Sangam Festival

GANGA (SANSKRIT: गंगा,
ROMANISED: GAṄGĀ)
Holds immense significance in various aspects such as culture, religion,

environment, and economy.
Sacred River in Hinduism – celebrates Kumbh Mela and Ganga Dussehra along its
banks.
The river is mentioned in ancient scriptures such as the Vedas, Puranas,

Mahabharata and Ramayana.
A JOINT INITIATIVE TO PAY
ODE TO THE RIVER GANGA
Play button - Free music icons
Varanasi saw the inaugural

edition and witnessed the
grandeur of the GANGA
KINARE MUSIC FESTIVAL.
Aligned with the ‘NAMAMI

GANGE PROGRAMME’
endorsed by the United Nations.
GANGA KINARE MUSIC FESTIVAL
VARANASI – DECEMBER 2023
A Full House turn-out at the unique experience on the riverbanks of

Ganga performed by Kailash Kher & Pratibha Baghel.
➢ Stellar lineup of attendees featured

luminaries from the Central and state
government –
➢ Shri Swatantra Dev Singh, Jal Shakti

Minister, UP Govt.
➢ Anupriya Patel, Minister of State for

Commerce and Industry, Govt. Of India.
➢ Smt. Rajshree Birla – Philanthropist.
➢ Sourabh Raaj Jain – Zee News.

➢ Honoured distinguished individuals, including

classical singer Padma Vibhushan Pandit Channu
Lal Mishra
➢ Dr. Kulpati Tiwari, Mahant of Kashi Vishwanath

Temple.
➢ Vishambhar Nath Mishra, Mahant of Sankat

Mochan Mandir, and Padma Shri awardee
Rajeshwar Acharya.
➢ Felicitations of Ganga warriors.
➢ Professor B.D. Tripathi was honored for

researches on Ganga river.
➢ Beyond mere entertainment, this cultural

extravaganza is a heartfelt celebration of
Varanasi’s spirit and a collective pledge to
safeguard the sanctity of the Holy River
Ganga.
360 DEGREE AMPLIFICATION PLAN
A JOINT INITIATIVE
THE
SANGAM
MUSIC
FESTIVAL
‘UNDER THE STARS’
P R AY AG R A J
Boat Club
HANSRAJ RAGHUVANSHI
SATUR DAY
J U LY 27 TH
2024
PANDAVAAS – THE BAND
DHVANI ARORA
WHERE?
On the ghats of Prayagraj
WHY?
We were inspired to create
the Festival where the
confluence of the 3 rivers
meet - Ganga, Yamuna & the
legendary Saraswati through
expressions of music with
3 popular performers under
the stars !
The word ‘Sangam’ signifies the sacred
rivers of India coming together at
Prayagraj
Our aim for the

SANGAM MUSIC FESTIVAL
THE FESTIVAL Under the Stars bring people together,
build communities and celebrate
music, people, and culture.
Our mission is to create a
platform that communicates
wisdom and practices to
benefit people’s lives and our
society.
We delve into the enchanting

world of music that have
evolved over centuries.
Celebrating
Music-
Performance &
THE ARTIST
Poetry
LINE-UP
Hansraj Raghuwanshi
Hansraj Raghuvanshi, a star who remains a
topic of discussion for everyone due to his
sung songs. The star of Himachal Pradesh
has become famous all over India with his
debut song "Mera Bhola Hai Bhandari”. This
song became such a shadow singer Hansraj
everyone. The fan following of Hansraj
Raghuvanshi has increased so much in a very
short time.
4M 1.6M 2.4K 12.1M

Followers Followers Followers Subscribers
Dhvani Arora
Dhvani Arora is a gifted musician who has
established herself in the Asian music
industry, specializimg in the Indian folk
music subgenre, and has a rare talent for
writing heartfelt, evocative music that
connects with listeners. Her music combines
traditional Indian instruments with modern
instruments to produce a timeless and
cutting-edge vibe
13K 64K 31.3K

Followers Followers Subscribers
Pandavaas
The popular Uttarakhand based Band comprising of a young team of
artists possessing passion and flare for music.
Growing up they were awe-inspired by the richness, intensity and depth
of Uttarakhand’s folk Music and art. 82.3K
Followers
236K
Subscribers
1 2 3 4 5
ON-GROUND TELEVISION RADIO OOH DIGITAL
PLATFORMS &
PREMIUM SOCIAL MEDIA
EXPERIENCES
&
NETWORKING
6 7 8 9 10
POPULAR TICKETING
MENTIONS VIA PR & DIGITAL
HINDI DAILY PARTNER
ARTISTS &
PERFORMERS MICRO EVENT
PLATFORMS ON SOCIAL
EXTENSIVE
INFLUENCERS
MEDIA MEDIA
HANDLES COVERAGE
POWERED BY
DELIVERABLES & BENEFITS
▪ Prominent Branding: ILU brand logo placement on all festival collaterals
(stage backdrop, banners, posters, print advertisements, social)
▪ On-Site Activation: Prime space for a branded booth or activation area at the
festival grounds, allowing direct engagement with attendees.
▪ Digital and Social Media Exposure: Extensive promotion on the festival's
official website/social media platforms. Sponsored content, dedicated posts,
and mentions across various channels.
▪ Artist Collaborations: Opportunity to collaborate with headline artists for
unique content creation, including social media takeovers, behind-the-scenes
access, or exclusive interviews.
▪ Logo presence: Prominent placement on all TV promos, OOH, On-air
episodes, On-ground branding, at Box-office, On Ticketing Partner website
banner, Radio promos + mentions.
▪ Dedicated Advertising TV spot: During on-air telecast & on repeat airing of
the program + promo tags during ad promotion on TV
▪ VIP Experiences: 15 VIP passes for sponsor representatives and guests, access
to exclusive hospitality areas, and backstage tours. Representative to felicitate
the artists on stage.
▪ Media Coverage: Inclusion in press releases, media announcements, and
interviews related to the festival. Potential coverage in TV, radio, and print
media outlets.
ASSOCIATE SPONSOR
DELIVERABLES & BENEFITS
▪ Branding: Brand logo placement on all festival collaterals in Partners Panel

(stage backdrop, banners, posters, print advertisements, social)
▪ On-Site Activation: Space for a branded booth or activation area at the
festival grounds, allowing direct engagement with attendees.
▪ Digital and Social Media Exposure: Promotion on the festival's official
website/social media platforms. Sponsored content, dedicated posts, and
mentions across various channels.
▪ Logo presence: Logo placement on all TV promos, OOH, On-air episodes,
On-ground branding, at Box-office, website banner, Radio promos +
mentions.
▪ Dedicated Advertising TV spot: During on-air telecast & on repeat airing
of the program + promo tags during ad promotion on TV
▪ VIP Experiences: 5 VIP passes for sponsor representatives and guests,
access to exclusive hospitality areas, and backstage tours.
▪ Media Coverage: Inclusion in press releases, media announcements, and
interviews related to the festival. Potential coverage in TV, radio, and print
media outlets.
A JOINT INITIATIVE
THE
SANGAM
MUSIC
FESTIVAL
‘UNDER THE STARS’
P R AY AG R A J
Boat Club
HANSRAJ RAGHUVANSHI
SATUR DAY
J U LY 1 3 TH
2024
PANDAVAAS – THE BAND
DHVANI ARORA

Sangam Festival

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GANGA (SANSKRIT: गंगा,

Holds immense significance in various aspects such as culture, religion,

The river is mentioned in ancient scriptures such as the Vedas, Puranas,

Varanasi saw the inaugural

Aligned with the ‘NAMAMI

A Full House turn-out at the unique experience on the riverbanks of

➢ Stellar lineup of attendees featured

➢ Shri Swatantra Dev Singh, Jal Shakti

➢ Anupriya Patel, Minister of State for

➢ Smt. Rajshree Birla – Philanthropist.

➢ Sourabh Raaj Jain – Zee News.

➢ Honoured distinguished individuals, including

➢ Dr. Kulpati Tiwari, Mahant of Kashi Vishwanath

➢ Vishambhar Nath Mishra, Mahant of Sankat

➢ Felicitations of Ganga warriors.

➢ Professor B.D. Tripathi was honored for

➢ Beyond mere entertainment, this cultural

Our aim for the

We delve into the enchanting

4M 1.6M 2.4K 12.1M

13K 64K 31.3K

▪ Branding: Brand logo placement on all festival collaterals in Partners Panel

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