China Juice Market Report

China
Juice Market
Report
Citrus Juice Market Development Officer, Olivia Tait

January 2024
APPENDIX
1. Market size and key statistics 2

1.1 Market size 2
1.2 Import market 4
1.3 Juice drinking culture in China 5
1.4 Health messaging being generated by medical entities 6
1.4.1 Improving physical health 6
1.4.2 Promote metabolism 6
1.4..3 Improve immunity 6
1.5 Fresh juice bars and shops 6
1.6 Drinks competing directly with juice 6
2. Market leaders 8
2.1 Huiyuan 9
2.2 Master Kong 10
2.3 Uni President 12
2.4 Minute Maid 13
2.5 Orchard Farmer 14
2.6 Pepsi Cola 17
2.7 BVI (Wei-Chuan) 18
3. Consumer survey 20
Acknowledgement 27
1
China Juice Market Report 2024
1.MARKET SIZE AND KEY
STATISTICS
1.1 MARKET SIZE
In China, the juice market is divided into three categories. The first is low
concentration fruit juice with a fruit juice content of 5-10%, such as Coca Cola's Qoo,
Minute Maid's pulp juice and Master Kong's orange juice. In Australia, this category
would be referred to as ‘fruit drinks’.
The second category is composite juice, made from various fruits and vegetables,
with a concentration of about 30%, such as Watsons' Juice Mr.
The third category is 100% fruit juice, which can be divided into 100% concentrated
reduced fruit juice (FCOJ) and 100% non-concentrated fruit juice (NFC).
The very literal meaning of NFC in China refers to a fruit juice that is “directly filled
after being squeezed from fresh fruits”. It is considered to be natural with no
additives, has a high nutritional value and tastes good. This fresh, unadulterated
juice taps into the quality perception and the rising demand for products that are
considered healthy.
Low concentration juice accounts for over 74% of the sales in China's juice industry,
and the overall decline in sales in the juice market is mainly driven by the decline in
low concentration juice sales. Emerging health trends such as low sugar, low calorie,
and minimally processed, juices with a low concentration of fruit content are being
abandoned by the main consumer group of beverages, young people, in favour of
healthier, fresh tasting, and high appearance new drinks. The decline in juice
consumption at the lower end, fruit drinks, is being off-set by an increase in demand
of juice drinks made with a higher concentration of fruit juice and fresh juice – pure
juice.
In 2022, China’s total juice market was valued at AU$29.91 billion, showing an
increase of 5% from 2021.
Figure 1: China juice market size by value
30
25
20
AU$ billion
15
10
5
0
2017 2018 2019 2020 2021 2022
2
Low concentrate juice accounts for 74% of the total juice market.
Figure 2: Juice market breakdown
Pure juice
6%
Medium concentrate juice
20%
Low concentrate juice

74%
Supermarkets are the largest juice sales channel, accounting for a 61% share,
followed by convenience stores (15%) and e-commerce (13%).
Figure 3: Juice sales channel
Fresh juice shop

6%
E-commerce
13%
Supermarket
61% Convenience
15%
Vending machine
0%
3
1.2 IMPORT MARKET
In 2022, China imported 350,313 tonnes of juice, with a value of US$556 million. The
average price was US$1,587 per tonne.
Brazil (23%), Thailand (21%) and Vietnam (11%) are the top three juice exporters to the
Chinese market, based on volume.
In 2022 Australia exported 484 tonnes of juice to China, with a value of US$1.6 million.
Figure 4: Juice import by origin, 2022
Table 1: China juice import 2013-2022

Year Import volume (Tonne) Import value (Million US$) Average Price (US$/Tonne)
2013 107,128 229 2,142
2014 110,340 252 2,280
2015 106,829 209 1,953
2016 114,987 226 1,966
2017 140,569 283 2,013
2018 171,143 351 2,052
2019 198,295 365 1,841
2020 189,330 303 1,598
2021 303,369 495 1,633
2022 350,313 556 1,587
4
Ten exporting countries account for 87% of China’s total juice import market.
Australia accounts for 0.1% of the total import market.
Figure 5: China juice imports, 2013-2022
Table 2: Top ten juice exporter to China

Country Import volume (Tonne) Import value (‘000 USD) Share (%)
Brazil 78,849 100,792 23
Thailand 73,268 83,231 21
Viet Nam 39,276 67,250 11
Spain 28,136 43,559 8
Israel 27,771 59,118 8
Costa Rica 18,749 18,218 5
Cyprus 16,232 8,746 5
Philippines 9,037 22,269 3
Chile 6,929 16,721 2
Malaysia 6,299 7,118 2
1.3 JUICE DRINKING CULTURE IN CHINA
Chinese consumers rarely drink juice for breakfast. The occasion for drinking juice is
more often during lunch or dinner, or as beverage between meals.
Traditional Chinese beverages include sour plum juice, sea-buckthorn juice and
hawthorn juice. Sour plum juice is made from black plums, peaches, grapes and
sugarcane, boiled with rock sugar. Rock sugar is believed to moisten the lungs,
relieving coughing. Black plum and hawthorn are believed to reduce oil and fat,
while strengthening the spleen.
5
1.4 HEALTH MESSAGING BEING GENERATED BY MEDICAL ENTITIES
From the perspective of traditional Chinese medicine, the belief is that drinking fruit
juice has the following benefits for physical health:
1.4.1. Improving physical health
The commonly used ingredients in traditional Chinese medicine health juice include
mulberry, goji berries and lotus seeds. These ingredients all have the effect of
regulating the body. For example, it is believed mulberry can nourish the liver and
kidneys, strengthen the spleen, and stimulate appetite; goji berries brightening the
eyes and nourish the skin; lotus seeds nourish the spleen, benefit the stomach, clear
the heart, and calm the mind. By combining these ingredients into a juice format,
one can regulate their physical fitness and improve their health status.
1.4.2 Promote metabolism
Drinking more juice can increase the body's metabolic capacity, slow down aging
and improve skin quality.
1.4.3 Improve immunity
Drinking more juice can supplement the body's essential Vitamin C, enhance the
body's immune system, resist viruses, and reduce cold symptoms.
1.5 FRESH JUICE BARS AND SHOPS
At present, there are no large-scale chain fresh juice stores in the Chinese market.
However, many beverage stores offer juice drinks, fruit smoothies, fresh juice,
concentrated juice drinks and concentrated juice tea drinks.
The most popular beverage stores in the Chinese market are tea beverage shops,
with most of them offering fruit tea and juice-based blends made with
concentrated juice.
The value of trade through tea beverage shops in 2022 was estimated at AU$22.6
billion, and it is expected to reach AU$32.6 billion in 2023. Trade is expected to reach
AU$43.8 billion per annum by 2025.
1.6 DRINKS COMPETING DIRECTLY WITH JUICE
Packaged water, tea beverages, carbonated beverages and energy drinks are all
competitors to juice in the Chinese market.
6
Figure 7: China soft beverage breakdown 2020
Other Energy drinks

2% 8%
Packaged water
38% Juice beverage
14%
Carbonated beverages
15%
Tea beverages
20%
7
2. MARKET LEADERS
Minute Maid, Weichuan and Huiyuan, Master Kong, Uni President, Pepsi and Orchard
Farmer are the top juice brands in the Chinese market. The top seven players hold
73% of the total market share. All prices quoted are retail or online selling prices.
Figure 8: Top juice players 2021
Minute Maid
15%
Others
27%
Weichuan
12%
Orchard Farmer
Huiyuan
8%
11%
Pepsi
8%
Master Kong Uni President
10% 9%
8
2.1 HUIYUAN
HQ: Beijing
Private company
Established in 1992
2022 sales revenue: AU$0.61 billion
2022 net profit: AU$43.48 million
More than 140 business entities across China
More than 20 agricultural industrial parks in more than 10 provinces
Juice product categories: 100% juice, pulp series, juice for child low concentrate
juice
Has more than 600 products
Has more than 300 world's advanced fruit processing production line
Juice type: orange, grape, apple, peach, pear and kiwifruit
Product export to more than 30 countries and regions, such as the United States,
Australia, Algeria, South Korea, Singapore, Malaysia, India, and Europe
Has online shop in major e-commerce platform, such as JD and Taobao
Website: http://www.huiyuan.com.cn
Table 4: Huiyuan key juice products

Price
Product Type Package
(AU$/package)
Orange/ grape/ apple/ peach/ pear/ blood

100% juice 1 litre 3.48
orange/tomato
Orange/grape/ apple/peach/ pear/ blood orange and

100% juice 330ml 1.65
tomato
100% juice Lemon, peach, apple 2,000ml 4.35
100% juice Prune 200ml*12 box 17.39
100% juice Orange, grape, apple, peach 300ml* 8 bottle 13.04
100% NFC Orange, lemon, apple, pear and carrot 300ml* 9 bottle 21.74
100% NFC Prune 200ml* 10 bottle 26.09
Pulp juice Peach, blood orange and blueberry 250ml*12 box 10.87
Pulp juice Peach, orange, strawberry blood orange and blueberry 1 liter* 5 box 12.17
Cranberry mixed
Cranberry and carrot mixed juice 350ml* 6 bottle 13.04
juice
Low concentrate
Orange, peach, mango and kiwi fruit 2,500 3.48
juice
9
100% JUICE CRANBERRY 100% JUICE LOW
1 LITRE MIXED JUICE 330 ML CONCENTRATE
JUICE
100% JUICE
100% PRUNE JUICE 100% JUICE 300ML PULP JUICE
200ML*12 BOX 2 LITRE 1 LITRE* 5 BOX
PULP JUICE 100% NFC PRUNE

100% NFC
300ML* 9 BOTTLE 250ML* 12 BOX 200ML* 10 BOTTLE
2.2 MASTER KONG
HQ: Shanghai
Public company
Start beverage business in 1996
2022 beverage business sales revenue: AU$10.5 billion, showing an increase of
7.89% from 2021
Beverage business accounts 61.4% of the total companies revenue
2022 beverage business profit: AU$299 million
Juice business account 14% of total beverage business
In March 2012, further expanded its beverage business by forming a strategic
alliance with PepsiCo for the beverage business in the China.
Exclusively manufactures, bottles, packages, distributes and sells PepsiCo soft
drinks in China
Has 340 sales offices and 341 warehouses serving 80,726 wholesalers and
256,567 direct retailers as of 31 December 2021
Website: https://www.masterkong.com.cn
10
Table 5: Master Kong business breakdown
Category 2021 (Million AU$) 2022 (Million AU$) YOY (%) Share (%)
Tea 39.11 41.38 5.81 39
Water 9.89 10.65 7.65 10
Juice 12.55 14.88 18.57 14
Carbonated beverages and others 35.85 38.18 6.48 36
Total 97.40 105.08 7.89 100
Figure 9: Master Kong beverage business 2022
Carbonated beverages and others

36%
Tea
40%
Water Juice
10% 14%
Table 6: Master Kong key juice products

Product Type Package Price (AU$/package)
Low concentrate juice Pear 1 litre 1.09
Low concentrate juice Pear 250ml*6 box 1.80
Low concentrate juice Pear 330ml*12 bottle 4.78
Low concentrate juice Pear 500ml 0.76
Low concentrate juice Peach/ orange 330ml*12 bottle 4.78
Low concentrate juice Grapefruit 500ml*15 bottle 10.28
Low concentrate juice Grapefruit 330ml*12 bottle 4.35
Low concentrate juice kumquat lemon 500ml*15 bottle 9.35
Low concentrate juice kumquat lemon 330ml*12 bottle 5.22
Low concentrate juice kumquat lemon 310ml*24 can 11.74
Low concentrate juice Red grapefruit 330ml*12 bottle 6.09

11
PEAR JUICE PEAR JUICE PEAR JUICE PEAR JUICE
1 LITRE 250 ML 300 ML 500 ML
ORANGE PEACH RED GRAPEFRUIT GRAPEFRUIT

330 ML 330 ML 330 ML 500 ML
KUMQUAT LEMON KUMQUAT LEMON KUMQUAT LEMON GRAPEFRUIT

330 ML 310 ML 500 ML 330 ML
2.3 UNI PRESIDENT
HQ: Shanghai
Public company
Established in 1992
2022 juice business sales revenue: AU$0.65 billion, showing an increase of 35.4%
from 2021, the highest revenue in the past 6 years
Juice business accounts FOR 18.3% of the total companies revenue
Production bases: Shenyang, Haerbin, Changchun, Changbai Mountain, Beijing,
Tianjin, Shanxi, Inner Mongolia, Shijiazhuang, Zhengzhou, Jinan, Henan, Yantai, in
Wuhan, Changsha, Nanchang, Wuxue, Kunshan, Hefei, Hangzhou, Shanghai,
Jiangsu, Xuzhou, Guangzhou, Fuzhou, Nanning, Hainan, Bama, Chengdu,
Kunming, Chongqing, Guiyang, Xinjiang, Shaanxi, Aksu, Hutubi, and Baiyin.
Product sale throughout China
Website: http://www.uni-president.com.cn
12
Table 7: Uni President key juice products
100% juice Tomato 335ml*24 can 30.00
100% juice Tomato 180ml*12 can 24.35
100% juice Orange/carrot/grape 300ml*12 bottle 16.74
Low concentrate juice Orange 2 litres 1.96
Low concentrate juice Orange 450ml 0.76
Low concentrate juice Peach/orange 450ml*15 bottle 6.09
Low concentrate juice kumquat lemon/hawthorn 500ml*15 bottle 10.65
Low concentrate juice Dark plum/mango 245 ml*12 can 16.74
100% JUICE 100% JUICE ORANGE JUICE HAWTHORN

ORANGE/CARROT/GR TOMATO 2 LITRE/450ML 500ML
APE
KUMQUAT LEMON ORANGE

500ML 450ML PEACH MANGO
450ML 245ML
DARK PLUM
245ML
13
2.4 MINUTE MAID
China HQ: Shanghai

Public company
Brand under Coca Cola
In 2005, launched Minute Maid in the Chinese market, which has become the
number one brand of ready-to-drink juice drinks in China, and has also
promoted China to become the largest market for Minute Maid in the world
Website: https://www.coca-colacompany.com/
Table 8: Minute Maid key juice products

Pulp juice Grape/orange/peach 1,250ml 1.63
Pulp juice Grape/orange/peach 420 ml 0.87
Pulp juice Grape/orange/peach 420 ml*12 bottle 10.43
Pulp juice Grape/orange/peach 300ml*12 bottle 4.98
Low concentrate juice Orange/peach/apple/grape 450 ml 0.87
Low concentrate juice Orange 1,500ml 1.74
Low concentrate juice Orange/peach/apple 450ml 12 bottle 10
Low concentrate juice Orange 300ml*12 bottle 0.76
Low concentrate juice Orange 185ml*8 can 4.78
Low concentrate juice Orange 260ml* 6 bottle 3.04
Low concentrate juice Guava 420ml*12 bottle 11.52
LOW CONCENTRATE
PULP JUICE PULP JUICE PULP JUICE GUAVA
ORANGE PEACH GRAPE
LOW CONCENTRATE: ORANGE/PEACH/APPLE/GRAPE
14
2.5 Orchard Farmer
HQ: Hangzhou, Zhejiang

Public company
Established in 1996
Juice brand under Nongfu Spring
2022 juice business sales revenue: AU$619 million, showing an increase of 10%
from 2021
Juice business accounts 9% of the total companies revenue
Has more than 4,000 distributors across China
Has more than 10,000 sales across China
Has company owned orange orchard in Jiangxi
Has company owned apple orchard in Xinjiang
Main juice products: 30% mixed juice, 12% juice, 100% NFC juice, 100% NFC
juice(refrigerated type) and 17.5° 100% fresh fruit cold pressed orange juice
Website: http://www.nongfuspring.com/
Table 9: Orchard Farmer business breakdown

2021 2022 YOY
Category Share (%)
(Million AU$) (Million AU$) (%)
Water 3,668 3,928 7 55
Tea 985 1,485 51 21
Functional beverage 795 825 4 12
Juice 562 619 10 9
Others 376 291 -23 4
Total 6,386 7,148 12 100
Figure 10: Orchard Farmer business

Others
4% Juice
9%
Functional beverage
11%
Water
55%
Tea
21%
15
Table 10: Orchard Farmer key juice products
Price
(AUD/package)
100% NFC juice Orange /mango/apple & banana/ Guava 300ml 1.52
100% NFC juice Orange /mango/apple & banana/ Guava 900ml 4.02
Orange Orange /mango/apple & banana/ Guav

100% NFC juice 300ml*10 bottle 14.13
a
100% NFC juice Orange /mango/apple & banana/ Guava 300ml*24 bottle 33.04
12% juice Green orange/grapefruit/lemon 445 ml*15bottle 13.04
30% juice Mixed juice 450ml 0.8
30% juice Mixed juice 1,250ml 2.07
30% juice Mixed juice 450ml*15 bottle 15
7% lemon juice Lemon 300ml*6 bottle 8.7
17.5°100% fresh Orange/apple 300ml*6 bottle 23.26
100% NFC juice

Orange /mango/pineapple/apple 300ml*8 bottle 15.87
(refrigerated type)
30% MIXED JUICE 100% NFC JUICE 100% NFC JUICE 12% JUICE
(REFRIGERATED TYPE)
17.5°100% FRESH 7% LEMON JUICE
16
2.6 PEPSI COLA
HQ: Shanghai
Public company
Sino-foreign joint venture in China
Entered China in 1980
2022 sales revenue in China: AU$4.05 billion
2022 sales revenue: AU$134.99 billion
2022 net profit: AU$13.92 billion
Total Investment: PepsiCo and its partners have invested over US$1 billion in
China since 1981
All institutions: PepsiCo has more than 40 joint ventures or sole proprietorships in
China
Employment: Pepsi and Frito-Lay directly employ nearly 10,000 Chinese workers
Beverage sector: 20 bottling plants in 20 cities, and a wholly owned concentrate
plant. The flagship brands include Pepsi Cola, 7 Up, Mirinda, Pepsi Light, Pepsi
lime, extreme and Mountain Dew, Tropicana Pure, Dole Juice, Gatorade and
Lipton tea
Juice brand Dole Juice, Tropicana Pure
Dole juice product: Smoothie (Frozen Fruit Juice), fruit juice jelly
Tropicana juice product: Orange juice, apple juice, grape juice
Website: https://www.pepsico.com.cn/index.html
Table 11: Pepsi Cola key juice products

Price
Brand Product Type Package
(AU$/package)
Tropicana 100% juice Orange/ grape/ apple paper box 1 litre 2.66
Tropicana 100% juice Orange/ grape/ apple paper box 330ml 1.74
Tropicana 100% juice Orange/ grape/ apple glass bottles 250ml 1.81
Dole Fruit juice jelly Green Grape/ lychee/ orange/ pineapple 150g*8 bag 10.65
Dole Fruit juice jelly Peach/ raspberry 130g *3bag 8.48
Smoothie (Frozen
Dole Green Grape/ orange/ pineapple 62ml*8 4.33
Fruit Juice)
FRUIT JUICE JELLY FRUIT JUICE JELLY SMOOTHIE (FROZEN

150G*8 BAG 130G *3BAG FRUIT JUICE)
62ML*8
17
100% JUICE 330ML 100% JUICE 1 LITRE 100% JUICE 1 LITRE T
GLASS BOTTLES TETRA PACK ETRA
2.7 BVI (WEI-CHUAN)
HQ: Hangzhou
Public company
Established in 1953
Total revenue AU$4.34 billion
Profit AU$1.195 billion
Gross profit AU$72.61 million
Net revenue AU$52.17 million
Juice brand: Weichuan Daily C
In 1953, Wei Quan Company was established in Taiwan. Hangzhou Weiquan Food
Co., Ltd. was established in 2002. The factory is located in Hangzhou, Zhejiang
and Langfang, Hebei
In April 2014, Daily C Carrot Fruit and Vegetable Mixed Juice won the Monde
Selection Silver Award in 2014, while Daily C Orange Juice and Daily C (Fresh
squeezed) Citrus Lemon Juice won the Bronze Award in the same period
In May 2014, Daily C Carrot Fruit and Vegetable Mixed Juice won two stars of the
"2014 International Flavor and Quality Award"
Website: www.weichuan.com.cn
Table 12: BVI(Wei-Chuan) key juice products

Price
(AUD/package)
100% juice Fresh orange juice/grape juice/carrot juice/apple juice 1.6 litre 5.83
Fresh orange juice/grape juice/carrot juice/red bayberry Juice/ Str

100% juice 900ml 3.59
awberry Peach Compound Juice
Strawberry Peach Juice/ Peach Juice/ red bayberry Juice/ Orange

100% juice 300ml 1.21
Juice/ Carrot Juice/ lychee Juice/ Grape Juice
18
FRESH ORANGE JUICE CARROT JUICE PEACH JUICE RED BAYBERRY
JUICE
STRAWBERRY PEACH GRAPE JUICE

JUICE
19
3. CONSUMER SURVEY
In association with this report, Asian Agribusiness Consulting conducted a
consumer survey on juice consumption in China. The survey is based on 53
respondents, 49% male and 51% female.
Among the 53 respondents, 51 per cent were 20-35 years old, 43% were between 36-
50 years old and 6% were older than 50.
Figure 13: China monthly expenses on juice
CNY 100-200
13%
> 200
CNY 50-100 9%
40%
< CNY 50
38%
Just over 37% of respondents said they spent less than CNY 50 (AU$10.50) each
month on juice products, while 39.6% said they spend between CNY 50 – CNY 100
(AU$10.50 – AU$21) each month on juice products.
20
Figure 14: Factors influencing juice purchases
Other social media
9%
Recomended by friends Tik Tok
36% 12%
Wechat
14%
Store promotion
29%
Peer-to-peer recommendations and store promotions are two of the main

influences on Chinese consumers’ juice purchasing patterns, according to the
survey. Social media holds 26% of people’s choices, in which WeChat and Tik Tok
account 14% and 12%, respectively.
Figure 15: Package size preference

Others
13%
1 litre
6%
According to the survey, the 350ml bottle
is the favourite size for juice packaging
350 ml
49% 2 litre with 49% of respondents preferring this
15% package size. The 250ml bottle is also a
good package size for juice.
250 ml
17% Figure 16: Package preference
Bag
2% Can
15%
Glass bottles were the most
popular packaging format among
the respondents, with just under
half of the respondents nominating Glass bottle
49%
them as their preferred choice.
Plastic bottles were also popular.
Plastic bottle
34%
21
Figure 17: Does the appearance of the packaging effect your purchasing
decision?
No
Over 50% of survey participants said they
40%
would purchase juice based on
decorative packaging, indicating it is a
significant factor influencing the
Yes
purchasing decision.
60%
Figure 18: Reason to purchase juice

Other
1% Relieve heat and thirst
22%
Personal preference
44%
Health & nutrition

33%
When asked their reason for purchasing juice, 44% of respondents indicated
‘personal preference’, while 33% chose juice for health and nutritional reasons.
22
Figure 19: Attributes in juice important to consumers
Brand
8% Nutrition
Taste 7%
25%
Concentration When asked about the attributes
11%
that draw them to purchasing juice,
survey participants identified
refreshment, taste and health as the
main attributes.
Health
Refreshment 23%
26%
According to the survey, 43% of respondents prefer slightly acidic flavour and 57% of
respondents prefer slightly sweet flavour.
Figure 20: Flavor preference
Slightly acidic
43%
Slightly sweet
57%
Figure 21: Pulp juice preference

No
8%
Over 90% of consumers surveyed

preferred pulp juice.
Yes
92%
23
Huiyuan, Orchard Farmer and Minute Maid are the leading juice brands in the
Chinese market, according to the survey results.
Figure 22: Juice brand preference

Others
4%
Huiyuan Minute Maid

36% 29%
Orchard Farmer
31%
Supermarkets are an important sales channel for juice in China, with 44.4% of
respondents purchasing juice from supermarkets, followed by convenience stores
and online sales channels.
Figure 23: Juice purchase channel

Vending machine
8%
Online store
19%
Supermarkets
44%
Convenience store
29%
24
Almost 30% of respondents said they bought orange juice when they purchsed a
juice product. Mixed juice, grape juice, lemon juice, apple jucie and watermelon
juice are also popular juice products in China.
Figure 24: Juice type preference
Other Vegetable
3% 9%
Orange
29% Watermelon
10%
Apple
11%
Mixed juice
13% Lemon
12%
Grape
13%
Over 50% of respondents usually drink juice on its own, while 25% of respondents
said they preferred to drink juice in the afternoon with snacks.
Figure 25: Juice drink behavior
With lunch
9%
With breakfast
11%
Drink juice alone

55%
Afternoon with snack

25%
25
When choosing juice, 47% of survey participants expressed a preference for a
product of domestic origin. A further 21% of respondents preferred New Zealand
origin, 9% of respondents preferred Australia origin and 6% of respondents preferred
US origin.
Figure 26: Juice origin preference

Others
17%
U.S
6%
Domestic brand
47%
Australia
9%
New Zealand
21%
26
ACKNOWLEDGEMENT
Citrus Australia would like to thank Asian Agribusiness Consulting and their in-
market resources for their help in securing on the ground market intelligence and
insights pertaining to the juice industry.
END
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China

Citrus Juice Market Development Officer, Olivia Tait

1. Market size and key statistics 2

Figure 1: China juice market size by value

Figure 2: Juice market breakdown

Low concentrate juice

Figure 3: Juice sales channel

Fresh juice shop

Figure 4: Juice import by origin, 2022

Table 1: China juice import 2013-2022

Figure 5: China juice imports, 2013-2022

Table 2: Top ten juice exporter to China

Brazil 78,849 100,792 23

Thailand 73,268 83,231 21

Viet Nam 39,276 67,250 11

Spain 28,136 43,559 8

Israel 27,771 59,118 8

Costa Rica 18,749 18,218 5

Cyprus 16,232 8,746 5

Philippines 9,037 22,269 3

Chile 6,929 16,721 2

Malaysia 6,299 7,118 2

1.3 JUICE DRINKING CULTURE IN CHINA

1.4.1. Improving physical health

1.4.2 Promote metabolism

1.4.3 Improve immunity

1.5 FRESH JUICE BARS AND SHOPS

1.6 DRINKS COMPETING DIRECTLY WITH JUICE

Other Energy drinks

Figure 8: Top juice players 2021

Table 4: Huiyuan key juice products

Orange/ grape/ apple/ peach/ pear/ blood

Orange/grape/ apple/peach/ pear/ blood orange and

100% juice Lemon, peach, apple 2,000ml 4.35

100% juice Prune 200ml*12 box 17.39

100% juice Orange, grape, apple, peach 300ml* 8 bottle 13.04

100% NFC Prune 200ml* 10 bottle 26.09

PULP JUICE 100% NFC PRUNE

2.2 MASTER KONG

Tea 39.11 41.38 5.81 39

Water 9.89 10.65 7.65 10

Juice 12.55 14.88 18.57 14

Carbonated beverages and others 35.85 38.18 6.48 36

Total 97.40 105.08 7.89 100

Figure 9: Master Kong beverage business 2022

Carbonated beverages and others

Table 6: Master Kong key juice products

Low concentrate juice Pear 1 litre 1.09

Low concentrate juice Pear 250ml*6 box 1.80

Low concentrate juice Pear 330ml*12 bottle 4.78

Low concentrate juice Pear 500ml 0.76

Low concentrate juice Peach/ orange 330ml*12 bottle 4.78

Low concentrate juice Grapefruit 500ml*15 bottle 10.28

Low concentrate juice Grapefruit 330ml*12 bottle 4.35

Low concentrate juice kumquat lemon 500ml*15 bottle 9.35

Low concentrate juice kumquat lemon 330ml*12 bottle 5.22

Low concentrate juice kumquat lemon 310ml*24 can 11.74

Low concentrate juice Red grapefruit 330ml*12 bottle 6.09

ORANGE PEACH RED GRAPEFRUIT GRAPEFRUIT

KUMQUAT LEMON KUMQUAT LEMON KUMQUAT LEMON GRAPEFRUIT