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24 views3 pages

Project2 Datafile

Uploaded by

ABDULLAH BIN ADNAN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Munson’s Pickles and Preserves Farm®

Proposal Plan

Background
The Munsons have been raising crops and honeybees on their farm since the mid-1800s. Twenty years ago, the
family planted a few rows of sweet corn alongside the road to see how the crop would yield. The few rows
flourished and produced more corn than expected. As a result, the family decided to put a sign along the road and
sell the extra corn to neighbors passing by the farm. Eventually, other vegetables were added to the garden which
increased community interest. As the farm grew, the family decided to try their luck at preserving. Soon, Munson’s
was selling pickles and preserves prepared from the fresh produce. These quickly became a fan favorite among
neighbors and the community.

“Today, the farm grows over 100 acres of


fresh vegetables and maintains 40 hives of
honeybees.”

Today, the farm grows over 100 acres of freshvegetables and maintains 40 hives of honeybees. A variety of venues
and markets around the community sell the produce and honey. Recently, the farm has ventured into new
opportunities for selling wholesome food, as well as opening their doors to events offering farm fun.
Munson’s employs 20 field and processing employees and welcomes the help of dozens of volunteers. Volunteers
help with everything from planting and harvesting to assisting customers in the Pickles and Preserves Garden Shop.
Munson’s has a few veteran volunteers who manage the behind-the-scenes business details and host the popular
educational farm tours and field trips.
The Munson’s Pickles and Preserves Farm® is now investigating new agricultural ventures and expansion. Market
research has begun based on current customer preferences and discussions with other local producers. Current
data shows that plant nurseries are under-represented locally.
Proposal Overview
Munson’s would like to expand the farm to include flowers and plants. To be successful, Munson’s will determine
which flowers and plants are in the greatest demand and focus on providing enough of these plants to fulfill
customer needs. The farm will explore popular flowers from around the world as well as plants that are native to
the area. To maximize profit, Munson’s is examining whether to build and manage a greenhouse at their main farm
in Edison, Washington, or outsource to farms across various planting zones in the United States.
Identified Plants and Flowers

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Popular Flowers
by Region

Region Flower
Australia Golden Wattle
Singapore Orchid
Finland Lily of the Water Lily
Valley
Iceland Mountain avens
Samoa Red ginger

Native Plants

Miniature Hollyhock Oregon Grapeholly


Alpine Strawberry Shooting Star
Broadleaf Lupine Broadleaf Sedum
Camassia Goatsbeard
Tuft Hairgrass
Fireweed

Greenhouse Option
Munson’s does not have additional farmland to dedicate to the expansion of building a greenhouse. However, a
parcel of land is available for purchase adjacent to their current farm. The seller has offered a full purchase price
offer, a lease purchase offer, or a profit-sharing offer. If they choose to purchase the land, Munson’s will need to
determine the initial cost of building the greenhouse as well as the ongoing cost of maintaining, operating, and
staffing.
Outsourcing Option
To minimize the initial cost of expansion, Munson’s is considering outsourcing to various farms in multiple planting
zones. To fully consider this option, Munson’s needs to determine the cost to lease the land and resources from
the regional farms. In addition, shipping costs will need to be calculated. The best outsourcing options for
Munson’s are listed below.
1) Zone 3
 Harlem, Montana
2) Zone 4
 Casper, Wyoming
3) Zone 5
 Lamar, Colorado

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4) Zone 6
 Christmas Valley, Oregon
This list consists of farms in close proximity to Munson’s farm to reduce shipping costs. Additional regions will be
explored if the opportunity arises.
1) Zone 7
a) Kennewick, Washington
2) Zone 8
a) Edison, Washington
3) Zone 9
a) Gold Beach, Oregon
Summary
Munson’s Pickles and Preserves Farm® has established a respected, well-known reputation throughout many
locations in the United States of America. The passion for providing excellent customer service coupled with their
love of nature has provided the farm with the opportunity to expand their business.

Thursday, July 4, 2024


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