoid moisture
absorption.
2. Proper Ventilation: Ensure adequate
ventilation in the storage area to prevent
the buildup of moisture and odours, which
can affect the biscuits' quality.
3. Hygiene Standards: Maintain high
cleanliness standards by regularly cleaning
storage areas and keeping them free from
pests. Use sealed containers or packaging
to protect against contamination.
 4. Inventory Management: Implement a
first-in, first-out (FIFO) system to ensure
older stock is used first, reducing the risk
of stale products.
5. Pallets and Shelving: Store biscuits
on pallets or shelving to keep them off the
floor, preventing damage and ensuring
proper air circulation.
By adhering to these practices, Healthy Bite
Biscuits can be stored effectively, maintaining
their quality and shelf life.

SOCIAL MESSAGE
The Healthy Bite Biscuit brand can convey several
positive social messages to society:
1. Promotion of Healthy Eating Habits: By offering
nutritious and wholesome biscuits, the brand
encourages consumers to make healthier snacking
choices, contributing to overall well-being and
improved dietary habits.
2. Support for Sustainable Practices: Emphasizing
eco-friendly packaging and sustainable production
methods, the brand promotes environmental
responsibility, raising awareness about the
 importance of conserving resources and reducing
waste.
3. Community Health and Wellness: Through
partnerships with health professionals and
participation in community events, the brand
fosters a sense of community well-being,
advocating for health education and access to
nutritious food options.
4. Inclusivity and Accessibility: Ensuring that our
products are accessible and suitable for a diverse
range of dietary preferences and needs, the brand
advocates for inclusivity and equal access to
nutritious food options for all members of society.
Overall, the Healthy Bite Biscuit’s promotes values of
health, sustainability, community engagement,
empowerment, and inclusivity, contributing positively
to societal well-being.

CONCLUSION
In conclusion, Healthy Bite Biscuits represent more
than just a snack; they embody a commitment to
promoting health, wellness, and sustainability. With
their nutritious ingredients, eco-friendly packaging, and
support for community initiatives, Healthy Bite Biscuits
contribute positively to society. By advocating for
healthy eating habits, empowering consumers through
education, and fostering inclusivity and accessibility,
the brand aligns with the evolving values and
preferences of modern consumers. Through strategic
partnerships, engaging marketing campaigns, and a
dedication to quality, Healthy Bite Biscuits have the
potential to not only satisfy cravings but also inspire
individuals to make healthier choices and lead more
fulfilling lives. As a brand, Healthy Bite Biscuits stand
at the forefront of a movement towards a healthier,
more sustainable future, enriching both the lives of
consumers and the communities they serve.

BIBLIOGRAPHY
1. https://www.wikipedia.org/

2. https://www.youtube.com/

3. https://www.investopedia.com/ter
ms/f/four-ps.asp

4. https://bakewithshivesh.com/oats-
atta-biscuits/

5. Teachers

6. Friends & Family

7. Books and CBSE Guidelines