Journal of Marketing Research

Editor in Chief Advisory Board Michel Wedel Publisher, Academic Communities

Rebecca Hamilton Pradeep Chintagunta University of Maryland and Journals
Georgetown University University of Chicago Michelle Kritselis
Tülin Erdem AMA Vice President of
Coeditors Publications Senior Copy Editor
Brett R. Gordon New York University
Roland Rust Karin Horler
Northwestern University John R. Hauser University of Maryland
Raghuram Iyengar Massachusetts Institute of Production Editor
University of Pennsylvania Technology Jess Barselow
Executive Vice President,
Kapil Tuli Mary Frances Luce Communities and Journals Manager, Academic Content
Singapore Management Duke University Matt Weingarden T.J. Anderson
University John G. Lynch
Karen Page Winterich University of Colorado Director, Academic
Pennsylvania State Robert J. Meyer Communities and Journals
University University of Pennsylvania Marilyn Stone

Associate Editors
Paulo Albuquerque Keisha Cutright Mathew Isaac Martin Mende Ann Schlosser Claudia Townsend
INSEAD Duke University Seattle University Florida State University University of Washington University of Miami
Wilfred Amaldoss Preyas S. Desai Satish Jayachandran Gergana Nenkov Maura L. Scott Nita Umashankar
Duke University Duke University University of South Carolina Boston College Florida State University San Diego State University
Neeraj Arora Jordan Etkin Kinshuk Jerath Nailya Ordabayeva Stephan Seiler Christophe Van den Bulte
University of Wisconsin–Madison Duke University Columbia University Dartmouth College Imperial College London University of Pennsylvania
Simon Blanchard Elea McDonnell Feit Vrinda Kadiyali Yesim Orhun Aner Sela Katherine White
Georgetown University Drexel University Cornell University University of Michigan University of Florida University of British
Bryan Bollinger Eileen Fischer P.K. Kannan Vanessa M. Patrick Bradley Shapiro Columbia
New York University York University University of Maryland University of Houston University of Chicago Kenneth C. Wilbur
Eric Bradlow Jacob Goldenberg Jura Liaukonyte Adithya Pattabhiramaiah Jiwoong Shin University of California, San Diego
University of Pennsylvania Reichman University Cornell University Georgia Institute of Technology Yale University Carolyn Yoon
Anindita Chakravarty Kelly Goldsmith Girish Mallapragada Alok R. Saboo Rebecca Slotegraaf University of Michigan
University of Georgia Vanderbilt University Indiana University Georgia State University Indiana University Jie Zhang
Haipeng (Allan) Chen Jan B. Heide Nitin Mehta Anthony Salerno Stephen Spiller University of Maryland
University of Kentucky University of Wisconsin–Madison University of Toronto Vanderbilt University University of California, Los Angeles
Luca Cian Julie Irwin Carl F. Mela Jennifer Savary S. Sriram
University of Virginia University of Oregon Duke University University of Arizona University of Michigan

Editorial Review Board

Michael Ahearne Rex Yuxing Du Wayne D. Hoyer Song Lin University Sarang Sunder
University of Houston University of Texas at Austin University of Texas at Austin Hong Kong University of Science Hristina Nikolova Indiana University
Asim Ansari Peter Ebbes Ashlee Humphreys and Technology Northeastern University Courtney Szocs
Columbia University HEC Paris Northwestern University Monika Lisjak Joseph C. Nunes Pennsylvania State University
Jennifer Argo Ryan Smith Elder Ayelet Israeli Arizona State University University of Southern California Debora Thompson
University of Alberta Brigham Young University Harvard University Jia Liu Jenny Olson Georgetown University
Anocha Aribarg Daniel Fernandes Baojun Jiang Hong Kong University of Science Indiana University Rima Touré-Tillery
University of Michigan Católica-Lisbon School of Washington University in St. Louis and Technology Matthew Osborne Northwestern University
Alixandra Barasch Business and Economics Zhenling Jiang Peggy Liu University of Toronto Remi Trudel
University of Colorado Marc Fischer University of Pennsylvania University of Pittsburgh Neeru Paharia Boston University
Michael Barone University of Cologne Pranav Jindal Xiao Liu Arizona State University Anna Tuchman
University of Louisville Dennis Fok Indian School of Business New York University Dominik Papies Northwestern University
Silvia Bellezza Erasmus University Rotterdam Deborah Roedder John Mitchell Lovett University of Tübingen Raluca Ursu
Columbia University Beth Fossen University of Minnesota University of Rochester Sungho Park New York University
Ron Berman Indiana University Leslie John Joy Lu Seoul National University Ralf van der Lans
University of Pennsylvania Jeff Galak Harvard University Carnegie Mellon University Young-Hoon Park Hong Kong University of Science
Alexander Bleier Carnegie Mellon University Garrett Johnson Shijie Lu Cornell University and Technology
Frankfurt School of Finance & Huachao Gao Boston University University of Notre Dame Joann Peck J. Miguel Villas-Boas
Management University of Victoria Uma R. Karmarkar Lan Luo University of Wisconsin–Madison University of California, Berkeley
Lauren Block Aaron M. Garvey University of California, San Diego University of Southern California Marina Puzakova Madhubalan Viswanathan
Baruch College University of Kentucky Tony Ke Nicholas Lurie Lehigh University Loyola Marymount University
Michael Braun Frank Germann Chinese University of University of Connecticut Anita Rao Echo Wen Wan
Southern Methodist University University of Notre Dame Hong Kong Liye Ma Georgetown University The University of Hong Kong
Aaron R. Brough Manpreet Gill Kristopher Keller University of Maryland Rebecca Reczek Xin (Shane) Wang
Utah State University University of South Carolina University of North Carolina at Ashwin Malshe The Ohio State University Virginia Tech
Norris Bruce David Godes Chapel Hill University of Texas at San Antonio Scott Rick Caleb Warren
University of North Carolina at University of Maryland Uzma Khan Murali K. Mantrala University of Michigan University of Arizona
Chapel Hill Shyam Gopinath University of Miami University of Kansas Gaia Rubera Keith Wilcox
Inyoung Chae Indiana University Sara Kim Brent McFerran Bocconi University, Italy Texas A&M University
Sungkyunkwan University Kelley Gullo Wight The University of Hong Kong Simon Fraser University Linda Court Salisbury Elanor Williams
Amar Cheema Indiana University Ceren Kolsarici Shiri Melumad Boston College Washington University in St. Louis
University of Virginia Mahima Hada Queen’s University University of Pennsylvania Adriana Samper Patti Williams
Zoey Chen Baruch College Praveen K. Kopalle Himanshu Mishra Arizona State University University of Pennsylvania
University of Miami Henrik Hagtvedt Dartmouth College University of Utah Amin Sayedi Kaitlin Woolley
Andrew T. Ching Boston College Thomas Kramer Alokparna (Sonia) Monga University of Washington Cornell University
Johns Hopkins University Ryan Hamilton University of California, Riverside Georgia State University Lisa Scheer Eugenia Wu
Doug Chung Emory University Alok Kumar Erik Mooi University of Missouri University of Pittsburgh
University of Texas at Austin Kyuhong Han University of Nebraska University of Melbourne Jaideep Sengupta Stefan Wuyts
Anatoli Colicev Korea University Daniella Kupor Sarah Moore Hong Kong University of Pennsylvania State University
University of Liverpool David Hardesty Boston University University of Alberta Science and Technology Sha Yang
Yann Cornil University of Kentucky Leonard Lee Sarah Moshary Huanhuan Shi University of Southern California
University of British Columbia Colleen Harmeling National University of University of California, Texas A&M University Song Yao
Cynthia Cryder Florida State University Singapore Berkeley Woochoel Shin Washington University in St. Louis
Washington University in Kelly Haws Saerom Lee Jim Mourey University of Florida Robert Zeithammer
St. Louis Vanderbilt University University of Guelph DePaul University Andrey Simonov University of California
Marcus Cunha Jr. Kelly Herd Aurelie Lemmens Brian Murtha Columbia University Min Zhao
University of Georgia University of Connecticut Erasmus University University of Kentucky Rosanna Smith Boston College
Hannes Datta Donna L. Hoffman Rotterdam Vishal Narayan University of Illinois at Bobby Zhou
Tilburg University George Washington University Krista Li University of Connecticut Urbana-Champaign University of Maryland
Xiaoyan Deng Sebastian Hohenberg Indiana University Scott Neslin Tatiana Sokolova Chen Zhou
The Ohio State University University of Münster Noah Lim Dartmouth College Tilburg University University of South Carolina
Sara Dommer Brett Hollenbeck National University of Sharon Ng Mary Steffel Yi Zhu
Pennsylvania State University University of California, Los Angeles Singapore Nanyang Technological Northeastern University University of Minnesota