EMPOWERMENT

TECHNOLOGY
MODULE
COLLABORATIVE DEVELOPMENT IN ICT CONTENT
COLLABORATION
 We always use this in every group project or classroom activities. We always hear them in
our teachers that good collaboration is a key to success in every group related works.
 Today, in the context of distant-learning and work application, collaboration has become a
vital part of everyday routine- using online tools to reach out to groupmates, using devices
and network to finish a project, and using online meeting platforms to virtually meet and
discuss matters, to name a few.
 Collaboration is defined to be the forces working together to achieve a common goal.

ONLINE COLLABORATION
 an online environment that allows people to work dynamically by creating and generating
content, as well as review and modification visible to others.
 Working together does not necessarily mean you have to be physically together. There are
many online collaboration tools that can help your group “go the distance” and work as if
you already have your own office.

I. COLLABORATIVE DEVELOPMENT

 There are many ways to develop Information and Communications Technology contents.
You can get a team who are either staff or outsource. You can write the contents and design
it yourself or you can hire a copywriter or a designer to do it for you.
 A team of writers, editors, designers, team manager may work together even though they are
located in different areas with the use of collaboration tools.
 Collaboration in the sense when the writers, programmers and designers can easily
get feedback, annotations and approval of the content that they are working

STAGES OF COLLABORATIVE DEVELOPMENT:

1. Planning and Conceptualizing the Content
 Generate content ideas and identify content opportunities based on the target audience. Have
a clear plan of action, persons, responsible, work required time frame and budget. Start with
an outline or draw a mind map of all the sections required, as well as how they link together.
There should be a title/headline, theme and topic, a link to the coverage, number of social
shares earned, and number of linking roots domains earned.
2. Resources
 Find online collaborative tools that you will need for the development of the ICT content,
especially if the team is working from different places. Determine the best platform for your
project.
3. Research for Content
 Identify the current trends, what competitors are doing, what formats are working, popular
authors, and popular topics.
4. Audience Profiling
 Consider the demographics and psycho graphics of your intended audience. One method of
audience profiling is demographics, which defines the population from A to E by
determining the work that they do, where they live, their gender, age, income level, education
level and knowledge level. Psycho graphics is the classification of people according to their
attitudes, aspirations, values, tastes, and other psychological criteria.
5. Copy writing for ICT Projects
 To write the web page of your website, you should be able to express yourself, write
creatively and with passion to promote the advocacy you are promoting. Collect ideas, make
outlines, decide on the message and make your writing interesting and positive.
6. Designing the Layout
 Layout is the arrangement of elements (type, art and graphics. The layout should be easy to
read, functional and organized. Design in good proportions, attractive color, clear font
style/size with white breathing spaces, and columns to make reading easy. Art and Images
will help to hold attention. Use good quality images that are appropriate with the target
audience.
7. Developing and Constructing the ICT Project
 Learn the skill of search engine optimization on how to rank highly with search engines. You
also must understand web page architecture and how you will approach laying out your
content.
8. Curating Content
 Process of gathering information relevant to a particular topic or area of interest. Use alerts to
curate contents and RSS (Really Simple Syndication) feeds.

II. TEAM STRUCTURE

 A project team is a team whose members usually belong to different groups, functions and
are assigned to activities for the same project. A team can be divided into sub- teams
according to need. Usually project teams are only used for a defined period of time.
 Team structure consists of the persons involve in creating the contents of the project.
 Team structures may differ, depending on the organization or type of work involved.

Example of Team Structure:

1. Team Manager or Content Strategist

 Sets the priorities, communicates with the executive team at the same time
contributes/creates content. Keeps the team organized and motivated.
2. Editorial Manager
 Implements the strategy. Maintains an editorial calendar and hires/guides content writers and
content producers (video and audio creators) and designers.
3. Content Curator
 The one who inputs ideas into the organization by searching the Web for any interesting
news, developments and resources, regularly watching and listening for information and
filtering the best material.
4. Content Syndicator
 Do the process of sharing out the content with third-party sites or in social media.
5. Analytics Expert
 Constantly looking at data to determine what is working. Checking whether the content is
meeting the objectives and goals of the site and determining the reaction of the visitors or
viewers.
6. Website Manager
 Organizes and puts the contents onto the website, or uploads it to YouTube, or syndicate
podcast on iTunes. Makes regular updates, monitoring, and assessment to ensure the
website’s functionality and performance.

III. ONLINE COLLABORATIVE TOOLS

Online Collaboration permit a group of people work together in real-time over the
internet for the team to accomplish its goals.

FACEBOOK GROUPS
 Allows you to create a group page that will allow people to communicate ideas and share
interests. Facebook groups are a powerful marketing tool, helping you attract new customers
and engage current ones with exclusive content.
 WORDPRESS
 Is a free and open-source content management system that allows you to create website,
interactive sites and blogs. It gives users interaction to chat, connect, interact and post.
 also offers collaboration in accessing the different files, and how you manage the
roles between the users in website development and project management.
G SUITE/GOOGLE SUITE
 Is a suite of cloud computing, productivity and collaboration tools, software and
products developed by Google. It offers tools such Google Drive, Online Spreadsheets, Word
processing and Storage a suite of best-in-class productivity tools built for teaching and
learning.
MICROSOFT OFFICE ONLINE
 Allow multiple people to work on different office files and even have their own group’s
cloud storage. Microsoft’s Yammer offers companies to have their own social.
WEB PORTAL
A website that contains information from different sources and places them in one location in a
uniform way. It is web- based platform that brings information from diverse sources, like emails,
online forums and search engines, together in a uniform way. E.g. Yahoo!

MULTIMEDIA AND ICT

 Multimedia is a form of communication that combines different content forms such as text,
audio, images, animations, or video into a single presentation, in contrast to traditional mass
media, such as printed material or audio recordings. This means that different computer or
digital information can be represented through audio, video, and animation in addition to
traditional media.
 Multimedia is the field concerned with the computer controlled integration of text, graphics,
drawings, still and moving images (Video), animation, audio, and any other media where
every type of information can be represented, stored, transmitted and processed digitally.
 Multimedia is a media that uses multiple forms of information content and information
processing.

RICH MEDIA CONTENT

Multimedia sometimes called rich media, provide more dynamic elements- in essence,
this is the combination of multimedia and interactivity in an online environment.

 By definition, rich media is any form of content that deviates from normal text and static
images and engages with the end user.
 When it comes to developing content that truly creates an “experience” for the user, it
needs to be interactive, informative, and must make the user feeling they gained
something valuable.
 A great way to accomplish this improved user experience is to create rich media content.
Audio clips, music, video, virtual reality, and flash animation all fall into this example.

CONCEPTS OF MULTIMEDIA

TEXT
 These are characters that are used to create words, sentences, and paragraphs.
 Text is a rich medium that accommodates numerous instructional strategies. It addresses
many of the challenges of instruction in both the academic and corporate environments.
 Where it also uses different font styles, colors, and sizes to set the mood and most especially
the use of a certain text.
Example: MULTIMEDIA MULTIMEDIA MULTIMEDIA MULTIMEDIA multimedia
 GRAPHICS/IMAGE
 A digital representation of non – text information such as drawings, charts, or photographs.
 Graphics make the multimedia application attractive. In many cases people do not like
reading large amount of textual matter on the screen. Therefore, graphics are used more often
than text to explain a concept, large amount of information, and blocks of text.
ANIMATION
 Animation is a process of making a static image look like it is moving. An animation is just a
continuous series of still images that are displayed in a sequence. The animation can be used
effectively for attracting attention. Animation also makes a presentation light and attractive.
 https://www.mockplus.com/blog/post/css-animation-examples
AUDIO
 A multimedia application may require the use of speech, music and sound effects. These are
called audio or sound element of multimedia. Speech is also a perfect way for teaching.
 Audio are of analog and digital types. Analog audio or sound refers to the original sound
signal. Computer stores the sound in digital form. Therefore, the sound used in multimedia
application is digital audio.
 https://www.awwwards.com/websites/sound-audio/
VIDEO
 The term video refers to the moving picture, accompanied by sound such as a picture in
television. Video element of multimedia application gives a lot of information in small
duration of time.
 Digital video is useful in multimedia application for showing real life objects.
 Digital video files can be stored like any other files in the computer and the quality of the
video can still be maintained. The digital video files can be transferred within a computer
network.
 https://www.youtube.com/

MULTIMEDIA CONTENTS

1. Videos: Through video hosting sites, you can take a video and show it to the entire world
(e.g., YouTube).
2. Sound, Music, or Audio: If videos are too much for you, you can always sound. You can
how share your sound bites to the entire world (e.g. Soundcloud).
3. Online games: Game developers now create what is called “browser-based games.” You do
not need to install these games to your computer as they run the most updated web browsers
(e.g., Adventure Quest, Farmville, Candy Crush, Y8, Friv)
4. Online tests: Online survey forms and tests that automatically display the results when
finished (e.g., Online IQ and Personality Tests, Quizlet, Kahoot).
5. Courseware: Online courses that simulate the classroom online (e.g., E-learning Courses
using a Learning Management System).
6. Podcasts: An episodic series of audio or text files streamed online (e.g, Stuff You Should
Know, TED talks, The Starters, Ear Biscuits).
7. Vodcasts: An episodic series of video and streamed online (e.g. Youtube, series, Netflix,
IFlix, HBO Go).

POTENTIALS OF MULTIMEDIA IN IMPACTS OF INTERACTIVE

EDUCATION MULTIMEDIA IN EDUCATION
 Easy Access since Internet is everywhere  It changes the Student and Teacher Roles
 Private and Safe  It increases Motivation and Self-Esteem
 Strong Foundation most especially in  It improves Technical Skills
content creation  It helps in accomplishing of more Complex
 Multimedia are tools to make retention Tasks
skills longer and easier  It promotes more Collaboration with peers
 The flow of information is faster  It Increases the use of outside sources
 And it’s more FUN  It can improve design skills

OTHER USAGE OF MULTUMEDIA

 Computer Based Trainings  Simulation
 Teaching Aids  Virtual Reality
 References  Virtual Surgery
 Entertainment  Information Kiosk

ADVATANGES OF MULTIMEDIA DISADVATANGES OF MULTIMEDIA

 It is very user-friendly. It doesn’t take  Information overload. Because it is so easy
much energy out of the user, in the sense to use, it can contain too much information
that you can sit and watch the presentation, at once.
you can read the text and hear the audio.  It takes time to compile. Even though it is
 It is multi sensorial. It uses a lot of the flexible, it takes time to put the original
user’s senses while making use of draft together.
multimedia, for example hearing, seeing  It can be expensive. Multimedia makes use
and talking. of a wide range of resources, which can
 It is integrated and interactive. All the cost you a large amount of money.
different mediums are integrated through  Too much makes it unpractical. Large files
the digitization process. Interactivity is like video and audio has an effect of the
heightened by the possibility of easy time it takes for your presentation to load.
feedback. Adding too much can mean that you have
 It is flexible. Being digital, this media can to use a larger computer to store the files.
easily be changed to fit different situations
and audiences.
 It can be used for a wide variety of
audiences, ranging from one person to a
whole group.
 In today’s context of digital landscape, Information and communication technologies
(ICT) have become more valuable entity in all aspects of life- oneself, family and friends, as well
as community development.

ADVOCACY

A process of supporting and enabling people to: express their views and concerns, access
information and services, defend and promote their rights and responsibilities.

ICT AS A PLATFORM FOR CHANGE

ICT enabled efforts for content creators, innovators, and game changers to have the
ability to create a substantive social change, ergo; ICT has the power to transform society.

Social change is defined as a way that human interactions and

relationships transform cultural and social institutions over time to have a profound impact
of society. This is an influence being made through ideas, projects and innovations.

ICT allows social entrepreneurs, NGO’s, young leaders and advocates to continuously
connect with the people they wish to empower in a direct and engaging and innovative way. ICT
empowers social businesses, groups, and networks to make a real difference in communities
around the world, securing a better future for the digital generations to come.

Contribution of ICT in the Philippine Context to Campaign Social Change

Throughout recent history, the Philippines has been one of a new nation that
demonstrates unity for a call to action or social change. These campaigns for social change
would have not been successful if it were not for ICT. Here are some historical events in the
Philippines that were made possible through ICT.

THE ROLE OF ICT IN RECENT HISTORY

EDSA (PEOPLE POWER REVOLUTION)
The People Power Revolution lasted from 1983 to 1986. During a radio broadcast of Radyo
Veritas, Cardinal Sin encouraged the Filipinos to help end the regime of then President
Ferdinand Marcos. A major protest took place along EDSA from February 22-25, 1986
involving two million Filipinos from different sectors. These included civilians, political parties,
and the military and religious groups. The radio broadcast helped change the course of history.
Without it, Filipinos would not have been moved into action.
EDSA DOS
This is also known as the 2001 EDSA Revolution, happened during January 17-21,2001. It
was also fueled after 11 prosecutes of then President Joseph Estrada walked out of the
impeachment trial. As a result, the crowd in EDSA grew over the course of a few days through
text brigades. Like the first People Power Revolution, Edsa Dos would not have been successful
without the text brigades.
MILLION PEOPLE MARCH
This is a series of protests that mainly took place in Luneta Park from August 22 to 26, 2013.
There were also several demonstrations that happened around key cities in the Philippines and
some locations overseas. It was to condemn the misuse of the Priority Development Assistance
Fund (PDAF).
A Facebook event entitled "MILLION PEOPLE MARCH TO LUNETA AUGUST 26: SA
ARAW NG MGA BAYANI. PROTESTA ng BAYAN!!!" was created by Arnold Pedrigal and
Bernardo Bernardo using the Power ng Pinoy Facebook page to invite participants to the
protests.
The organizers and promoters of the Million People March also used Change.org as their
medium. Below is a Social Media Posting during the said invitation.
 YOLANDA PEOPLE FINDER
Recent storms in the Philippine history gave birth to the People finder database powered by
Google. During typhoon Yolanda, the People Finder was a vital tool for people across the globe
to track the situation of their relatives. This proved to be successful and is now adapted by more
organizations to help people track relatives during calamity.
These events simply picture how ICT equipped citizens to maximize their efforts for societal
change and transformation. Indeed, ICT has the power to positively affect every aspect of our
lives, our community- the society.

THE CHANGE.ORG PLATFORM

“We empower people everywhere to change the world”
Change.org is dubbed as the “world’s platform for change” where anyone from the
online community can create a petition and ask other to sign it. On Change.org, people
everywhere are starting campaigns, mobilizing supporters, and working with decision makers to
drive solutions and positive change.
During the past, petitions are only done through singing a paper, usually done by a group
asking for signature via travel. Change.org gives access to more people by allowing the online
community to affix their digital signatures on a petition.
Change.org‘s mission is to help people from around the world to create the change they
want to see. For years, Change.org hosted several petition that help solve the following
problems: economic problems, criminal injustice, abuse of human rights, lack of education,
environmental concerns, animal abuse, human health concerns, and world hunger.

Petition starters and supporters Organizations

More than 200 million people in 196 countries Leading organizations are advancing their
are creating change in their communities causes and mobilizing new supporters
Decision makers Media
Decision makers at the highest levels of Journalists are sourcing powerful stories and
government and business are engaging with covering campaigns hundreds of times a day.
their constituents and consumers.

In the Philippine context, here are some moves and initiatives of concerned Filipino
advocates and environmentalists using Change.org as their voice and call to action.

 A Call to Action To Save One of The World's Best Island from Verge of Extinction -
Petition by: Jay Garmino
 #Salary Increase for Medtechs - Petition by: Justice for Medical Technologist
Group/Network
 Malinis na Tubig para sa Lahat - Petition by: Mikaela Louise Patolo

DIGITAL CITIZENSHIP

It is your time to shine but before you proceed in planning your own advocacy and ICT
project for social change, I would like to equip you first with the skills in becoming a responsible
digital citizen. Let us take another adventure with the topic on Digital Citizenship, lifted from
Facebook Philippines’ initiative called We Think Digital.

We Think Digital (from Facebook) is an online and free education portal and platform
designed in helping people and digital citizens to think critically and share thoughtfully online. It
responds to the evolution of the concept of digital literacy: from the skills needed to search for
information online to connecting and engaging with a global community not defined by
geography or by shared cultural understanding.

What is Digital Citizenship & Why Does It Matter?

Digital citizenship is how we navigate our privileges and obligations in this new space.
It is how we decipher and share information we have access to, and most importantly, how we
interact with other people. We all play a part in creating responsible digital citizens and building
a brighter digital future.
 366M new users came online for the first time in 2018
 166M more mobile connections (4.416 billion) in Asia Pacific than there are people
(4.250 billion)
 56% of people surveyed with higher level of news literacy are more likely to say that the
headline is more important in a story in deciding if a story is worth their time

A Digital Citizen has the knowledge and skills to responsibly use the internet and other
digital technologies. A responsible digital citizen protects 3 aspects of life – one’s self, family
and friends and community. This is important because we not only have to be responsible for
ourselves but also for others and our community. This is the skills and attitude we want to have a
better, nurtured and healthy digital landscape.

DIGITAL FOOTPRINTS

BE CAREFUL ABOUT: BE SMART ABOUT:

 What you share.  Sites you visit.
 Where you share.  Emails you open.
 With whom you share.  Links you click.

The reason it’s important to talk about your digital self and getting you thinking about
what you share online is because every time you go on the internet and post something or enter
information, you leave a mark. This forms your Digital Footprints. It is a little like when you
walk on dirt or mud — you can see your footprint and you are leaving tracks behind you.

Digital Footprint is any behavior online that you do will leave a mark and can be
accessible - depending on how you manage that online space. Your digital footprint conforms to
your identity.

All the behaviors you do (i.e. enter, post and share) while you are on the internet forms
your digital identity. Also, take note that a responsible digital citizen practices online
engagement.

WAYS TO PRACTICE POSITIVE ONLINE ENGAGEMENT

1. Know your audience. In real life, your conversation with your friends is different with your
boss or teacher. That's also similar to the online world.
2. Put yourself on his situation. This means that you look at the things based on other's point
of view not always based on yours. Change your perspective.
3. Treat everybody as important. Every opinion is valuable, nothing is more important than
others. Always think of the feelings of other people.
4. Be open. Be open-minded. Don't jump into conclusion. Remember the visual clues that you
don't see. Do I have enough information to come up with a correct conclusion?
5. Be sensitive to your environment - always remember that there are reasons why a person
speaks about something.

Digital citizenship is how we navigate our privileges and obligations in this new space. It is
how we decipher and share information we have access to, and most importantly, how we
interact with other people. - Facebook Philippines
 DEVELOPING AN ICT PROJECT FOR SOCIAL CHANGE

You can make social changes through the use of campaigns too! Campaigns are a work in
an organized and active way toward a particular goal; typically, a political or social one. A
campaign will help you promote and organize your project properly. Today, you will start the
engine as you plan your ICT project campaign. Below is the ICT Project Process Overview that
you need to understand and have a grasp first as you start your own campaign or ICT Project.

SIMPLIFIED ICT PROJECT PROCESS OVERVIEW

1. PLANNING
 Serves as your launching pad in your project. It's important to complete a plan before you
start advocating or developing your project, because, as you will find, each part of the plan
can affect the other process. Planning includes establishing your goals, brand, audience and
envisioning your impact.
Planning involves the following tasks (but not limited to):
 Conceptualizing your project
 Researching on available data about your topic
 Setting deadlines and meetings
 Assigning people to various tasks
 Finding a web or blog host
 Creating a site map for your website
 Listing down all applications that you need including web apps
 Funding (if applicable)
2. DEVELOPMENT
 Involves the actual creation of the website(s); involves the production of images,
infographics, etc.
3. RELEASE AND PROMOTION
 Involves the actual release of the website for public view and promoting it. Promotion
typically starts before the actual release.
4. MAINTENANCE
 Involves responding to feedback of your site visitors and continuing to improve the website.

1. PLANNING
Planning and Conceptualizing an ICT Project for Social Change:

Before starting a project, there will be always a necessary paperwork. This allows experts
to see if your project is doable over the time frame that was given and if it is significant enough
to be made into reality.
A concept paper is a document used to convince a panel of potential funders to help a
product, program, or service becomes a reality.

FIVE ELEMENTS OF A CONCEPT PAPER:

1. Introduction
 Includes your group’s mission and vision and a brief introduction of your project
2. Purpose
 Includes the reasons why this project is worth your group and your sponsor’s time, effort,
and money
3. Description
 Includes all the necessary information about the project.
4. Support
 Contains the budget needed for the project. Some concept papers do not specify any amount
requested from the sponsor.
5. Contact information
 Includes information on how the group can be contacted
 It's imperative to know and set very precisely what caused the problem your advocacy or
project is addressing. You need to have a deeper understanding on the cause. In this manner,
audience profiling, demographics and relevant situations come into picture.

RESEARCH FOR ICT PROJECTS AND AUDIENCE PROFILING

An effective ICT project or advocacy campaign is citizen-initiated and citizen-centered.

Your project should seek to create positive change by drawing attention to a problem and
directing policymakers to a solution. A research for ICT Project includes identifying a local or
regional cause or issue that can be addressed or tackled.

Samples of these advocacies or projects include but are not limited to:
 Antidrug campaigns  Environmental conservation and
 Youth election volunteer action
mobilization  Contemporary ICT issues such as
 Animal welfare and rights cyber bullying, copyright
infringement, green technology, and
Internet addiction

Also you need to understand and have a clear picture of your audience. Who are targets and
agents of change? Audience profiling is the process of defining exactly who your target customer
is by unifying and analyzing consumer buying behaviors across multiple platforms- offline and
online.
PICTURE THIS:
You’re running specials every week on Facebook, discounting your 3-day in-house
nutritional counseling program more than you can afford, but still, no one is buying your
amazing anti-aging weight-loss product. What gives? Is no one interested in losing weight,
lowering their cholesterol and feeling younger? Uh, no. We KNOW that’s not it. It’s probably
because you are ignoring psychographics.

You can only effectively reach your target audience with your advocacy and project
when you understand both their demographics and psychographics as part of audience profiling.
Psychographic information might be your buyer's habits, hobbies, spending habits and
values. Demographics explain “who” your buyer is, while psychographics explain “why” they
buy. Demographic information includes gender, age, income, and marital status – the dry facts.
Psychographics and Demographics form your audience persona – a detailed picture of the
people you work with now, and would like to work with in the future.

2. DEVELOPMENT
Developing and constructing the ICT project:

The foundation of a successful advocacy campaign and ICT project undergoes

development through strategies.

You must choose a campaign strategy that fits your cause and your resources. Your plan
might include public awareness campaigns, media campaigns, and even meetings with decision-
makers. When you are considering your strategy, think about the time frame and the processes
that are already underway.

Identifying the best advocacy strategy…

 To better understand the best strategy that fits your cause, consider these questions:
What are your strengths? Examples might be public support or good access to decision-
makers.
What are your weaknesses? Examples might be lack of funds or little experience of advocacy.
What are the opportunities? Examples might be an election or some other relevant event
coming up.
What are the threats? Examples might be hostility to your campaign in the community, or the
limits of the economic situation.
BASIC STRATEGIES INCLUDE:
 direct communication with decision makers (letters or meetings)
 indirect communication with decision makers (someone else who is influential contacts the
decision-maker)
 building awareness (radio, press, TV public events, email, social media)
 Public pressure (writing letters, public protests, petitions).
 Involve the media.
 Involving the media is a great way to gain public support for your goal. You can reach more
people through radio, television and social media platform than you could ever reach on your
own.
Involve the media…
 Involving the media is a great way to gain public support for your goal. You can reach more
people through radio, television and social media platform than you could ever reach on your
own.
 Take note that we have discussed ICT and media and the platforms over it. Here you can
actually see its essence and purpose.
 You can inform the media about your issue with a press release, or get your friends and
colleagues to discuss the issue on social media.
Build public awareness and support…
 After identifying your audience, it is now your call to gain broad public support for your
issue and cause, as this will help to build pressure on the relevant decision-makers.
 Keeping track of public opinion can also show how effective your advocacy has been. For
example, if you hold a community meeting to discuss the issue, take note of how many
people attend. This is evidence of how much interest there is in the issue.

3. RELEASE AND PROMOTION

Release and Promotion is what we call “Launching” it is what you need to do after you've
designed and built a website, blogs, games, and more, and before you tell the world about your
internet-accomplishments.

After you finish your Website for Social Change Campaign you are now ready to Release
and Promote your Website. But before that, your website must undergo a Pre - Launch Process in
order for its Actual Release to become successful.

Here are the things that we need consider before the Actual Release of your ICT Project
for Social Change:

Choose the right Website Platform - There are a lot Website Platform in creating your
Website, you need to be careful in choosing one. You need to have a Platform that will help you
accomplish your goal because, “No matter what platform you choose, you need to do your
homework before just going with what the mainstream tells you. No gut decisions, only facts”
Choose wise your domain name - you don’t want to have a SCRAP Website Address right. A
catchy and good Domain would be a subject for your Audiences to visit your Website.
Choose your hosting platform - Choosing the right hosting affects SEO (Search Engine
Optimization) aspects like site speed, and it touches on your long-term plans for expansion,
flexibility, and even later redesigns. So just like choosing a domain name, any old hosting
service won’t do. Make sure the option you choose can handle the specifications of your website.
Hosting Site are the one who holds your Website in order to publish it on the Web.
Set a Standard for your Site - These will allow you to set early benchmarks for your new site,
and it will give you a better idea of whether your launch is a success.
Test for Usability - Are the text/contents of your website readable? Does it work in various
browsers? Does it work on mobile? Will the users know what to do upon visiting your site? And
make sure that your website is Friendly - User.
Pick a Day to Launch & Spread the Word - This one may go without saying, but don’t just
launch your website on any old day of the week.

The potential opportunities you’ll get from establishing your social presence are huge. A
successful ICT Project for Social Change could generate a lot of changes and improvement to
our society.

4. MAINTENANCE

The last foundation of your ICT Project for Social Change lies under the process of
Maintenance.

Website Maintenance

 The act of regularly checking your website for issues and mistakes and keeping it updated
and relevant. This should be done on a consistent basis in order to keep your website healthy,
encourage continued traffic growth, and strengthen website’s interactivity.

Why do Websites need Maintenance?

 Regularly updating and maintaining your site is an important role in ensuring that your site is
running at full capacity. Just like cars, websites require maintenance to operate properly.
Properly maintaining your site helps to ensure site security, increase the number of new
visitors, boost returning traffic, and more
 Security, keeping the software or code on your website updated helps to protect and keep it
and your website visitors secured.
 Websites needs Fresh Content. The content on your website should keep your readers coming
back. No one wants to read the same content week after week or be looking at outdated
information about an event that happened 3 months ago. If you’re not updating your website,
you are essentially telling your potential customers that you are not paying attention to your
website.
 How long does Website Maintenance Runs
 The honest answer is that website maintenance can take anything from a few minutes a
month to full-time support. The most important thing is that you have appropriate systems in
place and maintain your website regularly.
 You have now figured out how important and relevant updating your website to maintain its
security and integrity. Keeping updated would lead to a new success.

Content Management System

A content management system, often abbreviated as CMS, is software that helps users
create, manage, and modify content on a website without the need for specialized technical
knowledge.
In simpler language, a content management system is a tool that helps you build a
website without needing to write all the code from scratch (or even know how to code at all).
Instead of building your own system for creating web pages, storing images, and other
functions, the content management system handles all that basic infrastructure stuff for you so
that you can focus on more forward-facing parts of your website.
Beyond websites, you can also find content management systems for other functions –
like document management.
What makes up a Content Management System?

On a more technical level, a content management system is made up of two core parts:

A content management application (CMA) – this is the part that allows you to actually add
and manage content on your site (like you saw above).
A content delivery application (CDA) – this is the back end, behind-the-scenes process that
takes the content you input in the CMA, stores it properly, and makes it visible to your visitors.
Together, the two systems make it easy to maintain your website.

What are the examples of popular Content Management Systems?

 Microsoft Office Project Server - is a project management server solution made by

Microsoft that allows you to view and upload documents.
 Word Press - is a free and open-source content management system written in PHP and
paired with a MySQL or MariaDB database. Features include a plugin architecture and a
template system, referred to within WordPress as Themes.
 PHP is a scripting language that is used to develop web contents.
 MySQL and MariaDB are databases where the different data/information are being
stored.
 Wix.com is an Israeli software company, providing cloud-based web development
services. It allows users to create HTML5 websites and mobile sites through the use of
online drag and drop tools.
 HTML5 is a mark-up language used for structuring and presenting content on the World
Wide Web. It is the fifth and latest major version of HTML that is a World Wide
Web Consortium recommendation.

What Kinds of Websites Can You Build with Those Content Management Systems?

 Static Websites  Social Networks

 Blogs  Online Courses
 E - commerce Stores  Membership Sites
 Forums  Portfolios

Content management systems can contribute to the flexible management of online and offline
platforms such as websites. Here, users can edit content such as texts, images or videos and
publish them. Many systems are not only open source, simplifying content publishing; they come
with a large and helpful community. Use them wisely!

SOCIAL MEDIA BEHAVIORS

As you manage creating, designing, and developing your Advocacy Project through the
medium of Website, there are different kinds of behaviors of people in Social Media. You need
and must know these different behaviors since we do much the content sharing in Social Media
because of the large amount of audiences that we can get in those platforms.

Here are the 12 Social Media Behaviors according to Rebecca Dye, a social media
manager at First Direct. These are the different attitudes/behaviors that we might encounter in
the process of our Advocacy Campaign
 The Ultras – check feeds dozens of times a day. Happily, admit their obsession. (14% of
Facebook users spend at least 2 hours a day on the network)
 The Deniers – social media do not control their lives, but gets anxious when unable to access
networks. (20% of Facebook users would feel anxious or isolated if they had to deactivate
their accounts.
 The Virgins – taking first tentative steps in social media (19% of British people don’t use
any social networks)
 The Peacocks – popularity contest, high numbers of followers, fans, likes and retweets. (1
out of 10 Twitter users want more followers than friends.)
 The Lurkers – hiding in the shadows of cyberspace. Watches what others are saying, but
rarely (if ever) participate themselves. (45% of Facebook users described themselves as
“observers”)
 The Ranters – mock and mid in face-to-face conversations. Highly opinionated online.
 The Changelings – adopt completely new personality online so no one knows their real
identities.
 The Ghosts – create anonymous profiles, for fear of giving out personal information to
strangers.
 The Informers – seek admiration by being the first to share the latest trends with audiences.
 The Approval Seekers – constantly check feeds and timelines after posting. Worry until
people respond.
 The Quizzers – asking questions allow them to start conversations.
 The Dippers – access their pages infrequently, often going days, of even weeks without
posting.

Don’t use social media to impress people, use it to inspire people.

TERMS THAT WE NEED TO UNDERSTAND

Website Statistics
Are log files that measure the behaviour of visitors and track details of your website, this Web
Statistics will help you in managing and improving your website, in order to cater the different
needs of the audience. These are the records that can help you track and trace who and how
many users visited, shared, and most especially how many people were reached by your
Advocacy Project through the medium of website.
Website Analytics
The collection, reporting, and analysis of website data. The focus is on identifying measures
based on your organizational and user goals and using the website data to determine the success
or failure of those goals and to drive strategy and improve the user's experience.
Web Traffic
The amount of data sent and received by visitors to a website.
Website Hit
HIT actually refers to the number of files downloaded on your site, this could include photos,
graphics, files, and more.

Here is an example of a Page Statistics in your Facebook Platform:

In your Facebook page, a summary of the statistics will appear on the right side of your
cover photo:

Definition of Terms on your Facebook Statistics

Overview– contains the summary of statistics about your page
Reach: Organic – your posts seen through the page’s wall, shares by users, and the news feed
Reach: Paid – your posts seen through paid ads
Post Clicks – number of clicks done to your posts
Likes, Comments, and Shares – actual interaction done by your audience either through liking
the post, commenting on it, or sharing it on their walls
Likes– contains the statistics about the trend of page likes
Reach– contains information about the number of people who was reached by your post
Visits– contains data of the number of times your page tabs (like the Timeline) are visited
Post– contains data showing when (day and time) you site visitors visit your site
People– contains statistics about your audience’s demographics (age, location, gender, language,
and country). It is also includes demographics about the people you have reached and engaged
with.
Demographics refers to the statistics characterizing human population usually divided by age,
gender, income, location, and language.

Importance of Website Analytics and Statistics

1. Get to Know Your Visitors Well and Enhance User Experience

When you know who your site visitors are by their age, gender, geographic location, interest
topics, etc., you can take proper measures to enhance their user experience. Similarly, when you
learn about the technology (device, operating system, and browsers) they’re using to browse
your site, you can test your site’s compatibility with those technologies and make necessary
improvements.

2. Learn how your visitors find you

Site visitors tend to come from a hodgepodge of different sources. If someone’s written an
article featuring your company, you might get readers clicking through from that article to your
site. If you’re active on social media, and you’ve got a loyal base of followers who always share
and comment on your posts, their friends might get curious, and access your website to see what
it’s all about.

It’s important to know the rough breakdown of how these different channels contribute to
your traffic this way, you can identify what to focus your efforts on and refine your strategy.

3. Understand how visitors interact with your site

Once you know who your visitors are, and where they come from, the next goal is to figure
out how they’re interacting with your site. What are the things that they do whenever they visit
your page. And how they behave whenever they interact with your website.

4. Identify your best performing content

The question is, how do you identify your best performing content, and figure out which articles
are bringing you the bulk of your traffic? If you post your articles on Facebook, you can
obviously look at the number of Comments and Shares you get on your articles.

5. Constantly improves your website functionality

Web analytics and statistics helps you improve and enhance your website’s functional properties,
in this term it will help you easily recognize the problems that you need to solve in your website,
it will also help you in tracking different bugs that runs on its system. Overall it will enhance
users’ interactivity and facilitate a richer user’s experience.

Website Publication
 Web publishing, or "online publishing”, is the process of publishing content on the
Internet. It includes creating and uploading websites, updating web pages, and posting blogs
online. The published content may include text, images, videos, and other types of media.

FACTORS THAT WILL HELP YOUR WEBSITE BECOME A SUCCESSFUL ONE

 Clearly define your Goals- While we should always start a web or marketing project with
goals, we need to consider both ourselves and the user with our website. You should define
goals not only for your organization but also for the users. If the goals don’t align, then you’ll
likely have a problem and won’t able to deliver the experience your audience seeks.
 Earn the Trust of your Audience- You should be clear and transparent in what you are
offering and what you want your audience to do. Know what motivates them and what you’re
strong at. Leverage that, use that to earn their trust. Your website must contain emotional and
credibility connections to earn their trust.
 Find ways to Stand Out- Differentiation is the Key.
 Focus on Usability and User Experience- Make it easy for your audience to get to the
content they want. If you’re a viral video website, land users on video pages. If you have
products or services, make sure that users can get to the desired page with the fewest clicks
possible.
 Make Sure Your Website Works All the Time- Uptime is often all we think about when it
comes to making sure our websites work. However, you may not notice issues like
commands not working, buttons not working, a browser-specific bug, or mobile experience
issue without the right protocols in place.
 Increase Security Measures- Your users wants to feel safe whenever they are on your
platform. You must constantly increase security measures in order to protect each of their
information. Always remember that security is a MUST in the online world.
 Listen and Learn Continuously - DON’T ASSUME. Don’t let your website be a static
place that has a different management philosophy. Listen to your target audience and users
thus you will learn. Be active in seeking feedback and ways to improve so your website is an
asset that grows and evolves over time.

While most of the aspects that lead to a successful website tie into user experience and your
brand, it is important to understand and leverage technology, insights, and feedback to optimize
and refine your site over time.

WHY DO YOU NEED TO UPDATE YOUR WEBSITE?

By regularly updating your website, you can help prevent security threats to your website,
increase traffic and conversion with updated content, and provide a user-friendly experience
using the latest web technologies such as responsive web design.

 Visual Appeal - When people visit your site, they see it as a reflection of your organization.
If your site looks professional and is loaded with useful information readers will see you as
an authority and expert.
 Responsive and Mobile Friendly - It is now considered the common practice to make a
website mobile-friendly (responsive design). Responsive Web Design is a collection of
techniques that allow a website to flex and adapt to the size of the screen it’s being viewed
on. Someone opening your site on a small smartphone could be shown on the same site as the
person opening it on their laptop.
 Content - The first impression of your website would be the overall layout, but the reader is
visiting your website because they are looking for useful information
 Provide easy Navigation - When we talk about user experience, we are referring to the
totality of visitors’ experience with your site—more than just how it looks, user experience
includes how easy your site is to use, how fast it is, how easy it is to find information and
how little friction there is when visitors try to complete whatever action it is they’re trying to
complete.
 Reduce the risk of getting hacked - Stories of websites and social media feed getting
hacked are becoming more and more frequent. Security flaws can rear their ugly heads on
any website, new or old, but the likelihood of security flaws affecting an older website is
much greater as it relies on older less secure coding and technology.

In summary, the above information highlights the most important and most common
signs to look out for when you want to know if your site is becoming “old hat”. But there may be
other signals that you need a website update to boost the effectiveness of your Advocacy
Website.

SUSTAINING AN ICT PROJECT FOR SOCIAL CHANGE

What are the factors in Updating an ICT Project for Social Change?
Here are the things you should put in mind in Updating an ICT Project for Social Change
 Analyze comments and recommendations.
 Developers must also opt to study and include the comments given by the users and
visitors.
 Developers should agree on which website element and values will be applied.
 Discuss to your member how the page contents and designs will be implemented.
 Developers should carefully examine the page content.
 Perform changes in the ICT Project.
 Publish the different changes made.
 Monitor Accessibility traffic.

MONITORING THE SOCIAL IMPACTS OF THE ICT PROJECT FOR SOCIAL

CHANGE
Social Impact
Is about telling the story of changes we bring to people’s lives and organization. Thus Advocacy
Project inspire others to move and make an act for the betterment of the society.
Economic Growth
It enables larger coverage to boost economic sustainability and development.
Political Growth
ICT Project for social change causes transparency, government accountability, and reducing
corruption.

DISADVANTAGES OF ICT:
In various aspects, ICT and the different technological races brought us comfort and
convenience. However aside from those successes are the downfalls of other users.
Cybercrimes are the illegal acts done through the use of the Internet. Many users were
influenced to promote change in using the internet but some of them were harmed by the bad
effects of the Internet thus they started committing different bad acts since they were being
benefited even in these wrong doings. Here are some of the disadvantages of ICT that affects
how the users will behave upon the usage of different technology:
 Spoofing/Phishing – Spoofing attack is when a malicious party impersonates another device
or user on a network in order to launch attacks against network hosts, steal data, spread
malware or bypass access controls. There are several different types of spoofing attacks that
malicious parties can use to accomplish this. Phishing is the attempt to acquire sensitive
information such as usernames, passwords, and credit card details (and sometimes, indirectly,
money), often for malicious reasons, by masquerading as a trustworthy entity in an electronic
communication.
 Extortion – also called as blackmail, the act of using the Internet to threaten or damage
someone’s reputation to extort money or anything else of value.
 Accessing stored Communication – it is also called as hacking; the act of obtaining
unauthorized access to data from a computer network.
 Sports Betting – the act of wagering on any sports even over the Internet. In some counties,
gambling (including sports betting) is illegal even if you are doing it over the Internet.

 Non – Delivery of Merchandise – the act of devising a scheme wherein a culprit post an
item or service for sale on the internet and once the transactions have been done, it does not
really give the item or service.
 Electronic Harassment – is the act of anonymously using the Internet to harass, abuse,
threaten, or annoy other people. This is also an act of cyberbullying, however, because the
culprit is anonymous, it is hard to detect who is the bully.
 Child Pornography – Using the Internet to transmit child pornography. Child pornography
is distributed nowadays mainly through the Internet. Child pornography are produced not
only on a professional scale by commercial providers, but also privately using victims from
the producer’s own environment, from the exploitation of children by clients of child
prostitutes. Child pornography is sold over commercial websites and also exchanged in
closed groups or via peer-to-peer networks. Criminal groups also use the Internet to make big
money selling child pornography.
 Prostitution – the act of using the internet to engage in prostitution and trafficking.
Persuading, inducing, enticing, or coercing any individual to travel in interstate commerce to
engage in prostitution. The internet has become one of the preferred methods of
communication for prostitution, as clients and prostitutes are less vulnerable to arrest or
assault and for its convenience
 Drug Trafficking - Delivering, distributing, or dispensing a controlled substance by means
of the Internet. Darknet markets are used to buy and sell recreational drugs online. Some
drug traffickers use encrypted messaging tools to communicate with drug mules. The dark
web site Silk Road was a major online marketplace for drugs before it was shut down by law
enforcement (then reopened under new management, and then shut down by law
enforcement again).
 Criminal Copyright Infringement - Criminal Copyright Infringement, the act of piracy
mainly for financial gain. In late 2014, the number one pirate website, The PirateBay, was
raided for the second time due to years of pirating movies, music, games, books, and other
software. These kinds of websites earn money through advertising.

GENERALIZATION

Sustaining an ICT Project for Social Change boost the development of several conditions
necessary for the sustainability of such initiatives: appropriate purpose of the project, appropriate
content that would lead and inspire others, the need for a local catalyst, and an appropriate view
of ICT within the project. Sustainability means we cannot continue using current levels of
resources as this will not leave enough for future generations. We need to keep on evolving.

ICT has become an integral and accepted part of everyday life for many people. ICT is
increasing in importance in people’s daily lives and it is expected that this trend will continue not
only now but until the next generations, to the extent that ICT literacy will become a functional
requirement for people’s work, social, and personal lives, however these good practices can be
compromised and become dangerous to oneself and others. We users must use the power that
ICT gives us in a proper and appropriate way, we must not let this power abduct us to commit
different unlawful acts that would harm others. Always remember to use your knowledge and
power the best way possible.