Antonio Vargas

Solutions Architect

Learn to Drive
Product and
Process
Development Shelby Anderson
Marketing Content
Manager

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 Learn to Drive
Product and
Process
Development

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 Meet the Presenter:

Antonio Vargas
Minitab Solutions Architect

• 20+ years applying and

teaching data analytics tools
to solve business problems
in manufacturing,
engineering, supply chain,
finance, human resources.
• Certified Lean Six Sigma
Master Black Belt.
• MS in ME and MBA from
Marquette University.
• ASQ, PMI, ASA

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 For this webinar
• No previous knowledge of
Minitab Statistical Software or
Minitab Workspace is required.
• Familiarity with Product and Process
Development is helpful.
• Curiosity is essential!

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 Agenda

1. Automotive Industry
Challenges

2. Turning Points

3. Design and Manufacturing

of AV-EVs

4. Questions

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 Automotive Industry Challenges
• Environmentalist pressure and
fuel dependence
• Rise of car sharing
• Chinese and emerging markets
• Electric vehicles
• Smart, connected, and self-driving
vehicles.
Various sources:
IHS Automotive, Digitalist Magazine.

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 Turning Points
• Customer Acceptance
• Total Cost of Ownership
• Technical Maturity
• Expanded portfolio of models
• Supportive Regulations
Source:
BAIN & Company, Electric and Autonomous Vehicles: The Future Is Now

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 Design and Manufacturing of an AV+EV
Board of Directors:
We need to develop a reliable and
affordable autonomous-electric vehicle
(AV-EV) within the next 3 years in order
to strengthen our position in the market.
Marketing:
The solution: the eAuto!
Manufacturing:
Engineering: Improve the quality
Our current Lithium-ion levels in the
batteries experience manufacturing of
severe energy density Lithium-ion
degradation after 50,000 batteries to prevent
miles when exposed to underperformance
extreme temperatures. and safety risks.

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Product and Process Development
Plan and Design Process Validation
Voice of the Customer Process Capability
Kano Model Design of Experiments
Quality Function Deployment Monte Carlo Simulation
Product Reliability …
... …
…

Product Validation Continuous Improvement

DFMEA CAPA
DFM/DFA Variation Reduction
Design Verification Customer Satisfaction
… …
… …

© 2021 Minitab, LLC.

 It all starts with the Customer
Voice of the Customer
e …
To improve customer satisfaction, we
must understand what is important to
the customer, their expressed and
unexpressed needs.
Understanding the VOC must be done
during the planning phase and translate
it into metrics that address what is
important to the customer in terms of
service, quality and delivery.

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 Understanding needs and wants

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 How does the customer feel about product features?
Kano Model
A graphical approach for evaluating the relative importance of delighters,
satisfiers and dissatisfiers from the customer point of view.
Discover what product or service features customers value the most.

Quality Function Deployment

Useful tool for translating the VOC to specific and measurable requirements that
can be used to design improved products and processes.

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 Translating customer needs to specifications

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 Designs that always work
Product Reliability
Probability a product will adequately
perform its specified purpose for a
specified period under specified
conditions.
Reliability can be used to determine the
life expectancy of a particular design.
Reliability can be used to validate
improvements made in a new design.

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 Analyzing Failure Modes

Distribution Analysis
Warranty

Accelerated Life Testing

Expected Failure

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 Robust Processes
Process Capability
Process capability helps us quantify how well a process can meet customer’s
specifications.
Process capability helps us determine the best way to improve and monitor
processes to make sure they can meet customers needs.
Design of Experiments
It is a systematic method used to evaluate the effect of input variables (factors)
on the output (response).
Many factors can be efficiently evaluated by running a subset of the total
number of combinations that exist.

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 Finding Factors that Affect Process Capability

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 Exceeding Customer Expectations
Monte Carlo Simulation
Quantitative analysis that accounts for
the risk and uncertainty of a system by
including the variability in the inputs.
The simulation provides expected
values based on equations that define
the relationship between the inputs (X)
and outputs (Y).
These may be known equations or
based on models created from a
designed experiment (DOE).

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 Robust Processes

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 Disruption calls for bold decisions and ruthless focus
Post COVID pandemic, conserving cash and
containing costs have become urgent priorities.
Balance between innovation and efficiency on
the accelerated timeline of today’s market.
Real-time model: do more, do it faster, and do it
with fewer resources.
Organizations must become more intelligent in
the way they’re structured and how they operate.
Hierarchies and silos are less important than
seamless collaboration.

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Questions?

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 Upcoming Webinar

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Questions?

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Thank You!
From all of us at

© 2021 Minitab, LLC.