Promotional Video Rubric50

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Promotional Video Project Rubric

Student Name: _________________________________

ACTIVITY Exemplary Proficient Partially Proficient Incomplete POINTS

Content/ 20 points 18 points 16 points 14 points


Organization
The content includes a clear Information is presented as a The content does not Content lacks a central theme,
statement of purpose or theme connected theme with accurate, present a clearly stated clear point of view and logical
and is creative, compelling and current supporting information that theme, is vague, and some sequence of information. Much of
clearly demonstrated. A rich contributes to understanding the of the supporting information the supporting information is
variety of supporting information project’s main idea. Details are does not seem to fit the irrelevant to the overall message.
in the video contributes to the logical and persuasive information main idea or appears as a The viewer is unsure what the
understanding of the project’s is effectively used. The content disconnected series of message is because there is little
main idea. Events and messages includes a clear point of view with a scenes with no unifying main persuasive information and only
are presented in a logical order. progression of ideas and idea. Includes few citations one or two facts about the topic
Includes properly cited sources. supporting information. Includes and few facts. are articulated. Information is
properly cited sources. incorrect, out of date, or
incomplete. No citations
included.

Quality 15 points 13 points 11 points 9 points

Movie was completed and had all Movie was completed and Movie was made, but had There was no movie, or tape was
required elements. The video contained all required items. very little if any editing. totally unedited with no
was well edited and moves Editing was not done as well as it Many poor shots remain. transitions or audio support of
smoothly from scene to scene should have been. Some poor Video was very fragmented any kind.
with proper use of transitions. shots remain. Movie is still and choppy with little to no
Audio and other enhancements somewhat choppy. Audio and other audio reinforcement.
were well used. enhancements were utilized, but
not for maximum effect.

Timeliness 15 points 13 points 11 points 9 points

All project deadlines were met. Most project deadlines were met. Many project deadlines were Deadlines were regularly missed,
Those that were late did not have not met, resulting in some having a significant impact on the
significant impact on the finished impact on the finished final project.
project. project.

Final Score

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