ALAGAPPA UNIVERSITY, KARAIKUDI

SYLLABUS UNDER CBCS PATTERN FOR AFFILIATED COLLEGES

WITH EFFECT FROM THE ACADEMIC YEAR 2022-23 ONWARDS
BBA
Programme Structure

Sem. Part Course Courses Title of the Paper T/P Credits Hours\ Max. Marks
Code Week
Int. Ext. Total
I 2211T T/OL Tamil/Other Languages-I T 3 6 25 75 100
II 712CE E Communicative English -I T 3 6 25 75 100
I
22BBA1C1 CC Financial Accounting T 5 5 25 75 100
III 22BBA1C2 CC Managerial Economics T 4 4 25 75 100
- AL-IA Computer Science/ History/
T 5 5 25 75 100
English / Tamil/Commerce
IV 22BVE1 SEC -I Value Education T 2 2 25 75 100
- - Library - 2 - - -
Total 22 30 150 450 600
I 2221T T/OLTamil / Other Languages-II T 3 6 25 75 100
II 722CE E Communicative English-II T 3 6 25 75 100
22BBA2C1 CC Cost Accounting T 5 5 25 75 100
II III 22BBA2C2 CC Business Correspondence T 4 4 25 75 100
- AL-IB
Computer Science/ History/
T 5 5 25 75 100
English / Tamil/Commerce
IV 22BES2 SEC -II Environmental Studies T 2 2 25 75 100
Naan Mudhalvan Language Proficiency for - 2 2 25 75 100
Course Employability(Effective English)
Total 24 30 175 525 700
I 2231T T/OL Tamil/ Other Languages-III T 3 6 25 75 100
II 2232E E English for Enrichment – I T 3 6 25 75 100
22BBA3C1 CC Business Statistics T 5 5 25 75 100
III 22BBA3C2 CC Principles of Management T 4 4 25 75 100
III - AL-IIA Computer Science/ History/
T 5 5 25 75 100
English / Tamil/Commerce
22BE3 SEC-III Entrepreneurship T 2 2 25 75 100
- Adipadai Tamil/
IV NME-I Advance Tamil/
T 2 2 25 75 100
IT skills for Employment /
MOOC’S
Total 24 30 175 525 700
I 2241T T/OL Tamil / Other Languages-II T 3 6 25 75 100
II 2242E E English for Enrichment–II T 3 6 25 75 100
22BBA4C1 CC Business Mathematics T 5 5 25 75 100
22BBA4C2 CC Computer Application in
III T 4 4 25 75 100
Business
IV 22BBA4IV/ CC Industry Visit Report /
T 2 2 25 75 100
22BBA4MP Mini Project
- AL-IIB Computer Science/ History/
T 5 5 25 75 100
English / Tamil/Commerce
IV - Adipadai Tamil/
NME-II Advance Tamil/ T
2 2 25 75 100
Small Business Management /
MOOC’S
 Naan Mudhalvan Digital Skills for Employability – T 2 3 25 75 100
Course (Microsoft-Office Fundamentals)
Total 26 30 200 600 800
22BBA5C1 CC Production and Operations
T 4 6 25 75 100
Management
V III 22BBA5C2 CC Organizational Behaviour T 5 6 25 75 100
22BBA5C3 CC Human Resource Management. T 5 5 25 75 100
22BBA5C4 CC Marketing Management. T 5 5 25 75 100
22BBA5C5 CC Research Methodology. T 5 5 25 75 100
IV - others Library/Yoga etc., - - 3 - - -
Total 24 30 125 375 500
III 22BBA6I DSE Internship - 24 26 150 250 400
Naan Mudhalvan Digital Banking, Logistic and
IV Course Audit Essential for
- 2 4 25 75 100
Employability (Mutual funds*/
Income Tax**, GST**)
Total 26 30 130 325 500
VI (Or)
Students have to select any four Theory Papers from the following.
22BBA6E1 Investment Management T 6 6 25 75 100
22BBA6E2 Management Accounting T 6 6 25 75 100
III 22BBA6E3 DSE Business Law T 6 6 25 75 100
22BBA6E4 Tourism Management. T 6 6 25 75 100
22BBA6E5 Financial Management T 6 6 25 75 100
22BBA6E6 Service Marketing T 6 6 25 75 100
IV - others Library/ Yoga etc., 2
Naan Mudhalvan Digital Banking, Logistic and
Course Audit Essential for
- 2 4 25 75 100
Employability (Mutual funds*/
Income Tax**, GST**)
Total 26 30 125 375 500
(Or)
Students have to select any three Theory Papers from the following and the Project paper is
compulsory.(3 theory +1 Project)
III 22BBA6PR Project 6 8 25 75 100
22BBA6E1 Investment Management T 6 6 25 75 100
22BBA6E2 DSE Management Accounting. T 6 6 25 75 100
22BBA6E3 Business Law T 6 6 25 75 100
22BBA6E4 Tourism Management T 6 6 25 75 100
22BBA6E5 Financial Management T 6 6 25 75 100
22BBA6E6 Service Marketing T 6 6 25 75 100
IV Naan Mudhalvan Digital Banking, Logistic and
Course Audit Essential for
- 2 4 25 75 100
Employability (Mutual funds*/
Income Tax**, GST**)
Total 26 30 125 375 500
Grand Total 146 3800

*Mutual Funds - Sivagangai District - Government, Govt. Aided and Self Financing Colleges
**Income Tax and GST - Ramanathapuram District - Government, Govt. Aided and Self Financing Colleges
 Sem. Course Credit Hours/ Marks
Part Title of the Paper Week
Code Int. Ext. Total
I 71BEPC Professional English for Commerce 4 5 25 75 100
and Management-I
II III 72BEPC Professional English for Commerce 4 5 25 75 100
and Management-II
III * Professional English for Commerce 4 5 25 75 100
and Management-III
IV Professional English for Commerce 4 5 25 75 100
and Management-IV

*The Syllabus of Professional English for III & IV Semester will be provided after Receiving the syllabus from
TANSCHE.

As per TANSCHE, the Professional English book will be taught to all four streams apart from the
existing hours of teaching/additional hours of teaching (1hour/day) as a 4 credit paper as an add on
course on par with Major paper and completion of the paper is a must to continue his/her studies
further.

 TOL-Tamil/Other Languages,
 E–English
 CC-Corecourse–
Corecompetency,criticalthinking,analyticalreasoning,researchskill&teamwork
 Allied –Exposure beyond the discipline
 AECC- Ability Enhancement Compulsory Course (Professional English & Environmental
Studies) -Additional academic knowledge, psychology and problem solving etc.,
 SEC-Skill Enhancement Course-Exposure beyond the discipline
(Value Education, Entrepreneurship Course, Computer application for Science, etc.,
 NME -Non Major Elective–Exposure beyond the discipline
 DSE– Discipline specific elective –-Student choice– either or
 Internship
 Internship–Marks=Internal=150 (75+75) two midterm evaluation through Viva-voce
and External 250 marks (Report=150+VivaVoce=100) =Total 400 marks
 Theory papers (or)
 Project +3 theory papers.
 MOOCs – Massive Open Online Courses
 T-Theory, P- Practical
 I SEMESTER
Course code: Core Course - I T/P C H/W
22BBA1C1 FINANCIAL ACCOUNTING T 5 5
Objectives  To explain the concept and role of accounting and financial reporting in the
modern market economy.
 To explain the regulatory frame work for the operation of accounting activities.
 To understand the basic accounting concepts, accounting principles and
techniques of posting basic business changes.
 To explain the structure and content of financial statements.
Unit-I Introduction to Financial Accounting – Book Keeping – Meaning - Objectives – Scope –
Importance – Advantages – Limitations – Rules - Journal - Ledger – Trial Balance.
Unit-II Subsidiary Books – Purchase Book – Sales Book – Purchase Return Book – Sales Return
Book - Different Types of Cash Books – Bills Payable – Bills Receivable – Petty Cash
Book.
Unit- III Bank Reconciliation Statement – Reason for Preparing Bank Reconciliation – Difference
between Cash Book and Pass Book – Rectification of Errors.
Unit- IV Depreciation – Meaning – Objectives - Causes – Needs.
Unit- V Final Accounts – Preparation of Trading Account - Profit & Loss Account - Balance
Sheet Preparation.
(Note: Questions must be asked 60% on Problems and 40% on Theory parts)
Text and Reference Books:
Arulanantham M.A.&K.S.Raman, Advanced Accountancy
Gupta R.L, Advanced Accountancy
Jain S.P.&K.L.Narang, Advanced Accountancy
Pillai R.S.N.&Bagavathi, Advanced Accountancy
Shukla M.C.&T.S.Grewal, Advanced Accountancy S.Chand, New Delhi
Outcomes The students will be able to:
 Understand the concept of financial accounting.
 Prepare the purchase and sales book.
 Prepare the Bank Reconciliation statement.
 Understand the Depreciation concept and its accounting benefits 
 Prepare the balance sheet for any company.

******
 I SEMESTER
Course code: Core Course - II T/P C H/W
22BBA1C2 MANAGERIAL ECONOMICS T 4 4
Objectives The main objective of this course is to learn, how the techniques and theories of
managerial economics can be used to apply in the practical business activities.
Unit-I Managerial Economics: Meaning, Nature and Scope ; Managerial Economics and
Business Decision Making - Demand analysis – Types of Demand – Determinants of
Demand – Why the Law of demand – Reasons for Demand curve sloping downward –
Law of diminishing Marginal Utility – Concept of Consumer Surplus.
Unit- II Elasticity of Demand – Types – Indifference curve analysis – Returns to Scale –
Increasing returns to scale – Diminishing and constant returns to scale.
Unit- III Concept of Cost – Break Even Point – National Income – Measurement and its
difficulties.
Unit- IV Concept of Normal Profit – Scales maximization Principle. Monopoly – Monopolistic
Competition – Economics of Bulk Purchase. Perfect competition – Imperfect
Competition, Oligopoly.
Unit- V Functions of Money – Role of Commercial Banks – RBI – Methods of credit control –
Monetary and Fiscal Policies.
SUGGESSTED READING:
Ishwar C.Dhingra, The Indian Economics
Jhingan M.L. Principles of Economics
Jorl Dean, Managerial Economics
Seth M.L., Micro Economics
Outcomes The students will be able to:
 Understand the concept of managerial economics.
 Understand the concept - Break Even Point, National Income
 Understand the techniques and theories of Perfect competition, Imperfect
Competition and Oligopoly.
 II SEMESTER
Course code: CORE COURSE–III T/P C H/W
22BBA2C1 COST ACCOUNTING T 5 5
Objectives  To explain the concept and role of cost accounting in the business
management of manufacturing and non-manufacturing companies.
 To define the costs and their impact on value creation in the manufacturing and
non-manufacturing companies.
 To understand the cost accounting methods for cost calculation.
Unit-I Cost Accounting – Meaning – Objectives – Functions – Costing – Cost –Cost Control –
Characteristics of Cost Control – Steps involved in Cost Control – Advantages - Methods
– Financial Accounting Vs Cost Accounting.
Unit-II Material Control : Definition – Scope - Objectives - Advantages – Techniques – EOQ –
Levels of Inventory – Store Ledger – Pricing of Materials : FIFO – LIFO – HIFO –
Simple Average – Weighted Average.
Unit -III Labour Control – Direct – Indirect – Labour Cost Control – Methods – Bonus & Incentive
Systems – Labour Turnover Ratio.
Unit -IV Overheads – Definition – Scope - Classification of Overheads.
Unit -V Cost Sheet : Preparation – Percentage of General Overheads – Profit – Sales – Production
– Wages.
SUGGESSTED READING:
Iyangar SP. Cost Accounting
Jain S.P.and K.L.Narang, Cost Accounting
Pillai RSN and Mrs.Bhagavathi, Cost Accounting
Ramasamy T. Cost Accounting
Reddy T.S. and A.Murthy, Cost Accounting Margham Publishers.
(Note: Questions must be 60% of problems and 40% of theory parts)
Outcomes The students shall be able to:
 Know the role of cost accounting in the modern economic environment.
 Interpret the impact of the selected costing methods.
 Prepare the cost sheets.
 II SEMESTER
Course code: CORE COURSE–IV T/P C H/W
22BBA2C2 BUSINESS CORRESPONDENCE T 4 4
Objectives  The main goal of this course is to help the students to improve their report
writing skills and to enable them to communicate more effectively in English.
 To familiarize the students with the fundamentals of communication for
professional purposes and to enable them to write and speak well.
Unit- I Business Communication - Definition, Objectives of communication - Characteristics
of Effective Organizational Communication. Process of Communication - Channels
of Communication - Verbal & Non Verbal Communication - Principles of Effective
Business Communication - Barriers to Communication and ways to overcome them.
Unit- II Job Application Letters – Resume - Bio-data – Testimonials – Interview call letter –
Appointment order -– Office Memorandums – Office circulars – Letters of confirmation,
promotion, termination and resignation.
Unit- III Introduction: Need for developing report writing skill – Business Reports: Meaning and
characteristics – Kinds of Business Reports – Steps in drafting formal business reports –
Structure of a business report. Press Reports – importance -Market Reports – writing
simple market reports – exercises.
Unit -IV Report by individuals – situations – points to be considered in writing individual reports –
Routine, Analytical and investigative reports - Committee Reports – reports on problems /
opportunities in business.
Unit -V Meeting - Definition -Importance of business Meetings -opening and closing meetings –
Writing agenda and minutes – essentials in writing minutes – minutes of various meetings
– exercises. – Email – Guidelines in managing Emails.
SUGGESSTED READING:
Krishna Mohan & Meera Banarji, Developing Communication Skills
Matthukutty M. Monipally, Business Communication Strategies
Rajendra Pal & J.S.Korlahalli, Essentials of Business Communication
Ramesh & Pattanshetti, Effective Business English Correspondence
Sharma R C and Krishna Mohan, Business Correspondence and Report Writing
Trevor Bentley, Report Writing in Business
Outcomes Upon successful completion of this course, the students will be able to:
 Plan their reports using the tools covered.
 Organise their ideas in to a clear, logical structure before they write.
 Write a clear, focused executive summary before planning a report.
 III SEMESTER
Course code: CORE COURSE–V T/P Credits H/W
22BBA3C1 BUSINESS STATISTICS T 5 5
Objectives The objective of this course is to explain basic statistical concepts such as statistical
collection, statistical series, tabular and graphical representation of data, measures of
central tendency, dispersion and asymmetry, correlation and regression analysis, time
series analysis and to frame business problems using appropriate statistical tools in
order to process the data to make better business decisions.
Unit-I Introduction to statistics – Definition – use of statistics in business – Limitations – Types of
Series– Formulation of frequency distribution – diagrammatic and graphic presentation –
significance of diagrams and graphs.
Unit-II Measures of central value – average – meaning – objectives of average – types of average –
limitations of averages - Arithmetic Mean – Median – Mode – Geometric Mean – Harmonic
Mean – relationship among averages.
Unit- III Dispersion – Definition – Methods of Measuring Dispersion – Range – Quartile Deviation –
Mean Deviation, Computation of Mean Deviations– Calculation of Standard Deviation –
Comparison between Mean Deviation and Standard Deviation.
Unit -IV Correlation – definition – Correlation analysis – types of correlation – methods of studying
correlation, Karl Pearson’s coefficient correlation – Rank correlation – uses of correlation
analysis – Regression Analysis – definition – methods of studying Regression - regression
equations.
Unit -V Index Numbers – Definition and meaning – uses, types of Index Number – cost of living
index – limitations of index numbers – Time Series – Definition and Meaning - components –
measurement of trend – graphic method, semi average method, Moving averages method,
method of least squares, Uses of time series.
SUGGESSTED READING:
Bose, Business statistics
Gupta S.P, Statistical Methods
Gupta S.P. & M.P.Gupta, Business Statistics
Pillai R.S.N. & V.Bagavathi, Statistics
Shukla M.C. & S.C.Gulshan, Statistics Theory and Practice
Outcomes The students will learn to make data analysis with the help of basic statistical inference and
regression analysis and they will develop critical and integrative thinking in order to
communicate the results of the analysis clearly in the context of the problem. The students
will learn to unambiguously articulate the conclusions and limitations of the analysis with a
clear separation between data and judgment.
 III SEMESTER
Course code: CORE COURSE–VI T/P C H/W
22BBA3C2 PRINCIPLES OF MANAGEMENT T 4 4
Objectives To make the students:
 To understand the basic concepts of management.
 To identify the key competencies needed to be an effective manager.
 To apply theoretical knowledge in simulated and real-life settings.
 To develop their ability to work in teams.
Unit-I Nature and evolution of Management – Meaning and Definition of Management –
Contributions of Taylor, Fayol, Mayo and Peter Drucker – Functions of management –
Management: Art, Science and Profession – Administration Vs Management – Functional
areas of management – Managerial skills: Technical, Human, Conceptual and decision
making – Levels of management.
Unit-II Planning: Meaning and Definition, importance and characteristics – Planning process –
types of plans – Merits and demerits of planning – concept of MBO – Business
Forecasting: Definition and methods of forecasting – Decision Making: Nature,
importance and steps in Decision making– Decision making techniques.
Unit- III Organising: Meaning, definition and Principles, Formal and Informal Organisation –
Organisation structure – Line and staff organization – Groups-Types of Groups – Formal
and Informal Groups – Merits and demerits of the groups
Unit- IV Directing: Meaning and Definition of Directing – Motivation: Meaning, nature and
importance – Maslow, McGregor, Herzberg and Alderfer theories of motivation–Staffing:
meaning and importance of staffing –Process of staffing, Recruitment, selection, training
of staff. On –the-Job training, Off the job training.
Unit- V Controlling : Meaning, definition and need – Principles of controlling – Controlling
techniques. Co-ordination: Meaning, need and features – Techniques – Problems in
coordination.
SUGGESSTED READING:
Gupta .C.B, Management: Theory and practice
Pandi Sakthiraja .S, Principles of Management
Prasad .L.M., Principles of Management
Sundar. K, Principles of Management
Venkatesan G. Dr., R.K.Sharma & Shashi K.Gupta, Principles of Management
Outcomes The students will be able to
 Identify and explain the importance of the management process and identify some
of the keys kills required for the contemporary management practice.
 Assess managerial practices and choices relative to ethical principles and
standards.
 Specify how the managerial tasks of planning, organizing, and controlling can be
executed in a variety of circumstances.
 IV SEMESTER
Course code: CORE COURSE–VII T/P C H/W
22BBA4C1 BUSINESS MATHEMATICS T 5 5
Objectives To make the students to understand the usage of core mathematical tools and its
application in real business situations.
Unit-I Analytical geometry – distance between two points in a plane – slope of a straight line –
equation of the straight line – point of intersection – demand and supply curves (linear) –
market equilibrium – break even analysis.
Unit-II Set theory – definition – types – union, intersection, difference, and complement of sets –
De Morgan’s Law – Venn diagram – simple set applications – Cartesian product
Unit-III Matrices – definition – types – addition, subtraction, multiplication of matrices – inverse
matrix – solving a system of simultaneous linear equations using matrix inversion
technique – rank of a matrix.
Unit -IV Differential calculus – derivative of a function – differentiation – standard forms – sum,
product, quotient rule – differential coefficients of simple functions (trigonometric
functions excluded) – function of a function rule – simple application to economics using
marginal concept (Elasticity of demand – Excluded)
Unit -V Higher order derivatives – maxima and minima – simple marketing models using profit
maximization, fencing and container problems only – Integral calculus – standard forms –
rules of integration – integration by substitution (Trigonometric functions, integration
by parts, method of partial fractions are Excluded) – Definite integral – simple
applications – finding total and average cost function – producer surplus and consumer
surplus.
SUGGESSTED READING:
V.Sundaresan and S.D.Jeyaseelan, Business Mathematics
Outcomes The students shall be able to:
 Apply the geometric models and understand Break-even point.
 Use the simple set applications and solve the linear equation using matrix.
 Apply the differential and integral calculus concepts to solve the real business
problems.
 IV SEMESTER
Course code: CORE COURSE–VIII T/P C H/W
22BBA4C2 COMPUTER APPLICATION IN T 4 4
BUSINESS
Objectives To make the students:
 To gain familiarity with the concepts and terminology used in the
development, implementation and operation of business computer
applications.
 To explore various methods where Information Technology can be used to
support existing businesses and strategies.
 To investigate emerging technology in shaping new processes strategies and
business models.
 Achieve hands- on experience with productivity/application software to
enhance business activities.
Unit-I Meaning of computer – Characteristics – Area of application cycle – components –
Memory unit – Input and Output devices – Hardware and Software operation
system – Introduction to Windows 2007 logging on Desk top and task Icons on
desk top – Start menu options - Creations of files and folders. Windows explorer.
Find options shortcuts – briefcase running applications and customization.
Unit-II Introduction to MS word - Short cut for MS word – Creating word documents –
Business letters using wizards – Editing, inserting objects and formatting
documents – Spelling and grammar check – Word count – Thesaurus - Auto
correct - Working with tables – Saving, opening and closing documents – Mail
merge.
Unit- III Introduction to MS Excel and its features – Programmes and applications - spread
sheets – Building worksheets – Entering data, editing and formatting worksheets –
Creating and formatting different types of charts – Application of financial and
statistical function – Organising data using Automatic rule saving, opening and
closing of work books.
Unit -IV Fundamentals of computerized accounting – computerized accounting Vs manual
accounts. Architecture and customization of TALLY – Features of Tally-
Configuration of Tally screens and menus – Creation of company and groups –
Editing and deleting ledgers – Introduction to vouchers – Entry, payment, receipt,
sales, purchase, contract and Journal vouchers- Editing and deleting vouchers.
Unit- V Introduction to inventories – Creation of stock categories – Stock groups – Stock
items – Configuration and features of stock item – Editing and deleting stocks –
Day books - Trial balance – Profit and loss account – Balance sheet.
SUGGESSTED READING:
Microsoft office for windows 2007
TIAL smart account book SMW deva publication, AVC Deva publication
Computerized accounting under Tally publication, Deva publication
Implementing Tally 5-4 Author K.K.Nadhani Publication BPB Publication.
Outcomes The students shall be able to:
 Apply computer resources in business and academics.
 Construct business and academic documents using Microsoft Word.
 Create spreadsheets with formulas and graphs using Microsoft Excel.
 Integrate Microsoft Office applications for use in business.
 IV SEMESTER
Course code: CORE COURSE -IX T/P C H/W
22BBA4IV/22BBA4MP Industry Visit Report / Mini Project 2 2
Objectives  To equip the students to study the profile of the organization,
entrepreneur and the industry.
 To develop the ability of the student to understand about the plant and
machinery, products, sources of finance etc.
 To appreciate and understand the working of industries and to study the
influence of various economic and social forces on the functioning of the
industries.
 To provide opportunities for developing the ability to apply the
theoretical knowledge for solving practical problems of the industries.
Methodology Each student shall visit / student has to take up a project working the Business
Enterprises / Industries/field work for a short period during the Fourth
Semester .This may be carried out either individually or by a group of students
(Maximum 5 students) under the supervision of a faculty member of the
Department and the students have to submit a report. The report shall not
exceed 40 pages- neatly typed and bound along with the endorsement of the
authorities of the Institution/Officer where he/She/ they have visited/ project
work carried out in the industry.
Scheme of Industry visit /Mini project/Field work report will be assessed by the Internal and
Evaluation the External Examiners.
The weightage of marks for Report will be:
Evaluation of Report(Internal Examiner) 25
Evaluation of Report(External Examiner) 75
Total Marks 100
Outcomes The students will be able to:
 Understand about plant and machinery, products, sources of finance etc.
 Understand the working of industries and to know the influence of
various economic and social forces on the functioning of the industries.
 Understand the opportunities for solving the practical problems of the
industries.
 V SEMESTER
Course code: CORE COURSE–X T/P C H/W
22BBA5C1 PRODUCTION AND OPERATIONS MANAGEMENT T 4 6
Objectives This course aims to improve students understanding about the concepts, principles,
problems, and practices of operations management.
Unit-I Operations management – Definition, objectives and functions – Plant location –
factors influencing plant location – urban and rural plant sites –
multiplelocation.Plantlayout–objectives,principles,differenttypesoflayout–
theirmeritsand demerits and suitability.
Unit-II Work study: Definition, meaning Advantages of work study- Method study, objectives
of method study. Work measurement- meaning and objectives-Time study and Motion
study.
Unit-III Production planning and control – need, functions – planning, routing, scheduling.
Material handlings – Functions and principles – various types of material handling
equipment’s.
Unit-IV Quality control: Need for Quality control, Objectives.–Inspection-Methods of
inspection- Samples- sampling techniques. Steps in quality control, benefits of quality
control.
Unit-V Inventory control – importance, objectives – Stock levels– EOQ, ABC analysis.
Automation – Introduction – Types – Computer Integrated Manufacturing – Reasons of
Automation.
SUGGESSTED READING:
Chary S.N, Production/operation management
Elwood Buffa, Production/operation management
Gopalakrishnan P. and M.Sunderesan, Materails Management– an integrated approach
Lamar LeeJr. and Doanald W.Dobler. Purchasing and material Management–Text and cases
Varma M.M, Materials Management
Outcomes The students will be able to:
 Identify and articulate how operations management contributes to
the achievement of an organization’s strategic objectives.
 Critically evaluate the operational functions in manufacturing and service
industries.
 V SEMESTER
Course code: CORE COURSE–XI C H/W
22BBA5C2 ORGANIZATIONAL BEHAVIOUR 5 6
Objectives To make the students:
 To familiarize the important concepts and features of Organizational
Behaviour.
 To have an overview of how the internal and External forces drive
i) An individual behavior
ii) A team’s behavior
Unit-I Organisational Behaviour: Meaning and Scope of Organisational Behaviour – Features of
Organisational Behaviour – Individual behaviour and Group behaviour.
Unit-II Personality: Meaning – Determinants – Personality Traits Perception: Meaning and
Importance – Factors influencing perception – Perception in individual decision making –
Meaning and techniques of Group Decision Making.
Unit-III Communication: Meaning, functions and process of Communication – Barriers to
effective communication and methods of overcoming – Leadership: Meaning and types –
Importance– Trait theories – behavioural theories – Managerial Grid.
Unit-IV Conflict: Meaning and types of conflict – Negotiation process. Stress: Stress and
behaviour – Sources of stress –– Effects of job stress – Individual and Organisational
strategies in managing stress.
Unit-V Organisational Change: Meaning, need and significance – External and internal forces –
Resistance to change – Steps in managing change. Organisational Development:
Objectives of OD program
SUGGESSTED READING:
Jit.S. Chandan, Organisational Behaviour
Justin T. ,Dr.S.Amutha&D.Suja, Organisational Behaviour
Prasad L.M. Organisational Behaviour
Stephen P. Robbins, Organisational Behaviour
Sundar.K, Organisational Behaviour Text and Cases
Outcomes The students will be able to study the behaviour of individuals and groups as
part of the social and technical system in the workplace.
They will be able to examine individual and group behaviour, communication,
conflict and motivational techniques in the work environment and apply these
concepts to the development of an organization's human resources.
 V SEMESTER
Course code: CORE COURSE–XII T/P C H/W
22BBA5C3 HUMAN RESOURCE MANAGEMENT T 5 5
Objectives Make the students:
 To understand the HR Management practices at various levels in General
and in certain specific industries or organizations.
 To help the students to analyse the issues and strategies required to
Select and develop manpower resources.
 To develop relevant skills necessary for application in HR related issues.
 To enable the students to understand the various HR concepts along with
the domain concept in order to take correct business decisions.
Unit-I HRM: Meaning and Definition of HRM –– HRM: Objectives – Scope – functions-
Difference between Human Resource Management and personnel management.
Unit-II Recruitment: Meaning – sources – Recruitment process – Selection: Meaning, procedure
– Types of tests – Advantages and disadvantages – Types of Interview.
Placement and induction – Job analysis –. Job description:– Job specification - Job
evaluation: Objectives – methods of job evaluation .
Unit -III Training and development: meaning, need, importance – types of training. Executive
development: meaning, objective and importance of executive development – Methods of
executive development.
Unit- IV Wage and Salary Administration: Objectives and principles of wages and salary
administration – Components and methods of wage payment, Promotion, Transfer and
Demotion. Performance Appraisal: Meaning, Methods of Performance Appraisal.
Unit- V Industrial Relations: meaning, objective and importance of IR – Causes for poor industrial
relations-Workers’ participation in management – concept need and forms of workers’
participation in management.
SUGGESSTED READING:
Khanka S.S, Human Resource Management
Memoria C.B, Human Resource Management
Shashi K. Gupta, Human Resource Management
Sundar.K, Human Resource Management: Text and Cases
Tripathi and Reddy, Personnel Management and Industrial Relations
Outcomes The students will be able to:
 Critically assess existing theory and practice in the field of HRM.
 Respond positively to problems in unfamiliar contexts.
 Work effectively with colleagues with diverse skills, experience
and way of thinking.
 Evaluate HRM related issues in a national and global context.
 V SEMESTER
Course code: CORE COURSE–XIII T/P C H/W
22BBA5C4 MARKETING MANAGEMENT T 5 5
Objectives  To make the students to understand the basic marketing concepts and the
importance of knowing the consumer behavior.
 To understand the basic pricing strategies for existing and new products that is
available in the market.
 To get the clarity about the sales promotional techniques adopted by the business
organizations to capture the market.
Unit-I Marketing Management – meaning – functions – distinction between marketing and
selling – marketing environment – organization of marketing department.
Unit-II Market – classification of market – bases of Market segmentation – buyer decision
behaviour – types– determinants of consumer behavior – Marketing Mix – elements.
Unit -III Product Planning – meaning – product features – classification of products – product line
and product mix decision – New product development – product life cycle – Branding –
brand name, brand mark, trademark and labeling – Packaging – types.
Unit -IV Pricing – meaning and objectives – strategies –methods of pricing. Distribution planning
– structure, types and levels of channels – wholesaling – retailing – functions.
Unit- V Sales Promotion – techniques – Sales forecasting – Personal selling – sales quotas –
AIDA model of selling – procedure in effective selling.
SUGGESSTED READING:
Memoria C.B, Principles and Practice of Marketing in India
Philip Kotler, Marketing Management
Richard R.Still, Edward W. Cundiff& Norman AP Gowani, Sales Management
Sundar.K, Essentials of Marketing
Varshney R.K. Dr. &Dr.S.L.Gupta, Marketing Management:Text and Cases–an Indian Perspective
William J. Standon, Fundamentals of Marketing
Outcomes After attending this course, students will:
 Develop an ability to understand basic marketing concepts and understand the
marketing mix of an organisation.
 Develop an ability to assess the impact of the environment on marketing function.
 Be able to develop suitable marketing strategies in light of the environment
 Be able to look for business opportunities beyond national boundaries.
 V SEMESTER
Course code: CORE COURSE–XIV T/P C H/W
22BBA5C5 RESEARCH METHODOLOGY T 5 5
Objectives The primary objective of this course is
 To develop an understanding about the basic frame work of research process.
 To develop an understanding about the various research designs and techniques.
 To identify the various sources of information for literature review and data
collection.
 To develop an understanding about the ethical dimensions of conducting an applied
research.
 To develop the components of scholarly writing and evaluate its quality.
Unit-I Business Research – Meaning –Scope and significance – Utility of business research –
Qualities of good researcher - Types of Research, Research process Problems
Encountered by the Researcher - Problems and Precautions to the Researchers-
Characteristics of Good Research.
Unit-II Problem identification, selection and formulation of research problems Steps Research
Design-features of good design - Various Methods of Research Design- Hypothesis-
meaning and significance.
Unit III Sampling- meaning, methods of sampling - Sample Size and Sampling Procedure,
Various Types of Sampling Techniques. Types of Data: Secondary and Primary, Various
Methods of Collection and Data.
Unit IV Analysis of Data: Measurement and scaling techniques – Rating scales – attitude scales –
Likert, Guttman scales. Processing and analysis of data - Coding, Editing and Tabulation
of Data, Various Kinds of Charts and Diagrams.
Unit V Interpretations and report writing- types of reports- steps in writing a report- Evolution of
report, Techniqus of Interpretation, Components and Format of Research Reports,
Guidelines for Writing Research Reports.
SUGGESSTED READING:
Bhattacharyya, Research Methodology
Cooper and Schindler, Business Research Methods
Gravetter, Research Method for Behavourial Sciences
Kothari C R, Research Methodology Methods & Techniques
Murthy C, Research Methodology
Panneer Selvam, Research Methodology
Outcomes At the end of the course, the students will be able to:
 Understand some basic concepts of research and its methodologies.
 Identify appropriate research topics.
 Select and define appropriate research problem and its parameters.
 Prepare and defend a research proposal.
 Organize and conduct a scientific research in a more appropriate manner.
 Write and defend a research thesis.
 VI SEMESTER
Course code: DSE-I T/P C H/W
22BBA6E1 INVESTMENT MANAGEMENT T 6 6
ObjectivesT The objective of this course is to introduce the concepts of Investments and
portfolio management. The students will be able to understand the allocation and
selection of investment assets based on the trade-off between risk and return,
availability of the risk mitigating tools and investment horizon with other
parameters.
Unit-I Investment Management – meaning – nature – scope – Investment process – gambling–
Difference between Investment and gambling – speculation.
Unit-II Security Market – New Issue Market (NIM) – Parties involved in the NIM – Functions of
NIM – Secondary Market – Functions – Listing of Securities – Methods of Trading.
Unit- III Risk – Types of Risk – Risk and Return Analysis – Fundamental Analysis – Technical
Analysis – Efficient Market Theory.
Unit -IV Portfolio Management – meaning and definition - portfolio construction – selection of
portfolio – Markowitz model – Sharpe model – Capital asset pricing model – Arbitrage
pricing theory.
Unit -V Portfolio Evaluation – meaning – needs – Sharpe’s performance measures – Treynor’s
Performance Index – Jensen’s Performance Index – Portfolio revision – Formula plans,
constant rupee value plan – constant ratio and variable ratio plan.
SUGGESSTED READING:
Rustogi R.P, Investment Analysis and Portfolio Management
Balla V.K, Investment Management
Preethi Singh, Investment Management
Punithavathi Pandian, Security Analysis and Portfolio Management
Outcomes The students will be able to:
 Understand the characteristics of different financial assets such as money
market instruments, bonds, and stocks.
 Know how to buy and sell financial assets in equity markets.
 Understand the benefits of diversification of a portfolio.
 Knowhowtoapplydifferentvaluationmodelstoevaluatefixedincomesecurities,
stocks, and how to use different derivative securities to manage their investment
risks.
 VI SEMESTER
Course code: DSE- II T/P C H/W
22BBA6E2 MANAGEMENT ACCOUNTING T 6 6
Objectives  Toenhancetheabilitiesofstudentstodeveloptheconceptofmanagementaccount
inganditssignificancein the business.
 To enhance the abilities of students to analyze the financial statements.
 To enable the students to understand, develop and apply the techniques of
management accounting in the financial decision making in the business
houses.
Unit-I Management Accounting – Meaning – Nature, scope, functions, advantages and
disadvantages – Management Accounting Vs Financial Accounting and Cost Accounting
– Financial statement analysis – comparative, common size and trend analysis.
Unit-II Ratio analysis – merits and demerits – classification of ratios – Dupont control chart.
Unit -III Fund flow statement and cash flow statement – meaning, merits and demerits –
preparation of fund flow and cash flow statements.
Unit- IV Marginal costing – meaning, merits and demerits – cost volume profit analysis – break
even analysis.
Unit- V Application of marginal costing – make or buy decision, shut down or continue decision
and selection of sales mix.
SUGGESSTED READING:
Gupta S.P. Management Accounting
Pillai RSN and MrsBagavathi, Management Accounting
Maheswari S.N .Dr., Management Accounting
Reddy T.S. and A.Murthy, Management Accounting
(Note : Questions must be 60% of problems and 40% of theory parts)
Outcomes The students will be able to:
 Explain the application of management accounting and the various tools used.
 Make inter-firm and inter-period comparison of the financial statements.
 Analyse the financial statement using various ratios.
 Prepare Fund Flow Statement and Cash Flow Statement.
 VI SEMESTER
Course code: DSE- III T/P C H/W
22BBA6E3 BUSINESS LAW T 6 6
Objectives This course is designed to provide the students with the knowledge of the legal
environment in which a business operates, and to provide the students with
knowledge of legal principles pertaining to business.
Unit-I Meaning of Law – Importance – Commercial Law – Meaning – Importance – Law of
Contracts –Contract – Meaning – Types – Essentials of a valid Contract – Offer –
Acceptance– Consideration– Capacity of Parties
Unit-II Free Consent – Misrepresentation – Fraud – Coercion – Undue Influence – Breach of
Contract – Discharge of Contract – Contract of Indemnity and Guarantee.
Unit- III Sale of Goods Act,1930 – Essentials of a Contract of Sale – Conditions and warranties –
Transfer of Property – Unpaid seller – rights.
Unit -IV Law of Agency – Agent –meaning, Types – Duties, Liabilities and rights of agent and
Principal – creation and Termination of Agency.
Unit -V Companies Act 1956 – Company: Meaning – Types – Characteristics of a Company –
Formation of a Company – Necessary Documents – Memorandum and Articles –
Introduction about Capital and Shares – Brief Introduction about company Management.
SUGGESSTED READING:
Kapoor N.D. Commercial Law
Shukla M.C. A Manual of Mercantile law
Sethna M.J. Mercantile law
Pillai R.S.N.&Bagavathi, Business law
Outcomes On completion of this course, students will be able to:
 Understand the relevance of the business law to the corporates in an
economic, political and social context.
 Identify the fundamental legal principles behind the contractual agreements.
 Examine how businesses can be held liable in tort for the behavior of their
employees.
 Acquireproblemsolvingtechniquesandbeabletopresentcoherent,concise
legal arguments.
 VI SEMESTER
Course code: DSE- IV T/P C H/W
22BBA6E4 TOURISM MANAGEMENT T 5 5
Objectives To enable the students to understand :
 The tourism products in India and abroad.
 The meaning, types and concepts of itinerary and methods to develop an
ideal itinerary.
 The functions of the tour managers.
 The concept of tour packages, types of tour, tour designing process and its
importance.
Unit-I History of Travel – Ancient, Medieval and Contemporary Periods – Tourism – Definition
– Forms – Motivation for Travel – Barriers to Travel – Tourism Product – Travel Industry
Network.
Unit-II International Tourism – Domestic Tourism –Tourist Attractions – Factors Influencing
Tourism Development – Social, Economic and Environmental Impact on Tourism.
Unit III National Tourism Administration (NTA) – Department of Tourism Activities – India
Tourism Development Corporation (ITDC) – State Tourism Development Corporations
(STDCs) – Tourism Planning – Process.
Unit IV Surface Transport – Airline Industry – Travel Agents – Functions – Computerised
Reservation System – Importance of CRS for Travel Agents – World Tourism
Organisation.
Unit V Hotel Industry –Tourist Accommodations –Finance, Concessions & Incentives by the
Government – Major Hotel Chains of India – Tourism Promotion – Role & Importance –
Advertising & Publicity.
SUGGESSTED READING:
Bhatia A.K. International Tourism Management
Jha S.M. Tourism Marketing
Pran Seth, Successful Tourism Management (Vol.: I) – Fundamentals of Tourism
Pran Seth, Successful Tourism Management (Vol.: II) – Tourism Practices
Scheme of Examination
1. External Examination 75 marks
2. Internal Examination 15 marks
3. Educational Tour Report [Compulsory] 10 marks
( Note: An educational tour to a prominent tourism place in India is mandatory. Students have to
submit a report and the report has to be evaluated by the internal examiner for 10 marks)
Outcomes The students will be able to:
 Understand and explore the tourism products in India and abroad.
 Provide information about tour packages.
 Assert and apply the methods to develop an ideal itinerary and functions of tour
managers.
 VI SEMESTER
Course code: DSE-V T/P C H/W
22BBA6E5 FINANCIAL MANAGEMENT T 6 6
Objectives To make the students:
 Understand about the tools used to value the investment projects.
 Understand the basic issues involved in fund raising by the firms for their real
investments.
 Understand about the concept of Capital Budgeting and capital budgeting
appraisal methods. 
Unit-I Financial Management: meaning, objectives, functions and limitations – Responsibilities
of financial manager – Capital Structure: meaning – Factors determining capital structure
(Theory only).
Unit-II Source of Finance: Long term, medium term and short term – Types of securities – Debt,
Equity and Preference stock – Working Capital Management: techniques of forecasting
working capital – Simple problems.
Unit- III Cost of capital – concept – importance – classification – Determination of cost of capital
– Simple problems.
Unit- IV Budget and Budgetary control – meaning, characteristics – Advantages – classification of
budgets – preparation of production, sales and cash budgets – Simple problems.
Unit- V Capital Budgeting – meaning, importance – factors affecting capital investment proposals
– capital budgeting appraisal methods – payback – ARR – NPV – IRR methods – Simple
problems.
SUGGESSTED READING:
Maheswari S.N. Principles of Financial Management
Khan M.Y. & P.K. Jain, Financial Management
Gupta S.P. Financial Management
Pandey I.M. Financial Management
(Note: Questions must be 40% of problems and 60% of theory parts)
Outcomes The students will be able to:
 Explain the concept of Financial Management and the managerial decisions
relating to Corporate Capital Structure.
 Analyse the complexities associated with management of cost of funds in the
capital Structure.
 Demonstrate the concepts of financial management, investments, financing and
dividend policy decisions.
 VI SEMESTER
Course code: DSE- VI T/P C H/W
22BBA6E6 SERVICE MARKETING T 6 6
Objectives  To understand the concepts of Service marketing.
 To understand the unique challenges of marketing and managing services and
delivering quality service to customers.
 To equip the students with concepts and techniques that help in taking decisions
relating to various services marketing situations.
 To understand the tools used by service marketing managers in decision making
and to understand the service marketing environment.
Unit-I Meaning and definition of Services Marketing- Components of a service – difference
between goods and service – characteristics of services. Evolution and growth of service
sector.
Unit-II Service design – guiding principles in service design -factors to be considered in
designing service process – Blue printing –components and uses - Service layout – types
- service benchmarking.
Unit III Service marketing mix ––Definition- Characteristics of service marketing mix process of
service mix – Service product –Core concept of service-Service Offer, service delivery
system, Branding of services- Stages in developing new services.
Unit IV Pricing of services- Meaning of price-objectives of pricing-factors affecting pricing
decisions-Types of pricing in services. Service Promotion – Advertising-definition-steps
in advertising process, objectives of advertising-sales promotion-personal selling-
Directing marketing.
Unit V Location- factors to be considered in choosing a service location- Methods of distributing
services- delivery of services through intermediaries. Service personnel- Contract people-
Strategies for creating customer-oriented service delivery. Physical evidence – services
gap - service process
SUGGESSTED READING:
Balaji, Services Marketing Himalya Publications
Jha S.M., Services Marketing Himalaya Publications
Dr.L.Natarajan, Services Marketing Margham Publications
Thomson, Hoffman, Services Marketing South Western Publications
Outcomes At the end of this course, students will be able to:
 Have a strong conceptual knowledge in the functional areas of Service marketing .
 Examine the characteristics of the services industry and the modus operandi.
 Analyse the role and relevance of Quality in Services.
 Visualise future changes in the Services Industry.
 Semester VI
Course code: DSE-VII T/P C H/W
22BBA6PR PROJECT PR 6 10
Objectives  The objective of this course is to enable the students to explore the research field and
report the general functioning of a selected Industrial unit/Institution.
Methodology Every student has to take up a project work in the field of any Industry/MSME
organizations/field work during their sixth semester. This may be done either
individually or by group of students (not exceeding five) under the supervision of
a faculty member in the Department. At the end of the course, students have to
submit a project report not lessthan60 pages as per the university norms.
The Steps of Step I: Selection of the topic for the project should be carried out by considering
Project Work the following points.
 Suitability of the topic.
 Relevance of the topic
 Time available at the disposal.
 Feasibility of data collection within the given time limit.
 Challenges involved in the data collection (time & cost involved
in the data collection, possibility of getting responses, etc.,)
Step II: Finalization of the Topic and the preparation of Project Proposal in
Consultation with the Supervisor.
Step III: Collection of information and data relating to the topic and
Analyzing the same.
Step IV : Writing the report with suitable chapters, viz.,
Chapter 1: Introduction,
Chapter2: Conceptual Framework/National & International Scenario
Chapter3: Research methodology
Chapter 4: Analysis and Interpretations
Chapter 5: Findings, Suggestions &Conclusion.
Annexure: References/ Bibliography.
Step V: The following documents are to be attached with the Final Project Report.
 Approval letter from the supervisor.
 Student’s declaration.
 Certificate from the Competent Authority of the Organization /
Institution, if the student undertakes the Project Work in any
Organization/Institution.
Scheme of The Staff who serves as supervisor/guide will evaluate the report for 25 marks
Evaluation (Internal) and the faculty member who serves as external member of the
evaluation board will evaluate the report for 75 marks (External-Viva voce). The
project report will be evaluated by the internal and external examiner as per the
university norms.
The weightage of marks for Report will be:
Evaluation of Report(Internal Examiner) 25
Evaluation of Report (External Examiner) 75
Total Marks 100
Outcomes The students will be able to:
 Make a research study of a current problem in Industry/ institution and prepare a
report.
 Enable the students to understand day to day affairs of an organization and
correlate the theoretical learning with the field reality.
 Prepare a project report based on the field study
 Apply the research methodology
 Apply appropriate statistical tools for analysis of data.