ACTION PLAN

TACTICS /
TARGET STRATEGIES CALENDAR MEASUREMENT
GOAL Specific, reachable segments of people with Strategies that will attract the specific people or MESSAGES Specify which activities you will do daily, weekly, monthly or How will you track results? How will you compare the effectiveness
Specific, measurable objectives to be similar needs or interests, motivations, organizations you’re trying to reach with a Tools or channels you’ll use to reach your quarterly to achieve your goals. What time of day or day of week is of each tactic? How will you calculate time/money/ # of contacts it
accomplished in a time period. demographics, locations, etc. How many compelling offer that meets their targets. What’s unique or special about your most effective for each activity? takes to attract/retain each customer/client?
organizations/ people are there in each segment? interests/needs. product / services / bio / history that will connect
with people? Which messages will be persuasive?

To create a website where

online sellers can be
When we are able to increase
Product Goal: For online sellers to reached by their customers
our customers reach, it will Checking our product daily will create a We can track the result by checking our
For our customers to be accommodate the needs and all over the country and the
increase our sales and have balance inventory and availability to our website, who are our regular customers
satisfied and contented with their preferences. world.
ability to expand our product customers. and who are our new clients as well.
our product offerings. It can promote the
lines.
businesses of the
online sellers

Consumer Goal: To connect our website to an

Checking our consumer on a weekly
To increase our customer online platform that can tell To have invaluable By using a feedback form, we can track if
To determine our customer basis, to determine who among our
reach. For our customers to about our customers’ age, information for growing our the parcel or items received reach our
demographics. customers orders reach their address
save time and effort in gender and location. business. customers appropriately.
and location.
buying virtually.

Price Goal: Using the pricing strategies We can use online

Well match the price of a
To maximize long term profit, methods and procedures to marketplace that can allow Checking the price of our items or The advantage of this channel pricing is
qualifying item then find
sustainability, and generate determine the rates we businesses like ours to sell products should be conducted daily to that sellers can increase profit margins
identical item or we can select
the interest of new charge for the goods and our products online and regular monitor the flow of our sales and by charging more or less price sensitive
the price of our online
customers to our new services are accurate and customers to browse and income. customers.
competitors.
products. reasonable. . purchase our products.
Promotion Goal: We can use digital channels
To communicate to our or platforms brands to
To increase sales promotions, To boost our sales or income
consumers the features and promote products. This We can achieve promotional strategy by
increase exposure and using marketing Strategy in Increase on our sales from the time the
affordable prices to our includes, search engines, checking on our websites weekly. To
capture the attention of our which business use a promotion was created. New customers
consumers by encompassing social media, email and determine if this kind of advertising or
customers and stimulate temporary campaign or offer inquire and few our websites and growth
advertising, public relations, websites. It can help brand endorsement can create a valuable
demand to encourage to increase demand in its on our search engines.
and overall media strategy awareness, build trust and sales.
purchases. product or services.
for introducing our product. credibility, and generate more
sales.
We can imply location-
based marketing, it allows
customer to target Today, online marketplace,
We need to use E-commerce businesses with online and social media accounts
Place Goal: Having a feedback form or review from
website or app where buyers messaging based on their are all potential sales Checking on our websites daily for
Partner with a trusted the customers if the product they
can see a catalog of products physical location. Using channels. Sales channels can monitoring our deliveries, to which, if it
delivery firm for safe and received is well maintained and
and electronically purchase location data, and our team be used to find and target reached our customers safely.
timely deliveries. according to their preferences.
them. are able to reach consumers different audiences, most
based on qualifiers like businesses.
proximity to a store, events
happening on their location.