Accenture CAS

Power at your fingertips

Understanding the market
It is a tough market out there: margins are tightening,
competition is increasing and the retail landscape is changing.
To keep up—or stay ahead—consumer goods manufacturers need
to be more agile, intelligent, and efficient. And that starts here.
To win the battle at the shelf, you need to sharpen Accenture CAS helps you to gain a competitive
every stage in your sales process, honing strategy advantage. Designed in collaboration with some of
and sales, logistics and reporting. Each improvement the world’s leading consumer products manufacturers,
feeds into the next, creating a powerful virtuous cycle: it provides an integrated software platform that spans
greater knowledge equals smarter decisions; greater your sales process and operations—from the shop floor
visibility equals improved efficiency. And, ultimately, to the boardroom, from established modern markets to
all of the elements combine to help drive revenue emerging and evolving markets.
growth and profit.

Greater knowledge Smarter decisions

Combine to help
drive revenue
Improved efficiency Greater visibility growth and profit

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The full customer journey
Accenture CAS provides one platform to support all your sales activities
across all geographies and every mobile device.

Accenture CAS
360 degree business processes
at your fingertips

Reporting and Trade Promotion Trade Promotion

Analytics Management Optimization
Gives you real-time access to the latest Plan and develop winning campaigns with Use existing data to generate forecasts for
information to help determine the best a complete overview of trade investments, the future—honing existing activity and
course of action. spending and profitability. optimizing new promotions.
• Puts key information at the fingertips of • Available as a Service, a managed Service • Improve profitability with more accurate
your sales and marketing teams or on-premise. forecasts, reducing out-of-stocks and
• Out-of-the-box reports and information missed revenue opportunities
• Use performance metrics to refine future
cubes support your reporting, tracking promotions and achieve greater value • Eliminate ineffective promotion plans
and analytic requirements with automated baseline forecasts and
• Connect volume forecasts with demand
• Closed-loop visibility to monitor, evaluate, promotion proposals
planning to reduce out-of-stocks
strategize and execute across all Accenture • Reduce process time and increase
• Review performance analytics to identify
CAS products adoption rates with a user-friendly,
productive promotions—and eliminate
• Intuitive interface and cross-process integrated single-platform solution
poor performers
consistency makes your data easy • Helps enable you to make the best
• Rapidly reconcile open deductions or
to understand use of trade spend by targeting the
claims, delivering value on cash flow
right customers
management and cost

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 Retail Digital Direct Store
Execution Merchandising Delivery
Empower your management and field sales Gives you a fast, reliable and cost-efficient Helping manufacturers and consumer
teams to deliver more targeted, consistent, view of your products’ presence and goods organizations to manage orders,
compliant and successful promotions. placement at the point of sale. delivery, inventory and cash collection
—on the shop floor.
• Improve in-store and upstream stock • Enables salesforce, merchandizers or
levels with automated capture and store auditors to take pictures of your • Increase efficiency by using fully-
communication of retail merchandising category with support and guidance integrated mobile devices in an end-to-
conditions of mobile app end direct store delivery process
• Focus your in-store execution with • Images are quality-checked, compressed, • Access complete, up-to-date information
intelligent alerts highlighting key packaged and sent into the cloud-based about all aspects of the business enabling
promotion and New Product Introduction Accenture CAS smartserver giving you to react quickly to market analysis
(NPI) related tasks accurate actual store performance and changes in demand
—ready for analysis
• Reduce out-of-stocks with improved • Improve delivery tasks with more
visibility of the in-store inventory • Fast and efficient algorithm processes efficient logistics execution and the
the image in the cloud by comparing it automation of manual tasks
• Automate core processes—freeing time
with a picture of success or planogram
and energy for high-value merchandizing • Provide accurate off-line pricing—both
and selling activities • Quantitative and qualitative Key for customer orders and invoicing for
Performance Indicators (KPIs) can be product delivery
• Optimize routes to reduce logistics
viewed on web, mobile or company’s back
costs and maximize efficiency • Make more effective use of displays,
end to view shelf performance enabling
promotions and materials, while
quick decision making
capturing store-level selling opportunities
• The store report collects all the information
extracted from each point of sale and the
retailer compliance report provides an
aggregated view of all store visits results

Distributor Customer
Management Service
Helps to optimize your value chain Equip your field and customer service teams
with a more efficient exchange between with the information they need to offer an
your consumer products manufacturers excellent, integrated customer experience.
and distributors.
• Configurable templates guide your
• Provide distributors with fast, efficient customer service agents through the
and accurate real-time information— call processes assuring standardized
for improved downstream inventory market inputs for clear insight
management, accurate forecasts, and
• Provides order history details, promotions
stronger partnerships
and the full administrative processes in a
• Helps reduce order to delivery lead times single application reducing time and costs
and improve speed to market with the
• Single point of contact with the
new product introductions
customer to manage customer
• Manage, target and control budgets of your service processes including telesales
promotions through one centralized system, and complaint management
available instantly to the targeted trade
• Improve route planning for sales teams,
ensuring customers are visited at the
right frequency to maintain stock levels
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What makes Accenture CAS different?
The power of choice you can either use out of the box, pay
as you go or opt for a more customized
specific version – the choice is yours.
Accenture CAS solution is an end-to-
end software platform that supports all
With the mobility platform Accenture Accenture CAS
routes to market, all sales and delivery
CAS also features fast, easy “app store”
deployment, a “write once, deploy to
Recognized again in
models, in all geographies, and on all
mobile platforms. Built to offer exceptional
many” model, with an intuitive interface. Gartner’s Market Guide
flexibility and usability, it can be configured for Retail Execution and
to dovetail with most legacy and back-
office systems. Available as a Service, as a
Open to emerging Monitoring Solutions
managed Service or on-premise. markets for the Consumer Goods
Through Accenture CAS NewsPage you can Industry.
Unite your processes gain the benefits of an integrated sales The Gartner document is available upon request
platform, including mobility and distributor from Accenture.
Accenture CAS helps you to manage all Gartner, Market Guide for Retail Execution and
management, on a cost-efficient, flexible
Monitoring Solutions for the Consumer Goods
of your sales processes on a single global basis. We offer a range of pricing options, Industry, 4 March 2015, Dale Hagemeyer
sales platform—from trade promotion helping you to achieve high performance
management to retail execution, from in developing markets.
direct store delivery to customer service,
and from lean apps to integrated multi-
channel solutions. Smart and scalable The Accenture CAS Trade
Created for both growing businesses and
Promotion Management
Tailored around you established global brands, Accenture CAS puts you in control
can support anything from ten to ten
Designed to offer function-rich, out thousand users. As part of Accenture, of your promotions –
of-box usability, your solution can be as
straightforward or sophisticated as you
you will also benefit from the combined helping you achieve
management insights, services and
choose. With Trade Promotion Management capabilities of over 319,000 employees. profitable growth for
your brand and your
retail partners.

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How can Accenture CAS support you?
For your sales: For your people: Accenture CAS
Accenture CAS has helped many of TPM As a Service: Rapid set-up and has over 30
the world’s leading consumer goods deployment, out-of-the-box functionality, years’ experience
companies to: hosted in the cloud, shorter release cycles,
migration friendly and highly cost effective. in supporting
Increase revenue: helps you to strengthen
every step in the sales process Superior usability: Accenture CAS is front-office
—from strategy to delivery, new product
introductions to ongoing promotions.
designed for most efficient use for daily
business. Be it process-guided navigation
business processes.
for users, various set-ups for different
Reduce costs: run a single system across
roles, entry through keyboard or touch
multiple markets, reducing complexity and
screen to ensure quick entry support
driving down costs per user.
to capture data in a fast and efficient
Improve decision-making: use analytics manner. Clear, easy to use display and
to determine which products should be out-of-the-box functionality—requires
promoted, at what price, and where. minimal training.
Boost efficiency: by implementing Tailored to you: this fully-customized
an end-to-end system you can share system can be launched on a modular basis
knowledge, streamline processes, and so you quickly realize returns on investment.
identify opportunities that span
Unite your workforce: fully synchronise
business activities.
the activities between your field sales team
Save on future investments: the and head office.
Accenture CAS platform can evolve to suit
Ensure compliance: provide tools to help
your business and integrates seamlessly
retail partners monitor promotions and
with existing Enterprise Resource Planning
stay compliant.
(ERP) solutions.
Build partnerships: be more responsive to
Enhance productivity: give your sales,
your retail partners, using trade promotion
marketing and field service teams the
modeling to demonstrate mutual benefits,
ability to carry out multiple activities,
rather than costs alone.
offering a more cohesive customer service.
Simple to deploy: share Accenture CAS
Accenture CAS is helping consumer
with your teams via our ‘app store’ or
goods companies around the world
your own.
realize their potential.
Fully scalable: designed to support
businesses of any size with a multi-tier
replication model enabling support for
local sales offices and distributors.
Peace of mind: benefit from expert support
for you and your sales team
—from design and deployment to
optimisation and upgrades.

Make change happen

To find out how Accenture CAS can empower your sales
and marketing teams, email [email protected]
or visit www.accenture.com/accenturecas
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become high-performance businesses and predicted or potential benefits, outcomes or savings
governments. The company generated net will be achieved by use of the products or services
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year ended Aug. 31, 2014. Its home page is factors, including those beyond Accenture’s control.
www.accenture.com.
Accenture, the Accenture logo, High Performance
Delivered, [Accenture CAS, etc.] are trademarks of
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The use of such trademarks herein is not an assertion
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Gartner
Accenture CAS is a leading end-to-end
software platform for the consumer goods Gartner does not endorse any vendor, product or
service depicted in its research publications, and
industry with a suite of trade promotion does not advise technology users to select only those
management, distributor management vendors with the highest ratings or other designation.
and retail execution software, including Gartner research publications consist of the opinions
direct store delivery, field service and of Gartner’s research organization and should not be
construed as statements of fact. Gartner disclaims all
trade promotion optimization. Along with warranties, expressed or implied, with respect to this
Accenture NewsPage we are part of the research, including any warranties of merchantability
Accenture Software portfolio of products or fitness for a particular purpose.
and Accenture Commercial Services for
Consumer Goods.

The Accenture Route to Market

Business Service combines strategy,
operations and technology for commercial
intelligence and analytics, commercial
strategy and planning, trade investment
excellence and sales effectiveness, and
are offered as an end-toend service or
as individual components. They are built
around the Accenture CAS and Accenture
NewsPage software and the Accenture
Analytics Platform designed exclusively
for the CPG industry, and can be delivered
as hosted or on-premise solutions.
.

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All rights reserved.

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High Performance Delivered
are trademarks of Accenture.
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