Selling Policies and Seller
Code of Conduct
All sellers are expected to adhere to the following policies when listing
products on Amazon. Seller offenses and prohibited content can result in
suspension of your Amazon account.
Seller code of conduct
This policy requires that sellers act fairly and honestly on Amazon to
ensure a safe buying and selling experience. All sellers must:
Provide accurate information to Amazon and our customers at all
times
Act fairly and not misuse Amazon’s features or services
Not attempt to damage or abuse another Seller, their listings or
ratings
Not attempt to influence customers’ ratings, feedback, and reviews
Not send unsolicited or inappropriate communications
Not contact customers except through Buyer-Seller Messaging
Not attempt to circumvent the Amazon sales process
Not operate more than one Selling on Amazon account without
permission by Amazon
Violating the Code of Conduct or any other Amazon policies may result in
actions against your account, such as cancellation of listings, suspension
or forfeiture of payments, and removal of selling privileges. More details
about these policies are below.
Accurate Information
You must provide accurate information to Amazon and our customers, and
update the information if it changes. For example, this means that you must
use a business name that accurately identifies your business and list your
products in the correct category.
Acting Fairly
You must act fairly and lawfully and may not misuse any service provided
by Amazon. Examples of unfair activities include:
Providing misleading or inappropriate information to Amazon or our
customers, such as by creating multiple detail pages for the same
product or posting offensive product images
Manipulating sales rank (such as by accepting fake orders or orders
that you have paid for) or making claims about sales rank in product
titles or descriptions
Attempting to increase the price of a product after an order is
confirmed
Artificially inflating web traffic (using bots or paying for clicks, for
example)
Attempting to damage another Seller, their listings or ratings
Allowing other people to act on your behalf in a way that violates
Amazon’s policies or your agreement with Amazon
Ratings, Feedback, and Reviews
You may not attempt to influence or inflate customers’ ratings, feedback,
and reviews. You may request feedback and reviews from your own
customers in a neutral manner, but may not:
Pay for or offer an incentive (such as coupons or free products) in
exchange for providing or removing feedback or reviews
Ask customers to write only positive reviews or ask them to remove
or change a review
Solicit reviews only from customers who had a positive experience
Review your own products or a competitors’ products
Communications
You may not send unsolicited or inappropriate messages. All
communications to customers must be sent through Buyer-Seller
Messaging and be necessary for fulfilling the order or providing customer
services. Marketing communications are prohibited.
Customer Information
If you receive customer information such as addresses or phone numbers
to fulfill orders, you may use that information only to fulfill orders and must
delete it after the order has been processed. You may not use customer
information to contact customers (except through Buyer-Seller Messaging)
or share it with any third-party.
Circumventing the Sales Process
You may not attempt to circumvent the Amazon sales process or divert
Amazon customers to another website. This means that you may not
provide links or messages that prompt users to visit any external website or
complete a transaction elsewhere.
Multiple Selling on Amazon Accounts
You may not operate multiple Selling on Amazon accounts unless you have
received permission from Amazon and have a legitimate business need for
more than one account. Read more about the requirements for operating
more than one account on Multiple Selling on Amazon accounts.
Filing Infringement Notices as an Agent or Brand Protection
Agency
Amazon understands that many brands may choose to have brand
protection agencies or agents report intellectual property infringement on
their behalf and accepts submissions from authorized agents. However,
Amazon does not permit individuals with active selling accounts to file
infringement notices as an agent of a brand when the filing of those notices
could benefit their own selling account (through removing competing
listings, for example). Any sellers filing notices as an agent to benefit their
own status as a seller may have their selling account terminated.
Selling Policies and Seller Code of
Conduct
Category, product, and listing restrictions
Product detail page rules
Prohibited seller activities and actions
Prohibited Content
Condition guidelines
Drop Shipping Policy
ASIN creation policy
Supply Chain Standards
Standards for Brands Selling in the Amazon Store
Imaging and Video Services Terms and Conditions
Japanese Consumption Tax
