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Origins and Philippine Context

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jonelyn.ampoloquio
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15 views13 pages

Origins and Philippine Context

Uploaded by

jonelyn.ampoloquio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Origins and

Philippine Context
Learning Outcomes:

1.Trace the origins of Philippine Popular


Culture
2.Idenitfy popular Culture in Philippine
context.
Popular Culture
Popular culture (or pop culture) refers in general to the
traditions and material culture of a particular society. In
the modern world, pop culture refers to cultural products
such as music, art, literature, fashion, dance, film,
cyberculture, television, and radio that are consumed by
the majority of a society's population.
What are the Philippine
culture?
In his book entitled Revaluation: Essays on
Philippine Literature, Theatre and Popular Culture
(1984), Bienvenido Lumbera traced the origins of
popular culture in the Philippines back to the
Spanish Colonial era. The colonizers were on a
mission to win the hearts of the Filipino natives
or Indios, thus they began introducing plays and
literature to the public
The children of the rich natives were also taught of
the Christian and European traditions. The became
essential instruments "in bringing into the
vernacular, literary forms that were to be vehicles
for the "pacification" of the natives".
Popular culture was introduced by the colonizer to
endorse the interests of the Church and State,
replacing the native culture with its various forms
of popular theatre and literature such as the
pasyon, sinakulo, korido, komedya and awit took
flight
The mediums introduced by the
Spaniards were used to actively promote
the propaganda movement to expose the
unjust treatment of the government
officials and the friars. For example,
Marcelo H. del Pilar’s work “Aba Ginoong
Barya” was a parody of the prayer “Aba,
Ginoong Maria”, detailing the abuses of
the Spanish friars.
In arrival of Americans, they brought about a popular culture
that had a more liberal approach than their European
counterparts. Americans also introduced an educational
system that allowed access to natives from all walks of life,
stark comparison to the Spanish system where only the elites
were given privilege to learn the colonial language.

Popular culture was beginning to take the route of capitalism.


Popular culture became tailored to what appealed to the mass
market, rather than for artistic purposes.
Why do Filipinos serve the delicious
hamon on Christmas but not so much
on regular days of the year?
Why do Filipinos love buying branded
merchandise like Levi’s or Nike over locally-
produced ones?
Philippine Popular Culture can trace its roots back to the colonial period and has
evolved in many ways since. The multiple sources of influence has shaped the way
Filipinos behave, even at the present time. There is so much more potential to
Philippine popular culture whenn we break it down to its social, political and economic
aspect. Simply put, according to Lumbera, "Popular culture is power, and whoever
wields it to manipulate minds is likely to find its literary and technological machinery
turned against him when the minds it has manipulated discover its potency as a political
weapon."

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