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Broadcast Management and Programming

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Emmanuella Esele
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0% found this document useful (0 votes)
72 views3 pages

Broadcast Management and Programming

Uploaded by

Emmanuella Esele
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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NAME: AINETOR EUNICE ESENOSELUMEN

COURSE CODE: MAC 324

COURSE TITLE: BROADCAST MANAGEMENT AND PROGRAMMING

MATRIC NO: AUL/SMS/21/00830

ASSIGNMENT RANK: THIRD GIVEN ASSIGNMENT FOR THE COURSE

QUESTIONS

1a. Programming. What do you understand by programming?

1b. Importance of Programming(Why is it necessary)?

2. How is programme related to programming in broadcasting?

LECTURER: MR. ROMANUS


ANSWERS

1a. Programming. What do you understand by programming?


Programming is simply the activity of gathering, selecting and transmission of various
programmes in broadcast station according to a scheduled time of arrangement.

Programming in broadcasting refers to the process of planning and scheduling the


content that will be broadcasted. This includes selecting and organizing various types
of content, such as news, shows, music, advertisements, and special events, to create a
cohesive and engaging broadcast schedule.

It is also known as broadcast programming, that is to differentiate it from other types


of programming. According Wikipedia, Broadcast programming is the practice of
organizing or ordering (scheduling) of broadcast media shows, typically the radio and
the television, in a daily, weekly, monthly, quarterly, or season-long schedule.

b. Importance of Programming(Why is it necessary)?, 2. How is programme related


to programming in broadcasting?

Programming is necessary for the following reasons:


1. To attract audience for the programme
Broadcast stations aim to attract the largest possible audience to appeal to advertisers.
A larger audience means more exposure for the advertisers' messages, which can lead
to higher advertising revenue for the station. By carefully planning and scheduling
popular programs that attract a wide demographic, the station can ensure a broad and
engaged viewership, making it an attractive platform for advertisers.

To achieve this, stations conduct market research to understand the preferences and
behaviors of their target audience. They then curate content that resonates with these
viewers, ensuring that the programming schedule is strategically designed to capture
and retain audience attention.
2. To maximize the size of an audience targeted by advertisers 
The primary goal of programming is to draw in viewers or listeners. Attractive
programs increase the likelihood of repeat viewership and audience loyalty. Engaging
content that aligns with the interests and needs of the audience will naturally attract
more viewers.

Stations invest in high-quality content production, including popular shows,


informative news segments, and entertaining programs. Marketing campaigns and
promotional activities are also crucial in building anticipation and drawing in the
audience. Social media, trailers, and advertisements are used to create buzz around
new and existing programs.
3. To give the programmes the best chance to survive or be accepted by its
target audience

For programs to be successful, they need to be well-received by their intended


audience. This involves understanding audience preferences and delivering content
that meets their expectations. Programs that resonate with viewers are more likely to
be accepted, gain popularity, and continue airing.
Stations continuously gather feedback through surveys, focus groups, and ratings to
refine their programming. By analyzing viewer responses and adjusting content
accordingly, they ensure that programs remain relevant and engaging. This might
include tweaking formats, addressing viewer criticisms, or introducing new segments
to keep the content fresh.

4. To match programmes with target audience available at the time

Different audiences are available at different times of the day, so programming must
align with these viewing patterns. For instance, children might watch TV in the
afternoon, while adults might prefer evening news after work. Matching programs
with the appropriate audience timing ensures higher viewership and satisfaction.

Stations analyze viewership data to understand peak times for different


demographics. Morning shows might target stay-at-home parents, while prime-time
slots feature content for working adults. Weekend programming might focus on
family-friendly content. This strategic scheduling maximizes the reach and impact of
each program.

5. To Deliver audiences to advertisers in the composition that makes their


advertisements most likely to be effective (Ellis, 2000).

Advertisers seek specific audience compositions that are most likely to respond to
their messages. By delivering a targeted audience, stations can make advertisements
more effective. For example, a cosmetic brand might prefer a young female audience,
while a financial service might target middle-aged professionals.

Stations leverage demographic data and viewing patterns to create programming


blocks that attract specific audience segments. Advertisers can then place their ads in
slots that align with their target demographic. For example, a sports brand might
advertise during a live sports broadcast, ensuring their message reaches sports
enthusiasts.

3. How is programme related to programming in broadcasting?


Programs are the individual content units, such as shows, news segments, and music
playlists. Programming is the overall process of planning and organizing these
programs into a structured schedule. Programming ensures that the programs are aired
in a way that maximizes audience engagement and meets the station's objectives.

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