CINEMATOGARPHY IN THE VIEW POINT OF THE AUDIENCE

- D.PAREMJETH NAGARAJAN

(HB23104)

- R.PRADEEPAN

(HB23145)

ABSTRACT

Cinematography is not how it started as seen today. In the early times before the beginning of the 19th
century, dramas were popular, and in later periods, dramas performed in the early 19th century were
recorded and shown in cinemas. Cinematography in India began in the late 19th century, with the
Lumière brothers arriving in Mumbai to show their films in 1896. The first Indian film, Raja
Harishchandra by Dada Saheb Phalke, was released in 1913, marking the birth of Indian cinema. . The
1940s and 1950s were dominated by studios like Bombay Talkies and saw the rise of iconic actors like
Dilip Kumar and Raj Kapoor. The 1960s and 1970s ushered in the golden age of Indian cinema. In recent
years, Indian films have achieved a drastic change in international popularity. The industry has also
embraced new technologies and approaches to storytelling, making Indian cinema a dynamic and
influential part of global cinema today. Entertainment and pleasure has now grown into a commercial and
profitable process with many production facilities, heroes, heroines, comedians and impressive fan
characters, while those on-screen can well promote their talent, those off-screen can also benefit equally,
as graphic. designer, production manager, director, screenwriter, technical assistant. Although Indian
cinema has undergone a remarkable transformation in the last century, it has since played an important
role in people's minds, both in positive and negative ways. In recent years, independent cinema has been
on the rise, with Indian films garnering international acclaim at festivals. The industry has also embraced
new technologies and approaches to storytelling, making Indian cinema a dynamic and influential part of
global cinema. The Indian film industry, especially Bollywood, continued to be a major player in global
cinema. Bollywood continues to be a powerhouse producing a large number of films in various genres
every year. The industry has seen a shift towards more content-driven and more experimental films
alongside mainstream blockbusters. The rise of streaming platforms has given filmmakers a new way to
showcase their work and influenced the way stories are told and distributed. International collaborations
went even further, and Indian actors and directors were recognized worldwide. Indian films including
films from regional industries like Tamil, Telugu, Malayalam ... have been recognized at several
international film festivals. Advances in technology continue to play a crucial role as filmmakers adopt
high-quality production techniques and visual effects, focusing on audience satisfaction and comfort in
addition to story and content. In addition to the fact that movies influenced the history and development
of history, it also had negative effects on the minds of the public and completely divided the minds of the
teaching.

“Cinema is a mirror by which we often see ourselves.

INTRODUCTION

Indian cinema, comprising films that have had a major impact on world cinema since the late
20th century. Indian cinema consists of several regional language film industries in India,
including Bollywood, which is the largest film industry in the country. For years, the Indian film
industry topped the world in terms of annual film production. In 2022, it grossed ₹15,000 crore
at the Indian cinema box office. Indian cinema consists of multilingual and multi-ethnic
cinematography. Hindi language films accounted for 33% of the box office in 2022. It was
followed by Telugu 20%, Tamil 16%, Kannada 8% and Malayalam 6%. Other major film
industries are Bengali, Marathi, Odia, Punjabi, Gujarati and Bhojpuri. As of 2022, the total
revenue of the South Indian film industry has surpassed that of the Mumbai-based Indian film
industry (Bollywood). From 2022, Telugu cinema will dominate the Indian cinema box office.
Indian cinema is a global enterprise and its films have garnered international attention and
acclaim in South Asia. Now, regional films are often dubbed into many languages, creating a
Pan-Indian film. Since the beginning of Indian cinema in 1913, Bollywood (Indian cinema) has
dominated the film industry, but in recent years regional industries have begun to give it
competition. Major film production houses in India are Arka Media Works, Aascar Films,
Aashirvad Cinemas, AGS Entertainment, AVM Productions, Dharma Productions, Eros
International, Geetha Arts, Hombale Films, lyca productions, Modern Theatres, Reliance
Entertainment, Red Chillies Entertainment, Salman Khan. Films, Sun Pictures, Suresh
Productions, UTV Motion Pictures, Yash Raj Films and Zee Entertainment Enterprises. K. Moti
Gokulsing and Wimal Dissanayake identified six major influences that shaped Indian popular
cinema: • The ancient epics Mahabharata and Ramayana influenced the stories of Indian cinema.
Examples of this effect are side story, back story, and story within a story. Popular Indian films
often have plots that branch into episodes; such narrative distractions can be seen in the films
(1993) Khalnayak and Gardish. • Ancient Sanskrit drama that focuses on spectacle, music, dance
and gesture, "creating a living artistic entity in which dance and mime are central to the dramatic
experience." Sanskrit dramas were known as natya, which comes from the root word nrit (dance)
and contained spectacular dance dramas. The way Rasa has been done since ancient times is one
of the main features that differentiates Indian cinema from Western cinema. In the Rasa method,
the performer conveys emotion to the audience through empathy, as opposed to the Western
Stanislavski method, where the actor becomes "a living, breathing embodiment of the character."
The Rasa method can be seen in the performances of Indian actors such as Bachchan and Shah
Rukh Khan as well as in Hindi films such as Rang De Basanti (2006) and the works of Ray. •
Traditional folk theater that became popular around the 11th century when Sanskrit theater
declined. These regional traditions include Yatra from West Bengal, Ramlila from Uttar Pradesh,
Yakshagana from Karnataka, Chindu Natakam from Andhra Pradesh and Terukkuttu from Tamil
Nadu. • Combining realism and fantasy, Parsi theater that includes crude humor, songs and
music, sensationalism and dazzling stagecraft. These influences are evident in masala films such
as Coolie (1983) and to some extent in more recent critically acclaimed films such as Rang De
Basanti. • Popular musicals made in Hollywood from the 1920s to the 1960s, although Indian
films used musical sequences as another fantasy element in the song and dance tradition of the
story, which were exposed and "mixed with the daily lives of people in complex and interesting
way". • Western music videos, especially MTV, had a growing influence in the 1990s, which can
be seen in the pacing, camera angles, dance sequences and music of recent Indian films. An early
example of this approach was Bombay (1995, Mani Ratnam). Early Indian films made inroads
into the Soviet Union, the Middle East, Southeast Asia and China. Top Indian film stars have
achieved international fame in Asia and Eastern Europe. For example, Indian films were more
popular in the Soviet Union than Hollywood films and sometimes domestic Soviet films.
Between 1954 and 1991, 206 Indian films were sent to the Soviet Union, garnering higher
average audiences than Soviet domestic productions. Awaara and Disco Dancer gained more
than 60 million viewers. Movies like Awaara, 3 Idiots and Dangal were among the top 20
grossers in China. Many Asian and South Asian countries have found Indian cinema more and
more suited to their sensibilities than Western cinema. Jigna Desai suggests that in the 21st
century, Indian cinema has been "deterritorialized", spreading to parts of the world with a
significant Indian diasporic presence and becoming an alternative to the rest of international
cinema. Indian films have often been shown at international forums and film festivals. This
allowed the filmmakers of Parallel Bengal to achieve worldwide fame. Indian cinema has
recently begun to influence Western musical films and has played a particularly important role in
the revival of the genre in Western countries. Neglected since the 1980s, Indian filmmakers such
as Ghatak and Dutt have received posthumous international recognition. Baz Luhrmann stated
that his successful musical Moulin Rouge! (2001) was inspired by Bollywood musicals. The
film's success revived interest in the then declining Western music genre and fueled a subsequent
renaissance. Indian cinema has been recognized many times at the American Oscars. Indian
films Mother India (1957), Salaam Bombay! (1988) and Lagaan (2001) were nominated for the
Best Foreign Language Film Oscar. Everybody has something that chews them up and, for me,
that thing was always loneliness. The cinema has the power to make you not feel lonely, even
when you are. Cinema is not only about making people dream.

REVIEW OF LITERATURE

The futurist cinematograph will sharpen and strengthen perception , quicken the creative
imagination , it will produce a prodigious sense of simultaneity and omnipresence in the mind.
The futurist cinematograph will therefore will contribute to the general renewal by taking the
place of literacy review(always pedantic) , the drama (always predictable) , and by killing the
book (always tedious and oppressive). The necessities of the propaganda will force us to publish
a book once in a while. But we prefer to express ourself through the cinematograph, thought
great parole in libera tableaux and portable illuminated signs. The futurist cinematograph that we
are preparing, a joyful defamation of the universe and illogical and fleeting synthesis of global
life , will become the best school for the young : a school of joy , speed ,force, courage , and
heroism.

Author : Maya Deren

Citation : Deren, Maya. “Cinematography: The Creative Use of Reality.” Daedalus, vol. 89, no.
1, 1960, pp. 150–67. JSTOR, http://www.jstor.org/stable/20026556. Accessed 11 Oct. 2023.

RESEARCH GAP

The above cited book is a literature that comprises of the effects of the media. Here the author
considers the effect of the media and the news telecasted in the television . The complete
research of the book deals with the effect of the media on the feeling of the people and the way
the news reaches to the minds of the youngsters and the elder society of the world . But our
research deals with only cinematography and not on media information. Thus it is completely
based on how entertainment platform affects the mind of the fellow society .

RESEARCH PROBLEM

Cinematography is ingrained in every person's life in this modern era, influencing them from
birth to death. However, the majority of films appear to have a negative impact, creating a
detrimental impression on society. This influence extends to fostering situations that lead
individuals toward serious crimes instead of contributing positively. Despite these disadvantages,
a handful of movies aim to provide social awareness, convey positive messages, and address
critical issues .The movies are considers as profit making to some organizations and some
consider it as a tool to create awareness among the people of the society.. Some movies are really
good so as they can create awareness among the society but mostly, we the people are always
seeing the movie in different prospective view. So the motive of the movie can only be
benefitted if we see it in the proper aspects. People force themselves to involve in watching
various movies inspire of high ticket rate, vulgar content but hey consider themselves these are
for entertainment purpose only.
 OBJECTIVE

 To understand the people’s perspective towards the movie.

 To understand the impact of the movie in the minds of the society.
 To identify the people’s urge for watching the movie.

METHODOLOGY

Non doctrinal Research has been adopted for the present study. The information is obtained
from primary as well as secondary sources. The primary data is in the questionnaire form and
it is collected from people of all categories who had the experience of the cinema in the
theatre and in the homes as well. The sources for secondary data include journals and
websites. Samples are collected from a total of 130 respondents of all categories who had the
knowledge of the cinematography and some basic knowledge of the movies releasing
nowadays. Three point sampling method , multiple choice question method and yes or no
method is adopted for collecting primary data.

RESEARCH DATA

MULTIPLE CHOICE QUESTIONS (MCQ)

S.NO QUESTIONS NO.OF. % OF

RESPONDANTS RESPONDANTS
1. gender
 male 38.6%
 b) female 61.4%
2. age
 18 to 20 55.1%
 21 to 30 4.7%

 31 + 26.2%

3. occupational status
 student 62%
 employee 11%

 employer 12%

4. major role in the production of

the movie is played by
 director 43%
 producer 27%

 actor 30%

5. kind of movies do you like

 action 40%
 romance 32%

 documentary 28%

6. determinants of the success of

the movie
 character 37%
 direction 56%

 production 7%

7. you generally prefer to watch a

movie in
 OTT 75%
 theatre 19%

 cd/dvd 6%
8. a film looks good with the best
 camera roll 12%
 acting 34%

 direction 54%

9. reason to watch a movie

 time pass 42%
 content 40%

 character 18%

10. the main aim of releasing the

movie
 entertainment 54%
 earning profit 34%

 social awarness 12%

11. the characters of the movie

affect the children's mentality
 behavioural characters 48%
 attitude 27%

 emotional activities 25%

12. language do you wish to watch

a movie
 mother tongue 58%
 original audio 38%

 dubbing audio 4%

13. budget do you wish to watch a

movie
 rs.60 38%
 rs.120 34%

 rs.300 and above 28%

From the above table which consists of the multiple choice questions collected from the people
who watch movies regularly and are located in Tamil Nadu , the majority of them are females
and the majority of the age group belongs to 18 to 20 with 61.4% and male 38.6%. The
occupational status with 62% of students and 11%of employee and 12% of employer

YES OR NO TYPE QUESTIONS TABLE

S.NO QUESTIONS NO.OF. % OF

RESPONDANTS RESPONDANTS
1. promoting others to
see cinema is adivsable
 yes 52%
 no 48%
2. do you have
knowledge about
cinematography act
 yes 27%
 no 73%

3. can black market in

cinematography be
crubed or reduced
 yes 51%
 no 49%

4. do you think cinema

stuffs western culture
in people's mind
 yes 68%
 no 32%
5. cinemas are produced
under the guidelines of
cinematography act
 yes 47%
 no 53%

6. cinematography
contribute to the
overall social
development
 yes 32%
 no 68%
7. the theatre owners are
aself centred in
making profits
 yes 61%
 no 39%
8. is ott platform
affecting the theatre
owners profit
 yes 65%
 no 35%

9. the members involved

in the production are
receiving sufficient
returns for their
contribution
 yes 34%
 no 66%
10. movies contribute for
the increase in the
crime rate and social
responsibility in our
country
 yes 80%
 no 20%