Broadcast Management and Programming
Broadcast Management and Programming
QUESTIONS
To achieve this, stations conduct market research to understand the preferences and
behaviors of their target audience. They then curate content that resonates with these
viewers, ensuring that the programming schedule is strategically designed to capture
and retain audience attention.
2. To maximize the size of an audience targeted by advertisers
The primary goal of programming is to draw in viewers or listeners. Attractive
programs increase the likelihood of repeat viewership and audience loyalty. Engaging
content that aligns with the interests and needs of the audience will naturally attract
more viewers.
Different audiences are available at different times of the day, so programming must
align with these viewing patterns. For instance, children might watch TV in the
afternoon, while adults might prefer evening news after work. Matching programs
with the appropriate audience timing ensures higher viewership and satisfaction.
Advertisers seek specific audience compositions that are most likely to respond to
their messages. By delivering a targeted audience, stations can make advertisements
more effective. For example, a cosmetic brand might prefer a young female audience,
while a financial service might target middle-aged professionals.