Unit V Notes
Unit V Notes
◾ product catalog, enabling one to manage catalogs of products and services and access pricing
information.
◾ asset management, permitting one to track the different financial products customers have
purchased; and
◾ data quality management, which ensures that customer, product, and pricing data are available,
valid, and free of duplicates.
In the CRM domain alone, the private banker can find a wealth of programming products to serve his
or her requirements, particularly routines valuable in sales automation; for instance,
◾ collateral management, which provides a valuable repository for the most recent versions of sales
and marketing information
◾ list management, assisting the private banker in customer leads, contact information, and business
handling; and
◾ marketing analytics, which permits studying the impact of marketing campaigns, determining those
activities generating the most revenue, and measuring the results of marketing spending.
Software, however, is only a high-power tool. The key ingredient is personality traits. If the personal
banker does not have the personality, training, and drive to gain the customer’s confidence, and if he
or she is bothered by the customer’s visits and queries, then no matter how rich the OnDemand
software is, it would not close the gap. As Demosthenes, the ancient Greek orator, said over 2,300
years ago, in business what counts is confidence, and confidence is built by:
◾ On growth policies: “Be brave to scare Chase,* but not so brave to scare me.”
◾ On facing challenges and coping with them: “If we do not have troubles, we would not have any
high-priced people around to solve them.”
This is one of the best examples of the change brought about by the cloud and its positive aftereffects.
Online software, which is ready for use, is a great help in promoting leadership based on
fundamentals. Lee Iacocca’s business philosophy was that all business operations can be reduced to
three words:
◾ people,
◾ products, and
◾ profits.
◾ evaluating careers.
Every asset manager must establish, follow, and steadily recalibrate an asset allocation strategy. He or
she also needs state-of-the-art tools to support his or her research and decision, as well as provide
steady position management capabilities. Networks, databases, computing engines, and software are
second in importance only to skills, but at the same time, asset management firms have to watch their
cost base—hence the interest in onDemand software. Here is a short list of programming routines
available in the cloud:
◾ Asset allocation permits the determination of optimal allocation of assets to achieve targeted
investment goals. Stocks of different countries, bonds in different currencies, and money market
instruments are covered.
◾ Bond systems are designed to help in managing and evaluating risks for debt instruments, options,
and futures based on a spot yield curve.
◾ Equity systems cover individual stock and stock market indices, allowing one to screen issues
following investors’ objectives.
◾ Forex systems support currency exchange and other functions, like currency options trading,
hedging of forex exposure, and foreign exchange forecasting.
Figure. Building blocks of a basic assets management function
A simple schema of a typical asset management system is shown in Figure One of the value-added
building blocks that allows the assets manager to experiment with reordering investment plans for his
or her assets. The processing of order and contract data is the work of the back office and the cloud’s
offers of onDemand software include:
◾ balance sheets,
Fund distribution by country, currency, and commodity-based on expected risk and return, as well as
investment restrictions in each market, is assisted by onDemand programs such as:
◾ asset analyzer, assessing the efficiency of the present portfolio and recommending likely
improvements.
◾ market trend analyzer, able to evaluate the global stock, bond, and currency exchange markets from
various angles.
◾ basic information provider, which gives for equities the beta coefficient (sensitivity to index),
dividend yield, price/earnings, and other issues critical in each market; and
◾ experimental allocator, enabling the user to simulate likely results from plans for allocating assets
based on individually specified rates of return or indices.
Value-added software will support interest rate and exchange rate projections for each market, as well
as trends in credit risk, market risk, and political risk.
Programming products are also necessary for currency exchange risk, which is a critical issue in the
global market. Forex market rates can be estimated, by employing purchasing power parties. In the
case of simultaneous investment in foreign-currency-denominated bonds and stocks, the system must
provide the assets manager with necessary information to help decide on crucial ratios to hedge
investments, for instance, between:
◾ manage uncertainty,
◾ control risks,
◾ observe limits,
An integral part of this challenge is how to better communicate with, inspire, and guide professionals
to create a more highly motivating work environment. Senior management has a significant role to
play in this effort because it is part of the relationship between innovation, motivation, change, and
uncertainty that haunts all financial (and many other) organizations. To provide the appropriate
guidance, the board and CEO must be able to answer for themselves and their employees questions
such as:
◾ What will the asset management business model look like in five years?
◾ What activities should each asset manager see as his or her core competencies?
◾ What level of technology investment and associated skill will be required to support the business?
◾ How much onDemand software should be bought to avoid delays and unnecessary costs in
implementation?
Senior management will also be wise to examine and find by itself that long and complex
programming routines are not only very costly and time-consuming but also failing to satisfy end-user
demands. Several reasons lie behind this statement, some of which have been already brought to the
reader’s attention in connection to legacy programs:
◾ lack of a customer-centric view that characterized old solutions but today is antibusiness
◾ focus on plugging the gaps rather than delivering a streamlined business functionality that provides a
competitive edge
◾ inability to adopt a holistic, proactive core systems strategy that satisfies the shifting asset
management objectives
◾ the still present batch processing, which handicaps decision-making in trading and fund
management.
All these reasons caution against the use of legacy technology in banking. Not only is onDemand
software cost-effective, but a recent survey in Western Europe pointed out, four-fifths of the
participating institutions were not satisfied with their core banking systems.
Chapter 9: Criteria of Success in Asset Management Technology
There are two ways of measuring success or failure. The one most favored by managers, investors,
and bankers is to look at profit figures. The other is to account for and evaluate not just one but
several factors behind profits, such as skills, products, and the market, with technology the next in
line. As far as the asset management business is concerned, there are also other top performance
indicators to account for:
Behind all these indicators lie reputation, human capital, customer handholding, prestige, opportunity
analysis, and the fine print of risk control in financial transactions.
◾ a comprehensive banking functionality for wealth managers and account managers covering
portfolio valuation, information positions, online messaging, and account statements.
◾ creditworthiness evaluations for debt instruments (a higher level), requiring credit exposure
computation, limits specification and monitoring, and netting agreements.
◾ other necessary routines including collateral handling, such as the calculation and updating of
collateral requirements, the revaluation of positions coupled with real-time feeds, trade/custodian
reconciliation, and rehypothecation.
Browser-based position management applications must be deployed portfolio-wide, to provide
comprehensive real-time risk measurement by account, product type, topology, and institution-wide
basis. Equally important is marketing management facilitating demographic and other segmentations,
activity tracking, and database mining for personalized processing.
Middleware facilities are also necessary, integrating a variety of front desk and back office operations.
Both administrative chores and CRM marketing routines are offered in the cloud by different vendors,
and they increasingly feature value added enhancements. For example, Google AdWords:
◾ helps track the success of their online ad spending by tracing which ads and keywords generate leads
and opportunities.
Also available on demand are asset management dashboards, and software supporting campaign
management that assists in planning marketing chores, managing a variety of online and offline
initiatives and campaigns, and analyzing the performance of these different initiatives.