Final Sip
Final Sip
Final Sip
DISTRIBUTION CHANNEL’’
Prepared By:-
ROHIT.A.KANABAR DHAVAL.H.MEHTA
(128179502008) (128179502009)
Guided By:-
BHARAT BARAD
Submitted To:-
1
COMPANY CERTIFICATE
2
COLLEGE CERTIFICATE
I also certify further, that to the best of my knowledge the work reported
herein
does not form part of any other project report or dissertation on the basis of which
a
candidate.
3
PREFACE
The main objective of the project work training is to develop among the
student a feel that about industrial environment & business practice in order to
develop a practical basis in them as a supplement to theoretical study of the
management.
We have mentioned all the information which is true and useful in some
time in business.
4
ACKNOWLEDGEMENT
Date: - Signature
Place:
5
DECLARATION
Date: -
Place: -
Rohit A. Kanabar
Dhaval H. Mehta
6
TABLE OF CONTENT
1 Company certificate
2 College certificate
3 Preface
4 Acknowledgement
5 Declaration
6 Table of content
8 Executive summary
9 Industry profile
10 Company profile
12 ORGANIZATION OVERVIEW
13 DEPARTMENT INFORMATION
MARKETIG
FINANCIAL
HR DEPARTMENT
14 RESEARCH METHODOLOGY
7
LITERATURE REVIEW
HYPOTHESIS TESTING
APPENDIX
8
OBJECTIVES OF THE STUDY
9
EXECUTIVE SUMMARY
The major objective of the study is to proper understanding the ‘’to study on
Effectiveness of distribution channel’’ of Austin Engineering. Co. Ltd. and to
suggest how attracting the customer.
In the marketing world manager quite often says “retaining customer is more
important than acquiring one, we will examine the importance of this sentence .the
organization uses communication tools to make their product and brand aware
among the consumer.
10
INDUSTRY PROFILE
11
The Indian Bearing Industry is estimated at 30 billion rupees. There are
various types of bearings such as Ball Bearing, Taper Bearing, and Needle Bearing.
The industry has established a highly diversified product range of bearings having
high volume of demand. 70% of the total demand is being met by domestic
industries and the rest is being met from import, essentially for industrial application
and special purpose.
Organized sector
Unorganized sector
Imports
The organized sector primarily caters to the OEM segment which is pre-
dominantly automotive, railway and other industrial users. The replacement market is
mainly dominated by the unorganized sector. 55% of the total sales of bearings
belong to the organized sector and about 30% is being made from import.
Till days, the industry is dominated by major players which are in the
organized sector. However, the shares of the said major players have been declining
by the entry of small players and imports into the industry. Most of the big players
are having either technical of financial collaboration with leading auto manufacturers.
The Growth in demand for bearings depends in two key user’s segments i.e.
automobile and industrial sector growth. The automobile industry is the largest
growth driver for OEM market as it accounts for almost 45% of total bearing market.
Engineering sector which account about 28% of total share holds the second growth
driver. The fact of bearing industry is largely dependent on production of vehicles
and other transport systems.
12
Big players in Indian ball and roller bearing have been already exporting a
part of their production to develop countries like US, Europe etc. Domestic players
are already sensing the out sourcing opportunity and have initiated the
In this global & technical era, we should hardly find any sector without
competition only, which encourages the owner to improve their product more than
the competitors.
better then the competitors not only in terms of product but also in its packaging,
marketing; etc., also. The “Austin Engineering Co. Ltd.” believes in this concept. It
“Austin Engineering Co. Ltd.” is the only company that provides wide range
product even in less quantity with variety. All the other companies accept order in
bulk but “Austin Engineering Co. Ltd.” also concentrates on small purchases too. So,
it has no any direct competitors. Nevertheless, the lists of major competitors are as
under. Among which China market is one of the major influence of this company.
13
NKF
SKF
NBC
TIMKEN
CHINA MARKET
FAG
Today the modern age is of a strong competition era. So that time is most
Generally time keeping system means how many shifts are there and how many
hours is there in a particular shift is also gives idea about members of shift in the company.
Time keeping system is much more important for controlling organization of the company.
The purpose of time keeping system is to establish control and facilities of employee’s
discipline.
This company believes in quotation i.e. TIME AND TIDE WAIT FOR NONE.
And to maintain regularity and utilize maximum time to their machine and
Labour power. It has good organization of shifts. The company is working through out 24
14
General time keeping system of “Austin Engineering Co. Ltd.” is given below.
Second shift
2 2.00 pm to 8.00 pm 8
General Shift
3 8.00 am to 4.30 pm 8.5
Office Shift
4 9.30 am to 5.30 pm 8
At present the AEC LTD has become a wide and proper unit in the market.
The AEC was started 34 years ago that 1973 at was started by five techno crafts.
Mr. G.B.LODHA
15
As a partnership firm.
16
MILESTONES
1998 :- Started manufacturing four row tapered roller & multi row
cylindrical roller bearing for neck application into steel plants.
17
2001 :- commenced supplies of bearing including call mill bearing to
thermal power plants.
18
COMPANY PROFILE
19
Name : Austin Engineering Company Limited
Registered Office
& Works : Village: PATLA, TALUKA: BHESAN
District: Junagadh
Website : www.austinengineringcompanyltdbearing.com
20
Chartered Accountant, GOKUL Chamber,
JUNAGHADH – 362001.
They see better future of the ball bearing industry in India so to produce more
quantity of ball bearing & to cope up with demand of the product & to expand unit, it
converted into Private Company in 1978.
In those days, Ball bearing industry is developed very fast rate therefore to
sustain & develop the unit, it converted into public limited by issuing equity share
under the name of “Austin Engineering Company Ltd” and purchase the trade mark
'”AEC” in the year 1994. AECL has established second unit, on 15 th February, 1987,
which is located at Patla a village nearly 25 km away from JUNAGHADH.
21
PRODUCTION CAPACITY & USES OF PRODUCT:-
Capacity:-
Each & every company are having their own production capacity. Installation
capacity: 3, 00, 00,000 per year
Uses of product:-
Bearing means to bear something. Here ball bearing means the balls which
bears the load. Such ball bearings are mainly used in production of automobiles and
machinery. As we have heard the word "Loading Capacity" of truck or a particular
electronic motor. Loading capacity of this is totally depending on the bearings used
in that product.
Any product's life is mainly depending on the quality of the bearing which is
used. If bearing is not used properly or proper greasing and anti-fraction procedure
are not made then it will give dangerous results to the product in which such
bearings are used.
22
PROMOTER’S BODY:-
BOARD OF DIRECTOR
AUDITORS
Chartered Accountants
Gokul Chambers
23
COST AUDITORS
Cost Accounts,
VADODARA
BANKERS
Bank of Baroda
SHAREPRO SERVICE
ANDHRI (EAST)
JUNAGADH OFFICE
VADAL ROAD
24
SERVICES:-
Transport Facility :
Good speed & capacity in transport facilities are needed to make live contact with
the current market & controlling the supply according to the changes in demand. For
getting control over the foreign market to the transport facility are affected. There are
four major types of transport facilities i.e. by road, by air, by sea & by railway.
“Austin Engineering Co. Ltd.” has selected the location where road transport
Labor Supply :
Though “Austin Engineering Co. Ltd.” needs totally skilled workers, which
at least knows how to operate the latest machinery. The importance of labor supply
has not lessened in spite of mechanization. The labor legislation, trade unions, a
dearth of skilled workers & high absenteeism demands the stability of labor force.
There for the supply of labor should be regularized. “Austin Engineering Co. Ltd.”
has 636 employees, which they have easily got from th JUNAGHADH & from
25
Water & Power Supply :
This unit is totally depends on power. So easy availability of power is the first &
foremost condition for this unit to survive. There are three types of power i.e.
electricity, diesel & atomic energy. “Austin Engineering Co. Ltd.” needs more
electricity, which they got easily & in adequate portion from PGVCL & at cheaper
rate than the other states. Power shortages lead to tremendous losses due to
stoppage of machinery. Therefore industries must have sufficient & regular supply of
Supply of Capital :
For initial promotion & for expansion of the unit the capital is root cause for
any industry. The industry must be located at the place where capital market is
developed. More over the development banks & long term financing institutions like
UTI, IFC, etc must be developed in such area. Capital is more mobile ten labors. In
“Austin Engineering Co. Ltd.” the main source of finance is Bank of Baroda. Since
so many years company get easy finance from public too in the form of equity
26
GENERAL SCENARIO:-
Although the development of India's ball and roller bearing industry is not
quite enviable, it can be said without contradiction that India has relatively strong
base for the manufacture of bearings. There are about 12 large and medium units
which together turn out over 100 million bearings every year.
Almost all the units have foreign collaboration. The Indian Bearing industry
makes around 500 types of bearings as against over 30,000 types of bearings
being used by the Indian industry. Bulk of these are only of standard types and are
used mostly in low-technology areas like fans, electric motors, water pumps, and
by the automotive sector.
Though the demand from the aftermarket segment is increasing, the growth
rate is declining compared to the year 2005 - 06. In the aftermarket, 6 percent
demand is from the engineering applications segment, 5 percent from LCV
segment, 4 percent from MUV segment, 8 percent from car segment, 11 percent
from tractor segment, and the remaining 15 percent from automotive ancillary
segment. Rest of the 50 percent demand is from the Railway sector.
27
SWOT ANALYSIS:-
STRENGTH
The director are well experienced and technically qualified with well succession
plan.
The company is this line of business for more than 26 years and enjoys its brand
name in the market.
The company has wide market network with established customer base.
The company is a profit making and self performance are improving year after
year.
WEEKNESS
The industry is highly capital intensive and as such operating at the minimum
economics volume assumes greater significance. A decline in the capacity
utilization would lead a major negative impact on the operational parameters
considering the huge initial capital outlay.
The manufactures are facing a threat from the serious parts manufactured who
manufacture duplicated parts and sell them in the names of popular brands in the
replacement market at a very low price.
Steel and alloy steel are the basic raw-material for the bearings industry and their
prices are expected the upward trend in the coming future.
A serious threat is being faced from imports due to decline in duty rates at the
same time, domestic manufactures are subject to the increased levels.
28
OPPORTUNITIES
The demand for bearing industry is derived from demand in two key user
Segments-automotive and industrial sector.
India is one the fastest growing passenger car markets in the world and it is
already the second largest two wheeler manufacturer globally. The Indian
domestic market will continue to be dominated by small cars.
The Indian economy has shown growth of average 8% or the last few years and
is respected to keep this growth trend over the next decade. Your company aims
to leverage this opportunity on its financial strength and its market leadership.
THREATS
The counterfeiting of bearings is the biggest threat to the industry since these
spurious bearings affect business and brand image.
Spurious bearings are of poor quality and are unsafe and unreliable.
The significant increase in steel prices has resulted in pricing and margin
pressure on bearing manufactures.
Dumping by particular in the auto sector is adding to the woes of the industry in
India which is already under the slowdown in the domestic economy. Such
dumping affects the replacement market as well as the OEM market
29
ORGANIZATION OVERVIEW
30
NAME & REGISTERED OFFICE ADDRESS
PATLATALUKA, BHESAN,
E mail :- austinad1@sancharnet.com
Website :- www.aec-bearing.com
JUNAGHADH - 362030.
Bearing
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ORGANIZATIONAL STRUCTURE
We know that company is manufacturing wide range of bearing .It produce all
types of ball bearing which is necessary for all types of industry. Company is
manufacturing 4,500 types of bearing which covers spherical roller, flexible roller,
cylindrical roller etc.
Austin offers a wide range of Bearing in Asia and i.e. 4,500types of Bearing.
The different categories of buyers include Automobiles, Defense, State Road
Transport Corporation, Steel Plant, Thermal Plant, Cement Plant, Sugar and Paper
Industries, Fan and Pump Industries and Material Handling Equipment.
32
DEPARTMENT INFORMATION
1 . MARKETING
33
INTRODUCTION
PRODUCT MIX
34
Any company’s product mix has a certain width, length, depth and consistency.
Width : - It refers to how many different product lines the company carries
Depth : - it refers to how many variants are offered in each line of product.
Consistency : - It refers to how closely relate the various product lines to each
other.
From above chart, we can see that Austin is having only one product line i.e.
bearing which also can be said the width of the product mix. The length of the
product mix is having six different types of bearings and under that they have various
sizes under each type. Thus, total items they are producing are about 4500 different
bearings in size and type. When we talk about consistency, all the products are
related in channels of distribution, consumer needs and other factors because f a
common product line.
35
MARKET SEGMENTATION
Market consists of buyers, and buyers differ in one or more respects. They
may differ in their wants, purchasing power, geographical locations, buying attitudes
and buying practices. Any of their variables can be used to segment a market.
It is a process of dividing the total market for goods and services into small
groups, such that the members of each group are similar with respect to factors that
influence demand. It is a strategy of ‘divide and conquer’ i.e. dividing market in order
to conquer them. Its philosophy is something for everybody within practicable limits.
It enables the market to give better attention to the selection of the customer and
offer an appropriate marketing mix for each segment for a group of buyers having
homogeneous demand.
In Austin, they have selected target market to satisfy the wants of customers. They
have divided the target market in different division.
36
CHANNELS OF DISTRIBUTION
Direct Channel
Indirect Channel
Austin is producing bearings and i.e. industrial goods. So in this case, direct
channel will be more effective than indirect channel. So the company mostly uses
direct channel of distribution and i.e.
Manufacturer Consumer
37
INTERNATIONAL MARKETING
Because of globalization, the international marketing has now become important for
any business. International marketing makes the product of the company world class
and this affects the goodwill of the company positively. It is also important from the
view point of government because international marketing attracts the foreign
customers and earns valuable foreign exchange.
Austin has given importance to international marketing by which they have created
and are maintaining the customers worldwide. They have established branches for
marketing in Italy and U.S.A. The countries in which they are having export
customers are:
Italy
U.S.A.
U.A.E.
Sri Lanka
Argentina
New Zealand
38
COMPETITION
SKF
NBC
FAG
RHG
KOYO
NTN
39
2. FINANCE
40
INTRODUCTION
planning and controlling of firm’s financial resources. As we know that this discipline
is on recent origin, financial management consists of two words mainly ‘finance’ and
‘management’.
‘Finance’ may be defined as firm that important resources which are required
at all the stage of different activity on the other hand ‘management’ is process of
managerial functions are applied to the finance. It means planning & controlling
From above definition it is quite clear that effective utilization of funds is major
concerned from financial manager. Needless to mention that finance plays every
vital role in any organization.
41
ORGANIZATION OF FINANCIAL MANAGEMENT
sound & effective organization chart depends generally subject to change. Internal
factor such, as size and nature of the business and external are tax policy etc.
FINANCIAL DEPARTMANT
FINANCE DEPARTMENT
General Manager
Finance Manager
42
FINANCIAL PLANNING
(I. M. PANDEY)
Above definition simplifies that financial planning relates with determining the future
course of action related with financial department.
43
Austin Engineering Co. Ltd. has good financial planning. Bank of
Baroda provides finance to the company. In long term planning this company think
about expansion of business & modernization of company.
CAPITAL STRUCTURE
Particular Amt
Loan Fund:
44
45
FIXED ASSETS MANAGEMENT
To run the business working capital is must but at the time of starting of business
fixed assets are also must. Fixed assets in long-term capital, which affects in more
than one year. Once the capital is invested in fixed assets the company cannot
convert it into cash in one year or we can say that during the life time of business
fixed assets can’t be converted into cash.
Fixed assets mean the assets, which are fixed and permanent in nature, which remaining the
organization for a long time period. Generally fixed assets is that type of assets which have
long duration like heavy machinery, land, building, furniture, goodwill, vehicles, computers
etc.
46
FIXED ASSETS MANAGEMENT
47
3. HR DEPARTMENT
48
INTRODUCTION
Human resources are one of the most valuable assets for an organization
because it is through the human efforts organization goals can be accomplished all
the activities of enterprise are initiate and determined by the person whom made up
that institution plant offices computer automotive equipment, and everything else
that make a modern firm uses are unproductive expert for human effort and direction
of all the task of management managing human component as central and the most
important task, because all else depends on how well it is done.
Thus we can say the no industry can be rendered efficiently so long as the
basic fact remains unrecognized that is principally human it is not a mass of machine
and technical process but a body of man. It fulfills its function not by virtues of some
impersonal force, but human energy its body is not an intricate maze of mechanical
devices but a many field resource system.
49
RECRUITMENT & SELECTION
Direct method
Indirect method
50
SELECTION
Application
Preliminary Interview
Personal Interview
Reference
Medical Checkup
Final Selection
Introduction
TRAINING
51
&
DEVELOPMENT
o On the job
o Job induction
o Vestibule
o Apprenticeship
52
Development is the long term educational procedure which utilizes
systematic, by which managerial personnel can learn conceptual and theoretical
knowledge for the general purpose.
It is said that time & tied wait for none. it indicates that time is very important
function for every one times is our most valuable assets the purpose of time
keeping system is to establish control and facilitate employees discipline the
system of time keeping means how many shifts are there and how many hours
are they work in each shift of day
SHIFT TIME
53
WAGES & SALARY
A wages and salary is the remuneration paid for two service of to and
employee worker, wage usually refers to an hourly, to such groups, on the other and
maintenance employees, on the other hand normally salary refers to the weekly or
monthly rates paid to clerical.
In “Austin Engineering co. Ltd.” The total wage determine on the Basis of job
& as per government rules & regulation while salary determined on the bases of
competitive rates. Here wages and salary is fixed but increment granted according
the efficiency.
o Promotion:-
54
Promotion is given so as:-
In this company, Promotion is given of the bases of seniority bases at lower level
also promotion is made from operative level and from that supervisory level and that
to office clerks.
o Transfer:-
55
Man power
TOTAL : 655
56
PERFOROMANCE APPRISAL
57
EMPLOYEES BENEFITS:-
Yearly Bonus 20 %.
HRA
Attendance bonus.
Cricket tournament.
All the employees are contributing one day salary in case of any employee
died. In addition company is also providing 3 months’ salary to the nominee.
Yearly one gift to all employee i.e. Wall clock, Dish, Tiffin etc.
58
Social camp i.e. Blood donation, Eye donation, medical health care in a year.
We are providing industrial training around 300 Students (BE B-tech, B.Sc.-IT,
BBA, MBA, MLW, MSW etc.). Every year locate to the responsibilities to the
society.
59
CORPORATE SOCIAL RESPONSIBILITY
Every company that exists in this society has also some social responsibility
to fulfill, if the company has its own ethics to follow the social responsibility. Means
the company has to be ethical while doing things in a way that gives benefits to the
society.
AECL is a company that is located far away from the residential area and that
there are no barriers of noise pollution to the residents. And the company does not
because pollution so in a way is fulfilling the responsibility. Also company has raised
the standard of living of the employees working there by providing them with lots of
benefits.
Also for the employee’s regular and free checkup the company calls Doctor
from AHMDABADA city. Thus in this way the company fulfills its social responsibility
by being best to their employees and by being best with quality of the product.
60
RESEARCH
INTRODUCTION
Research is common parlance refers to search for knowledge. Once can also
define research as a scientific and systematic search for pertinent information on
specific topic. Research is also called as scientific investigation. Some people think
that research as a movement, from the known to unknown. Research is an essential
and powerful tool in leading man towards progress. Without systemic research there
would have been very little progress.
The advanced learner’s dictionary of current English lays down the meaning
of research as “A careful investigation or inquiry especially through search for new
facts in any branch of knowledge.”
In short, search of knowledge through objectives and systematic method of
finding solution to a problem is called research.
61
LITERATURE REVIEW
Chakraborty (1973)
Approached working capital as a segment of capital employed rather than a
mere cover for creditors. He emphasized that working capital is the fund to pay all
the operating expenses of running a business. For knowing the appropriateness of
working capital amount, he applied Operating Cycle (OC) Concept.
62
RESEARCH METHODOLOGY
63
Research Objective
This first step calls for the marketing research to find the problem carefully and
agree on research objective “a problem well defined is hale solved.”
To study that how “Austin Engineering Co. Ltd.” is using distribution channel
64
SCOPE OF THE STUDY
include every decision of marketing. We should not to get that these distribution
channel are different companies because manufacturer of consumer goods use each
distribution channel and more or less as per his needs. “Austin Engineering Co.
Ltd.” producing industrial goods so main purpose was to study that how “Austin
Developing Hypothesis
65
RESEARCH DESIGN
Sources Of Data
a) Primary Data
b) Secondary Data
Primary Data
66
Secondary Data
Mostly, I have used primary data for my research report for final touch.
I prepared questionnaire and fill it out by people. I have used secondary data
to get information about company.
Observation method:-
Survey method:-
67
Approach most suited for gathering descriptive information.
Structured Surveys: use formal lists of questions asked of all
respondents in the same way.
Unstructured Surveys: let the interviewer probe respondents and guide
the interview according to their answers.
Experimental method:-
Research Approaches
Observation
Focus group
Survey
Behavioral data
Experiments
Out of these five I had gone for survey. Survey research is best
suited for descriptive research to learn about people’s knowledge, beliefs,
preferences & satisfaction & to measure these magnitudes in the general
population.
68
Research Instruments
Questionnaire
Qualitative measures
Mechanical device
Sampling plan
A) Sampling unit
B) Sample size
C) Sampling procedure
69
SAMPLING UNIT
Who is to be surveyed?
It should be defined in a research plan the target population that will be
surveyed. Once the sampling unit is determined, a sampling frame must be
developed so that everyone in the target population has an equal or known
chance of being selected.
SAMPLE SIZE
Large samples give more reliable results than small samples. However, it is not
necessary to sample the entire target population or even a substantial portion
to achieve reliable results. Samples of less than 1% of the population can
often provide good reliability, given a credible sampling procedure.
So I have decided to take the sample size of 100 randomly from the
JUNAGADH .
70
SAMPLING PROCEDURE:-
How the respondents to be chosen? Sample can get by two techniques i.e.
These are techniques where each sampling unit has a know probability of
being include in the sample. The probability of inclusion need not be equal for every
sampling unit. In some method, it is equal, and in some other, it is unequal. But it
should be a know probability, for it to be classified as probability sampling method.
The non probability sampling is also known as non random sampling. It does
not give chance to each element of universal to get selected as the sample. In this
method the selection of the sample involves human judgment rather than luck of
chance.
71
The various types of non-probability sampling techniques are,
Convenience sample
Judgment sample
Quota sample
Contact Methods
72
DATA ANALYSIS AND INTERPRETATION
PARTICULAR RESPONDENTS
Yes 55
Sometimes 25
Never 20
INTERPRETATION:
From the above chart it is clear that 55% of the respondents feels that goods
and services delivery on time & 25% respondents respond as sometime & 20% of
respondent respond as never their conflict are solved by AEC ltd.
73
Q-2) Are you getting any service by salesman or sales executive
of the company?
Respondents 38 40 22 100
INTERPRETATION:
From the above chart it is clear that 38% of the respondents feels that goods
and services delivery on time & 25% respondents respond as sometime & 20% of
respondent respond as never their conflict are solved by AEC ltd.
74
Q-3) Dispatching of order as per requirement in time or not?
75
Q-4) Checking of goods, quality, quantity, price while delivery?
PARTICULAR RESPONDENTS
Every time 39
Sometimes 47
Never 14
76
Q-5) Deliveries of goods as per order in quantity?
77
Q-6) Quality is should be maintained or not?
78
Q-7) Quantity should be supply or not?
79
Q-8) Product ranges are easily available at local market or not?
80
Q-9) you face any problem in product delivering?
81
Q- 10) your problem or query is solved by company or not?
PARTICULAR RESPONDENTS
Yes 27
Sometimes 47
Never 14
No Experience 12
82
Q-11) how is the Relationship of the distributor/market
PARTICULAR RESPONDENTS
Excellent 17
Good 33
Average 23
Fair 19
Poor 8
TOTAL 100
83
Q-12) how many times a distributor visits your outlet per
week/month?
PARTICULAR RESPONDENTS
1-2 month 32
3-5 month 13
TOTAL 100
84
Q-13) How many times would you expect distributor vehicle to visit
you?
PARTICULAR RESPONDENTS
As per routing 15
85
Q-14) Are you satisfied with the supply of bearing during each
delivery?
PARTICULAR RESPONDENTS
Satisfied 27
Average 48
Dissatisfied 25
86
HYPOTHESIS TESTING
1. Channel Flexibility 18
2. Channel Design Alternatives 26
3. Selection of proper Channel 38
4. Co-ordination among Distribution channel 18
Step-1
Step-2
Step-3
87
Step-4
= 4-1 = 3
Step-5
Fo Fe
Channel 18 25
Flexibility
Channel Design 26 25
Alternatives
Selection of 38 25
proper Channel
Co-ordination 18 25
among
Distribution
channel
100
88
Step-6
Fo Fe (f0-fe)
Channel 18 25 49 1.96
Flexibility
Channel 26 25 1 0.04
Design
Alternatives
Co- 18 25 49 1.96
ordination
among
Distribution
channel
100 10.72
89
Step-7
Because the observed value of chi-square of 5.314 is not greater than the critical
table value of 10.72 so hypotheses is rejected.
X2 = 5.314
90
Step-8
We have enough evidence that null hypothesis is not accepted. So, The
wholesaler/retailer’s Preference of factors is not uniformly distributed.
SUGGETION
CONCLUSION
An easy start, smooth drive fuel economy and minimum maintenance is what a
machinery owner wants. But all this is possible provided the right qualities of
bearings are used. Having already given their customers the choice of the best
branded bearings. AEC Limited has now come out with the best bearings with magic
to keep their engines young forever!
AEC Limited is giving constant training to all the employees. From the interaction,
interview with all the employees. I have given some suggestions which have
accepted by the company.
We are really indebted to the staff of AUSTIN and all our professors who are our
future builders in true sense.I think that the future of the company will bright.
91
BIBILOGRAPHY
Books refers:-
Finance Management
- I.M. Pandey,
Marketing Management
- Philip Kotler,
Web Sites:-
www.aec.com , www.aec-bearing.com
www.bearings.com
www.aec.eng.com
92
APPENDIX
( QUESTIONARY)
Q-1) Are you getting delivery of goods and services on time?
week/month?
93
Q-13) How many times would you expect distributor vehicle to visit
you?
Q-14) Are you satisfied with the supply of bearing during each
delivery
94