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    COMM01 Chapter1B

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    COMM01 Chapter1B

    Uploaded by

    iane.tarriga
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    COMM01_Chapter1B

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    5 views21 pages

    COMM01 Chapter1B

    Uploaded by

    iane.tarriga

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 21

    B.

    Principles of Communication
    C. Processes/Models of Communication
    1. Linear Communication
    2. Circular Communication
    3. Spiral Communication
    D. Levels of Communication
    1. Intrapersonal
    2. Interpersonal
    3. Public Communication
    4. Mass Communication
    5. Intercultural Communication
    6. Developmental Communication
    7. New Media
    E. Ethics in Communication
    • Communication can take place between people only to the extent that
    they share similar experiences.

    • The more similar the experiences they share, the wider is the CFE
    between two individuals, the greater is the likelihood that they
    communicate effectively.

    • If the CFE is narrow, then understanding or communication that can take


    place is limited & may not be effective as expected.
    • consists of the sender encoding a
    message and channeling it to the
    receiver in the presence of noise.

    • assumes that there is a clear-cut


    beginning and end to communication.

    • display no feedback from the receiver.

    • Examples: Aristotle Model, Shannon-


    Weaver Model, Lasswell and Berlo Model
    • The Aristotle’s communication model is a speaker centered model as the speaker has the
    most important role in it and is the only one active.
    • This model is specially designed to develop the effective communication between sender and
    receiver. Also they find factors which affecting the communication process called “Noise”. At
    first the model was developed to improve the technical communication.
    • This model is about process of communication and its function to society.

    • Suggests the message flow in a multicultural society with multiple audiences. The flow of message is through various
    channels. And also this communication model is similar to Aristotle’s communication model.
    • The sender channels a message
    to the receiver and the receiver
    then becomes the sender and
    channels a message to the
    original sender adds the
    concept of feedback.

    • Example: Schramm Model of


    Communication
    • Encoding and decoding are two most important factors of an effective communication without which information
    can never flow between two individuals.
    • the model is linear as well as circular
    combined and disagrees the concept of
    linearity and circularity individually

    • assumes sender and receiver to be


    interchangeable and makes
    communication process to be two-way

    • Example: Dance Model of


    Communication
    • communication that is expressed
    through self- talk
    • stimuli are received either
    through the senses or from the
    thought itself, then they are sent
    to the brain as electric signals for
    further processing.
    • direct one-to-one communication
    between two or more persons.
    ▪ Dyadic – takes place between two or
    more people
    ▪ Group – takes place between three
    or more people.
    • communication occurs between a
    speaker and several listeners
    • the speaker delivers the message
    in a formal setting, giving a topic
    that is thematic.
    • feedback from the audience may
    be available or not.
    • communication that takes place through a
    technology such as the social network/internet,
    television, radio and newspaper
    • through these channels, the message is
    replicated many times, resulting to a multiplier
    effect to the receivers
    • messages conveyed in mass communication
    must be screened prior to public dissemination
    • Example: senatorial candidates engage
    themselves in a pre-election debate on a TV
    network
    • communication within the workplace between and
    among members in order to carry out an organization’s
    objectives and purposes, defining goal-directed
    behavior for efficiency and effectiveness
    • Example: a manager enunciates the latest policy to his
    personnel.
    • communication that occurs in verbal and
    nonverbal ways to promote the
    understanding and goodwill between
    and among cultural communities/nations
    • Example: symposia among Filipinos and
    international students in the MMSU Campus
    • Three forms:
    a. international communication
    b. inter-ethnic communication
    c. contra-cultural communication (MILF vs
    Government)
    • communication that occurs between progressive nation and
    developing societies of the world in order to facilitate the
    total development of individuals and nations
    • Example: UNESCO experts/workers mobilizing communities
    among developing countries to launch educational and
    livelihood project
    Get in Touch
    With Us
    Send us a message or
    visit us
    City of Batac, Ilocos Norte,
    Philippines
    (63) 77-600-0459
    [email protected]

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    www.mmsu.edu.ph

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