2 Bom1 ME Test Que - Ans 11
2 Bom1 ME Test Que - Ans 11
2 Bom1 ME Test Que - Ans 11
e¨envi
cix¶v_©x eÜyiv, G Aa¨v‡q †evW© cix¶v, kxl©¯’vbxq K‡jRmg~‡ni wbe©vPwb cix¶v Ges evQvBK…
Z G·K¬zwmf g‡Wj †U‡÷i cÖkœ¸‡jvi c~Y©v½ DËi †`Iqv n‡q‡Q| G¸‡jv Abykxjb Ki‡j †Zvgiv G
Aa¨vq †_‡K †h‡Kv‡bv m„Rbkxj cÖ‡kœi DËi mn‡RB wjL‡Z cvi‡e|
((( wg. mvweŸi ÔGwewmÕ e¨vs‡Ki cÖavb G‡Z MÖvn‡Ki †Kv‡bv e¨vswKs Z_¨ nviv‡bvi
wbe©vnx| wZwb Zvi e¨vs‡K me †jb‡`‡bi wnmve Avk¼v _v‡K bv| ZvB MÖvnKiv wbwðš—fv‡e
Qvcv‡bv LvZvq †jLvi cwie‡Z© Kw¤úDUv‡i GLv‡b Zv‡`i e¨vswKs †jb‡`b m¤úbœ Ki‡Z cv‡ib|
we‡kl e¨e¯’vq wjwce× Kivi wbqg cÖeZ©b K‡ib| GQvov Zviv MÖvn‡Ki wnmve msµvš— Z_¨
MÖvn‡Ki wnmve msµvš— hveZxq Z_¨ wPwVc‡Îi cÖ`v‡b wPwVc‡Îi e`‡j B-†gBj I †gvevBj †dv‡b
gva¨‡g †jb‡`‡bi e`‡j B-†gBj I †gvevBj †dv‡b GmGgGm c×wZ Pvjy K‡ib|
GmGgGm c×wZ Pvjy K‡ib| DbœZ MÖvnK‡mevi Av‡M MÖvnK‡K e¨vs‡K wM‡q Zv‡`i
Kvi‡Y Zvi e¨vs‡Ki RbwcÖqZv e¨vcKfv‡e e„w× cÖ‡qvRbxq e¨vswKs Z_¨ m¤úv`b Ki‡Z n‡Zv, hv
†c‡q‡Q| [Xv. †ev. 17; P. †ev. 17] AZ¨š— mgqmv‡c¶ e¨vcvi wQj| wKš‘ eZ©gv‡b
A K. B-†gBj Kx? 1 AvaywbK cÖhyw³i e¨env‡i MÖvnK‡K DbœZ
A L. b~¨bZg Puv`v ej‡Z Kx †evSvq? 2 †mev †`Iqv n‡”Q| Gi d‡j MÖvnKiv N‡i e‡mB
A M. wg. mvweŸi †Kvb ai‡bi e¨vswKs Kvh©µg Zv‡`i e¨vswKs Z_¨ cvIqvi myweav AR©b Ki‡Q,
Pvjy K‡i‡Qb? e¨vL¨v K‡iv| 3 hv Zv‡`i mgq, kÖg I e¨q n«vm Ki‡Q| G‡Z
A N. DÏxc‡K M„nxZ c×wZ MÖvnK‡`i DbœZ MÖvnKiv mš‘ó n‡”Q| myZivs ejv hvq, DÏxc‡K
†mev cÖ`v‡b m¶g n‡e wK? hyw³mn †j‡Lv| M„nxZ B-e¨vswKs c×wZB MÖvnK‡`i Gfv‡e
4 DbœZ †mev cÖ`v‡b m¶g n‡e|
1 bs cÖ‡kœi DËi A ((( nvq`v‡ii evev cÖwZ gv‡m nvq`vi‡K UvKv
( B-†gBj (Electronic Mail) ej‡Z B›Uvi‡b‡Ui gva¨‡g cvVvb| nvq`vi wbKU¯’ weKvk G‡R‡›Ui wbKU
GK Kw¤úDUvi n‡Z Ab¨ †Kv‡bv Kw¤úDUv‡i wM‡q †gvevBj e¨envi K‡i UvKv D‡Ëvjb Ki‡Z
†Kv‡bv Z_¨ Av`vb-cÖ`vb‡K †evSvq| cv‡ib| weKv‡ki G ai‡bi e¨vswKs †mev †c‡q
( cvewjK wjwg‡UW †Kv¤úvwbi cwi‡gj nvq`v‡ii g‡Zv Ab¨iv weKv‡ki wnmve †Lvjvi
eÅemvq msMVb 1g
wbqgvewj‡Z †Kv¤úvwb MV‡bi cÖv_wgK Li‡Pi wm×vš— wb‡jb|
D‡Ï‡k¨ †h wbw`©ó cwigvY A_© msMÖ‡ni [w`.†ev. 17]
cÖwZkÖ“wZi D‡jL _v‡K Zv‡K b~¨bZg Puv`v e‡j| A K. AbjvBb e¨vswKs Kx? 1
cvewjK wjwg‡UW †Kv¤úvwb Kvh©vi‡¤¢i A L. e¨emv‡qi AvaywbKvq‡b Z_¨ I
cò
AbygwZcÎ msMÖn I †kqvi wewji c~‡e© b~¨bZg †hvMv‡hvM cÖhyw³i cÖfve e¨vL¨v K‡iv| 2
Puv`v msMÖ‡ni KvR K‡i| G g~ja‡bi A_© w`‡q A M. DÏxc‡Ki Av‡jv‡K ÔweKvkÕ †Kvb ai‡bi
†Kv¤úvwbi cÖv_wgK e¨q I MVb msµvš— e¨q e¨vswKs †mev cÖ`vb K‡i? e¨vL¨v K‡iv| 3
wbe©vn Kiv nq| Giƒc Puv`v msMÖn e¨ZxZ B N. nvq`v‡ii evevi weKv‡k UvKv cvVv‡bvi
cvewjK †Kv¤úvwb Kvh©vi‡¤¢i AbygwZ cvq bv| †hŠw³KZv we‡klY K‡iv| 4
( DÏxc‡K wg. mvweŸi B-e¨vswKs Kvh©µg Pvjy 2 bs cÖ‡kœi DËi A
K‡i‡Qb| ( †bUIqv‡K©i AvIZvq Kw¤úDUv‡ii mv‡_ mshy³
B-e¨vswKs c×wZ n‡jv e¨vswKs †mev myweav I Kw¤úDUvi Øviv wbqwš¿Z e¨vswKs
cÖ`v‡bi AvaywbK †KŠkj ev c×wZ| †hLv‡b
DbœZZi cÖhyw³ e¨envi K‡i AwZ`ª“Z, wbf©yj Ges Kvh©µg‡KB AbjvBb e¨vswKs e‡j|
e¨vcK we¯—…Z e¨vswKs †mev cÖ`vb Kiv m¤¢e| ( Kw¤úDUvivBRW e¨e¯’vi gva¨‡g `yB ev
DÏxc‡Ki wg. mvweŸi ÔGwewmÕ e¨vs‡Ki cÖavb Z‡ZvwaK e¨w³i g‡a¨ Z_¨ Av`vb-cÖ`vb‡K Z_¨ I
wbe©vnx| wZwb Zvi e¨vs‡K me †jb‡`‡bi wnmve †hvMv‡hvM cÖhyw³ e‡j|
Qvcv‡bv LvZvq †jLvi cwie‡Z© Kw¤úDUv‡i e¨emv‡qi †¶‡Î Z_¨ I †hvMv‡hvM cÖhyw³i
we‡kl e¨e¯’vq wjwce× Kivi wbqg Pvjy K‡ib| hvi e¨env‡ii gva¨‡g `ª“Z Z_¨ wewbgq mnR nq| Gi
gva¨‡g AwZ `ª“Z Ges mn‡R MÖvnK‡`i e¨vswKs gva¨‡g Kv‡Ri MwZ Ges Kg©xi `¶Zv e„w× cvq|
†mev cÖ`vb Kiv n‡”Q| wZwb MÖvn‡Ki wnmve G‡Z Z_¨ nvjbvMv` K‡i mve©¶wYK e¨emvwqK
msµvš— hveZxq Z_¨ cÖ`v‡b wPwVc‡Îi e`‡j B- KvR m¤úv`b Kiv m¤¢e nq| Gfv‡e Z_¨ I
†gBj I †gvevBj †dv‡b GmGgGm c×wZ Pvjy K‡ib|
DÏxc‡Ki G we‡kl e¨e¯’vwUi Kvh©µg B-e¨vswKs- †hvMv‡hvM cÖhyw³ e¨emv‡qi mvdj¨ jv‡f
Gi ˆewk‡ó¨i mv‡_ mvgÄm¨ i‡q‡Q| myZivs ejv mnvqZv K‡i|
hvq, G AvaywbK c×wZwU n‡jv B‡jKUªwbK ( DÏxc‡Ki ÔweKvkÕ †gvevBj e¨vswKs †mev
e¨vswKs e¨e¯’v| cÖ`vb K‡i|
( DÏxc‡K M„nxZ B-e¨vswKs c×wZ MÖvnK‡`i †gvevBj e¨vswKs n‡jv †gvevBj ‡dvb e¨envi K‡i
DbœZ †mev cÖ`v‡b m¶g n‡e| e¨vs‡Ki mv‡_ †hvMv‡hvM cÖwZôv, Z_¨ msMÖn,
B-e¨vswKs c×wZ‡Z B›Uvi‡bU I Kw¤úDUvi Z_¨ cÖ`vb I †jb‡`b Kiv|G‡¶‡Î GK ai‡bi †Mvcb PIN
cÖhªw³ e¨envi K‡i AvaywbK e¨vswKs †mev cÖ`vb b¤^i e¨envi Ki‡Z nq|
Kiv nq| G‡¶‡Î ¯^í mg‡q I e¨‡q A_© Rgv, D‡Ëvjb, DÏxc‡Ki nvq`v‡ii evev cÖwZgv‡m nvq`vi‡K
¯’vbvš—i Ges †jb‡`‡bi Z_¨ cvIqv hvq| UvKv cvVvb| nvq`vi wbKU¯’ weKvk G‡R‡›Ui
DÏxc‡Ki Gwewm e¨vs‡K B-e¨vswKs c×wZ‡Z wbKU wM‡q †gvevBj e¨envi K‡i UvKv D‡Ëvjb
e¨vswKs †jb‡`bmg~n Kw¤úDUv‡i wjwce× Kiv nq|
Ki‡Z cv‡ib| nvq`vi †gvevB‡j wbR¯^ PIN b¤^i
187 eÅemvq msMVb I eÅeÕ©vcbv: cÉ^g cò evQvBK‡Z ˆmiv gvGbi cÉk² I Dîi: m†Rbkxj iPbvgƒjK
e¨envi K‡i Lye mn‡RB Zvi weKvk GKvD‡›U mivmwi e¨emvwqK m¤úK© bv _vK‡j †m‡¶‡Î G
RgvK…Z A_© cÖ‡qvRbg‡Zv D‡Ëvjb Ki‡Z ai‡bi e¨emvq ¸i“Z¡c~Y© wn‡m‡e we‡ewPZ nq|
cv‡ib| Gi gva¨‡g GKvD‡›Ui me©‡kl Kx †jb‡`b ( DÏxc‡Ki wg. eyjeyj e¨emv‡qi †hvMv‡hv‡Mi
n‡q‡Q Zvi Z_¨I Rvbv hvq| weKv‡ki G ai‡bi †¶‡Î kvwãK †hvMv‡hvM gva¨gwU e¨envi
e¨vswKs †mev †gvevBj e¨vswKs -Gi AvIZvq c‡o| K‡i‡Qb|
myZivs ejv hvq, ÔweKvkÕ †gvevBj e¨vswKs kvwãK †hvMv‡hvM n‡jv †gŠwLK ev wjwLZ kã
†mev cÖ`vb K‡i| e¨envi K‡i msev` ev Z_¨ †hvMv‡hvMfz³ c¶mg~‡ni
( DÏxc‡K nvq`v‡ii evevi weKv‡k UvKv cvVv‡bvi g‡a¨ wewbgq Kiv| †hvMv‡hv‡Mi †¶‡Î kvwãK
KvRwU †hŠw³K| †hvMv‡hvMB gyL¨| cÖwZôv‡bi †fZ‡i I evB‡i
`ª“Z Ges wbivc‡` Avw_©K †jb‡`‡bi Rb¨ weKvk cÖwZw`b wewfbœ c‡¶i mv‡_ G gva¨‡g
eZ©gv‡b GKwU AvaywbK e¨e¯’v| eª¨vK e¨vsK †hvMv‡hvM Kiv nq|
weKvk (bkash) bv‡g †gvevBj e¨vswKs †mev Pvjy DÏxc‡Ki wg. eyjeyj GKRb B‡jKUªwbK e¨emvqx|
K‡i‡Q, hv GLb †`‡ki me©Î LyeB RbwcÖq| wKQyw`b hveZ Zvi †kv-i“‡gi weµq n«vm cvIqvq
DÏxc‡Ki nvq`v‡ii evev Zv‡K cÖwZgv‡m wZwb wPwš—Z| wZwb H A‡ji †µZv‡`i Rb¨
weKv‡k UvKv cvVvb| nvq`vi wbKU¯’ weKvk B›Uvi‡b‡U I †dmey‡K Zvi cÖwZôv‡bi wewµZ
G‡R‡›Ui wbKU wM‡q †gvevBj e¨envi K‡i UvKv c‡Y¨i weÁvcb †`b| G‡¶‡Î wZwb Giƒc
D‡Ëvjb Ki‡Z cv‡ib| nvq`vi weKv‡ki gva¨‡g Lye †hvMv‡hv‡M kã A_©c~Y©fv‡e wj‡L Dc¯’vcb I
mn‡RB Zvi evevi cvVv‡bv UvKv D‡Ëvjb Ki‡Z cÖKvk K‡ib| wPwV, B-†gBj, Ly‡` evZ©v cÖf…
cv‡ib| †Mvcb PIN ev †KvW e¨envi K‡i Giƒc wZI Gfv‡e Dc¯’vcb Kiv nq, hv g~jZ wjwLZ
†jb‡`b Kiv nq e‡j Zvi wbivcËv eRvq _v‡K| †hvMv‡hv‡Mi ch©v‡q c‡o| Avi G wjwLZ
†`‡ki me©Î AmsL¨ weKvk G‡R‡›Ui †`vKvb †hvMv‡hvM k‡ãi gva¨‡gB cÖKvk Kiv nq| myZivs
eZ©gv‡b Pvjy Av‡Q| ZvB †h‡Kv‡bv mgq ejv hvq, wg. eyjeyj G kvwãK †hvMv‡hvM
gva¨gwUB e¨envi K‡i‡Qb|
MÖvnK weKv‡k A_© †cÖiY I MÖnY Ki‡Z
cv‡ib| G‡Z MÖvn‡Ki mgq I kÖg `yÕwUB ( DÏxc‡Ki wg. eyjey‡ji e¨emv‡qi Ae¯’vi cwieZ©b
mvkÖq nq| DÏxc‡Ki nvq`v‡ii g‡Zv Ab¨ivI bv nIqvi g~j KviY n‡jv †µZv‡`i AvaywbK cÖhyw³
eÅemvq msMVb 1g
evevi weKv‡k UvKv cvVv‡bv †hŠw³K n‡q‡Q| evB‡i AmsL¨ †µZv I we‡µZv ev mieivnKvix‡`i
((( wg. eyjeyj GKRb BDwbqb ch©v‡qi mv‡_ Zv‡`i †hvMv‡hvM Ki‡Z nq| GRb¨ DËg
B‡jKUªwbK e¨emvqx| wZwb wUwf, wd«R, †hvMv‡hvM gva¨g wbe©vPb Kiv LyeB Ri“wi|
†gvevBj †dvb, Iqvwks †gwkb BZ¨vw` wewµ K‡ib| DÏxc‡Ki B‡jKUªwbK e¨emvqx wg. eyjeyj j¶ K‡ib
wKQyw`b hveZ wZwb j¶ Ki‡jb †h, Zvi †kvi“‡gi Zvi †kv-i“‡gi c‡Y¨i weµq w`b w`b n«vm cv‡”Q|
weµq w`b w`b n«vm cv‡”Q| welqwU wb‡q wZwb wZwb H A‡ji †µZv‡`i AvaywbK cÖhyw³ Ávb
Lye nZvk| wZwb H A‡ji †µZv‡`i AvaywbK m¤ú‡K© Z_¨ msMÖn I hvPvB bv K‡iB
cÖhyw³i Ávb m¤ú‡K© Z_¨ msMÖn I hvPvB bv B›Uvi‡b‡U I †dmey‡K cÖwZôv‡bi c‡Y¨i weÁvcb
K‡i B›Uvi‡b‡U I †dmey‡K Zvi cÖwZôv‡bi †`b| wKš‘ ZviciI wewµ e„w× cvqwb|
weµxZ c‡Y¨i weÁvcb †`b| wKš‘ Zvic‡iI Zvi e¨emvqx wn‡m‡e wg. eyjey‡ji DwPZ wQj weÁvcb
cÖwZôv‡bi wewµ e„w× cvqwb| cÖ`v‡bi c~‡e© †µZv‡`i cÖhyw³ Ávb m¤ú‡K© Z_¨
[Kz. †ev. 17] msMÖn Kiv| me ai‡bi †µZv B›Uvi‡bU I †dmeyK
A K. B-†gBj Kx? 1 e¨envi K‡ib bv| ZvB Zvi cÖPvwiZ weÁvcb mevi
A L. cybtißvwb ej‡Z Kx †evSvq? 2 bR‡i Av‡mwb| †µZviv AvaywbK cÖhyw³ m¤ú‡K©
A M. DÏxc‡K wg. eyjeyj e¨emv‡qi †¶‡Î AÁ wQ‡jb| ZvB Zvi cY¨ m¤ú‡K© †µZv aviYv
†hvMv‡hv‡Mi †Kvb gva¨gwU e¨envi cvbwb| hvi d‡j weµq c~‡e©i Zzjbvq e„w× cvqwb|
K‡i‡Qb? e¨vL¨v K‡iv| 3 ZvB ejv hvq, †µZv‡`i Rb¨ mwVK †hvMv‡hvM
A N. wg. eyjey‡ji e¨emv‡qi Ae¯’vi cwieZ©b bv gva¨g e¨envi bv Kivq Zvi e¨emv‡qi Ae¯’vi †Kv‡bv
nIqvi g~j KviY we‡klY K‡iv| 4 cwieZ©b nqwb|
3 bs cÖ‡kœi DËi A ((( Rbve AvRv` mvs¸ e¨vsK, XvKv kvLvq GKwU
( B-†gBj (Electronic Mail) ej‡Z B›Uvi‡b‡Ui gva¨‡g wnmve Ly‡j‡Qb| wZwb D³ wnmv‡e †jb‡`‡bi mgq
GK Kw¤úDUvi †_‡K Ab¨ †Kv‡bv Kw¤úDUv‡i Kv¸‡R WKz‡g›U †hgb: iwk`, †PK e¨envi K‡ib| Zvi
†Kv‡bv Z_¨ Av`vb-cÖ`vb‡K †evSvq| wnmv‡e memgq ch©vß cwigvY A_© Rgv _v‡K|
Ab¨w`‡K Rbve gwR` Kzwkqviv e¨vsK iscyi kvLvq
( we‡`k †_‡K cY¨mvgMÖx Avg`vwb K‡i Zv GKwU wnmve †Lv‡jb| wZwb e¨vsK †jb‡`‡b
cybivq Ab¨ †`‡k ißvwb Kiv n‡j Zv‡K cybtißvwb †Kv‡bv Kv¸‡R WKz‡g›U e¨envi K‡ib bv| Zviv
e‡j| `yRbB mcwiev‡i K·evRv‡i †eov‡Z †M‡jb †hLv‡b
cY¨ Avg`vwb Kivi ci cÖwµqvRvZKi‡Yi gva¨‡g `ywU e¨vs‡KiB kvLv Av‡Q| `yRbB mswkó e¨vsK
c‡Y¨i ¸YMZ gvb ev AvKvi cwieZ©b K‡i Zv kvLvq UvKv D‡Ëvjb Ki‡Z †M‡jb| gwR` h_vh_fv‡e
cybivq Ab¨ †Kv‡bv †`‡k ißvwb Kiv Kiv hvq| D‡Ëvj‡b mg_©b nb| AvRv` h_vh_ wbqg †g‡b †PK
Drcv`bKvix †`‡ki mv‡_ Avg`vwbKviK †`‡ki
/conversion/tmp/activity_task_scratch/769693903.doc
eÅemvq msMVb I eÅeÕ©vcbv: cÉ^g cò evQvBK‡Z ˆmiv gvGbi cÉk² I Dîi: m†Rbkxj iPbvgƒjK 188
Dc¯’vcb Ki‡jI Ab¨ kvLvi †PK nIqvq e¨vsK Zv‡K Kvh©µg g¨vby‡qj c×wZ‡Z Kivq Rbve AvRv`
cÖ‡qvRbxq †mev cÖ`v‡b e¨_© nq| [wm. †ev. 17] XvKvq wnmve Ly‡j K·evRvi wM‡q UvKv Zzj‡Z
A K. B2C Kx? 1 e¨_© nb| hw` mvs¸ e¨vsKwUi Kvh©µg B-e¨vswKs
A L. cÖwZeÜ Askx`vi ej‡Z Kx †evSvq? 2 c×wZ‡Z n‡Zv Zvn‡j Rbve gwR‡`i g‡Zv wZwbI
A M. DÏxc‡K Kzwkqviv e¨vsK †Kvb ai‡bi K·evRvi wM‡q UvKv Zzj‡Z cvi‡Zb| ZvB Avwg
e¨vswKs †mev w`‡”Q? cÖhyw³MZ g‡b Kwi, mvs¸ e¨vs‡Ki e¨_©Zv `~i Kivi Rb¨
`„wó‡KvY †_‡K e¨vL¨v K‡iv| 3 e¨vsKwUi me Kvh©µg B-e¨vswKs c×wZ‡Z nIqv
A N. DÏxc‡K mvs¸ e¨vs‡Ki †mev cÖ`v‡bi DwPZ|
e¨_©Zv `~ixKi‡Y KiYxq Kx? hyw³mn ((( wg‡mm mvnvbv GKRb e¨vsKvi| Zv‡K Awd‡m
gZvgZ `vI| 4 5Uv ch©š— KvR Ki‡Z nq| AwaKš‘ wZb iv¯—vi
4 bs cÖ‡kœi DËi A UªvwdK R¨vg, j¤^v jvBb, G †`vKvb †m †`vKvb
( B2C-Gi c~Y©iƒc n‡jv Business to Consumer. B- †Nvivi f‡q fxZ| ZvB wZwb Gev‡ii C‡` N‡i e‡mB
weR‡b‡mi B2C g‡Wj n‡”Q †hLv‡b e¨emvqxiv B›Uvi‡b‡Ui gva¨‡g †cvkvK †KbvKvUvi KvR
mivmwi †fv³vi wbKU cY¨ ev †mev weµq K‡ib| †m‡i wb‡jb|
[e. †ev. 17]
( e¨emv‡qi Askx`viMY †Kv‡bv e¨w³‡K hw`
Askx`vi wn‡m‡e cwiPq †`q Ges †m e¨w³ Zv †R‡bI A K. B-e¨vswKs Kx? 1
†gŠbZv Aej¤^b K‡i Zvn‡j Zv‡K cÖwZeÜ Askx`vi A L. †gvevBj e¨vswKs ¸i“Z¡c~Y© †Kb? 2
e‡j| A M. DÏxc‡K AbjvBb e¨emv‡qi †Kvb †¶ÎwUi
Askx`vwi e¨emv‡q m„ó `vq G ai‡bi Askx`vi‡KI eY©bv Av‡Q? e¨vL¨v K‡iv| 3
Ab¨ mvaviY Askx`v‡ii g‡Zv enb Ki‡Z nq| A_©vr, A N. e¨emv‡q AvB.wm.wU e¨env‡ii
e¨emvwqK †Kv‡bv myweav bv †c‡jI Zvi Kvi‡Y cÖ‡qvRbxqZv DÏxc‡Ki Av‡jv‡K e¨vL¨v
†KD D³ e¨emv‡qi mv‡_ Ave× n‡j †m Rb¨ m„ó K‡iv| 4
`v‡q †m `vqe× n‡e| 5 bs cÖ‡kœi DËi A
( DÏxc‡Ki Kzwkqviv e¨vsK B-e¨vswKs †mev ( B›Uvi‡bU cÖhyw³ e¨env‡ii gva¨‡g e¨vsK
w`‡”Q| AvgvbZ MÖnY, FY cÖ`vb, A_© ¯’vbvš—i I
B-e¨vswKs c×wZ n‡jv e¨vswKs †mev myweav wewbgq, wewb‡qvM, D‡Ëvjb, wej cwi‡kva cÖf…
eÅemvq msMVb 1g
cÖ`v‡bi AvaywbK c×wZ| GwU Ggb GK ai‡bi wZ e¨vswKs Kvh©vewj m¤úv`b Kiv‡K B-
e¨vswKs †mev c×wZ †hLv‡b B›Uvi‡bU Ges e¨vswKs e‡j|
Kw¤úDUvi cÖhyw³i e¨envi K‡i AwZ`ª“Z I ( †gvevBj †dvb e¨envi K‡i e¨vs‡Ki mv‡_
cò
wbf©yjfv‡e e¨vswKs †mev cÖ`vb Kiv nq| †hvMv‡hvM cÖwZôv, Z_¨ msMÖn I cÖ`vb Ges
DÏxc‡Ki Rbve gwR` Kzwkqviv e¨vsK, iscyi kvLvq †jb‡`b Kiv‡KB †gvevBj e¨vswKs e‡j|
GKwU wnmve †Lv‡jb| wZwb Zvi e¨vswKs †jb‡`b †gvevBj e¨vswKs Gi gva¨‡g e¨vs‡Ki Avw_©K I
m¤úv`b Kivi Rb¨ †Kv‡bv ai‡bi KvM‡Ri wnmve msµvš— Z_¨ MÖvnK N‡i e‡mB
WKz‡g›U e¨envi K‡ib bv| wZwb iscyi †_‡K †h‡Kv‡bv mgq msMÖn Ki‡Z cv‡ib | G c×wZ‡Z
K·evRvi †eov‡Z †M‡j e¨vsK †_‡K Lye mn‡RB `ª“Z †jb‡`b Kvh©µg Kiv hvq, hv MÖvn‡Ki mgq I
UvKv D‡Ëvjb Ki‡jb| GRb¨ †Kv‡bv KvMRc‡Îi kÖg DfqB n«vm K‡i| GRb¨ †gvevBj e¨vswKs
cÖ‡qvRb nqwb| Gme ˆewkó¨ B-e¨vswKs ¸i“Z¡c~Y©|
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wi‡UBwjs †µZv-we‡µZv Df‡qi †¶‡Î e¨vcK †µwWU KvW© e¨envi K‡i GwUGg ey_ †_‡K
myweav wbwðZ K‡i| UvKv D‡Ëvjb Ki‡Z cv‡i| †WweU I †µwWU
DÏxc‡K nvwdR B-wi‡UBwjs-Gi mv‡_ RwoZ| KvW© n‡jv B-e¨vswKs cY¨| myZivs AvaywbK
wZwb ÔiKgvwi wU-kvU©Õ bv‡g AbjvB‡b Z_¨ cÖhyw³i mnvqZvq B‡jKUªwbK Dcv‡q X wj.
weÁvcb cÖPvi K‡ib| G‡Z †`‡ki †h‡Kv‡bv gvbyl e¨vsKwU MÖvnK‡`i †h e¨vswKs myweav w`‡”Q
Zvi cY¨ m¤ú‡K© Rvb‡Z cv‡i| we‡k¦i †h‡Kv‡bv Zv wbtm‡›`‡n B-e¨vswKs|
cÖvš— †_‡K I‡qe mvB‡U Zvi wU-kvU© †`‡L †h ( DÏxc‡Ki mygb I KvR‡ji e¨en„Z KvW© `ywUi
†KD AW©vi Ki‡Z cv‡i †hwU Ab¨vb¨ g‡a¨ e¨vs‡Ki `„wó‡KvY †_‡K †µwWU KvW©B
e¨evmvqx‡`i †¶‡Î Am¤¢e| †dmey‡K ¯^í Li‡P m‡e©vËg|
nvwdR c‡Y¨i cÖPvi K‡i Ab¨ e¨emvqx‡`i †_‡K †WweU I †µwWU KvW© n‡jv B-e¨vswKs cY¨|
GwM‡q _v‡Kb| KvW© `ywU e¨envi K‡i GwUGg ey_ †_‡K UvKv
nvwdR B-wi‡UBwjs-Gi gva¨‡g AwaK msL¨K D‡Ëvjb Ges †jb‡`‡bi wej cwi‡kva Kiv hvq|
†fv³v‡K mš‘ó Ki‡Z cv‡ib| wZwb ¯^í mg‡q c‡Y¨i
/conversion/tmp/activity_task_scratch/769693903.doc
eÅemvq msMVb I eÅeÕ©vcbv: cÉ^g cò evQvBK‡Z ˆmiv gvGbi cÉk² I Dîi: m†Rbkxj iPbvgƒjK 192
DÏxc‡Ki X wj. e¨vsKwU mygb‡K †WweU KvW© K‡ib| Zvi GB KvR B-weR‡b‡mi B2C Gi mv‡_
mieivn K‡i‡Q| ZvB myg‡bi e¨vsK wnmv‡e hZ¶Y m¤ú„³| myZivs DÏxc‡KB-weR‡b‡mi B2C †¶ÎwUi
UvKv _v‡K ZZ¶Y ch©š— wZwb GwU e¨envi K‡i D‡jL Av‡Q|
†KbvKvUv I ATM ey_ n‡Z UvKv Zzj‡Z cv‡ib| ( Anbv †WweU Kv‡W©i gva¨‡g g~j¨ cwi‡kva
Ab¨w`‡K, DÏxc‡K X wj. KvRj‡K †µwWU KvW© K‡ib| A
mieivn K‡i‡Q| KviY e¨vsK wnmv‡e UvKv bv †WweU KvW© e¨vsK I Avw_©K cÖwZôvb
_vK‡jI KvRj KvW©wU e¨envi K‡i UvKv D‡Ëvjb KZ©„K MÖvnK‡K Bmy¨K…Z GK ai‡bi cvw÷K
I wej cwi‡kva Ki‡Z cv‡ib| ÔKvW©Õ| GwU bM` A_© I †P‡Ki weKí wn‡m‡e
e¨vsK GKwU Avw_©K cÖwZôvb| e¨vs‡Ki g~j
D‡Ïk¨ n‡jv gybvdv AR©b| †WweU Kv‡W©i KvR K‡i| MÖvnK †Mvcb bv¤^vi e¨envi K‡i UvKv
gva¨‡g e¨vs‡Ki my` AwR©Z nq bv| wKš‘ †µwWU cwi‡kva K‡i _v‡K| UvKv D‡Ëvj‡bi †¶‡ÎI G c×wZ
KvW© GK ai‡bi FY| †µwWU Kv‡W©i wecix‡Z e¨envi Kiv nq|
e¨vsK PvR© Ges my` Av`vq K‡i| hZ †ewk †µwWU DÏxc‡Ki Anbv Zvi †Q‡ji Rš§w`b Dcnvi w`‡Z Pvb|
KvW© e¨envi n‡e ZZ †ewk e¨vs‡Ki Avq n‡e| wKš‘ wZwb e¨¯—Zvi Rb¨ mgq cv‡”Qb bv| ZvB
myZivs X wj. e¨vs‡Ki Rb¨ †µwWU KvW©B wZwb Online store G wM‡q Zvi †Q‡ji Rb¨ Nwo
m‡e©vËg| cQ›` K‡ib| AbjvB‡b digv‡qk †`b| g~j¨ cwi‡kv‡ai
†¶‡Î wZwb †WweU KvW© e¨envi K‡ib|
((( Anbv Zvi †Q‡ji Rš§w`‡b wKQy Dcnvi w`‡Z †WweU Kv‡W©i gva¨‡g Anbv Zvi µxZ c‡Y¨i g~j¨
Pvq| wKš‘ mgq ¯^íZvi Rb¨ wZwb kwcs-G †h‡Z cwi‡kva K‡ib| G‡¶‡Î Zvi Kv‡W© Av‡M UvKv
cvi‡Qb bv| wZwb Zvi GK mnKgx©i civg‡k© Rgv ivL‡Z nq| H UvKv †Mvcb bv¤^vi e¨envi K‡i
B›Uvi‡b‡U Online Store G cÖ‡ek K‡i Zvi †Q‡ji Rb¨ g~j¨ cwi‡kva K‡ib| wZwb AbjvB‡bi †¶‡Î we‡µZv
Nwo †`‡L Ges cQ›` K‡i| NwowU µq K‡i cÖwZôvb‡K Zvi Kv‡W©i bv¤^vi †`b| we‡µZv
B‡jKUªwbK c×wZ‡Z g~j¨ cwi‡kva K‡i| G‡Z Zvi cÖwZôvb H bv¤^vi e¨envi K‡i AbjvB‡bi gva¨‡g
µ‡qi KvR mnR n‡q hvq| c‡Y¨i g~j¨ †i‡L †`b| G‡Z mgq I KvR mnR nq|
[ivRDK DËiv g‡Wj K‡jR, XvKv]
A K. bvix D‡`¨v³v †K? 1
eÅemvq msMVb 1g
((( XY †Kv¤úvwb wj. GKwU mvB‡Kj Drcv`bKvix
A L. “ICT”-Gi e¨envi e¨vswKs e¨emvq †K mnRZi
cÖwZôvb| Zviv mvB‡K‡ji wewfbœ cvU©m Ab¨
K‡i‡QÓ- e¨vL¨v K‡iv| 2
A M. DÏxc‡K B-weR‡b‡mi †Kvb †¶ÎwUi D‡jL
cÖwZôvb †_‡K µq K‡i Av‡b| †Kv¤úvwbi
e¨e¯’vcK †`L‡jb cvU©m †kl n‡q hvIqvi Av‡M
cò
Av‡Q? e¨vL¨v K‡iv| 3
A N. Anbvi c‡Y¨i g~j¨ cwi‡kva cÖYvwj wKiƒc cybivq µq Ki‡Z bv cvivi Kvi‡Y Drcv`b wKQy
n‡Z cv‡i e‡j Zzwg g‡b K‡iv? 4 mgq †_‡g _v‡K| ZvB wZwb G‡¶‡Î GKwU
Kw¤úDUvi mdUIq¨vi e¨envi Ki‡jb †hLv‡b
11 bs cÖ‡kœi DËi
¯^qswµqfv‡e KLb KZwU cvU©m e¨en„Z n‡”Q G
( †Kv‡bv bvix GKK gvwjKvbvq ev Askx`vwi I msµvš— Z_¨ msiw¶Z nq, †hb Av‡M †_‡K cybivq
†Kv¤úvwbi †¶‡Î 51% †kqv‡ii gvwjK n‡j Zv‡K digv‡qk cÖ`v‡bi e¨vcv‡i e¨e¯’vcK mZK© n‡Z
bvix D‡`¨v³v e‡j| A cv‡ib| [wfKvi“bwbmv b~b ¯‹zj GÛ K‡jR, XvKv]
( AvaywbK cÖhyw³i e¨env‡ii gva¨‡g †h e¨vswKs A K. †hvMv‡hvM Kx? 1
Kvh©vewj m¤úvw`Z nq Zv‡K B-e¨vswKs e‡j| A A L. DaŸ©Mvgx †hvMv‡hvM ej‡Z Kx eySvq?
AvaywbK cÖhyw³i gva¨‡g e¨vswKs KvR †hgb: 2
AvgvbZ MÖnY, †PK MÖnY, A_© D‡Ëvjb A M. DÏxc‡K ewY©Z †Kv¤úvwb‡Z †Kvb ai‡bi
BZ¨vw` mnR n‡q‡Q| G‡¶‡Î B›Uvi‡b‡Ui gva¨‡g cÖhyw³ e¨envi Kiv n‡q‡Q? e¨vL¨v K‡iv| 3
e¨vswKs KvR Kiv hvq| e¨vs‡Ki wewfbœ kvLvi A N. DÏxc‡Ki ewY©Z †Kv¤úvwbi e¨emvq wK
mv‡_ †m‡K‡ÛB †hvMv‡hvM Kiv hvq BZ¨vw` AbjvBb e¨emvq?- †Zvgvi Dˇii ¯^c‡¶ hyw³
Kvi‡Y ejv hvq, ICT Gi e¨envi e¨vswKs e¨emvq‡K
†`LvI| 4
mnRZi K‡i‡Q|
( DÏxc‡K B-weR‡b‡mi e¨emvq †_‡K †fv³v 12 bs cÖ‡kœi DËi
(Business to consumer or B2C) †¶ÎwUi D‡jL Av‡Q| A ( `yB ev Z‡ZvwaK e¨w³i g‡a¨ Z_¨ I msev` wewbgq
GwU B-weR‡b‡mi GKUv we‡kl iƒc| GLv‡b Kiv n‡j Zv‡K †hvMv‡hvM e‡j| A
†Kv‡bv ga¨¯’ e¨emvqx‡`i mn‡hvwMZv QvovB ( cÖwZôv‡bi Aa¯—b Kg©PvixMY †Kv‡bv msev`
mivmwi B›Uvi‡b‡Ui gva¨‡g MÖvnK cY¨ µq Ki‡Z wb‡q EaŸ©Zb‡`i mv‡_ †hvMv‡hvM Ki‡j Zv‡K
cv‡i| G‡¶‡Î †µZv B›Uvi‡b‡Ui †`vKv‡bi EaŸ©Mvgx †hvMv‡hvM e‡j| A
IqvemvB‡U wM‡q cY¨ I g~j¨ ZvwjKv †_‡K cY¨ cY¨ evRvi, cÖwZ‡hvMx‡`i Ae¯’v Gme Z_¨
cQ›` K‡i| AZtci AbjvB‡b digv‡qk †`q| g~j¨ Rvbv‡Z wbæ ch©v‡qi Kg©xiv G ai‡bi
cwi‡kv‡ai †¶‡Î B‡jKUªwbK c×wZ e¨envi K‡ib|
†hvMv‡hvM K‡i _v‡K| Avevi EaŸ©Zb
DÏxc‡Ki Anbv Zvi †Q‡ji Rš§w`‡b wKQy Dcnvi
w`‡Z Pvq| wKš‘ mgq ¯^íZvi Rb¨ wZwb kwcs‡q wbe©vnxM‡Yi cvVv‡bv msev‡`i DËi cÖ`vb,
†h‡Z cvi‡Qb bv| wZwb B›Uvi‡b‡U Online store G civgk© cÖ`v‡b G †hvMv‡hvM Kiv nq| G‡Z Z‡_¨i
cÖ‡ek K‡i Zvi †Q‡ji Rb¨ Nwo †`‡Lb| Nwo cQ›` cÖevn EaŸ©gyLx nq| g~jZ wbæ ch©v‡qi
K‡i µq K‡ib| Nwoi g~j¨ wZwb AbjvB‡bB cwi‡kva
193 eÅemvq msMVb I eÅeÕ©vcbv: cÉ^g cò evQvBK‡Z ˆmiv gvGbi cÉk² I Dîi: m†Rbkxj iPbvgƒjK
Kg©PvixMY D”P ch©v‡qi mv‡_ †hvMv‡hvM A K. PIN-Gi c~Y©iƒc Kx? 1
Kivq GwU DaŸ©Mvgx †hvMv‡hvM| A L. B-e¨vswKs Gi aviYvwU e¨vL¨v K‡iv| 2
( DÏxc‡K ewY©Z †Kv¤úvwb‡Z Z_¨cÖhyw³ e¨envi A M. wg. wknve †Kvb ai‡bi e¨emv‡qi wPš—v
Ki‡Qb e‡j Zzwg g‡b K‡iv? gZvg‡Zi ¯^c‡¶
Kiv n‡q‡Q| A
hyw³ †`LvI| 3
Kw¤úDUv‡ii gva¨‡g Z_¨ msMÖn, cÖwµqvKiY I A N. Z_¨cÖhyw³i G hy‡M wg. wknv‡ei G
msi¶YB n‡jv Z_¨ cÖhyw³| G‡¶‡Î †WUv‡eR ˆZwi, D‡`¨vM KZUzKz hyw³hy³ e‡j Zzwg g‡b
mdUIq¨vi †Kw›`ªK BbcyU I AvDUcyU e¨e¯’vi K‡iv? †Zvgvi gZvgZ we‡klY K‡iv| 4
gva¨‡g Z‡_¨i Dc¯’vcb Kiv hvq| G‡Z Z_¨ m¤ú‡K©
13 bs cÖ‡kœi DËi
mn‡R aviYv cvIqv hvq| d‡j wm×vš— MÖnY mnR
nq| ( PIN Gi c~Y©iƒc n‡jv Personal Indentification Number.
A
DÏxc‡K XY †Kv¤úvwb wj. Zv‡`i mvB‡K‡ji
wewfbœ cvU©m Ab¨ cÖwZôvb †_‡K µq K‡i ( AvaywbK B‡j±ªwbK cÖhyw³ e¨envi K‡i AwZ
Av‡b| †Kv¤úvwbi e¨e¯’vcK †`L‡jb, cvU©m †kl `ª“Z, wbfz©j e¨vswKs Kvh© cwiPvjbv Kiv‡K B-
nIqvi Av‡M cybivq µq Ki‡Z bv cvi‡j Drcv`b †_‡g e¨vswKs e‡j| A
_v‡K| cieZ©x‡Z wZwb Kw¤úDUvi mdUIq¨vi B›Uvi‡b‡Ui gva¨‡g AbjvB‡b mve©¶wYK
e¨vswKs myweav †`qv hvq| G‡¶‡Î ¯^í mgq I e¨‡q
e¨envi K‡i‡Qb| G‡Z ¯^qswµqfv‡e e¨en„Z cvU©m
A_© Rgv, D‡Ëvjb I ¯’vbvš—i Kiv hvq| ZvQvov
msµvš— Z_¨ msiw¶Z n‡”Q| d‡j Av‡M †_‡K B-e¨vswKs ATM Kv‡W©i gva¨‡g MÖvnK‡`i 24
cybivq digv‡qk cÖ`v‡bi e¨vcv‡i mZK© n‡Z NÈv †jb‡`b myweav †`qv nq| G‡¶‡Î MÖvnK‡K
cvi‡Qb| mdUIq¨vi wfwËK G ai‡bi e¨e¯’vi mv‡_ AbjvB‡b e¨vs‡Ki I‡qemvB‡U wM‡q Zvi e¨vsK
Z_¨cÖhyw³i wgj i‡q‡Q| myZivs ejv hvq, GKvD‡›U cÖ‡ek Ki‡Z nq| Zvici cvmIqvW©
mdUIq¨v‡ii gva¨‡g Z_¨ msi¶‡Y DÏxc‡K ewY©Z e¨envi K‡i e¨vswKs KvR Ki‡Z nq|
†Kv¤úvwb‡Z Z_¨cÖhyw³ e¨envi Kiv n‡q‡Q| ( wg. wknve B-wi‡UBwjs e¨emv‡qi wPš—v
( B›Uvi‡bU cÖhyw³ e¨envi bv Kivq DÏxc‡K Ki‡Qb| A
ewY©Z †Kv¤úvwb e¨emvq AbjvBb e¨emvq bq| A
eÅemvq msMVb 1g
Drcv`b †_‡K ïi“ K‡i †fv³vi Kv‡Q cY¨ †cuŠ‡Q we‡µZv †µZvi wVKvbvq AW©viK…Z cY¨
†`Iqv ch©š— me KvR B›Uvi‡bU cÖhyw³‡Z †cuŠ‡Q †`q| Zvi g~j¨ cwi‡kv‡ai Rb¨ †µZv
m¤úbœ nq| GQvov cY¨ Drcv`‡bi Av‡M KuvPvgvj we‡µZv‡K Zvi †WweU A_ev †µwWU Kv‡W©i
mieivnKvix‡K AbjvBb gva¨‡g digv‡qk cÖ`vb Kiv Z_¨ w`‡q _v‡K| we‡µZv D³ Z_¨ e¨envi K‡i c‡Y¨i
n‡q _v‡K| g~j¨ Av`vq K‡ib|
DÏxc‡K XY †Kv¤úvwb wj. Av‡M †_‡K e¨en„Z DÏxc‡K wg. wknve wek¦we`¨vjq †_‡K cvm K‡i
cvU©m msµvš— Z_¨ Rvb‡Z bv cvivq cybivq Avkvbyi“c PvKwi bv †c‡q e¨emvq Kivi wm×vš—
cvU©m µq Ki‡Z cv‡iwb| G‡Z Drcv`b wKQy mgq wbj| †hLv‡b †Kvb weµq †K›`ª _vK‡e bv|
eÜ _v‡K| cieZ©x‡Z Kw¤úDUvi mdUIq¨vi e¨envi I‡qemvBU I †dvb K‡ji gva¨‡g †m LyPiv c‡Y¨i
cvU©m msµvš— Z_¨ GLb ¯^qswµqfv‡e msiw¶Z AW©vi wb‡e weµq Kg©xiv †µZv‡`i evmvq
n‡”Q| G‡Z e¨e¯’vcK cybivq digv‡qk cÖ`v‡b cY¨wU †cuŠ‡Q w`‡e| Zvi GB e¨emvq cÖwZôv‡bi
mZK© n‡Z cvi‡Qb| digv‡qk cÖ`v‡b XY ˆewk‡ó¨i mv‡_ B-wi‡UBwjs-Gi wgj i‡q‡Q|
†Kv¤úvwb wj. B›Uvi‡bU cÖhyw³ e¨envi K‡iwb| myZivs wg. wknve B-wi‡UBwjs e¨emv‡qi wPš—v
Kw¤úDUvi mdUIq¨v‡ii gva¨‡g Z_¨ msi¶Y Kivq Ki‡Qb|
cÖwZôvbwU ïay Z_¨cÖhyw³i e¨envi Ki‡Q| ( Z_¨cÖhyw³i hy‡M wg. wknv‡ei D‡`¨vM
†gvevBj †dvb, B›Uvi‡bU, Iqvi‡jm †bUIqvK© hyw³hy³| A
e¨envi K‡i digv‡qk cÖ`vb Kiv n‡j †hvMv‡hvM
Z_¨ I †hvMv‡hvM cÖhyw³i wec‡ei d‡j mKj †¶‡ÎB
cÖhyw³i e¨enviI n‡Zv| cieZ©x‡Z cÖwZôvbwU
cwieZ©b n‡q‡Q| G‡Z Drcv`b, µq, weµq, cÖ‡gvkb
AbjvBb e¨emv‡q cwiYZ n‡Zv| AZGe, B›Uvi‡bU
cÖhyw³ e¨envi K‡i AbjvB‡b e¨emvwqK KvR me †¶‡ÎB DbœwZ n‡q‡Q| d‡j †µZv ev †fv³vi i“wP
m¤úv`b bv Kivq DÏxc‡K ewY©Z †Kv¤úvwbwUi I Pvwn`vi cwieZ©b n‡q‡Q| B-Kgvm©, B-
e¨emvq AbjvBb e¨emvq bq| weR‡bm, B-wi‡UBwjs, B-e¨vswKs-Gi g‡Zv
c×wZi D™¢e n‡q‡Q, hv e¨emv‡qi KvR‡K AviI
((( wg. wknve wek¦we`¨vjq †_‡K cvm K‡i mnR K‡i‡Q|
Avkvbyiƒc PvKwi bv †c‡q e¨emvq Kivi wm×vš— DÏxc‡K wg. wknve wek¦we`¨vjq †_‡K cvm K‡i
wbj| †hLv‡b Zvi †Kvb weµq‡K›`ª _vK‡e bv| Avkvbyiƒc PvKwi bv †c‡q e¨emv‡qi wm×vš—
I‡qemvBU I †dvb K‡ji gva¨‡g †m LyPiv c‡Y¨i wbj| †hLv‡b Zvi †Kvb weµq †K›`ª _vK‡e bv|
AW©vi wb‡e Ges Zvi weµq Kg©xiv †µZv‡`i I‡qemvBU I †dvb K‡ji gva¨‡g †m LyPiv c‡Y¨i
evmvq cY¨wU †cuŠ‡Q w`‡e| G‡Z GKw`‡K †hgb AW©vi wb‡e| AW©vi g‡Zv cY¨ †µZvi Kv‡Q
Zvi LiP euvP‡e Ab¨w`‡K †µZvI N‡i e‡m Zv‡`i †cuŠ‡Q w`‡e| G‡Z Zvi LiP euvP‡e| †µZvivI N‡i
cQ‡›`i cY¨wU cv‡e| [bUi †Wg K‡jR, XvKv]
/conversion/tmp/activity_task_scratch/769693903.doc
eÅemvq msMVb I eÅeÕ©vcbv: cÉ^g cò evQvBK‡Z ˆmiv gvGbi cÉk² I Dîi: m†Rbkxj iPbvgƒjK 194
e‡mB cQ‡›`i cY¨wU cv‡e| Zv e¨emvqwU B- cÖKvkbvwU I‡qemvB‡U AW©vi MÖnY K‡i
wi‡UBwjs e¨emvq| †µZv‡`i Kvw•¶Z eB mieivn K‡i‡Q| G‡¶‡Î †µZviv
cÖhyw³i DbœwZi d‡j e¨emvq RM‡Z †hgb bZzb ms¯’vwUi I‡qemvB‡U eB‡qi ZvwjKv †_‡K
bZzb aviYvi Rš§ n‡”Q| †Zgwb Zv †µZv‡`i Kv‡Q wbw`©ó eB evQvB K‡i‡Q| I‡qemvB‡Ui wbw`©ó
AvKl©Yxq n‡”Q| †µZviv Av‡Mi g‡Zv †`vKv‡b RvqMvq KvW© b¤^i cÖ`vb K‡i g~j¨ cwi‡kva
wM‡q cY¨ µq cQ›` K‡i bv, eis N‡i e‡mB Zviv K‡i‡Q| cieZ©x‡Z †µZv‡`i wVKvbvbyhvqx
cÖ‡qvRbxq cY¨ †c‡Z cQ›` K‡i| ZvQvov c‡Y¨i AW©viK…Z eB cÖKvkbvwU †cuŠ‡Q †`q| cY¨
g~‡j¨i †¶‡Î †µZv B‡jUªwbK c×wZ †ewk cQ›` K‡i| mieiv‡ni G ai‡bi e¨e¯’vi mv‡_ B-wi‡UBwjs c×wZi
bM` UvKv nv‡Z wb‡q †jb‡`‡bi MÖnY‡hvM¨Zv wgj i‡q‡Q| myZivs, AbjvB‡bi gva¨‡g mgZv
K‡g hv‡”Q| wg. wknv‡ei D‡`¨vMwU cÖKvkbx B-wi‡UBwjs c×wZ‡Z eB mieivn K‡i‡Q|
hy‡Mvc‡hvMx B-wi‡UBwjs GKwU RbwcÖq ( cÖwZ‡hvwMZvg~jK e¨emv‡q wU‡K _vK‡Z B-
gva¨g µqweµ‡qi Rb¨| †µZviv AbjvB‡b ev †dvb wi‡UBwjs evwYwR¨K c×wZwU MÖnY Ab¨vb¨
K‡ji gva¨‡g cY¨ N‡i e‡mB †c‡Z Pvq| hv wg. cÖKvkbxi Rb¨ †hŠw³K e‡j Avwg g‡b Kwi| A
wknv‡ei e¨emvq cÖwZôvb cÖ`vb Ki‡Q| G‡Z †m B-wi‡UBwjs c×wZ‡Z we‡µZv †µZv‡K AbjvB‡b
†µZvi Pvwn`v Abyhvqx cY¨ weµq K‡i mdj n‡Z cY¨ µ‡qi my‡hvM †`q| G‡¶‡Î cY¨ weµ‡qi Rb¨
cvi‡e| myZivs Z_¨ cÖhyw³i G hy‡M wg. wknv‡ei Avjv`v cÖwZôv‡bi cÖ‡qvRb nq bv| MÖvnKI N‡i
G D‡`¨vM hyw³hy³| e‡m cY¨ µq Ki‡Z cv‡i| d‡j Dfq c‡¶i mgq I A_©
LiP K‡g hvq|
((( ÒmgZvÓ GKwU Ab¨Zg cÖKvkbv ms¯’v| DÏxc‡K ÔmgZvÕ cÖKvkbv ms¯’v G eQi eB‡gjvq
cÖwZ eQi GKz‡k eB‡gjvq ÷j w`‡q eB wewµ Ki‡jI ÷j †`qwb| Gi cwie‡Z© Zviv I‡qemvB‡U AW©vi
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/conversion/tmp/activity_task_scratch/769693903.doc
eÅemvq msMVb I eÅeÕ©vcbv: cÉ^g cò evQvBK‡Z ˆmiv gvGbi cÉk² I Dîi: m†Rbkxj iPbvgƒjK 196
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†Kv¤úvwbi AbjvBb e¨env‡ii wm×vš— m¤ú~Y© B-Kgvm© c×wZ‡Z AbjvB‡bi gva¨‡g cY¨, †mev I
†hŠw³K e‡j Avwg g‡b Kwi| A Z‡_¨i µq-weµq, n¯—vš—i ev wewbgq Kiv hvq| B-
B-weR‡bm ev AbjvBb e¨emv‡qi GKwU we‡kl iƒc Kgvm© g~jZ evB‡ii wewfbœ c‡¶i mv‡_ Z_¨ I
n‡jv B-gv‡K©wUs| G c×wZ‡Z ga¨¯’ e¨emvqx‡`i †hvMv‡hvM cÖhyw³ (ICT) e¨env‡ii gva¨‡g
mn‡hvwMZv QvovB MÖvnK mivmwi AbjvB‡b †hvMv‡hvM ¯’vcb K‡i| G‡¶‡Î †µZv we‡µZv
LyPiv cY¨ µq Ki‡Z cv‡ib| wbw`©ó cÖwZôv‡bi cÖwZôv‡bi I‡qemvB‡U wM‡q cY¨ cQ›` K‡i|
I‡qemvB‡U c‡Y¨i ZvwjKv †`‡L MÖvnK N‡i Pvwn`v Abyhvqx cY¨ cQ›` K‡i digv‡qk cÖ`vb
197 eÅemvq msMVb I eÅeÕ©vcbv: cÉ^g cò evQvBK‡Z ˆmiv gvGbi cÉk² I Dîi: m†Rbkxj iPbvgƒjK
K‡i| †µZv AbjvB‡b c‡Y¨i g~j¨ cwi‡kva K‡i| A M. DÏxc‡K ewY©Z c×wZi mv‡_ B-Kgv‡m©i
we‡µZv cÖwZôvb †µZvi cQ›` Abyhvqx wbw`©ó †Kvb c×wZi mv`„k¨ i‡q‡Q? e¨vL¨v K‡iv| 3
cY¨ †cuŠ‡Q †`q| A N. ÔcÖhyw³i Kj¨v‡Y Rwm‡gi Rxeb †ek ¯^w¯
DÏxc‡K wg. nvmvb GKRb e¨¯— e¨emvqx| wZwb —`vqK n‡q D‡V‡Q- Zzwg Kx Gi mv‡_
†KbvKvUv Kivi mgq cvb bv e‡j B›Uvi‡b‡U c‡Y¨i GKgZ? hyw³mn e¨vL¨v `vI| 4
digv‡qk w`‡q cY¨ msMÖn K‡ib| wZwb cY¨ 19 bs cÖ‡kœi DËi
evwo‡Z e‡mB msMÖn K‡ib| wZwb cY¨ msMÖ‡ni
†¶‡Î wb‡RB wbw`©ó c×wZ e‡j †`b| we‡µZv ( wb‡RB wb‡Ri Kg©ms¯’v‡bi my‡hvM ˆZwi
cÖwZôvb Zvi wb‡`©kbv Abyhvqx cY¨ mieivn K‡i| Kiv‡K AvÍKg©ms¯’vb e‡j| A
Zvi GB KvR B-Kgv‡m©i ˆewk‡ó¨i mv‡_ wg‡j ( †h e¨w³ bZzb wPš—v gv_vq †i‡L Zv ev¯—evq‡b
hvq| ZvB ejv hvq †h, N‡i e‡m cY¨ msMÖ‡ni KvR K‡i Zv‡K D‡`¨v³v e‡j| A
c×wZwU B-Kgv‡m©i| mKj D‡`¨v³vi m„Rbkxj ¸Y _vKv cÖ‡qvRb| KviY
( DÏxc‡K A_© cwi‡kv‡a e¨en„Z KvW©wU bZzb wKQy ˆZwii B”Qv c~i‡Y †Kvb e¨w³ SzuwK
†µwWU KvW©| A wb‡q KvR Ki‡jB wZwb D‡`¨v³v nb| m„Rbkxj n‡j
†µwWU KvW© Avw_©K †jb‡`b m¤úv`‡b D‡`¨v³v mgq I RxebhvÎvi gv‡bi cwieZ©‡bi mv‡_
mvnvh¨ K‡i| GB KvW© MÖvnK‡K FY myweav Zvj wgwj‡q D‡`¨vM wb‡Z cv‡ib| GKRb m„Rbkxj
w`‡q _v‡K| G‡Z KZ UvKv ch©š— G myweav D‡`¨v³vB cv‡ib †fv³vi Pvwn`v cwieZ©‡bi mv‡_
†`qv n‡e Zv wbw`©ó _v‡K| m‡e©v”P Aby‡gvw`Z mv‡_ Zvi †hvMvb w`‡Z|
e¨v‡jÝ ch©š— MÖvnK FY myweav †c‡Z cv‡i| ( DÏxc‡Ki ewY©Z c×wZi mv‡_ B-Kgv‡m©i
DÏxc‡Ki wg. nvmvb GKRb e¨¯— e¨emvqx| wZwb AbjvBb e¨vswKs c×wZi mv`„k¨ i‡q‡Q| A
†KbvKvUvi mgq bv cvIqvq AbjvB‡b c‡Y¨i G c×wZ‡Z AbjvB‡b e¨vswKs Kvh©µg Kiv nq|
digv‡qk w`‡q cY¨ msMÖn K‡ib| evwo‡Z e‡m AbjvBb e¨vswKs‡qi †¶‡Î e¨w³ N‡i e‡mB wewfbœ
wZwb cY¨ msMÖn K‡ib| Avi g~j¨ cwi‡kv‡a e¨vswKs KvR (wej cwi‡kva, UvKv Rgv`vb,
wZwb GKwU KvW© e¨envi K‡ib| MZ mßv‡n D‡Ëvjb) Ki‡Z cv‡ib| B›Uvi‡b‡Ui gva¨‡g e¨vs‡Ki
eÅemvq msMVb 1g
wZwb †gvevBj wK‡b H Kv‡W©i gva¨‡g wej I‡qemvB‡U wM‡q G KvR Kiv hvq| e¨w³ mkix‡i
cwi‡kva K‡ib| Kv‡W© Rgvi AwZwi³ wej cwi‡kva e¨vs‡K Dcw¯’Z bv n‡qI G KvR¸‡jv Ki‡Z cv‡ib|
Ki‡Z cv‡ib| Zvi KvW©wU †µwWU KvW© nIqvq DÏxc‡Ki Rwmg gvmv‡š— cvwb, we`y¨r, M¨vm I
cò
wZwb G myweav †c‡q‡Qb| †Uwj‡dvb wej cwi‡kva wb‡q wPš—v K‡i bv| †m
†µwWU KvW© †jb‡`‡bi †¶‡Î bM` A_© en‡bi Av‡Mi g‡Zv A‡bK¶Y jvB‡b `uvwo‡q †_‡K UvKv
SzuwK Kgvq| GB KvW©wU MÖvnK‡K cwi‡kva K‡i bv| AbjvB‡b †m we‡ji A_© cwi‡kva
†h‡Kv‡bv g~j¨ cwi‡kv‡a mvnvh¨ K‡i| Z‡e G‡¶‡Î Ki‡Q| †m Kv‡Ri duv‡K e¨vs‡K bv wM‡qB Zv
Zv‡K c~‡e© UvKv Rgv Ki‡Z nq| G RgvK…Z Ki‡Z cvi‡Q| Zvi GB KvR B-Kgv‡m©i AbjvBb
A_© mgqg‡Zv Kv‡W©i gva¨‡g e¨envi Ki‡Z e¨vswKs‡qi mv‡_ wg‡j hvq| myZivs DÏxc‡Ki
cv‡ib| ZvQvov RgvK…Z A‡_©i AwZwi³ MÖvnK c×wZi mv‡_ B-Kgv‡m©i AbjvBb e¨vswKs-Gi wgj
e¨envi Ki‡Z cv‡ib| H A_© FY wn‡m‡e e¨envi K‡i| i‡q‡Q|
wKš‘ F‡Yi Rb¨ †Kv‡bv RvgvbZ ivL‡Z nq bv| d‡j ( cÖhyw³i Kj¨v‡Y Rwm‡gi Rxeb †ek ¯^w¯—`vqK
MÖvnK ¯^v”Q‡›`¨ I wbwð‡š— †h‡Kv‡bv mgq n‡q D‡V‡Q| Avwg Gi mv‡_ GKgZ| A
†jb‡`b Ki‡Z cv‡ib| wg. nvmv‡bi g‡Zv MÖvnKiv cÖhyw³i Kvi‡Y RxebhvÎv A‡bK mnR n‡q‡Q|
GB KvW© e¨envi K‡i †`‡ki mvgwMÖK µq-weµq G‡¶‡Î B›Uvi‡bU I Kw¤úDUvivBRW cÖhyw³
mnR Ki‡Z cv‡i| d‡j †`‡ki Avq evo‡e| ZvQvov †ewk f‚wgKv ivL‡Q| mnR I `ª“Z c×wZ‡Z KvR
e¨w³MZ DcKviI mvwaZ nq| myZivs A_© cwi‡kv‡a m¤úv`b Ki‡Z cvi‡Q B›Uvi‡bU cÖhyw³i Kvi‡Y| B-
e¨en„Z KvW©wU e¨env‡ii myweav A‡bK| e¨vswKs, B-weR‡bm, B-wi‡UBwjs, †gvevBj
e¨vswKs †µwWU KvW©, EPS, †WweU KvW©
((( gvmv‡š— cvwb, we`y¨r, M¨vm I †Uwj‡dvb wej BZ¨vw` RxebhvÎvi gvb Dbœq‡b DbœZ cÖhyw³
cwi‡kva wb‡q e¨emvqx Rwmg‡K GLb Avi wn‡m‡e f‚wgKv ivL‡Q|
`xN©¶Y jvB‡b `uvwo‡q _vK‡Z nq bv| weMZ DÏxc‡Ki Rwmg GLb Av‡Mi g‡Zv Avi cvwb,
K‡qK eQi †_‡K AbjvB‡b G mKj we‡ji A_© we`y¨r, M¨vm I †Uwj‡dvb BZ¨vw` wej wb‡q wPš
cwi‡kva c×wZ †`‡k Pvjy n‡q‡Q| d‡j †h‡Kv‡bv —v K‡i bv| Zv‡K e¨vs‡K wM‡q jvB‡b `uvwo‡q
mgq Kv‡Ri duv‡K e¨vs‡K bv Dcw¯’Z n‡qI †m G _vK‡Z nq bv| KviY †`‡k AbjvBb c×wZ Pvjy n‡q
mKj wej cwi‡kva Ki‡Z cvi‡Q| GgbwK MZ eQi †m wM‡q‡Q| d‡j †m Kv‡Ri duv‡K †h‡Kv‡bv mgqB
AbjvB‡b AvqKiI cÖ`vb K‡i‡Q| H KvR¸‡jv Ki‡Z cvi‡Q| GgbwK MZ eQi †m
[weqvg g‡Wj ¯‹zj GÛ K‡jR, e¸ov] AbjvB‡b AvqKiI w`‡q‡Q|
A K. AvÍKg©ms¯’vb Kx? 1 Z_¨cÖhyw³i Dbœq‡bi d‡j N‡i e‡mB A‡bK
A L. m„Rbkxj gvbwmKZv GKRb mdj D‡`¨v³vi Kómva¨ KvR Kiv m¤¢e n‡”Q| G‡Z †h †KD
Rb¨ ¸i“Z¡c~Y© †Kb? 2 AbjvBb cÖhyw³ e¨envi K‡i Zvi KvR Ki‡Z cvi‡Q|
d‡j Zv‡K mkix‡i wM‡q KvR Ki‡Z nq bv| Z_¨
/conversion/tmp/activity_task_scratch/769693903.doc
eÅemvq msMVb I eÅeÕ©vcbv: cÉ^g cò evQvBK‡Z ˆmiv gvGbi cÉk² I Dîi: m†Rbkxj iPbvgƒjK 198
cÖhyw³i wec‡ei d‡j gvby‡li RxebhvÎvi gvbI A‡bK DÏxc‡K ABC e¨vsK wjwg‡UW MÖvn‡Ki myweav
DbœZ n‡q‡Q| B›Uvi‡bU I Kw¤úDUvi cÖhyw³i we‡ePbvq wbw`©ó I‡qemvBU Øviv e¨vswKs myweav
d‡j e¨emv‡qi †¶‡Î e¨w³‡K mkix‡i wM‡q Pzw³, cÖ`vb K‡i| G‡¶‡Î e¨vswKwU Kw¤úDUvi I B›Uvi‡b‡Ui
†jb‡`b BZ¨vw` Ki‡Z n‡”Q bv| I‡qemvB‡Ui Øviv MÖvnK‡`i hveZxq Avw_©K Kvh©vewj m¤úv`b
gva¨‡gB cY¨ cQ›`, µq, weµq Kiv hvq| ZvQvov Ki‡Q| G‡Z MÖvn‡Ki mgq mvkÖq n‡”Q I wbivcËv
AbjvBb e¨vswKs, †gvevBj e¨vswKs, B‡jKUªwbK eRvq _vK‡Q| KviY, MÖvnK wb‡RB N‡i e‡m
I‡qemvB‡U wM‡q Zvi GKvD›U cwiPvjbv Ki‡Z cvi‡Q|
K¨vk, ¯§vU© KvW©, †µwWU KvW©, †WweU
G ai‡bi e¨vswKs e¨e¯’vi mv‡_ B-e¨vswKs-Gi wgj
KvW© BZ¨vw` c×wZ KvR‡K A‡bK mnR K‡i i‡q‡Q| myZivs ejv hvq, B›Uvi‡bU cÖhyw³i gva¨‡g
Zzj‡Q| ZvB ejv hvq, cÖhyw³i Kj¨v‡Y Rwm‡gi e¨vswKs Kvh©vewj m¤úv`b Kivq DÏxc‡Ki ABC e¨vsK
Rxeb †ek ¯^w¯—`vqK n‡q D‡V‡Q| wjwg‡UW B-e¨vswKs -Gi mv‡_ RwoZ|
((( 2013 mv‡j ABC e¨vsK wjwg‡UW bvgK ( wbivcËv we‡ePbvq e¨vsKwUi e¨e¯’vcbv
e¨vsKwU evsjv‡`‡k e¨vswKs Kvh©µg Pvjy K‡i| cwiPvj‡Ki bZzb e¨vswKs aviYvwU n‡jv †gvevBj
MÖvnK‡`i myweav we‡ePbvq e¨vsKwU wbw`©ó e¨vswKs| A
I‡qemvBU Øviv e¨vswKs myweav cÖ`vb K‡i| †gvevBj e¨vswKs-Gi gva¨‡g †gvevBj †dvb
G‡¶‡Î e¨vsKwU MÖvnK‡`i Kw¤úDUvi I cÖhyw³ e¨envi K‡i MÖvnK‡K e¨vswKs I
B›Uvi‡b‡Ui Øviv A_© †jb‡`bmn hveZxq Avw_©K †mev †`qv nq| G‡¶‡Î MÖvn‡Ki e¨en„Z
Avw_©K welq Kvh©vewj m¤úv`b Ki‡Q| mgq I †gvevBj bv¤^vi w`‡qB GKvD›U †Lvjv n‡q _v‡K|
wbivcËv we‡ePbvq MÖvnK‡`i Kv‡Q e¨vsKwU MÖvnK Zvi e¨en„Z †gvevBj †dvbwUi gva¨‡g
`ª“ZB RbwcÖq n‡q D‡V‡Q| ZvB e¨vs‡Ki †h‡Kv‡bv ¯’vb †_‡K UvKv Rgv`vb I D‡Ëvjb
e¨e¯’vcbv cwiPvjK cwiPvjbv cl©‡`i Aby‡gv`bµ‡g Ki‡Z cv‡i| Avevi e¨vs‡Ki mv‡_ GmGgGm Av`vb-
bZzb GKwU aviYv cÖeZ©b Ki‡jb, hv‡Z cÖ`vb K‡iI †jb‡`b m¤úv`b Kiv hvq|
MÖvnKiv e¨vs‡K bv wM‡q e¨en„Z h‡š¿i gva¨‡gB DÏxc‡K ABC e¨vsK wjwg‡UW B-e¨vswKs
Zv‡`i †jb‡`b Ki‡Z cvi‡e| Kvh©µg m¤úv`b K‡i _v‡K| mgq I wbivcËv
we‡ePbvq MÖvnK‡`i Kv‡Q e¨vsKwU `ª“ZB
eÅemvq msMVb 1g
[Kv‡j±‡iU ¯‹zj GÛ K‡jR, iscyi]
A K. ˆbwZKZv Kx? 1 RbwcÖq n‡q D‡V‡Q| cieZx©‡Z e¨vsKwUi
A L. ÒD‡`¨v³v‡K SyuwK †bqvi gvbwmKZv e¨e¯’vcbv cwiPvjK bZzb GKwU aviYv cÖeZ©b
_vK‡Z nqÓ-Dw³wU e¨vL¨v K‡iv| 2 K‡ib| G‡Z MÖvnKiv e¨vs‡K bv wM‡q e¨en„Z
cò
A M. DÏxc‡Ki ABC e¨vsK wjwg‡UW †Kvb ai‡bi h‡š¿i gva¨‡gB Zv‡`i †jb‡`b Ki‡Z cvi‡e|
e¨vswKs-Gi mv‡_ RwoZ? e¨vL¨v K‡iv| 3 MÖvnK‡`i G ai‡bi e¨en„Z hš¿ n‡jv †gvevBj †dvb|
A N. wbivcËv we‡ePbvq e¨vsKwUi e¨e¯’vcbv wbR¯^ †gvevBj †dvb e¨envi K‡i MÖvnK
cwiPvj‡Ki bZzb e¨vswKs aviYvwU Kx? e¨vsKwUi mv‡_ Avw_©K †jb‡`b m¤úv`b Ki‡Z
hyw³mn †Zvgvi gZvgZ we‡klY K‡iv| 4 cvi‡e| G‡Z †h‡Kv‡bv ¯’vb †_‡K e¨vswKs
20 bs cÖ‡kœi DËi Kvh©vewj Ki‡Z cvivq MÖvn‡Ki mgq I A_©
( b¨vq-Ab¨vq I fv‡jv-g›` wePvi Kivi gvcKvwV‡K mvkÖq n‡e| GQvov wbR¯^ †dvb nIqvq MÖvnK
ˆbwZKZv ejv nq| A Zvi GKvD‡›Ui wbivcËv eRvq ivL‡Z cvi‡e| G
ai‡bi e¨vswKs †mev n‡jv †gvevBj e¨vswKs|
( Avw_©K ¶wZi Avk¼v‡K †g‡b †bqvi g‡Zv
AZGe, wbivcËv we‡ePbvq MÖvn‡Ki wbR¯^
B”Qv _vKvB n‡jv D‡`¨v³vi SzuwK †bqvi
gvbwmKZv| A †gvevBj GKvD›U _vKvi aviYvwU n‡jv †gvevBj
†h‡Kv‡bv bZzb D‡`¨v³vi SzuwKi ev ¶wZi Avk¼v e¨vswKs|
†ewk _v‡K| G Avk¼v Av‡Q †R‡bI D‡`¨v³v‡K
((( GKwU AvaywbK e¨vs‡Ki cwÎKv weÁvcb
g~jab wewb‡qvM Ki‡Z nq| GQvov jv‡fi Avkvq
wbæiƒc :
e¨emvq cwiPvjbvI Ki‡Z nq| ZvB D‡`¨v³vi SzuwK
K e¨vsK wjwg‡UW
†bqvi gvbwmKZv _vK‡Z nq| KviY SzuwK Qvov
e¨emvq Kiv m¤¢e bq| Avgv‡`i AZ¨vaywbK †mevmg~n
AbjvBb ¯^qswµq †nvg e¨vswKs
( DÏxc‡Ki ABC e¨vsK wjwg‡UW B-e¨vswKs-Gi e¨vswKs wbKvk Ni
mv‡_ RwoZ| A ATM myweav POS †mev AbjvBb †µwWU
B-e¨vswKs-G B›Uvi‡b‡U cÖhyw³ e¨env‡ii gva¨‡g UªvÝdvi
e¨vswKs Kvh©vewj m¤úv`b Kiv nq| G‡¶‡Î Z‡e †hme MÖvn‡Ki B›Uvi‡bU †bB Zv‡`i‡KI
MÖvn‡Ki e¨vsK GKvD›U e¨vs‡Ki wbw`©ó e¨vs‡Ki wewfbœ Z_¨, †hgb- Rgv-D‡Ëvj‡bi Z_¨,
I‡qemvB‡U myiw¶Z _v‡K| e¨vsK KZ©„K my‡`i nvi BZ¨vw` MÖvn‡Ki Kv‡Q mn‡R
mieivnK…Z BDRvi AvBwW I cvmIqvW© e¨envi †cuŠQv‡Z Pvq| [Rvjvjvev` K¨v›Ub‡g›U cvewjK ¯‹zj GÛ
K‡i MÖvnK Zvi GKvD‡›U cÖ‡ek K‡i _v‡K| G‡Z K‡jR, wm‡jU]
†h‡Kv‡bv ¯’vb †_‡K AvgvbZ MÖnY, FY `vb, A K. B2C Kx? 1
A_© ¯’vbvš—i I wewbgq cÖf…wZ KvR¸‡jv A L. eZ©gvb mgq‡K Z_¨cÖhyw³i hyM ejv nq
mn‡R Kiv hvq| †Kb? 2
199 eÅemvq msMVb I eÅeÕ©vcbv: cÉ^g cò evQvBK‡Z ˆmiv gvGbi cÉk² I Dîi: m†Rbkxj iPbvgƒjK
A M. ÔK e¨vsKÕ †Kvb ai‡bi e¨vswKs e¨e¯’vi e¨en„Z †gvevBj bv¤^vi w`‡q GKvD›U †Lvjv hv‡e|
cÖPjb K‡i‡Q? e¨vL¨v K‡iv| 3 MÖvnK N‡i e‡mB GmGgGm Gi gva¨‡g e¨vs‡Ki
A N. DÏxc‡K m„ó mgm¨v wbim‡b †Zvgvi mv‡_ †jb‡`b Ki‡Z cvi‡e| eZ©gv‡b cÖvq
gZvgZ Zz‡j a‡iv| 4 cÖ‡Z¨‡Ki Kv‡Q †gvevBj †dvb _vKvq †gvevBj
21 bs cÖ‡kœi DËi e¨vswKs e¨e¯’v RbwcÖq n‡q D‡V‡Q| AZGe,
( e¨emvqxiv mivmwi †fv³vi Kv‡Q cY¨ ev B›Uvi‡bU Ae¨enviKvix MÖvnK‡`i e¨vswKs †mev
†mevmvgMÖx weµq Ki‡j Zv‡K ejv nq B2C †`Iqvi †¶‡Î ÔKÕ e¨vsK wjwg‡UW Ô†gvevBj
(Business to Consumer)| A e¨vswKsÕ e¨e¯’vi cÖPjb Ki‡Z cv‡i|
( Kw¤úDUv‡ii gva¨‡g Z_¨ msMÖn, cÖwµqvKiY I
msi¶Y cÖwµqvB n‡jv Z_¨cÖhyw³| A ((( wg. Lvb e¨emvwqK Kv‡R `yevB †M‡jb|
G cÖhyw³‡Z †WUv‡eR ˆZwi, mdUIq¨vi †Kw›`ªK †mLv‡b Ae¯’vbKv‡j Zuvi bvZbx mygxi Rš§w`b
BbcyU I AvDUcyU e¨e¯’vi gva¨‡g Z‡_¨i Dc¯’vcb G‡m †Mj| wg. Lvb Zuvi bvZbx‡K K_v w`‡qwQ‡jb
Kiv nq| G‡Z wm×vš— MÖnY mnR nq| Gi mv‡_ Gev‡ii Rš§w`‡b Zv‡K wi‡gvU K‡Uªvj †nwjKÞvi
†hvMv‡hvM cÖhyw³i mgš^‡q `ª“Z Z_¨ Av`vb wK‡b w`‡eb| wg. Lvb Zvi K_v ivL‡Z AbjvB‡bi
cÖ`vb Kiv hvq| d‡j c„w_exi †h‡Kv‡bv ¯’vb †_‡K mvnvh¨ wb‡jb| wZwb wbw`©ó I‡qemvB‡U wM‡q
†h‡Kv‡bv mgq Z_¨ msMÖn Kiv hvq| Z‡_¨i GB AW©vi †`qvq cÖwZôvbwU h_vmg‡q h_v¯’v‡b
mnR Av`vb-cÖ`v‡b mgq I LiP mvkÖq nIqvq DcnviwU †cuŠ‡Q w`j| g~j¨ cwi‡kv‡a wZwb Zvi
eZ©gvb mgq‡K Z_¨cÖhyw³i hyM ejv nq| †µwWU KvW© e¨envi Ki‡jb| [miKvwi my›`ieb Av`k©
K‡jR, Lyjbv]
( ÔKÕ e¨vsK ÔB-e¨vswKsÕ e¨e¯’vi cÖPjb K‡i‡Q| A K. D‡`¨v³v †K? 1
A A L. b~¨bZg Puv`v ej‡Z Kx †evS? 2
B›Uvi‡bU cÖhyw³ e¨env‡ii gva¨‡g e¨vswKs A M. DÏxc‡K Dcnvi †cÖi‡Yi Rb¨ wg. Lvb †Kvb
Kvh©vewj m¤úv`b KivB n‡jv B-e¨vswKs| G‡¶‡Î gva¨‡gi mnvqZv wb‡qwQ‡jb? eywS‡q
e¨vs‡Ki wbw`©ó I‡qemvB‡U MÖvn‡Ki GKvD›U †j‡Lv| 3
myiw¶Z _v‡K| wbR¯^ BDRvi AvBwW I A N. Dcnvi †cÖi‡Yi Rb¨ ïay B-Kgvm© wK h‡_ó
eÅemvq msMVb 1g
cvmIqvW© e¨envi K‡i MÖvnK N‡i e‡mB wQj? Dˇii mc‡¶ hyw³ `vI| 4
GKvD›U cwiPvjbv K‡i _v‡K| AbjvBb e¨vswKs 22 bs cÖ‡kœi DËi
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/conversion/tmp/activity_task_scratch/769693903.doc
eÅemvq msMVb I eÅeÕ©vcbv: cÉ^g cò evQvBK‡Z ˆmiv gvGbi cÉk² I Dîi: m†Rbkxj iPbvgƒjK 200
†cÖi‡Yi †¶‡Î wg. Lvb B-Kgvm© gva¨gwU e¨envi ( DÏxc‡K G2B (Government to Business- miKvi n‡Z
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Zvi cQ›` Abyhvqx cY¨ cQ›` K‡i AW©vi †`q| miKvi †Kv‡bv d¬vBIfvi ˆZwii Rb¨ †Kvb
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AbjvB‡bB cwi‡kva K‡i _v‡K| DÏxc‡K evsjv‡`k miKvi wWwRUvj evsjv‡`k Movi
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Zvi AW©viwU MÖnY K‡i| wg. Lvb cY¨ ejv n‡q‡Q|
cvVv‡bvi wb‡`©kbv w`‡q †`b| G‡Z we‡µZv ( wWwRUvj e¨emvq evÜe cwi‡ek m„wói gva¨‡g
cÖwZôvb Zvi wb‡`©kbv Abyhvqx cY¨ †cuŠ‡Q A_©‰bwZK Dbœq‡b G2B B-weR‡b‡mi f‚wgKv
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e¨emvqx‡`i myweavi Rb¨ B›Uvi‡b‡Ui gva¨‡g miKvi e¨emvq cÖwZôv‡bi mv‡_ †jb‡`b K‡i|
wbeÜb m¤úbœ, miKv‡ii Aby‡gv`b MÖnY I Ki DÏxc‡K evsjv‡`k miKvi e¨emvqx‡`i B›Uvi‡b‡Ui
cwi‡kv‡ai e¨e¯’v K‡i‡Q| G‡Z Avi GLb
e¨emvqx‡`i mgq e¨q K‡i Awd‡m Awd‡m Ny‡i gva¨‡g wbeÜb m¤úbœ, miKv‡ii Aby‡gv`b MÖnY
wbeÜbcÎ msMÖn Kivi cÖ‡qvRb nq bv| GQvov I Ki cwi‡kv‡ai e¨e¯’v K‡i‡Q| G‡Z e¨emvqx‡`i
evmvq e‡mB Ki cwi‡kva Kivi Kvi‡Y e¨vs‡Ki I mgq e¨q K‡i Awd‡m Ny‡i Ny‡i wbeÜbcÎ msMÖn
AvqKi ms¯’vi Øvi¯’ n‡Z nq bv| [cUzqvLvjx miKvwi Ki‡Z nq bv| evmvq e‡mB e¨emvqxiv Ki cwi‡kva
gwnjv K‡jR] Ki‡Z cv‡i| ZvB e¨vsK Ges AvqKi ms¯’vi Øvi¯’
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A L. g~j¨‡eva ej‡Z Kx †evSvq? 2 G2B A_©vr miKvi †_‡K e¨emvqx GB gva¨g e¨envi
A M. DÏxc‡K †Kvb ai‡bi B-weR‡bm e¨en„Z K‡i miKvi e¨emvq cÖwZôvb MVb I cwiPvjbvi
n‡q‡Q? e¨vL¨v K‡iv| 3 KvR A‡bK mnR K‡i w`‡q‡Q| DÏxc‡K G2B-Gi
A N. wWwRUvj e¨emvq evÜe cwi‡ek m„wói gva¨‡g e¨emvqxiv `ª“Z wbeÜb K‡i e¨emvq ïi“
gva¨‡g A_©‰bwZK Dbœq‡b D³ B- Ki‡Z cvi‡Q| miKv‡ii Aby‡gv`b MÖnY K‡i
weR‡bm Gi f‚wgKv g~j¨vqb K‡iv| 4 e¨emvq m¤úÖmviY Ki‡Q| Avevi Ki cwi‡kva K‡i
23 bs cÖ‡kœi DËi `vwqZ¡ cvjb K‡i mybvg AR©b Ki‡Z cvi‡Q|
( gybvdv AR©‡bi D‡Ï‡k¨ SzuwK wb‡q A_© I A_©vr e¨emvwqK Kvh©µg `ª“Z Ges mnR n‡q
kÖg wewb‡qvM K‡i e¨emvq ¯’vcb‡K e¨emvq D‡V‡Q| G‡Z e¨emvqxiv Zv‡`i Kvh©µg
D‡`¨vM e‡j| A m¤úÖmvi‡Yi gva¨‡g j¶¨ AR©b Ki‡Z cvi‡Q, hv
A_©‰bwZK Dbœq‡b Ae`vb ivL‡Q| myZivs ejv
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gva¨‡g A_©‰bwZK Dbœq‡b G2B B-weR‡b‡mi
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f‚wgKv Acwimxg|
Av‡jv‡K e¨w³, `j I mgv‡Ri g‡a¨ Giƒc †ev‡ai m„wó ((( ivmy fvi‡Zi KjKvZv åg‡Y †M‡jb| evsjv‡`‡ki
nq| GwU gvby‡li AvPiY‡K we‡klfv‡e cÖfvweZ GKwU AvaywbK e¨vs‡K GKvD›U _vKvq wZwb
K‡i| Giƒc †eva ev AvPiY‡K mgv‡R g~j¨evb I mv‡_ K‡i bM` UvKv wb‡q hvbwb| KjKvZvq
AbyKiYxq e‡j g‡b Kiv nq| wZwb B›Uvi‡bU cÖhyw³i gva¨‡g e¨vswKs
myweav Kv‡R jvwM‡q mKj e¨q wbe©vn Ki‡jb|
201 eÅemvq msMVb I eÅeÕ©vcbv: cÉ^g cò evQvBK‡Z ˆmiv gvGbi cÉk² I Dîi: m†Rbkxj iPbvgƒjK
wZwb KjKvZv †_‡KB GKRb cvIbv`v‡ii cvIbv †_‡KB wZwb GKRb cvIbv`v‡ii cvIbv cwi‡kva
cwi‡kva Ki‡jb| K‡ib|
[cjx Dbœqb GKv‡Wgx j¨ve. ¯‹zj GÛ K‡jR, e¸ov] AvaywbK e¨vs‡K ivmy GKvD›U _vKvq wZwb G
A K. B-wi‡UBwjs Kx? 1 myweav †c‡q‡Qb| bM` A‡_©i wecix‡Z e¨vsKwU
A L. †gvevBj e¨vswKs ej‡Z Kx †evS? e¨vL¨v Zv‡K wbw`©ó KvW© mieivn K‡i‡Q| cvIbv`v‡ii
K‡iv| 2 I‡qemvB‡U Kv‡W©i bv¤^vimn cvmIqvW©
A M. ivmyi e¨vsKwU †Kvb ai‡bi e¨vswKs †mev cÖ`v‡bi gva¨‡g wZwb g~j¨ cwi‡kva K‡i‡Qb|
cÖ`vb K‡i? e¨vL¨v K‡iv| 3 GQvov GwUGg ey_ e¨envi K‡i Kv‡W©i gva¨‡g
A N. ivmy Kxfv‡e Zvi cvIbv`vi‡`i cvIbv cwi‡kva cÖ‡qvRbxq A_© D‡Ëvjb K‡i‡Qb| G ai‡bi KvW©
Ki‡Z †c‡i‡Qb? we‡klY K‡iv| 4 n‡jv †WweU I †µwWU KvW©| AZGe, bM` A_©
24 bs cÖ‡kœi DËi bv wb‡qI ivmy †WweU ev †µwWU Kv‡W©i
( B›Uvi‡bU cÖhyw³ e¨envi K‡i †µZvi Kv‡Q gva¨‡g cvIbv`vi‡`i cvIbv cwi‡kva Ki‡Z †c‡i‡Qb|
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nq| A †Uwjwfkb, wd«R, †gvevBj †dvb, gvB‡µvI‡qf I‡fb
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MÖvnK‡K e¨vswKs †mev cÖ`vbB n‡jv †gvevBj cv‡”Q| welqwU wb‡q wZwb †ek wPwš—Z|
e¨vswKs| A Ae‡k‡l wZwb B›Uvi‡b‡U cÖwZôv‡bi cY¨
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cwi‡kva †gvevBj †dvb e¨envi K‡iB m¤úv`b Kiv cÖwZôv‡bi bv‡g †dmey‡K GKwU GKvD›U Ly‡j
hvq| G‡¶‡Î MÖvnK Zvi †gvevBj b¤^i e¨envi K‡i cY¨mvgMÖxi g~j¨mn Qwe Avc‡jvW Ki‡jb|
GKvD›U Ly‡j e¨vswKs Kvh©µg cwiPvjbv K‡i| wKQyw`b ci wZwb †`L‡jb †h, Zvi †kv-i“‡gi weµq
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A L. cybtißvwb ej‡Z Kx †evSvq? 2
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A
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gva¨‡g we‡k¦i †h‡Kv‡bv ¯’vb †_‡K e¨vswKs mv‡_ GKgZ? e¨vL¨v K‡iv| 4
†jb‡`b m¤úv`b Kiv hvq| e¨vs‡Ki wbw`©ó KvW© 25 bs cÖ‡kœi DËi
e¨envi K‡i MÖvnK A_© D‡Ëvjb I g~j¨ cwi‡kva
( B›Uvi‡b‡Ui gva¨‡g GK Kw¤úDUvi †_‡K Ab¨
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DÏxc‡K ivmy KjKvZv åg‡Y hvb| evsjv‡`‡ki (Electronic Mail) ejv nq| A
GKwU AvaywbK e¨vs‡K Zvi wnmve _vKvq mv‡_
( we‡`k †_‡K cY¨ Avg`vwb K‡i Zv Avevi Ab¨
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B›Uvi‡bU cÖhyw³i gva¨‡g e¨vswKs myweav cybtißvwbi †¶‡Î cÖ_‡g cY¨ GK †`k †_‡K
Kv‡R jvwM‡q mKj e¨q wbe©vn K‡i‡Qb| A_©vr, Avg`vwb K‡i wbR †`‡k Avbv nq| Gici Zv
e¨vsKwUi wbw`©ó I‡qemvB‡U myiw¶Z Zvi cÖwµqvRvZ K‡i Ab¨ †`‡k cybivq ißvwb Kiv nq| G
GKvD›U e¨envi K‡i wZwb e¨vswKs KvR¸‡jv ai‡bi evwY‡R¨i Kvh©µg wZbwU †`‡ki g‡a¨
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e¨vsKwUi wbw`©ó KvW© e¨envi K‡i‡Qb| G ai‡bi c¨vwKs K‡i Zv wgqvbgvi ißvwb Kiv n‡jv|
ˆewk‡ó¨i mv‡_ B-e¨vswKs †mevi wgj i‡q‡Q| ( DÏxc‡K Rbve wbRv‡gi M„nxZ c`‡¶cwU n‡jv
myZivs ejv hvq, KjKvZvq †_‡KI e¨vswKs AbjvBb e¨emvq| A
Kvh©µg cwiPvjbv Ki‡Z cvivq ivmyi e¨vsKwU B- B›Uvi‡bU cÖhyw³ e¨envi K‡i †µZv-we‡µZvi
e¨vswKs †mev cÖ`vb K‡i‡Q| e¨emvwqK Kvh©vewj m¤úv`bB n‡jv AbjvBb
( ivmy †WweU ev †µwWU KvW© e¨envi K‡i Zvi e¨emvq| G ai‡bi e¨emv‡q we‡k¦i †h‡Kv‡bv cÖvš
cvIbv`vi‡`i cvIbv cwi‡kva Ki‡Z †c‡i‡Qb| A — †_‡K †µZv cY¨ m¤ú‡K© Rvb‡Z cv‡i| GQvov
N‡i e‡mB Zvi cQ›` Abyhvqx cY¨ †c‡Z cv‡i|
RgvK…Z A_© D‡Ëvjb ev g~j¨ cwi‡kva e¨en„Z c- G‡¶‡Î g~j¨ cwi‡kv‡a B‡jKUªwbK gva¨g (†WweU
vw÷K †PŠ¤^KRvZxq B‡jKUªwbK KvW© n‡jv KvW©, †µwWU KvW©) e¨en„Z nq|
†WweU KvW©| †µwWU KvW©I GKB ai‡bi DÏxc‡K Rbve wbRv‡gi †kv-i“‡gi weµq Kgvq
B‡jKUªwbK KvW©| Z‡e G‡¶‡Î MÖvnK‡`i wZwb B›Uvi‡b‡U c‡Y¨i weÁvcb w`‡jb| GQvov
GKwU wbw`©ó mxgv ch©š— FY myweav †`Iqv †dmey‡K GKvD›U Ly‡j cY¨mvgMÖxi g~j¨mn
nq| wbw`©ó e¨vsK Zv‡`i MÖvnK‡`i bM` A‡_©i Qwe Avc‡jvW K‡ib| G‡Z MÖvnKMY †h‡Kv‡bv
wecix‡Z KvW© cÖ`vb K‡i _v‡K| ¯’vb †_‡K Zvi cÖwZôv‡bi cY¨ m¤ú‡K© Rvb‡Z
DÏxc‡K ivmy KjKvZv åg‡Y bM` UvKv mv‡_ cvij| cY¨ mvgMÖxi Qwe _vKvq Zviv N‡i e‡mB
wb‡q hvbwb| wKš‘ B›Uvi‡bU cÖhyw³ gva¨‡g cQ›` Abyhvqx cY¨ evQvB K‡ib| c‡Y¨i g~j¨
wZwb mKj e¨q wbe©vn K‡ib| GQvov KjKvZv cwi‡kvaI Zviv B›Uvi‡b‡Ui gva¨‡gB Ki‡eb|
MÖvn‡Ki mv‡_ Gfv‡e e¨emvwqK Kvh©vewj
/conversion/tmp/activity_task_scratch/769693903.doc
eÅemvq msMVb I eÅeÕ©vcbv: cÉ^g cò evQvBK‡Z ˆmiv gvGbi cÉk² I Dîi: m†Rbkxj iPbvgƒjK 202
m¤úv`b n‡jv AbjvBb e¨emvq| myZivs ejv hvq, B›Uvi‡bU cÖhyw³i mvnv‡h¨ `ª“Z Z‡_¨i Av`vb-
B›Uvi‡b‡U e¨emvq Kivq DÏxc‡K Rbve wbRv‡gi cÖ`vb I †hvMv‡hvM ¯’vc‡bi cÖwµqv n‡jv Z_¨ I
M„nxZ c`‡¶cwU n‡jv AbjvBb e¨emvq| †hvMv‡hvM cÖhyw³| Gi gva¨‡g we‡k¦i †h‡Kv‡bv
( DÏxc‡K `ª“Z c‡Y¨i Z_¨ †cuŠQv‡Z Rbve wbRv‡gi cÖvš— †_‡K G‡K Ac‡ii mv‡_ `ª“Z Z_¨ wewbgq
M„nxZ wm×vš—wU hy‡Mvc‡hvMx n‡q‡Q e‡j
Avwg g‡b Kwi| A Ki‡Z cv‡i| d‡j †hvMv‡hv‡Mi mgq I LiP mvkÖq
cÖwZ‡hvwMZvc~Y© e¨emvq RM‡Z wU‡K nq| GQvov e¨emv‡qi †¶‡Î G cÖhyw³ e¨envi K‡i
_vKvi Rb¨ eZ©gv‡b B›Uvi‡bU cÖhyw³i e¨envi `ª“Z mdjZv jvf Kiv hvq|
cÖ‡qvRb| G cÖhyw³i gva¨‡g e¨emvq Kvh©vewj DÏxc‡K BRB †Kej bZzb cÖhyw³i gva¨‡g N‡i e‡m
m¤úv`b KivB n‡jv AbjvBb e¨emvq| G‡Z †µZv cY¨ Zv‡`i wewfbœ c‡Y¨i cÖPvi Ki‡Z cvi‡Q| G‡Z Zviv
m¤úwK©Z Z_¨ we‡k¦i †h‡Kv‡bv ¯’vb †_‡K Avw_©Kfv‡e jvfevb n‡”Q| GB cÖhyw³i gva¨‡g Zviv
Rvb‡Z cv‡i| Avevi e¨emvqxMY Kg Li‡P `ª“Z MÖvn‡Ki Kv‡Q cY¨ †cuŠQv‡Z cvi‡Q| GQvov
MÖvn‡Ki Kv‡Q cY¨ †cuŠ‡Q w`‡q _v‡Kb| `ª“Z †hvMv‡hv‡Mi d‡j e¨emvwqK wm×vš— MÖnY
DÏxc‡K Rbve wbRvg GKRb B‡jKUªwb· e¨emvqx| mnR n‡q‡Q| G‡Z cÖwZôvbwU Kg mgq I Li‡P
wZwb j¶¨ K‡i‡Qb, Zvi †kv-i“‡gi weµq w`b w`b e¨emvwqK Kvh©vewj m¤úbœ Ki‡Z cvi‡Q| G ai‡bi
n«vm cv‡”Q| cieZ©x‡Z B›Uvi‡b‡U cÖwZôv‡bi cÖhyw³ e¨env‡ii mv‡_ Z_¨ I †hvMv‡hvM cÖhyw³i wgj
cY¨mvgMÖxi weÁvcb w`‡jb| GQvov †dmeyK i‡q‡Q| myZivs ejv hvq, BRB †Ke‡ji e¨en„Z bZzb
GKvD›U Ly‡j cY¨mvgMÖxi g~j¨mn Qwe gva¨gwU n‡jv Z_¨ I †hvMv‡hvM cÖhyw³|
Avc‡jvW K‡i‡Qb| Gi d‡j Zvi †kv-i“‡gi weµq ( `ª“Z e¨emvwqK Kvh©vewj m¤úv`‡b BRB †Ke‡ji
e¨vcK nv‡i †e‡o‡Q| eZ©gv‡b weÁvc‡bi Rb¨ Z_¨ I †hvMv‡hvM cÖhyw³i
Rbve wbRvg G ai‡bi wm×vš— †bIqvq Zvi
cÖwZôv‡bi cY¨ m¤ú‡K© MÖvnK †h‡Kv‡bv ¯’vb c×wZ e¨env‡ii †hŠw³KZv i‡q‡Q| A
†_‡K Rvb‡Z cv‡ib| B›Uvi‡b‡U cY¨ weµ‡qi Z_¨ I †hvMv‡hvM cÖhyw³i gva¨‡g we‡k¦i
myweavi d‡j cÖvwZôvwbK LiPI K‡g hvq| wKš‘ †h‡Kv‡bv ¯’vb †_‡K `ª“Z Z‡_¨i Av`vb-cÖ`vb Kiv
Av‡M Zvi †kv-i“‡gi gva¨‡g ïay wbw`©ó A‡ji hvq| G cÖhyw³ e¨env‡ii gva¨‡g †µZv-we‡µZv
MÖvn‡Ki Kv‡Q c‡Y¨i Z_¨ †cuŠQ‡Z cvi‡Zb| AbjvB‡b Zv‡`i µq-weµ‡qi KvR m¤úbœ Ki‡Z
eÅemvq msMVb 1g
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panjeree.com/hsc/bo1mta17.pdf
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