BHARATHIDASAN UNIVERSITY, TRICHIRAPALLI-24

B.B.A., (NON-SEMESTER)
(FOR DISTANCE EDUCATION CANDIDATES ONLY)

(TO TAKE EFFECT FROM THE ACADEMIC YEAR 2009-2010 ONWARDS)

SCHEME OF EXAMINATION

YEAR TITLE OF THE PAPER MARKS

I Language Paper –I 100
English Paper-I 100
Major Paper-I Principles of Management 100
Major Paper- II Organizational Behavior 100
Allied Paper- I Business Economics 100

II Language Paper –II 100

English Paper-II 100
Major Paper-III-Marketing Management 100
Major Paper-IV- Management and Financial 100
Accounting
Allied Paper-II-Business Mathematics 100

III Major Paper-V-Business Ethics and Communication 100

Major Paper-VI – Business Law 100
Major Paper-VII- Entrepreneurial Development 100
Applied Paper-I- Human Resource Management 100
Applied Paper-II- Management Concepts in 100
“Thirukkural”
TOTAL MARKS 1500

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Major Paper-I Principles of Management
Unit I: Introduction – Essence of Management Genetic Functions of Management, Levels of
Management, Management Thought – Major Schools of Management Theory, Classical,
Behavioural, Quantitative Systems, Contingency and Contemporary approaches

Unit II: Planning – Types and Levels of Planning SWOT Analysis, Management by
Objectives (MBO), Management Information Systems (MIS)

Unit III: Organizational Structure – Principles of Organization Centralization and

Decentralization SPAN of Management Organizational Effectiveness

Unit IV: General Aspects of Staffing Motivation definition and theories of Maslow’s need
hierarchy, MC Gregor’s Theory X and Y, Conflict management, Leadership Traits. Stress
Management – Understanding Stress

Unit V: Total Quality Management, Six Sigma, Globalisation Policy Privatisation Policy
International Management – Multinational Corporation Managerial Functions.

Recommended Text Books

1. Management Principles, Progress and Practices Anil Bhat & Aryakumar – Oxford
University Press – www.oup.com.
2. Principles of Management – R.N. Gupta – S.Chand & Co. –
http:/www.schandgroup.com.
3. Principles and Practice of Management Dr. LM. Prasad Sultan Chand & Sons

Reference: Books:

Management: The Basics – Morgen Witzel – Foundation Books – Marketed by

Cambridge University Press India.

www.cambridge india.org.

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Major Paper- II Organizational Behavior
Unit I: Definition, Nature and Scope of Organizational Behaviour. Need for studying
Organisational Behaviour. Organisational Behaviour models. Human Relations movement.
Hawthrone studies.

Unit II: Foundation of Individual Behaviour, Human Behaviour and its Causation, theories
of personality, perception, factors affecting perception, concept of attitude, Concept of
Value.

Unit III: Motivation concepts – meaning, Theories of Motivation – Quality of worklife

(QWL) Management by OBJECTIVES (MBO) – JOB enrichment GOAL SETTING.

Unit IV: Concept of job satisfaction, learning Theories – Foundations of Group Behaviour –
reasons for Group formation by people – GROUP COHESION – JOB FRUSTRATION –
JOB STRESS.

Unit V: Leadership concept, Functions and styles. Power and politics meaning, distraction
between power and politics – Organisational politics, Reasons for Organisational politics –
Organisational conflicts, definition sources of conflict and types of conflicts.

Text Book Recommended:

1. Organisational Behaviour – S.S. Khanka – S.Chand & Co. –

http://www.schandgroup.com.
2. Organisational Behaviour – Dr. L.M. Prasad – Sulchand & Sons

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ALLIED PAPER I – BUSINESS ECONOMICS

Unit I: Nature and scope of Business Economics – Management decision making process –
micro and macro economics social Responsibility in Business.

Unit II: Demand Analysis – Price, income and cross elasticity – consumer sovereignty
Demand Distinctions – Estimating demand forecasting techniques

Unit III: Estimating short run and long run cost function – Analysis of Economics of scale –
The concept of learning curve cost – and decision making.

Unit IV: Full Cost pricing, target pricing – going rate pricing – differential pricing – pricing
a new product, price discrimination.

Unit V: Oligopoly market structure – characteristics of oligopoly – ARE Price and output
under oligopoly Indeterminate. Practical applications of Monopoly – Rule of thumb pricing.

Text Books Recommended

1. Business Economics by HL Ahuja, S.Chand & Co. – www.schandgroup.com.

2. Business Economics – Sankaran

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Major Paper III – Marketing Management

Unit I: Introduction to Marketing – definitions, Marketing Concepts, Marketing

Environment – Marketing Management- Socially responsible marketing.

Unit II: Marketing Mix – Buyer Behaviour, Buying Situations, Buying Process – Market
Segmentation – Consumerism.

Unit III: Product- Product Mix – Product Line – Product Life Cycle – Product Positioning –
New Product, Branding Packaging – Pricing Decisions, pricing Methods.

Unit IV: Promotion Mix – meaning and Definition of Market Promotion, Advertising –
Advertising media, Advertising Budget, Advertising message and Evaluation of advertising
effectiveness. Channels of Distribution.

Unit V: Marketing Research – Marketing Information System – Rural Marketing, Global

Marketing – Special difficulties related to International marketing – Marketing of Service
Online Marketing.

Recommended Text Books

1. Basics of Marketing Management Dr. R.B. Rudani – S.Chand and Co.

http://www.schandgroup.com.
2. Introduction to Marketing 2nd Edition Adrian Palmer: Oxford University Press
www.oup.com.
3. Marketing Management – Mr. Rajan Nair & Dr.C.B. Gupta, Sultan Chand & Sons.

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Major Paper IV – Management and Financial Accounting

Unit I: Definition of Accounting, functions of Financial Accounting – Limitations of

Financial Accounting. Meaning and objectives and scope of management Accounting.
Distinction between Financial Accounting and Management Accounting – Role of
Management Accountant.

Unit II: Accounting Principles, concepts, conventions – Rules of Double entry system,
Double entry Vs Single entry – journal – Ledger – Trial Balance – Accounting from
incomplete records.

Unit III: Trading Account, profit and loss account, balance sheet, classification of Assets
and liabilities Accounts of Non Trading organization – Receipt and payment Account –
Income and Expenditure Account.

Unit IV: Functions, uses, importance and meaning of financial statement analysis.
Limitations of Financial statements – Preparation of common size statements - Ratio
analysis – concept, uses and limitations. Different types of ratios. Computations of Ratios
from Financial statements

Unit V: Objectives of Funds flow statement - concept of funds, working capital, current
assets, current liabilities, working capital statement of schedule of changes in working
capital, preparation of Funds flow Statement Objectives of cash flow statement – preparation
of cash flow statement, cash flow from operations, external sources of cash. Application of
cash, form of cash flow statement

40% Theory and 60% problems

Text Books Recommended

1. Financial Accounting – B. Charumathi and L. Vinayagam S.Chand & Co.

http://www.schandgroup.com.
2. Principle of Management of Accounting – Dr.S.N. Maheswari – Sultan Chand &
Sons.
3. Management Accounting – Paresh Shah – Osford University Press – www.oup.com.

Books for Reference:

1. Management Accounting – RSN Pillai Baganathi – S.Chand & Co. Ltd. –

http://www.schandgroup.com.
2. Advanced Accountancy Vol. 1 – RL Gupta & M. Bhadhaswami – Sultanchand &
sons.

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Allied Paper II – Business Mathematics

Unit I: Series – Arithmetic Progression – Geometric Progression – Harmonic progression,

Permutation and Combination – Binomial theorem.

Unit II: Set Theory – Definition of set, types of Sets, Venn Diagram and Application of set.
Vectors and Matrices – types of Matrices, Matrix Multiplication and system of linear
Equations – Application of Matrices in Solving problems relating to business.

Unit III: Commercial Arithmetic – Profit and Loss, Discount, Commission, Brokerage,
Insurance, Rates and Taxes, Partnership goodwill money Bills of Exchange – Banker’s
Discount, Banker’s Gain, Present value of the Bill of Exchange.

Unit IV: Mathematics of Finance – Simple interest and Compound interest – Stocks and
Shares, Debenture, Important Terms, Calculation of Dividend, Market Value, yield interest
– Annuity – Introduction amount and Present Value of Immediate or ordinary Annuity,
Amortization, Sinking fund.

Unit V: Linear Programming - Introduction, Meaning, Requirements for a Linear

Programming Problem, Assumption, Linear functions and Linear Equation and
Mathematical formulation of LPP.

Recommended Text Books

1. Business Mathematics – Padmalochan Hazarika – S.Chand and Co-

http//:www.schandgroup.com.
2. Mathematics for Economics and Finance – Martin Anthony & Norman Biggs –
Cambridge University Press, India, www.cambridgeindia.org.
3. Business Statistics and Business Mathematics – Dr. S.P. Gupta & Dr.P.K.Gupta –
Sultan Chand & Sons.

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Major Paper V – Business Ethics and Communication

Unit I: Principles of Business Ethics, Ethics Vs Law, Religion and Morality, Factors
influencing Business Ethics. Need for Ethics, Meaning of Corporate Governance.
Corporate Social Responsibility.

Unit II: Workplace Ethics and need for it, measures to ensure Ethics in the Work place –
Ecofriendly Business Practices – Importance of Conservation of Naturals Resources.

Unit III: Essentials of Communication – Effectiveness in Managerial Communication –

Formal and informal communication – Non-verbal and informal Communication – Forms of
Non Verbal Communication.

Unit IV: Essentials of Good Business letter, The Seven C’s of Business letter writing,
Structure and Format of a Business Letter – Business Presentation and Speeches –
Controlling Nervousness and Stage Fright.

Unit V: Business Reports and Proposals – Steps in Writing a Routine Business Report, Parts
of a Report. Planning a meeting process, Evaluating meetings preparation of minutes.
WEB Conferencing and Video Conferencing of Business Meetings.

Text Books Recommended:

1. Business Ethics and Communication – V.K. Jain and Om Prakash Biyani S.Chand
and Company – www.schandgroup.com.
2. Business Communication – Meenakshi Raman & Prakashsingh – Oxford University
Press, Chennai – 600 006 www.oup.com.
3. Essentials of Business Communication – Rajendra Pal & J.S. Korlahalli – Sultan
Chand & Sons.

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Major Paper VI – Business Law

Unit I: Scope of Mercantile Law and Source – English Mercantile Law – The Common Law
– Contract Act Definition, Classification, Essentials, Offer and Acceptance – Consideration
– Contractual Capacity, Free consent –legality of Object.

Unit II: Performance of Contract – Modes of Discharge of Contract – Remedies for Breach
of Contract – Quasi Contract.

Unit III: Law of Agency – Modes and Creation – Kinds of Agents – Rights and Duties of An
Agent – Rights and Duties of Principal – Contract of Bailment and Pledge – Kinds of
Bailment.

Unit IV: Contract of Sale of Goods Act – Introduction, Scope, Goods, Condition and
warranties – Performance of Contract of Sale – Rights of unpaid seller.

Unit V: Negotiable Instruments Act – Definition, Characteristics, Presumptions. Cheque –

Crossing of Cheque – Dishonour of Cheques by Non Payment – Consequences of
Dishonour – Information Technology Act 2000 and Cyber Laws in India

Recommended Text Books:

1. Business Law – RSN Pillai & Bagavathi – S.Chand and Co

http://www.schandgroup.com.
2. Business Law – ND Kapoor – Sultan Chand & Sons.

9
Major Paper VII Entrepreneurial Development

Unit I: Entrepreneur – meaning, concept, types and functions, Entrepreneurship – concept,

factors influencing entrepreneurship – Intrepreneur meaning

Unit II: Growth of Entrepreneurship in India - The past scenario the current scenario and
the future. Role of Entrepreneurship in Economic Development.

Unit III: Entrepreneurial Growth – Economic factors non economic factors and Government
Role – Entrepreneurship Development programmes.

Unit IV: Rural Entrepreneurship – meaning and need, Role of NGO’s in Rural
Entrepreneurship. Women Entrepreneurship – concept functions, problems and
development of women Entrepreneurs.

Unit V: Entreprenurial motivation – motivation theories. Entrepreneurial competency.

Entrepreneurial mobility.

Text Books Recommended:

1. Entrepreneurial Development – Dr. Jayashree Suresh – Margham Publications

2. Entrepreneurial Development - Dr.S.S. Khanka – S.Chand & Co. –
www.schandgroup.com.
3. Entrepreneurship – Rajeev Roy – Oxford University Press – www.oup.com.

10
Elective and Specialization I
Human Resource Management

Unit I: Nature and Concept of HRM – Meaning History of HRM, Major activities under
HRM, Evolution of HRM in to Strategic HRM

Unit II: Human Resource Planning – Objectives, Factors affecting Human Resource
Planning. The Process and Limitations of Human Resource Planning

Unit III: Human Resource Development – Concept and meaning. Nature of HRD. Qualities
of HRD Manager, Organisational Effectiveness. Differences between HRD and Personnel
Management

Unit IV: Managing Employee Relations – Trade Unions, collective Bargaining – Worker’s
Participation in Management, Quality Circles (QCS), Human Resource Motivation and
Theories of Motivation

Unit V: Performance Appraisal methods, 360 performance appraisal, Leadership Theories

and Styles. Globalization impact on HRD, Knowledge management as a key Emerging
Area in HRM.

Recommended Text Books:

1. Human Resource Management – P. Jothi & DN Venkatesh – Oxford University

Press – Chennai 600 006 – www.oup.com
2. Human Resource Development and Management – A.M. Sheikh – S.Chand and Co.
www.schandgroup.com.

Reference Books:

Introduction to Human Resource Management – Paul Banfield, Rebecca Kay – Oxford

University Press – www.oup.com.

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Elective and Specialization II
Management Concepts in Thirukkural

Objective:
The objective of this course is to expose the students of management studies,
Thirukkural the book of wisdom, that has stood the test of time for over 2000 years and still
remains relevant as a guiding force for the mankind. It was written by Saint Thiruvalluvar
who was born near Chennai in 30 BC. Thirukkural has been divided into three major
divisions, viz, Virtue, wealth and Love. It has in all 1330 Versa.

Only the relevant verses related to contemporary Management Concept is selected

for the study.

Unit I: Business Ethics in verse 113 Thirukkural. Adapting to changing Environment in

verse 474,426 and verse 140, Thirukkural. Learning the intricacies of different tasks in
verse 462 and 677

Unit II: Communication Principles in Decision making process – verse 948, 472, 467,663,
Thirukkural, Leadership in verse 436,770 and 994.

Unit III: Goal setting in verse 596, planning verse 468, capital investment Decision Verse
471,461 and 478

Unit IV: Social Responsibility of Business Verse 211 Stress Management in Verse
627,351,331,369,380,377)

Unit V: Personnel selection in verse 515, Personnel Welfare in verse 520, staffing in verse
517

Text Books Recommended:

Management Thoughts in Thirukkural by K. Nagarajan – ANMOL Publications PVT Ltd

4374/4B Ansari Road, New Delhi 110 002.

Reference Books:

1. Management MANTRAS from Thirukkural - SM Veerappan and T. Srinivasan –

Vikash publishing House Pvt Ltd, Jangpura, New Delhi 110 014.
2. Thirukkural Pearls of Inspiration by M. Rajaram IAS, RUPA and Co, New Delhi
110 002.

*****

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