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12 views

DM Report

Uploaded by

kingsharkzubbu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SEO

Audit
1. Mobile-friendliness
Use Google’s Mobile-Friendly Test tool to see how mobile-friendly
the site is.
Google now relies on its mobile index, even for desktop users.

2. Multiple versions of the site


In a web browser, type in these 4 different versions of the
homepage URL:

http://tops-int.com

https://tops-int.com

http://www.tops-int.com

https://www.tops-int.com

This all are redirect to this website.

3. Website loading speed


Using Google’s PageSpeed Insights to test the homepage and several
other important pages. Faster loading speeds help with search rankings.
For Desktop

Core Web Vitals Assessment: Passed

Over all good vitals but need speed improve in INP Portion.

Here we can see our website Performance is poor


For Mobile

Core Web Vitals Assessment: Failed

Over all very poor vitals but need improvement over all the parameters.

Here we can see our website Performance is poor


4. Indexing problems
Check the “Index coverage” report to run a crawl with Screaming Frog.

Now we can see here URL Report in that Overall Performance is 100%
which is good need to look up on underscores.

Here Page titles Report in that Over Characters and Over Pixels is high
so need to use under characters as well as pixels.
Here in Meta keywords there are 162 keywords are missing so work
on keywords

Here H1 & H2 tags Report.


5. Organic search traffic
Look at the site’s organic search traffic in SEMrush as well as
Google Analytics. (Acquisition >> All Traffic >>Channels >> Organic Search)
As well as We can also search on SEMrush so we can check out the
last 12-24 months. That way you’ll be able to see seasonal variance.

we can see organic traffic is good but still need improvement in keywords

Top Organic keywords


In Organic Traffic performance is good but need to see about backlinks
becuse here there are many backlinks which is good but main things is
PA and DA.
6. Backlinks
In addition to traffic data in Google Analytics, monitoring keyword rankings
is a great way to see progress.
We can Check an SEO tool like SEMrush or Ahrefs to set up rank tracking.
Or if you’re on a budget, you can check rankings manually with an
incognito browser window.

Here We can see DA which is very good but PA is very less so we have
to work on this.

7. Broken links
Look for 404 errors in Google Search Console’s Index Coverage report.
There will probably be some, which is fine. But if any important pages
have errors, you should fix the problems.

We can also use a tool like Broken Link Check or Ahrefs to find broken
internal and external links.

Right now we are checking Broken Link on Ahref so here we can see there
is no Outbound Link as well as 77% dofollow which is good.
On Broken Link checker we can find 2 broken links as we can see in screenshot.

8. Competitive analysis
Use SEMrush to see what keywords the site’s main competitors are
ranking for.
We can use that info to make a list of promising keywords to target.

Finally, checking who’s linking to those pages. This will be important for
link building later. we can add key words as well as competitors.
9. Website architecture
Website architecture is good UX wise and get to every page on the site
from the homepage in mostly 2 clicks.

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