Scribd Logo
Upload

Welcome to Scribd!

  • 6 views

    Rebranding Nieves à - Lvarez

    Uploaded by

    gdelalamo20
    The document discusses rebranding the Nieves beauty cosmetic brand, including changing the logotype to be more lavish and elegant, updating the color palette to include navy blue and silver to convey luxury, changing packaging to crystal to enhance luxury branding, adding new celebrity brand ambassadors and expanding marketing through social media and influencer events.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Rebranding Nieves à - Lvarez

    Uploaded by

    gdelalamo20
    6 views1 page
    The document discusses rebranding the Nieves beauty cosmetic brand, including changing the logotype to be more lavish and elegant, updating the color palette to include navy blue and silver to convey luxury, changing packaging to crystal to enhance luxury branding, adding new celebrity brand ambassadors and expanding marketing through social media and influencer events.

    Original Description:

    Rebranding

    Original Title

    Rebranding Nieves Ã_lvarez - Copia

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses rebranding the Nieves beauty cosmetic brand, including changing the logotype to be more lavish and elegant, updating the color palette to include navy blue and silver to convey luxury, changing packaging to crystal to enhance luxury branding, adding new celebrity brand ambassadors and expanding marketing through social media and influencer events.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    6 views1 page

    Rebranding Nieves à - Lvarez

    Uploaded by

    gdelalamo20
    The document discusses rebranding the Nieves beauty cosmetic brand, including changing the logotype to be more lavish and elegant, updating the color palette to include navy blue and silver to convey luxury, changing packaging to crystal to enhance luxury branding, adding new celebrity brand ambassadors and expanding marketing through social media and influencer events.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 1

    Rebranding Nieves Álvarez

    Nieves beauty is a cosmetic brand run by the spanish model Nieves Álvarez. We have analysed the
    branding and we concluded that it needs a rebranding in spite of being a new cosmetic brand.

    In the first place, the logotype must be changed, it has to be more lavish and elegant due to the
    target they are addresing to. Their target are women with a high economic level, this is reflected in
    the prices. Moreover, changing the logotype will elevate the brand and connect it with high luxury
    brands. However, the typography mantains because is minimalist and it fits with the visual identity.

    Secondly, we are going to change the corporative colours, the brand uses a light colours palette so it
    can be related with a non sumptuous brand. Nieves Beauty includes gold pink and white, they don’t
    use more colours, in this way we are creating a new palette where navy blue and silver are the main
    theme. Navy blue transmits powerfull, authority and luxury, besides, taking into account that the
    CEO of the brand is Nieves, we decided to play with her name, so blue represents the refelction of
    the sky in the snow. When a new campaign is made, the corporative colours must be untouched but
    the colour of the new theme could be included. For exmple, in Saint Valentine, we can include red
    and pink to follow the seasonal storytelling.

    Thirdly, the packaging is going to be changed because plastics aren’t opulent enough. In this way,
    the products will be false crystal, so giving this new material will enhance the brand and follow the
    fundational storytelling. As we included the corporative colours, the group has decided to also
    change the colour’s product including navy blue and silver. The new logotype and typograpghy is
    going to be small and thin situated in the left side. Talking about the skincare products, new ones
    will be included like washa and rolling.

    Fourthly, we noticed that the brand images are mainly product images, so we can talk about product
    storytelling. Moreover, the model included in the photos is always Nieves Álvarez, so we are
    changing it, including new faces. Nieves Beauty will have brand friend like Avellaneda, Blanca Suarez
    as ambassador and Laura Escanes as brand image. Including the new celebritys, Nieves Beauty will
    expand their target and improve the brand.

    The website rebranding consits on changing the principal colours to the ones introduced in the new
    logo, presenting a coherent visual identity. The website also will include videos showing the optimal
    usage of each cosmetic product. The best costumers will be on the website showing their skincare
    routine. This give a friendly view of the brand and the new costumers will want to be part of Nieves
    Beauty cosmetic videos.

    In adittion, with contemporary marketing trends, we will create a Tiktok account, uploading videos
    of different influencers making their skincare routines. Doing this, the brand will break the
    generational gap, reaching all sorts of consumers.

    To expand the brand and taking into account the budget, we are making a small event where the
    new ambassadors are invited. The event is a spa session and bodycare practices, so the influencers
    can taste the skincare products and share it on social media. This event will serve as a promotional
    plataform for the products of our brand.

    To sum up, the rebranding is a slow process where the brand can’t loose their visual identity and by
    a long shot the principal customers. That’s why, we are not creating a complex rebranding.

    You might also like