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    Chapter 1. Data Analytics Thinking

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    randy ahmad basyir

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    © All Rights Reserved
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    Chapter 1. Data Analytics Thinking

    Uploaded by

    randy ahmad basyir
    16 views15 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    16 views15 pages

    Chapter 1. Data Analytics Thinking

    Uploaded by

    randy ahmad basyir

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 15

    Logistics Business Analytics

    (ILI2H3)

    Chapter 1.
    Data-Analytic
    Thinking
    Logistics Engieering
    Telkom University
    Program Learning Outcome
    Menguasai pengetahuan dan teknologi terbaru dan
    terkini sesuai kebutuhan serta prinsip dan isu terkini
    dalam bidang ekonomi, sosial, ekologi secara umum

    Mampu menerapkan pengetahuan matematika, sains,


    prinsip-prinsip rekayasa, dan teknologi informasi yang
    diperlukan untuk menyelesaikan masalah rekayasa
    pada Sistem Logistik

    Mampu memilih dan memberdayakan sumber daya,


    dan memanfaatkan perangkat perancangan dan
    analisis rekayasa berbasis teknologi informasi dan
    komputasi yang sesuai untuk melakukan aktivitas
    rekayasa Sistem Logistik

    Mampu merencanakan tugas, bekerja efektif secara


    mandiri dan bekerja sama dalam kelompok lintas
    disiplin dan budaya dan berorientasi pada tujuan 2
    Course Learning Outcome
    Mahasiswa mampu menjelaskan fenomena
    keberlimpahan data dan urgensi pemanfaatannya,
    serta pendekatan-pendekatan yang digunakan
    untuk membantu pengambilan keputusan

    Mahasiswa mampu menerapkan konsep ekstraksi,


    prapemrosesan, eksplorasi, dan visualisasi data

    Mahasiswa mampu menerapkan konsep regresi,


    klasifikasi, dan klasterisasi sederhana, serta
    melakukan validasi model

    Mahasiswa mampu menggunakan bahasa


    pemrograman python untuk melakukan analitik data
    terstruktur

    Mahasiswa mampu bekerja dan berkontribusi secara


    efektif dalam tim dalam pembuatan program analitik
    data
    • With vast amounts of data now
    available, companies in almost
    every industry are focused on
    Introduction exploiting data for competitive
    advantage

    • On the other hand, there are


    • Data is created constantly, and at challenges in exploiting the data to
    an ever-increasing rate. transform business, government,
    science, and everyday life.
    • Mobile phones, social media,
    imaging technologies to determine • Companies will need new data
    a medical diagnosis—all these and architectures and analytic
    more create new data that needs to sandboxes, new tools, new
    be stored and processed in real analytical methods, and an
    time integration of multiple skills into
    the new role of the data expert.

    4
    Big Data: volume,
    variety, and velocity
    Characteristics

    Volume Variety Velocity


    Huge volume of data: Complexity of data Speed of new data
    Rather than thousands or types and structures: creation and growth:
    millions of rows, Big Data Big Data reflects the Big Data can describe
    can be billions of rows variety of new data high velocity data, with
    and millions of columns sources, formats, rapid data ingestion
    and structures. and near real time
    analysis

    7
    The New Roles
    • Data-driven decision-making
    (DDD) refers to the practice of
    basing decisions on the
    analysis of data, rather than
    purely on intuition
    • Data science involves Data
    principles, processes, and Framework
    techniques for understanding
    phenomena via the
    (automated) analysis of data
    • Data engineering and
    processing deals with build,
    maintain, and process the
    organization’s data pipeline
    systems
    Predicting Churn
    Customer
    MegaTelCo, one of the largest
    telecommunication firms in the US, has a major
    problem with customer retention in their
    wireless business. Customers switching from one
    company to another is called churn, and it is
    expensive all around: one company must spend
    on incentives to attract a customer while
    another company loses revenue when the
    customer departs.

    How should MegaTelCo choose a set of


    customers to receive their offer in order to best
    reduce churn for a particular incentive budget?

    11
    DHL Data
    Analytics
    Video
    Data Analytics
    in Cargo
    Distribution
    Data-analytic
    Thinking
    Data-driven analytic thinking
    encompasses principles,
    processes, and techniques for
    understanding business
    through data analytics
    Thanks!

    15

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