Print Culture and The Modern World FULL CHAPTER
Print Culture and The Modern World FULL CHAPTER
Print Culture and The Modern World FULL CHAPTER
From AD 594 onwards, books in China were printed by rubbing paper – also invented
there – against the inked surface of woodblocks.
As both sides of the thin, porous sheet could not be printed, the traditional Chinese
‘accordion book’ was folded and stitched at the side.
Superbly skilled craftsmen could duplicate, with remarkable accuracy, the beauty of
calligraphy.
China possessed a huge bureaucratic system which recruited its personnel through
civil service examinations.
Textbooks for this examination were printed in vast numbers under the sponsorship of
the imperial state.
From the 16th century, the number of examination candidates went up and that
increased the volume of print.
By the 17th century, as urban culture bloomed in
China, the uses of print diversified.
In medieval Japan, poets and prose writers were regularly published, and books were
cheap and abundant.
In the late 18th century, in the flourishing urban circles at Edo (Tokyo), illustrated
collections of paintings depicted an elegant urban culture, involving artists, courtesans,
and teahouse gatherings.
A morning scene, ukiyo print by Shunman Kubo, late 18th
Century. A man looks out of the window at the snowfall
while women prepare tea and perform other domestic
duties
PRINT COMES TO EUROPE
In 1295, Marco Polo, a great
explorer, returned to Italy
after many years of
exploration in China.
Luxury editions were still handwritten on very
expensive vellum, meant for aristocratic circles
and rich monastic libraries which scoffed at
printed books as cheap vulgarities.
Production of
handwritten
Scribes or skilled handwriters
manuscripts was also
were no longer solely
organised in new
employed by wealthy or
ways to meet the
influential patrons but
expanded demand.
increasingly by booksellers as
well.
1 2
Manuscripts were
fragile, awkward to handle,
Copying was an
and could not be carried
expensive, laborious and
around or read easily.
time-consuming business.
Their circulation therefore
remained limited.
3 4
By the early 15th
With the growing demand century, woodblocks were
for books, woodblock being widely used in
printing gradually Europe to print textiles,
became more and more playing cards, and
popular. religious pictures with
simple, brief texts.
There was clearly a great need for even
1 quicker and cheaper reproduction of texts.
(a) Beijing
(b) Tokyo
(c) Sanghai
(d) Bangkok
In which year did Marco Polo return to
Italy after many years of exploration in
China?
(a) 1295
(b) 1299
(c) 1395
(d) 1399
GUTENBERG AND THE PRINTING PRESS
● Gutenberg was the son of a merchant and grew up on a large
agricultural estate.
● The olive press provided the model for the printing press, and
moulds were used for casting the metal types for the letters of the
alphabet.
By 1448, Gutenberg perfected the system
Borders were
illuminated by hand
with foliage and other
patterns, and
illustrations were
painted.
● In the hundred years between
1450 and 1550, printing presses
were set up in most countries of
Europe.
(a) Dictionary
(b) Ballads
(c) Bible
(d) Novel
What does the term ‘Compositor’ means in printing :
Heretical
An annual publication
giving astronomical Booksellers employed pedlars who roamed
data, information about around villages, carrying little books for sale.
the movements of the
sun and moon, timing of
full tides and eclipses,
There were almanacs or ritual calendars,
and much else that was
of importance in the along with ballads and folktales.
everyday life of people.
Then there were the romances, printed on four to six pages, and the
more substantial ‘histories’ which were stories about the past.
Jane Austen
George Eliot
Workers, Artisans and Lower-Middle Class Readers
(b) Erasmus
(a) Children
(c) Women
(a) Erasmus
(c) Gutenberg
India had a very rich and old tradition of Manuscripts continued to be produced
handwritten manuscripts – in Sanskrit, Arabic, till well after the introduction of print,
Persian, as well as in various vernacular down to the late 19th century.
languages.
2. A wider public
could now participate
3. New ideas emerged
in these public
through these clashes
discussions and
of opinions.
express their views.
1. Period of intense 2. Example: widow
controversies between immolation, monotheism,
social and religious Brahmanical priesthood
reformers & the Hindu and idolatry.
orthodoxy over matters
Essays
Lyrics (Social &
Political
Short matters)
stories
The image shows the artist’s fear that the cultural impact of the West
has turned the family upside down. Notice that the man is playing the
veena while the woman is smoking a hookah. The move towards
women’s education in the late nineteenth century created anxiety about
the breakdown of traditional family roles.
Print and the Poor People
1. Very cheap small
books were brought to 2. Public libraries
markets in 19th-century were set up from the
Madras towns and sold early 20th century,
at crossroads, allowing expanding the
poor people travelling to access to books.
markets to buy them.
3. These libraries
4. For rich local
were located mostly
patrons, setting up a
in cities and towns,
library was a way of
and at times in
acquiring prestige.
prosperous villages.
In the late 19th century, caste discrimination
started coming up in many printed tracts and
essays.