The Cover Page

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Table of Contents
Executive Summary ................................................................................ 4
1. Introduction ....................................................................................... 5
2. The Product/Service: ........................................................................... 6
3. Industry and Market Analysis: .............................................................. 6
4. Competition ....................................................................................... 8
5. SWOT Analysis ................................................................................. 10
6. Operations Plan ................................................................................ 11
7. Marketing Plan ................................................................................. 13
8. Management .................................................................................... 15
9. Financial Plan ................................................................................... 16
10. Appendices..................................................................................... 15

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Executive Summary

Within this business plan you’ll witness the growth journey of Rose’s E- Creations
from a mere dream to a strong possibility. It contains the business idea possible
revenue, design process and the distribution of the final product.

I hope you enjoy !!

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Introduction

Overview: ROSE’S E-Creations

The idea is all in the name. A company focused on reducing its carbon footprint by producing
digital invitations, business cards, logos and many more. Mainly taking everything off paper to
digital products/ services.
This project is, however, still in the ideation phase, with many improvements to be made.

Vision Statement:
My goal for my business is to educate the people on the importance of trees during this lifetime.
How many of them get cut down monthly for silly purposes such as invitation, business cards
that usually end up in the trash. All in hopes of empowering young adults/ youths with a sense
of urgency to reduce the world's carbon footprint, while generating job opportunities and lastly
profits.

Mission statement:
My mission for this business is to lower my community’s contribution to global
warming by becoming centered around being environmentally friendly, lowering
crime and violence by occupying our youth in fulfilling tasks that gets them
rewarded in a positive way and creating better living environments in general.

Objectives:
The following are the objectives in mind for my business:

1. Establishing a new niche.

2. Grow the business to influence the rest of Africa to be pro #Green.

3. Increase profitability to a certain level.

4. Be a preferred Graphic design company.

The Value Proposition:

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This business value proposition is that inclusivity is of utmost importance in gaining
high quality products/ services at an affordable price.

Secondly my business is focused on the Three P model of the business world,

consisting of:
•People – Providing work opportunities and reducing the unemployment statistics.
•Planet – Cutting the use of paper and saving a few hundred trees a year and
reducing the carbon footprint.
•Profit - Generating a profit and being able to pay our employees a stable salary.

Industry and Market Analysis:

The South African (BeGreen) sector states that by dramatically reducing the
amount of paper used, by means of technology is convenient because of
the following reasons:

• Efficiency- Digital documents are easier to store, manage and/or

searched.
• Space saving- Up to 25%of office space is used to store paper documents.
Going paperless frees up physical space to accommodate more employees.
• Productivity- digital documents archive with powerful search functions.

• Environmental impact- Going paperless minimizes waste, duplication and

the need for printing.
• Cost saving – Printing expenses including paper, ink and printers are
expensive. Going paperless reduces these costs.

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By implementing these steps, the government was able to go on platforms that
people are spending time on and reach more people for less and in doing so they
could support government services.

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Competition

Colourpix Graphic designs

Location: 9 Vader Visser Street, Sandbaai

Number: 0283163996
Website: https://Colourpix.co.za
Email: [email protected]
Services: Graphic design, printing, branding, signage and web design.

Aura Marketing

Location: Unit 3 Optimum centre, 10 main road, Hermanus

Number: 0283161973
Services: Marketing manager

-No further information available as you need login credentials to access the site.

Imagine Solutions

Location: Market square street Hermanus

Number:0212002314
Website: https://imaginestudios.io

-No information available as website is being upgraded.

Picasso signs

Location: 21 Mimosa Street, Hermanus

Number: 028 312 1335
Website: https://picassosigns.co.za

Email: [email protected]
Services: sign making

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We make signs

Location: 8 Mimosa Street, Hermanus

Number: none
Website: none
Email: none
Services: sign making

Ankher t/a Graphic shop

Location: 1106 courtyard, Giants centre

Number: 021 423 7787
Website: none
Email: none
Services: Graphic design

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SWOT Analysis

Strength Weaknesses

• No to little competition • Lack of qualified staff

• Innovative • Weak online presence
• Unique product • No printed products
• Efficient • New to market
• Sustainable
• Futuristic
• Environmentally friendly
• Affordable
• Reliable
• Cost- effective
• Inclusive

Opportunities Threats

• Reaching a larger target • Increase in competition

• Filling a gap in the market • Economic downturns
• Creating a new niche • Security breaches
• Provide training to staff • System failures
(qualifications)
• Set the bar for your market

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Risk Management

Please list the main risks identified, how likely they are to occur (high, medium,
low) as well as their impact in case they occur (high, medium, low). For the risks
with the highest likelihood and impact, please indicate strategies you’ll use to
mitigate the risks.

# Risk identified Likelihood Impact Mitigation

strategies
Limited growth potential Low Low
Niches can go away Low Low
Cyber security High High By prioritizing
cybersecurity
Data security risk Medium Medium

Operations Plan

Materials needed:

• 3* Lenovo v15 G2 IJL 15’6” -R5199,00

• 3* Canva pro subscriptions R900 per year
• Cyber security R250 000 per year
• Sonic fibre (uncapped, unshaped, unthrottled) R999/ month
• Storage device Seagate 5TB R3539 per year

Location:

• Office space in Sandbaai for R8000 per month

− 2 separate offices
− Tiled bathroom
− Small kitchenette
− Secure parking for clients
− Prepaid electricity and water included in rental price
− Minutes away from restaurants, schools and mall
− Listing number -114357700

Security

• Alarm R1500-R2500
• CCTV R2000-R5000
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Certification

• Canva courses are free on the site.

Product delivery

Upon consultation the client will be asked whether they want the product to
be emailed to them and then they distribute it to their guest (in the case of
an event) or whether they feel comfortable with providing us with the email
addresses of the guests and we will email it after the client has approved the
final product.

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Marketing Plan

1. How will you make people aware of your business?

• I will make people aware of my business by making use of digital

adverts that showcase what we as a business can do for you.
• Social media content of what transpires behind the scenes named
#Rose’s E- Creations uncut, will also be a form of income along with it
being a form of marketing.
• Radio adverts voiced by the team that creates a form of familiarity
and personalization.

2. Possible promotional packages?

• If you post our products/services and get over 300+ views/ likes, you
can become a brand ambassador that gets 10% off for as long as
your content regarding the business upholds these views.

3. What are your pricing strategies?

• Time estimation- look at project requirements and estimate time

needed don't forget to include revision time.
• Apply your hourly rate.
• And add a contingency rate, for unexpected risks.

4. What incentives will make people choose your services?

• The fact that they will be investing in the futures of the communities
youth.

5. How will credit customers pay for your services?

• Credit customers will be required to pay a 30% deposit upon

consultation and the rest when receiving the product/ services.

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6. State the channels by which you will get the products/ services to the
clients?

• Clients will be required to provide us with an email address and or a

WhatsApp number to whom we can send the final product to.

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Management

Functions:

• Productions- client consultations to identify what is required from the

business
• Admin- scheduling appointments, handling payments and ensuring customer
satisfaction.
• Human resources- recruitment, training and development, performance
management and employee relations.
• Finance- daily record keeping, examining financial statements and managing
budgets
• Marketing- Research, Product development, pricing and promotions.

Qualifications/Expertise:

• Admin- a college certification in a relevant field such as business or

management.
• Human resources- HR certification or knowledge of the field.
• Finance- a degree in finance.
• Marketing- bachelor's degree.

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Financial Plan

Key Assumptions

• Cost estimation for the first year – R200 000 or 10930 Us Dollar.
• Future cost estimation- R130 000 or 7104,50 Us Dollar.

Cost Estimations & Projections

Cost of facilities and operations

• 3 laptops –R15 597
• Fibre estimation -R12 000
• Canva subscription- R900
• Storage device – R3 539
• Office space for a year – R96 000
• Alarm system- R2 000
• CC tv- R3 000
• 4 desks- R4 400
• 8 chairs – R7 199
• Couch- R12 000
• Coffee table- R499,99
• Table plants- R599,88
• Decorative tree – R199,99
TOTAL= R157 935,78

Financing

State how you will finance the cost:

• Long term loan

• Content creations

The money will cover rental costs as well as the needed technology and tools.

Revenue Projections
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• Regular birthdays – target for year one is 152195 invites multiplied by R300
=R45 685 500
• Milestone birthdays- target 1030 multiplied by R350= R360 500
• Weddings- target 23500 multiplied by R400= R9400000
• Business cards- target 213400 multiplied by R800 =R170 720 000
• Logos- target 86000 multiplied by R700 =R60 200 000
• Business combo (logo+ card)-target 123 200 multiplied with 1300= R160 160
000
Generating a net income of – R438 066 000 within the first year.

Financial projections on the financial statements (please use the

Microsoft Excel template provided along with this template):

• Profit and loss projections for 3 years.

• Cash flow projections for 3 years.
• Balance sheet projections 3 years.

Milestones and Attachments

Milestones

• There will be four staff members (myself included) for the time being.
• Within the first quarter of establishment, I would like to have the means to
hire more staff members.

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Further reading:

https://www.greenpolicyplatform.org/sites/default/files/learning-
resources/action/GBM%20Development%20Guide%20for%20dissemination%2020180730.pdf

https://d3n8a8pro7vhmx.cloudfront.net/greenforall/pages/5054/attachments/original/14302574
88/Green-Business-Plan-Guide.pdf?1430257488

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