Brian Bauer-Presentation-March13-24

AREA FOTO
UNSSC Reuse Session

Fotografía acorde al tema a
abordar
March 12, 2024
[email protected]
Brian Bauer
Circular Economy & Reuse
Consultant
Brian Bauer’s Circular Economy & Reuse Background
Algramo Circular Economy & Instituional Partnerships – 7 years

-Supported the CEO to help close 2 venture capital investments totaling US $11.5m
-Won over US $1 million in grant proposals for reusable packaging
-Represented Algramo in corporate accelerator programs: EMF New Plastics
Economy, The Circulars, SAP.io, WEF Consumers Beyond Waste, Davos, PR3
-Worked with Founder to help transition Algramo 1.0 model with 9 employees to 2.0
model with 100+ employes and pilots with multinational FMCGs
Harvard Extension School Applied Circular Economy Co-instructor – 4 years

Plastic recycling has been encouraged globally for over 40
years. Today about 9% is recycled.
We can't wait for another 40 years.
No wonder Walter Stahel states:

‘Recycling is NOT part of the circular economy.’
Question: Does recycling reinforce linear consumption?
(+)
Disposal costs
Abandonm
ent Cleanup costs
Externalized
Recycling costs
Reclamation
Costs Remanufactur
ing
Repair
Reuse
(-) Reprocessing time and costs (+)
• Let me react to some posts on the inefficiency of recycling.

Recycling is not part of the circular economy, recovering atoms
and molecules of high purity for reuse is.
Recycling is the last phase of the linear industrial economy,
which stops at the point of sale, where ownership and liability of
objects are passed on to the buyer, who passes them on to
Municipalities, who pass them on to recyclers, who work on the
least cost principle, not the maximum value retention one.
March 14, 2022

Walter Stahel
The Performance Economy
EMF (2019)
Summary of Jan 29, 2024 report
from Sustainable Plastics link in notes
Ellen MacArthur Foundation (2019) link in notes
• Interview 4 stakeholder groups: 1.
Reuse Startups 2. Reuse Experts
3. FMCGs 4. Circular Capital (VC
focus)
• First cohort of Reuse Startups
was interviewed, key findings are
currently being tested with Reuse
Experts
• When Reuse Experts are finished,
Project key findings of Startups and

Reuse Experts will be made into a
summary and be tested with
Summary FMCGs for feedback
• Once FMCG feedback is collected
(March) findings will be compiled
to understand opportunities
identified with cohorts 1-3 that
might be of interest to venture
capital / circular finance. A core
aim is to understand how finance
can optimally enable a systems
shift to reuse
Do the math: 10.1billion/week
Oceana: 10% increase in reusable

bottles could eliminate 1 trillion
single-use bottles by 2030-moon
and back 300x. This would prevent
153 billion bottles from entering the
environment.
Reuse experts noted beverage
sector moves slow or not at all,
for reuse in markets without
regulation?
Coke 25%, PepsiCo 20% of

Opportunity beverages sold globally in
reusable packaging by 2030
to Catalyze AbInBev interview noted top

African markets have 40-60% of
Beverage beverages consumed in
reusable packaging
Reuse Could environmental NGOs or

other partners facilitate a pre-
competitive reuse investment
between ABInBev, Coke and
Pepsi? Set up to benefits SMEs
and later other FMCG products
Synergies with stadium events

to co-finance reuse
infrastructure
Startups, Reuse Experts, and FMCGs all mentioned
global reuse standards are a major challenge that
limit growth
• Bring leading reuse standards to Global South markets.

Customization for Global South beverage sector
• Focus on modular circular infrastructure design to

enable reuse of new future categories
• Standards validate and legitimize a system which

makes investment less risky and more appealing
• They remove a patchwork system which can stifle and

slow process for new systems
• Standards can be used to optimize collection, reverse

logistics and sanitization opportunities that can leverage
informal waste management to support reuse
Pilot leveraging • Jakarta based reuse startup
is now working with informal
informal recycling recyclers to facilitate reuse.
networks as Could this idea be scaled up to
create a new revenue stream for
collectors and informal recyclers? If so, instead
of reuse being a threat to
reverse logistics incomes of informal recyclers,
they gain a new income stream.
providers for They gain improved consistency
with cleaner more dignified
reuse working conditions. Collecting
from micro-distributers.
• One expert noted emerging
economies have a virgin system
build opportunity. Waste
management in developed
markets are typically designed
to crush recyclate, to save
space. Thus, not able to support
reuse. Informal recycling is
human powered-well suited to
becoming reuse service
providers-collection and reverse
logistics providers.
Thank You
AREA FOTO
Fotografía acorde al tema a UNSSC Reuse Session
abordar March 13, 2024
[email protected]

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AREA FOTO

UNSSC Reuse Session

Algramo Circular Economy & Instituional Partnerships – 7 years

Harvard Extension School Applied Circular Economy Co-instructor – 4 years

No wonder Walter Stahel states:

(-) Reprocessing time and costs (+)

• Let me react to some posts on the inefficiency of recycling.

March 14, 2022

Project key findings of Startups and

Oceana: 10% increase in reusable

Coke 25%, PepsiCo 20% of

to Catalyze AbInBev interview noted top

Reuse Could environmental NGOs or

Synergies with stadium events

• Bring leading reuse standards to Global South markets.

• Focus on modular circular infrastructure design to

• Standards validate and legitimize a system which

• They remove a patchwork system which can stifle and

• Standards can be used to optimize collection, reverse

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